Anthocyanin Food Colors Market Size, Share and Trends 2025 to 2034

Anthocyanin Food Colors Market Size and Forecast 2025 to 2034

The global anthocyanin food colors market size accounted for USD 17.30 billion in 2024 and is expected to exceed around USD 43.06 billion by 2034, growing at a CAGR of 9.55% from 2025 to 2034. The anthocyanin food colors market is on the rise because of the rising trends of natural and clean label colors, increasing attention toward healthy plant-based products, and the growing uses of anthocyanins in different food processing applications also significantly contribute to market expansion.

Anthocyanin Food Colors Market Key Takeaways

• North America accounted for the largest market share of the anthocyanin food colors market in 2024.
• Asia Pacific is anticipated to witness the fastest growth during the forecasted years.
• By type, the powder segment led the global market in 2024.
• By type, the liquid segment is projected to witness the fastest growth in the market during the forecast period. 
• By source, the grapes segment noted the largest share of the market in 2024.
• By application, the beverage segment dominated the global market in 2024.
• By distribution channel, the supermarket segment contributed the largest share of the market in 2024.

Artificial Intelligence (AI) Integration in the Anthocyanin Food Colors Market  

Artificial intelligence integration is promoting innovations and efficiency in the manufacture of anthocyanin food colors market and several other segments. The technologies available enhance the extraction process, reduce cost, and enhance sustainability. AI is also in the process of assisting with product formulation through the evaluation of the consumers’ preferences and tendencies, thereby allowing food producers to create foods with anthocyanin-based colors. Further, AI helps to maintain quality since it maintains the intensity and safety of the products.

Market Overview

Anthocyanin food colors are flavonoid pigments present in fruit, vegetables, and flowers, contributing red, blue, and or purple colors. The common sources are berries, red cabbage, grapes, hibiscus, black rice, and other plants. They are not only responsible for their color but also provide health benefits that anthocyanins are antioxidants. Opportunities for growing the anthocyanin food colors market due to the expanding food and beverage sector, developing new extraction and purification technologies, and exploring novel applications in cosmetics and pharmaceuticals.

The anthocyanin food colors market is growing due to rising customer awareness of the health benefits of antioxidants, increasing demand for natural colorants in the food and beverages industry, and a shift towards plant-based products. Major factors that fuel the growth of anthocyanin food color are the demand for natural and clean label colors, awareness of health benefits associated with anthocyanins, and trends towards plant-based foods and beverages.

Anthocyanin Food Colors Market Growth

• Versatility in applications: Anthocyanins find application in all suitable food items, which include beverages, snacks, confectionery, dairy products, sauces, and several others, thus making anthocyanins versatile and acceptable to different markets.
• Sustainability focus: With increasing emphasis on sustainability, naturally occurring anthocyanin pigments fit the expanding class of environmentally friendly and sustainable foods.
• Health and wellness trends: The changing consumer trends in natural, plant, and clean labels have put pressure on manufacturers to promote anthocyanins. Since they are natural based they provide certain health benefits like antioxidants and anti-inflammatory compounds that are healthier than synthetic colors.

Market Scope

Market Dynamics

Driver

Rising health awareness

The anthocyanin food colors market is on the rise due to the increasing consumer taste for natural product dyes. This trend is reinforced by regulatory demands and clean label trends, which are associated with clear and simple food labeling and declaration of its ingredients. The awareness among consumers is gradually increasing and is leading to the change towards healthier and more natural foods. The antioxidants have been shown to decrease risks of heart diseases, different cancers, and neurological disorders. The demand for anthocyanin food colors has increased customer concern with cleaner and natural food labels.

• In September 2024, a study published in the Journal of Anti-Inflammatory and Anticancer Effects of Anthocyanins in In Vitro and In Vivo Studies indicates that consuming foods rich in anthocyanins can support cognitive function, improve memory, and also have a supportive effect on some neurodegenerative diseases, which is particularly important in the context of an aging society.

Restraint

Cost constraints

A major limitation in the anthocyanin food colors market is the high production cost related to extracting natural anthocyanins, which influences the pricing strategy and market competitiveness. Further, there is a limited supply of raw materials since anthocyanins are mainly sourced from specific fruits and vegetables, which restricts the supply chain. Stability is another drawback of anthocyanin pigments since they are sensitive to pH level and temperature fluctuations, and light exposure can frequently influence their usage in different types of food products.

Opportunity

Newer methods and technologies

Newer extraction techniques have made the process far easier and highly possible to utilize anthocyanins as a natural food color. The recent advancements in extraction methods provide efficient extraction with minimum time and with less harsh solvents. Furthermore, high-pressure processing (HPP) is a newly developed technique for the extraction of anthocyanin from plant materials by pressure, which is a non-toxic method with higher efficiency. These innovations enhance the profitability of the anthocyanin food colors market and increase the preservation of the active compounds and color of pigments, thus expanding the application of extracts in various foods.

Type Insights

The powder segment led the global anthocyanin food colors market in 2024. Powder anthocyanin food colors are the most popular type of anthocyanin food colors used in the food and beverage industry. The color comes from drying an anthocyanin-containing fruit or vegetable. Powder anthocyanin is user-friendly; it can be blended into many kinds of food, especially in drinks. It is easy to store and measure and can be incorporated into different food products; hence, it will be useful in both commercial and domestic sectors. Powdered food colors have a longer shelf life than liquid or gel forms, providing better stability and reducing the risk of spoilage.

The liquid segment is projected to witness the fastest growth in the anthocyanin food colors market during the forecast period. Anthocyanins are flavonoids, which are water-soluble pigments that fall under phenolic compounds. Anthocyanins that generate color, shades of red, purple, and blue, are present in fruits and vegetables. The liquid form of anthocyanin food colors is on the rise, specifically due to their convenience. Its advantage is that working with liquid material enables it to achieve varying intensities of color and make it darker or lighter easily. Furthermore, the liquid form of anthocyanin is soluble in food media, and it is evenly distributed in the food matrix. This makes it suitable for any type of food that should have a longer shelf life, and some of the products include biscuits and sauces.

Source Insights

The grapes segment noted the largest share of the anthocyanin food colors market in 2024. Anthocyanins are a class of water-soluble pigments and phenolic compounds that are incorporated within the group of flavonoids. They are produced in grape berries during ripening and in the leaves at the final stage of plant development. Anthocyanins are the main natural pigments in grapes and wines and are used as a food additive, i.e., a colorant. Anthocyanidins are water-soluble pigments occurring as red, purple, or blue pigments that are common in grapes and other fruits and veggies. Grape skin extract is one of the most prevalent sources of anthocyanins, and its content varies depending on the grape’s ripeness. It is produced by distillation of grape marc, which is the solid residue after grapes have been crushed and the juice extracted.

Application Insights

The beverage segment dominated the global anthocyanin food colors market in 2024. The demand for anthocyanin food colors arises from its health effects, such as the antioxidant effect on foods, apart from making them colorful. Used in beverages, confectionery, dairy products, and baked products, which are favored by consumers to cherish their health. They are anthocyanidins, which are water-soluble pigments occurring naturally and responsible for the red, blue, and purple colors of fruits, vegetables, and flowers. Anthocyanins have applications in many food products and drinks, such as soft drinks, jams, jellies, confectioneries, bakery and dairy products, and powders. They are also applied in confectionery, desserts, ice cream, fructifications, sherbet, ices, pops, yogurts, gelatine products, and candies.

Distribution Channel Insights

The supermarkets segment contributed the largest share of the anthocyanin food colors market in 2024. The demand for anthocyanin food color is increasing, especially because consumers are shifting their preferences to natural food dyes. Food coloring from fruits and vegetables such as berries and grapes- anthocyanin is rich in bright shades and has benefits such as containing antioxidants and anti-inflammatory effects. Supermarkets are the sources of products that contain anthocyanin-sourced color to tap the emerging clean-label business. These colors are applied in many types of foods, such as drinks, sweet foods, and processed foods as snacks. It may be predicted that as the concern among consumers and approval by the regulatory authorities, the market for anthocyanin food colors will rise.

Regional Insights

North America accounted for the largest share of the anthocyanin food colors market in 2024. The growth of packaged and processed products within the region has been a key driver of the market. Added food colors are very common in processed foods because most of them lose color during processing or may not have the attractive color needed. Hence, there is a continued demand for food colors to enhance the attractiveness of processed foods, as consumers look for long convenience and a variety of foods to eat. 

The U.S. has developed a food processing sector that leads the region. The need for clean-label products and natural ingredients increases the market’s demand. Additional market factors include regulatory support for natural colorants that improve their market outlook. In addition, sophisticated extraction technologies are available in combination with constant R&D in the United States.

Asia Pacific is anticipated to witness the fastest growth in the anthocyanin food colors market during the forecasted years. Furthermore, the use of the product in the production of alcoholic and non-alcoholic spirits is likely to be responsible for market growth. There is an increasing trend in India to look for natural and organic products which has brought a revolution in the processing food industry. This trend is particularly well evident in the food and beverage sectors since anthocyanins are finding their application as natural dyes.

Anthocyanin Food Colors Market Companies

• Prinova
• DDW The Colour House
• Archroma
• Lycored Limited
• Nanjing Nuode Import and Export Co., Ltd.
• GNT Group
• Jiangsu Ingredient Co., Ltd.
• FMC Corporation
• Hansen Holding A/S
• Kalsec Inc.
• Anhui Greenlife Biotech Co., Ltd.
• Naturex
• Huzhou Qiaobang Biological Extract Co., Ltd.
• Sensient Technologies Corporation
• Nature's Flavours

Key Player Announcement

• In February 2024, a purple tomato that was genetically engineered by scientists in Norfolk almost two decades ago became a favorite for home growers after it hit the market in the U.S. Seeds of the high-anthocyanin purple tomato are in strong demand. Nathan Pumplin, CEO of Norfolk Healthy Produce, said that his company was pleased to provide such seeds to home gardeners. Tomato is just a tomato – you can grow it in the garden next to Sun Golds Purple Cherokees and other chosen varieties. 

Recent Development

• In July 2024, Givaudan Sense Colour announced the launch of the new Amaize orange-red at IFT 2024. This development to the present Amaize line of corn-based anthocyanin colors has a bright orange-red shade that offers a close match to Red 40 in acidic applications. It is available in powder and liquid forms and is appropriate for low-pH applications, including beverages, confections, fruit preps, ice lollies, sorbets, and snack seasonings.

Segments Covered in the Report

By Type

• Powder
• Extract
• Liquid

By Source

• Grapes
• Berries
• Red Cabbage
• Pomegranates
• Black Carrots

By Application

• Beverages
• Confectionery
• Dairy Products
• Meat Products
• Bakery Products

By Distribution Channel

• Direct-to-Consumer
• Online Retailers
• Supermarkets
• Food Processors
• Pharmacies

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa