Bottled Water Market Size, Share, and Trends 2025 to 2034

Bottled Water Market Size and Forecast 2025 to 2034

The global bottled water market size accounted for USD 335.5 billion in 2024, and it is expected to hit around USD 565.23 billion by 2034, poised to grow at a CAGR of 5.35% from 2025 to 2034. Growing urbanization and busy lifestyles are driving the bottled water market.

Bottled Water Market Key Takeaways

• Asia Pacific dominated the market with the highest market share of 40.14% in 2024.
• By Product, the purified segment dominated the market in 2024.
• By Distribution Channel, the supermarkets & hypermarkets segment dominated the global risk analytics market in 2024.

Integration of AI in the Bottled Water Market

Applications of AI and machine learning are typically used to find flaws in the manufacturing of bottled water. These technologies help facilities run more effectively without sacrificing quality by evaluating production data. AI is also used by bottlers to estimate demand, reduce waste, and provide a greater variety of specialty drinks. Globally, bottling processes are changing due to the Internet of Things (IoT). Every step of the production process is tracked by IoT sensors and linked devices, allowing for "smart bottling," in which fillers, cappers, and labelers exchange information in real-time to speed up the procedure.

Asia Pacific Bottled Water Market Size and Growth 2025 to 2034

The Asia Pacific bottled water market size was estimated at USD 134.67 billion in 2024 and is predicted to be worth around USD 227.22 billion by 2035, at a CAGR of 5.37% from 2025 to 2034.

Based on the region, in terms of revenue, the Asia Pacific dominated the global bottled water market in 2024 and is estimated to sustain its dominance during the forecast period. It accounted for more than 40.14% of the market share in 2024. This is mainly due to the increasing demand for the bottled water owing to the lack of drinkable water, rising health consciousness, growing awareness regarding waterborne health diseases, rising disposable income, rapid urbanization, growing penetration of food service industry, and improvement in living standards. Moreover, the rapidly developing organized retail sector and growing demand for functional water is significantly contributing towards the development of the bottled water market in the region.

Asia Pacific is also estimated to be the fastest-growing region during the forecast period. This is owing to the presence of huge youth population that demands quality food and beverage items owing to increased health consciousness.

Market Overview

Growing worries about convenience and health are driving consumers to choose bottled water over tap water. Customers now consider bottled water to be a more convenient and pure alternative to tap water due to rising concerns about its safety and purity. This trend is being driven by the increased awareness of aquatic pollutants and the desire for healthier hydration options. Customers with hectic schedules find bottled water appealing due to its excellent quality and portability. Another factor in bottled water's enormous appeal is its widely accessible packaging and single-serve bottles' simplicity of use. As consumers continue to place a higher priority on convenience and health, the demand for bottled water is steadily rising.

Bottled Water Market Growth Factors

• Clean drinking water shortage: The scarcity of drinkable water in certain parts of the globe is a primary driver of the global bottled water market. 
• Health issues: The growing urban population, rising disposable income, growing health consciousness among consumers, and increasing awareness regarding waterborne diseases have fueled the demand for bottled water among health-conscious consumers. Drinking contaminated water gives rise to various health risks, such as gastrointestinal problems, reproductive problems, and neurological disorders. The rising awareness among the population about the ill effects of contaminated water is driving the demand for bottled water across the globe. 
• Easy availability of bottled water: The easy availability of bottled water in various retail outlets such as groceries, supermarkets, and convenience stores has played an exponential role in the rapid growth of the bottled water industry around the global markets. 
• Wide variety of options: Furthermore, the introduction and availability of various types of bottled water products, such as mineral water, sparkling water, and distilled water, has gained traction in the past few decades, thereby fostering market growth.
• Premiumization: Premiumization is another strategy used by the manufacturers to differentiate bottled water products to serve premium customers. The manufacturers emphasize the high quality and exclusivity of their premium brands. Hence, premiumization plays an essential role in generating handsome revenues for the manufacturers..

Market Scope

Market Dynamics

Driver

Health and safety concerns

Growing worries about convenience and health are driving consumers to choose bottled water over tap water. Customers now consider bottled water to be a more convenient and purer alternative to tap water due to rising concerns about its safety and purity. This trend is being driven by the increased awareness of aquatic pollutants and the desire for healthier hydration options. Customers with hectic schedules find bottled water appealing due to its excellent quality and portability. Another factor in bottled water's enormous appeal is its widely accessible packaging and single-serve bottles' simplicity of use. As consumers continue to place a higher priority on convenience and health, the demand for bottled water is steadily rising.

Restraint

Waste Generation & environmental concerns

The issue of plastic pollution worldwide is mostly caused by the manufacture and disposal of plastic water bottles. Oceans get millions of metric tons of plastic debris every year, endangering ecosystems and marine life. Plastic bottle production, shipping, and disposal all increase greenhouse gas emissions. Every phase of the lifetime of a plastic bottle, from the extraction of raw materials to the manufacturing process, increases the carbon footprint. To lessen our overall influence on climate change, we must switch to sustainable alternatives.

Opportunity

Sustainability

Growing concerns regarding plastic waste from the bottled water industry have encouraged manufacturers to increasingly adopt PET and plant-based water bottles to achieve sustainability. These eco-friendly bottles are expected to drive the demand for bottled water in developed economies like Europe and North America. Innovative packaging is expected to play a crucial role in the growth of the market in the foreseeable future. The adoption of sustainable materials in making bottles is very helpful in creating a positive brand image among consumers.

Product Insights

By product, the purified segment led the market with considerable revenue share in 2024 and is anticipated to retain its dominance throughout the forecast period. This is attributed to the presence of desalination facilities across the globe that serves the need for the purified water. According to the United Nations, there are around 16,000 desalination facilities in across 177 nations of the world that provides purified water. The rapid growth in the population, increasing disposable income, increasing per capita water consumption, and improvement in the standard of living are the various important factors that boosted the growth of the purified water segment across the globe.

On the other hand, the sparkling water segment is estimated to be the fastest-growing segment during the forecast period. This is attributed to the rising popularity of the sparkling water among the consumers owing to its fizzy and bubbly taste. Further sparkling water is known to stave off dehydration and it has become a popular substitute for sodas. Hence, the sparkling water segment is estimated to grow at a rapid pace during the forecast period.

Distribution Channel Insights

By distribution channel, the supermarkets & hypermarkets segment led the market with notable revenue share in 2024 and is anticipated to retain its dominance throughout the forecast period. The supermarkets & hypermarkets provide a very wide range of consumer goods and food and beverages products along with convenience and huge discounts. It operates in convenient timings and is available in easy accessible areas. It attracts huge customer base and offers consistent revenue to the market players.

On the other hand, the others segment is estimated to be the fastest growing segment owing to the growing popularity of e-commerce and online food delivery apps across the globe. The rising penetration of internet and rapidly growing users of internet is expected to boost the growth of the e-commerce channels during the forecast period, thereby boosting the growth of this segment.

Bottled Water Market Companies

• Nestle
• PepsiCo
• The Coca Cola Company
• Fiji Water Company
• Danone
• VOSS Water
• Nongfu Spring
• Primo Water Corporation
• Otsuka Pharmaceutical Co. Ltd.
• RhodiusMineralquellen Und Getranke GmbH & Co KG

Recent Developments

• In January 2025, Eco-friendly organic water bottles will shortly be introduced by Thiruvananthapuram, a Kerala company operating under the auspices of the Kerala Irrigation Infrastructure Development Corporation Ltd. This program, often known as "compostable bottles," is regarded as the first in the nation.
• In March 2024, Clear Premium Water, a brand of bottled water, raised Rs 45 crore ($5.4 million) from JM Financial Private Equity in a fresh round. According to a news statement from Clear Premium Water, the investment's proceeds will help the company's brand-building efforts and expand its current capabilities and distribution network.

Market Segmentation

By Product

• Purified
• Spring
• Mineral
• Distilled
• Sparkling
• Others

By Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Grocery Stores
• Others

By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World