Bleisure Travel Market Size, Share and Trends 2025 to 2034

Bleisure Travel Market Size and Forecast 2025 to 2034

The global bleisure travel market size was estimated at USD 692.73 billion in 2024 and is predicted to increase from USD 816.24 billion in 2025 to approximately USD 3,573.74 billion by 2034, expanding at a CAGR of 17.38% from 2025 to 2034. The growing demand for work-life balance, cost savings for both travellers and employers, flexible remote work policies, increasing adoption of digital solutions, and rising launch of specialized packages by travel agencies are among several factors expected to drive the growth of the global market throughout the projected period.

Bleisure Travel Market Key Takeaways

• North America dominated the global market with the largest market share of 36% in 2024. 
• Europe is expected to expand at a rapid pace during the forecast period.
• By tour type, the solo segment accounted for the dominating market share in 2024.
• By tour type, the group segment is expected to witness significant growth during the forecast period. 
• By travel type, the domestic segment held the largest market share in 2024.
• By travel type, the international segment is expected to grow significantly during the forecast period. 
• By travel duration, the 2-4 days segment contributed the highest market share in 2024.
• By travel duration, the 1-week segment will witness considerable growth over the forecast period.

U.S. Bleisure Travel Market Size and Growth 2025 to 2034

The U.S. bleisure travel market size was exhibited at USD 174.57 billion in 2024 and is projected to be worth around USD 919.61 billion by 2034, growing at a CAGR of 18.08% from 2025 to 2034.

North America held the dominant share of the bleisure travel market in 2024. Companies in the region are increasingly prioritizing the work-life balance of employees. This has led to more acceptance of combining business trips with leisure time. This tends to result in higher employee satisfaction, lower stress levels, and making business trips worthwhile. The adoption of digital technologies and the rise of bleisure travel has significantly boosted the growth of the travel industry. As business activities increase, many organizations are partnering with bleisure tourism companies to provide entertainment, comfort, and leisure to business travelers.

The Global Business Travel Association surveyed North American business travelers and found that 84% say the quality of their business travel experience impacts their business results, and 79% say their business travel experience impacts their overall job satisfaction. The rising partnerships between travel service providers and business entities are anticipated to accelerate the market’s growth. The surge in the number of hotels, airlines, travel agencies, and restaurants offering tailored packages that cater to the needs of both business and leisure travelers is expected to contribute to the expansion of the bleisure travel market in the region. The United States is the major contributor to North America’s bleisure tourism industry due to the rise in outbound tourists.

On the other hand, Europe is observed to expand at a rapid pace in the bleisure travel market during the forecast period. European countries are increasingly encouraging business travelers to combine work and leisure activities during their trips. Several companies in these countries emphasize work-life balance by offering shorter workweeks and providing more vacation time. This approach allows business travelers to take time off for leisure activities, ultimately enhancing their travel experience.

Places like Paris, London, Barcelona, Rome, and many more attract many bleisure travelers who combine business work with leisure activities, including exploring historical sites, visiting museums, and getting involved in culinary experiences. Additionally, rising disposable income, the surge in working-age populations, the adoption of digital solutions for travel planning, and an increase in the number of MNCs are expected to significantly fuel the bleisure travel business in Europe.

• In the UK, 42% of surveyed travelers in 2023 added leisure stays to their business trips (IHG). 

Market Overview

Bleisure travel is a term used to describe travel that combines both business and leisure. Bleisure adds leisure or personal time to a business trip. In bleisure travel, employees go for business trips and combine them with leisure time. In recent years, the bleisure travel market has become increasingly popular amongst corporate employees. Business travelers extend their trips to enjoy leisure activities, which may include sightseeing, relaxation, hiking, visiting entertainment venues, or attending events. Offering bleisure travel options to employees also benefits employers with higher satisfaction of employees, resulting in reduced turnover and increased productivity.

• According to the American Hotel and Lodging Association, in 2023, a U.S. survey found that 84% of travelers wanted to include some vacation time in their next corporate trip, and 48% had taken a bleisure trip in the past year. 

Bleisure Travel Market Growth Factors

• The flexible remote work policies create significant growth opportunities for the global bleisure travel market during the forecast period. With the surge in remote working, employees are increasingly blending leisure activities and sightseeing into their work trips to enhance their travel experience.
• The increase in co-working and co-living spaces is anticipated to accelerate the expansion of the market in the coming years. They make it easier for bleisure travelers to find spots for both work and relaxation. This encourages employees to stay longer and have more in-depth travel experiences.
• The increase in the number of travel agencies around the world is expected to boost the growth of the market. 
• Businesses are adopting more flexible travel policies around the world, which encourages employees to extend their trips for leisure purposes. This shift in corporate culture supports bleisure travel, driving the market growth expansion in the coming years. 
• The rise in the number of working population, particularly in developing countries, is anticipated to promote the growth of the market during the forecast period.

Market Scope

Market Dynamics

Drivers

Increasing demand for work-life balance

The rising demand for work-life balance is expected to drive the growth of the bleisure travel market during the forecast period. For business travelers, the major benefit of bleisure travel is to establish a better work-life balance. Bleisure travel offers a combination of work and leisure, which encourages work-life balance among corporate employees. Bleisure travel helps employees to work more efficiently as they can work and also can turn the trip into an enjoyable stay.

Employees can save the money that they would typically spend on vacations and holidays as the organization covers all those costs, including hotel stay, food, and travel expenses. In recent years, Bleisure travel has been highly encouraged by several companies and is all about coupling leisure and work hours to avoid stress and enhance their travel experience. In numerous studies, it has been found that those employees who engage in bleisure travel are more likely to be satisfied with their quality of life and efficient in maintaining their work-life balance as compared with non-leisure travelers.

• A 2022 report from Marriott found that business trip lengths of stays were up 20% from 2019, suggesting a continued rise in bleisure travel.

SAP Concur research found that Millennials were the most likely to engage in bleisure travel, accounting for 38% of all such travelers. Nevertheless, Generation Xers and Baby Boomers also accounted for 31% of businesses each, indicating a need for travel companies to appeal to all of these age groups.

Restraint

Stringent company policies

The stringent company policies are anticipated to hamper the market's growth. Several companies have stringent policies associated with business travel. Business travelers should always check the company policy regarding the added time before converting a scheduled business obligation into a bleisure trip. Such factors may restrict the expansion of the global bleisure travel market.

Opportunity

Integration of technology and launch of specialized packages by travel agencies

The integration of technology and the launch of specialized packages by travel agencies are projected to offer lucrative opportunities to the bleisure travel market during the forecast period. Travel agencies have a big impact on leisure travel bookings. Hotels can significantly increase their customer base and benefit from package deals by establishing strong relationships with travel agencies. The digital tools also allow for the development of offers that are specifically tailored to meet customer needs. Taking virtual tours of potential destinations before making a decision also plays the role of a perfect example of this digital transformation.

To maintain travel agents' enthusiasm for promoting, hotels are offering them attractive commission rates. The workstation packages are available from several travel agencies such as MakeMyTrip, Thomas Cook, Yatra, and several others. The availability of these packages is not only intended to keep business travelers secure but also to help them enjoy leisure while working and attending meetings in the location. In addition, the rapid adoption of digital solutions in the travel industry has significantly transformed everyday planning tasks. This includes choosing a destination, creating itineraries, booking flights and other modes of transportation, and finding hotels or accommodations.

• In December 2024, Pickyourtrail launched FLUID, an AI-powered platform designed to transform corporate travel, particularly addressing the growing trend of bleisure travel by streamlining booking processes and managing travel spending effectively. 

Tour Type Insights

The solo segment accounted for the dominating share of the bleisure travel market in 2024. The segment's growth is significantly fueled by the increasing emphasis on achieving a healthy work-life balance through solo leisure travel. More travelers are taking on tasks that require independent effort, such as organizing trips, managing schedules, making essential adjustments, and determining the overall rhythm of their travels. The flexibility of remote work arrangements allows for a blend of professional and leisure time, encouraging business travelers to lengthen their trips. Solo travelers have the opportunity to explore new locations and attractions, enhancing their travel experience through personalized recommendations tailored to their individual preferences.

• According to the CWT survey, bleisure travel is common among millennials aged 25-34. However, the second largest group is middle managers aged 36-54 with average annual incomes close to USD 80,000.

On the other hand, the group segment is expected to witness significant growth during the forecast period. Group bleisure travel is the bigger groups. Business travelers often eat out and stay together, which generates more business for restaurants and tourism businesses.  Group bleisure offers the possibility of business travel with a companion, such as a partner, friend, colleague, or even their whole family, which can boost work-life balance and assist with the overall enjoyment of the trip. Group traveling can open up more possibilities for cultural learning and interaction. Bleisure travel also represents an ideal opportunity to save on the travel costs associated with a group trip.

Travel Type Insights

The domestic segment held the largest share of the bleisure travel market in 2024. Domestic bleisure travel lacks jet lag, long-duration flights, and complicated planning, making domestic travel more convenient. Moreover, governments around the world and tourism organizations are taking several initiatives to boost regional economies and domestic tourism. Tourism agencies are offering attractive corporate discounts and specialized packages that cater to the needs of both business and leisure travelers.

On the other hand, the international segment is expected to grow significantly during the forecast period. The growth of the segment is majorly attributed to the rising international tourism and rapid adoption of digital solutions for travel planning, booking, and personalized experiences.  Advanced technologies such as virtual tours and tailored recommendations are changing the landscape of the tourism industry as to how business travelers plan and enjoy their trips. International tourism allows one to balance professional obligations with the chance to explore new cultures, places, and attractions.

Travel Duration Insights

The 2-4 days segment accounted for the dominant share of the bleisure travel market in 2024. Several business travelers prefer to go on 2- to 4-day leisure vacations to explore their local area and find new sightseeing activities, restaurants, and historic sites, particularly in domestic bleisure travel. Outdoor activities, such as hiking, cycling, or kayaking, are often included on these bleisure holidays, allowing visitors to combine relaxation and exercise. Travel agencies, lodging providers, and airlines are providing customized packages, services, and facilities that meet the needs of both leisure and work for business travelers in 2- to 4-day business trips.

On the other hand, the 1-week segment will witness considerable growth over the forecast period. One-week international trips are becoming increasingly popular among business travelers, which combine both work and leisure. Several leading travel providers, including major airlines, hotel chains, and travel agencies, are offering customized one-week international trips that cater specifically to bleisure travelers. This one-week bleisure travel allows for a balanced lifestyle, cultural exploration, relaxation, and family time.

• According to SavvySleeper, Corporate travel is linked to employee satisfaction, with 90% of business travelers desiring to travel for work for the rest of their careers

Bleisure Travel Market Companies

• BCD Travel
• Travel Leaders
• American Express Travel
• Expedia, Inc.
• JTB Business Travel
• Carlson Wagonlit Travel
• World Travel Holding Inc.
• CT Business Travel
• IMC International
• AVIAREPS AG

Recent Developments

• In August 2024, IndiGo, India’s preferred airline, announced a new route and additional frequencies to enhance international connectivity from prominent commercial and tourist hubs across states in South and Central India from October’2024. These new routes and frequencies aim to enhance international connectivity and bolster mobility between the commercial hubs in Tamil Nadu and Maharashtra, considering the increased demand for business and leisure travel from the states. 
• In January 2025, Tripism, a business travel management platform, launched a new leisure travel tool for its corporate clients. This move will allow corporate travel buyers to extend travel offers to employees for their trips. This includes access to corporate-negotiated rates and will provide suppliers with a direct channel to “premium customers.”
• In January 2025, Accor, a world-leading hospitality group, launched its newly enhanced Travel Pros Leisure Groups Online platform, designed to streamline the booking process for leisure B2B clients. With access to more than 2,000 hotels across multiple Accor brands, locations, and categories in more than 75 countries, the platform now offers a wide range of new features that make booking the ideal property for group stays easier and more efficient than ever.

Segments Covered in the Report

By Tour Type

• Solo
• Group

By Travel Type

• Domestic
• International

By Travel Duration

• 2-4 Days
• 1 Week
• Above 1 Month

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa