Amusement Machine Market Size, Share and Trends 2025 to 2034

Amusement Machine Market Size and Forecast 2025 to 2034

The global amusement machine market size accounted for USD 16.54 billion in 2024 and is predicted to increase from USD 18.37 billion in 2025 to approximately USD 47.13 billion by 2034, expanding at a CAGR of 11.04% from 2025 to 2034. The market is expanding because of the need for engaging entertainment experiences, improved user engagement, and the incorporation of non-contact and automated technologies. This expansion is driven by the rising interest in creative leisure activities across various age demographics.

Amusement Machine Market Key Takeaways

• North America dominated the global market with the largest market share of 42% in 2024.
• Asia Pacific is observed to grow significantly forecast period.
• Europe has been witnessing notable growth in the global market.
• By game type, the indoor go-kart segment contributed the highest market share of 35% in 2024.
• By game type, the simulation/AR-VR games segment is expected to witness the fastest CAGR of 15.44% during the predicted timeframe.
• By application, the indoor specialty centers segment captured the biggest market share of 32% in 2024.
• By application, the amusement and recreational theme park segment is seen to grow at the fastest CAGR in the upcoming years.

Artificial Intelligence Altering the Gaming Experiences in the Market

Artificial intelligence (AI) is transforming the amusement machine market by enhancing gameplay, boosting operational efficiency, and increasing customer interaction. AI empowers machines to understand user habits, imparting tailored and adaptive gaming experiences. It also supports predictive maintenance, reducing downtime and repair expenses. AI improves customer engagement by tailoring difficulty levels according to skill and furnishing customized rewards. It also provides operations in theme parks, increasing crowd movement and visitor satisfaction. In general, AI is altering the market.

• In November 2024, NVIDIA demonstrated the application of generative AI to develop interactive and adaptive gaming settings, permitting for real-time content creation and tailored player experiences.

U.S. Amusement Machine Market Size and Growth 2025 to 2034

The U.S. amusement machine market size was exhibited at USD 4.86 billion in 2024 and is projected to be worth around USD 14.12 billion by 2034, growing at a CAGR of 11.26% from 2025 to 2034.

North America: A Hub for Advanced Amusement Machine Developments

North America dominated the amusement machine market in 2024 due to strong technological infrastructure, high disposable incomes, and a culture that values leisure and entertainment. North America is a hub for technology innovation, which translates to advanced amusement machines with inventive features and immersive experiences along with larger segment of the population with higher disposable incomes provides a strong consumer base for the market. Governments and industry associations of North America work together to establish safety standards and regulations for amusement machines, ensuring the well-being of consumers. Thus, established industry, particularly in areas like arcade games and amusement parks with a long history of innovation and development, provides a strong foundation for the continued growth of the region.

• In May 2025, a racing coaster with dual launches will debut in the Celestial Park area, boasting two 5,000-foot tracks and speeds of 62 mph, delivering a thrilling and engaging experience.

Amusement Machine Manufacturers Driving the U.S. Market

The U.S. has an important contribution in the amusement machine market because it boasts a robust economy with high per capita income, allowing consumers to spend more on leisure activities like arcades, family entertainment centers, and amusement parks. The nation is home to several leading amusement machine manufacturers, including Raw Thrills, SEGA Amusements, and Bandai Namco. Additionally, with major casino destinations like Las Vegas and Atlantic City, it is a key market for casino gaming equipment, driving demand for innovative machines and technology. As a leader in location-based entertainment, including amusement parks, arcades, and family entertainment centers, contributed to the demand for amusement machines.

Manufacturing of Electronic Goods in Asia Pacific Propelling the Market

Asia Pacific is observed to grow significantly in the amusement machine market during the forecast period, due to factors such as exponential growth of middle class, increasing disposable incomes and rising urbanization, government support for tourism and a growing interest in recreational activities and family entertainment, theme parks, water parks and adventure parks have become popular attractions, particularly in countries like China and Japan. The region is a major hub for the manufacturing of electronic goods such as arcade games. An established electronic industry and availability of raw materials with less labor cost are driving the market in the region. Recent collaborations and partnerships, like the one between India and South Korea in vocational education, are examples of initiatives that support this growth by enhancing technological advancements and skills development, ultimately contributing to a more competitive and innovative market.

• In January 2025, the Cabinet of Thailand sanctioned the Integrated Entertainment Business Bill, which seeks to legalize casinos in integrated resorts to enhance tourism and stimulate economic growth, drawing in 5-20 percent of international visitors.

China: A Driving Force for the Amusement Machine Market 

China is experiencing rapid growth in the market in the Asia Pacific primarily due to its rapid economic growth, deep-rooted gaming and entertainment culture, rise of mobile gaming and esports, rapid urbanization, and strong technological capabilities. Thus, all these factors contributed to the development of innovative amusement machines along with this, created new opportunities for amusement machine operators to establish businesses in strategic locations, such as shopping malls, entertainment centers, and amusement parks.

Individualistic Gaming Culture of Japan Spurs the Market

Japan plays a crucial role in the market because it has a well-developed infrastructure for amusement machines, with a wide network of arcades, entertainment centers, and vending machines. Additionally, it is known for its individualistic gaming culture, leaning towards portable devices and gaming on the go, coupled with technological innovation, has also contributed to the development of advanced amusement machines. Japan also experienced a period of economic stagnation; its strong consumer base and developed market for entertainment contribute to a sustained demand for amusement machines, especially in urban areas.

Europe: A Notable Region in the Amusement Machine Market 

Europe has been witnessing notable growth in the global market due to its strong focus on technology adoption, large consumer base, and thriving gaming culture, fostering demand for visionary and mesmerizing amusement experiences. Europe is known for its high rate of digital adoption, which results in a willingness to embrace new technologies in amusement and recreational settings. Additionally large and diverse population creates a significant market for amusement machines and related technologies. For Instance, European Commission initiatives promote multimodal and shared mobility solutions, which can be integrated into amusement park experiences and support the development of advanced technologies like AR and VR.

Market Overview

The amusement machine market includes devices designed for fun, such as arcade games, pinball machines, and interactive gaming systems. These machines are frequently found in commercial locations such as amusement parks, family entertainment venues, shopping malls, bars, restaurants, and home environments. They integrate hardware, software, and services to deliver immersive experiences for users. The global market encompasses amusement parks, retail complexes, gambling establishments, and additional leisure venues.

Amusement Machine Market Growth Factors

• Changing lifestyles and urbanization: Changing lifestyles and rapid urbanization have increased the preference for casual entertainment options like amusement machines in urban areas along Increasing disposable income worldwide has boosted demand for premium entertainment experiences such as arcade gaming and redemption games.
• Expansion of entertainment zones: The proliferation of family entertainment centers, gaming arcades, amusement parks, and social entertainment venues has created a need for high-quality amusement machines on a large scale.
• Home-based entertainment culture: The trend toward home-based entertainment is driving demand for compact amusement machines tailored for residential use coupled with rising disposable income in developing regions, which has led to increased consumer spending on entertainment activities by driving demand for amusement machines.
• Technological advancements: Integration of technologies such as augmented reality (AR) and virtual reality (VR), and artificial AI are transforming amusement machines by offering immersive and interactive gameplay that attracts technology-based consumers and significantly enhances user experience.
• Shift toward digital gaming: The increasing acceptance of arcade and amusement gaming as part of mainstream culture, particularly among younger generations, is witnessing a transition from traditional mechanical machines to digital and hybrid machines, offering better user engagement and market expansion potential.

Market Scope

Market Dynamics

Drivers

Technological advancements 

The amusement machine market is propelled by technological advancements, especially the integration of immersive technologies such as Virtual Reality (VR) and Augmented Reality (AR). These technologies have changed conventional machines into interactive, captivating platforms, attracting tech-minded consumers and younger age groups. These engaging experiences are favored in family entertainment centers, amusement parks, and unconventional locations such as eateries and shopping centers.

• In November 2024, Adrenaline Amusements introduced Duck Derby: Pump 'N Race, a hands-on arcade game where participants utilize water pumps to move rubber ducks through a track, with each cabinet hosting two players and several units connected for competitive play.

Restraint

Higher cost 

The amusement machine market encounters financial obstacles from significant upfront expenditures and higher costs, which may discourage small and medium enterprises. Economic unpredictability also affects consumer expenditure on non-essential items such as amusement devices. Economic downturns can reduce discretionary income, impacting sales and profits in businesses such as arcades and family entertainment centers.

Opportunity

Integration of inventive technologies

The amusement machine market is witnessing considerable expansion due to the integration of inventive technologies such as VR, AR, and AI. These technologies are transforming gaming experiences by delivering immersive, interactive, and customized encounters. Various regions are anticipated to experience notable expansion in this trend, appealing to a wider audience and creating new opportunities for manufacturers and operators.

• In May 2024, during the 2024 AAA Expo, brands like palm-fun.com, Wikipedia, and VR Shooting Games presented advanced VR entertainment devices, including the 9D VR Simulator and VR Shooting Games, offering immersive, multi-sensory experiences that combine physical motion with digital engagement.

Game Type Insights

The indoor go-kart segment held a dominant presence in the amusement machine market in 2024, driven by factors like year-round accessibility, weather-independent operation and the ability to offer more diverse and immersive gaming experiences, appealing to a broader customer base, making them more accessible and convenient for a larger audience compared to outdoor tracks that might be located further out. This segment facilities are also integrating eSports elements, offering competitive leagues, online leaderboards, and even professional racing events, further enhancing the gaming experience.

• In October 2023, K1 Speed launched its second location in Puerto Rico, K1 Speed Caguas, which features the largest indoor go-karting track in the country, showcasing the dedication of the brand to fulfilling the increasing demand for indoor karting.

The simulation/AR-VR games segment is expected to witness the fastest rate of growth during the predicted timeframe due to its immersive and interactive nature, which provides a more engaging and realistic gaming experience. This growth is also driven by advancements in technology, such as advancements in software and game development, increased affordability of VR devices, and rising investments from gaming companies. The recent collaboration between HTC and other partners to develop metaverse environments like Viverse, leveraging 5G technology and VR devices, this wider access to the technology is further driving market growth.

Application Insights

The indoor specialty centers segment dominated the amusement machine market with the largest share in 2024 due to the high growth potential in these spaces. Factors like urbanization, disposable income, and a desire for unique entertainment experiences contribute to this dominance. Indoor specialty centers provide convenient and appealing entertainment options beyond traditional arcade games, appealing to a wider audience and boosting attendance. Also, other technologies enhance the appeal and profitability of amusement machines in these centers, highlighting the focus of the market on these centers.

• In December 2024, Bowlero Corp. changed its name to Lucky Strike Entertainment, broadening its reach into the USD 100 billion market for location-based entertainment, which encompasses water parks and family entertainment centers.

The amusement and recreational theme park segment is seen to grow at the fastest rate in the upcoming years because of rising disposable incomes, increasing global tourism, and the introduction of new and innovative attractions due to constantly introducing new rides, entertainment offerings, and themed areas to attract and retain visitors. Additionally, advancements in technology like VR, AR, and AI are enhancing the park experience, further driving the growth of the market.

Amusement Machine Market Companies

• Adrenaline Amusements
• Bandai Namco Entertainment America Inc. (Bandai Namco Holdings Inc.)
• Bay Tek Entertainment, Inc.
• Bob’s Space Racer
• Capcom Co., Ltd.
• Coastal Amusements Inc.
• Elaut Group
• Innovative Concepts in Entertainment, Inc.
• Konami Group
• LAI Games
• Player One Amusement Group
• Raw Thrills, Inc.
• SEGA SAMMY HOLDINGS Inc.
• TAITO CORPORATION (SQUARE ENIX)
• TrioTech Amusement

Leaders’ Announcements

• In September 2024, Espoo, Finland's research arm of Nokia, Nokia Bell Labs, and e&, a global technology group, announced that they signed a year-long, non-binding memorandum of understanding for research and development collaboration to develop responsible AI solutions for sustainable enterprise and industrial automation applications.
• In December 2023, Bravery Gaming, LLC and Gaming Arts, LLC. were announced the reveal their first game pack of Coin Operated Amusement Machine COAM) skill games in the Georgia market. Bravery and Gaming Arts formed their groundbreaking partnership to invigorate the COAM market in Georgia.

Recent Developments

• In March 2024, Circus Circus Las Vegas debuted an interactive dark ride based on SpongeBob SquarePants of Nickelodeon, developed by Sally Corporation and Paramount Global. A comparable attraction launched in Turkey in March 2025.
• In February 2024, TrioTech Amusement collaborated with JNELC to enhance its presence in European nations such as Sweden, Denmark, Norway, Finland, the Netherlands, the U.K., and Ireland, leveraging JNELC's market expertise.
• In January 2024, Sega Sammy moved its amusement machine division to Sega Toys, rebranding it as Sega fave corporation, in order to enhance efficiency and focus on primary business sectors.

Segments Covered in the Report

By Game Type

• Video Games
• Simulation/AR-VR Games
• Electro-Mechanical Games
• Redemption Games
• Claw Machine Games
• Photo Booths
• Indoor Go-Karts
• Others

By Application

• Amusement and Recreational Theme Park
• Indoor Specialty Centers
• Game Centers
• Hotel and Bars
• Others

By Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa