Facial Recognition Market Size, Share, and Trends 2024 to 2034

Facial Recognition Market Size to Reach USD 32.53 Bn by 2034

The global facial recognition market size was USD 7.04 billion in 2023, accounted for USD 8.09 billion in 2024, and is expected to reach around USD 32.53 billion by 2034. The market is expanding at a solid CAGR of 14.93% over the forecast period 2024 to 2034. The North America facial recognition market size was valued at USD 2.68 billion in 2023. The increasing demand for enhanced security technologies from several service sectors drives the growth of the market.

Facial Recognition Market Key Takeaways

• North America dominated the facial recognition market with the largest revenue share of 38% in 2023.
• Asia Pacific is expected to grow at a notable CAGR of 18.6% during the forecast period.
• By technology, the 3D segment has contributed more than 39% of revenue share in 2023.
• By application, the access control segment held a major revenue share of 37% in 2023.
• By end-user, the retail and e-commerce segment has generated more than 23% of revenue share in 2023.

U.S. Facial Recognition Market Size and Growth 2024 to 2034

The U.S. facial recognition market size was exhibited at USD 2.01 billion in 2023 and is projected to be worth around USD 9.46 billion by 2034, poised to grow at a CAGR of 15.12% from 2024 to 2034.

North America dominated the market with the largest market share in 2023. The growth of the market is attributed to the rising technological adoption in the various industrial sectors and the growing development in modern technologies like artificial intelligence, machine learning, automation, IoT, sensors, and other technological advancements that drive the growth of the market. The increasing penetration of facial recognition technologies in various end-use industries like retail and e-commerce, hospitality, consumer electronics, banking, hospitality, and others further drives the growth of the facial recognition market in the region.

• For instance, the U.S. is majorly adopting facial recognition technology to enhance security and safety in banks (54%), airports (55%), and medical offices (53%).
• In the passport scenario, 81% of Americans approve of facial recognition technology for passport control.
• There are 176 million Americans currently using facial recognition technology, and 131 million are using it in their daily life.
• 7 in 10 government services are using facial recognition technology. 
• Facial recognition technology possesses a 99.5% accuracy level.

Asia Pacific is expected to boost market growth during the forecast period. The growth of the facial recognition market is expected to increase due to the rising penetration of technologies into the daily life of the consumer, the rising interest in the technologies, and the faster adoption rate, which are accelerating the growth of the market. The rising penetration of mobile users and the major telecom players adopting facial recognition into their products are also driving the demand for the market. Additionally, the ongoing investment in security technologies such as fingerprint authentication, 3D authentication, and other technologies is boosting the growth of the face recognition market across the region.

Market Overview

Facial recognition is the technology that identifies an individual's identity using algorithms, such as video frames and digital images. This technology falls under the biometric software segment that maps the features of individuals for identity confirmation. Facial recognition technologies are used by several service sectors and personal consumer electronic products such as mobile phones. The rising penetration of facial recognition in various industries, such as retail, e-commerce, healthcare, hospitality, and others, is for security enhancement, which drives the growth of the market.

Facial Recognition Market Growth Factors

• The increasing adoption of facial recognition in various end-user services, such as used in healthcare, hospitality, retail, e-commerce, and other industries, for enhancing security services that accelerate the growth of the facial recognition market.
• The rising adoption of technologically advanced services for safe and secure authorization in industries and the increasing adoption of AI technologies in different industrial service sectors are driving the market's growth.
• Face recognition is highly adopted by various service sectors, such as retail, access to transportation, data security, enhanced accuracy, accessibility, easy integration, accurate authentication, social media, and enhanced customer experience.
• The increasing adoption of technologies such as AI, machine learning, IoT, sensors, and automation in several consumer electronic products such as mobile phones and laptops is the major consumer of facial recognition technology for accurate authentication and easy accessibility. Thus, the rising consumer bases of personal consumer electronic products are contributing to the growth of the facial recognition market.
• The rising demand for fast-paced and efficient security technology for the authentication and verification process and the rising digitization in different sectors are boosting the growth of the market.
• The increasing research on the technological advancements and innovations in security technologies and the rising competition in the technology market are also driving the growth of the market.

Market Scope

Market Dynamics

Driver

The increase in the use of facial recognition in the healthcare industry

The rising adoption of facial recognition by the healthcare industry for several healthcare services is driving the expansion of the facial recognition market. Facial recognition helps identify patients and simplifies the check-in process. It automates the check-in process in hospitals by eliminating or reducing the work and paperwork of hospital workers at the time of check-in. Facial recognition verifies patients and insurance data just by looking at the patients and speeds up the admission process. Facial recognition also helps diagnose various rare genetic diseases.

For instance, Delaware’s Nemours Children’s Hospital deployed facial recognition technologies in clinical practices to identify and diagnose patients with unusual symptoms. Dr. Karen Gripp, one of the hospital's doctors, developed Face2gene, a facial recognition mobile app for detecting unusual symptoms.

Restraint

High cost

The higher cost of installation of the technologies in the sectors is negatively impacting the growth of the facial recognition market. The higher cost of technology development, such as middleware for large-scale surveillance (MILS) components, deep learning engine (DLE), and smart surveillance engine (SSE), limit the growth of the facial recognition market.

Opportunity

Rising penetration of mobile users

The rising penetration of mobile users around the world is contributing significantly to the growth of the facial recognition market. The integration of facial technologies in mobile phones enhances security options and the identification process. The increasing adoption of facial recognition technologies in several mobile applications like app access, mobile payments, identity verification, and application unlocking.

Furthermore, facial recognition is also adopted by various end-use industrial applications like banking, retail, e-commerce, and healthcare, which drive the growth of the market. The rising investment in research and development technologies in the expansion of digitalization and automation technologies and launches is accelerating the growth of the facial recognition market.

Technology Insights

The 3D segment dominated the market with the largest facial recognition market share in 2023. The growth of the segment is attributed to higher performance and accuracy than the other types of authentication processes. 3D facial recognition is also known as the three-dimensional face recognition. It is one of the revolutionary advancements in facial recognition.

The 3D facial recognition system uses the 3D structure of the human face to identify the actual person. 3D facial recognition is used in different industrial services such as finance, aviation, e-commerce, and retail. Various financial sectors, like HSBC banks, started using facial recognition for several banking services such as account access, customer authentication, and others. It is also used to minimize fraudulent attempts to access. In aviation, 3D facial recognition helps in the effortless boarding process. In retail and e-commerce, 3D facial recognition enables a frictionless shopping experience and billing process.

Application Insights

The access control segment held the largest facial recognition market share in 2023. The increasing adoption of face recognition access control in residential and commercial buildings is intended to unlock doors. Digitization and automation in the construction industry are driving the demand for facial recognition systems for residential as well as commercial building purposes. The buildings use face recognition software and hardware to control the access of the houses or commercial properties. Facial recognition access control is the modern alternative to the key, key fobs, and keycards.

There are different types of facial recognition access control, such as photo-based recognition, 3D face recognition, and Iris recognition. Photo-based recognition is the simplest and most widely used type of access control system, and it can be used by normal cameras for face recognition. The facial recognition access control has various benefits, such as being easy to use by any demographic, being hands-free, not being cloned like any other medium like keycards, being remotely enrolled, and minimizing the ongoing cost and other operation expenses that make it affordable for adoption.

End-User Insights

The retail and e-commerce segment held the largest share of the facial recognition market in 2023. The rising adoption of facial recognition in retail and e-commerce services is transforming the service by maintaining and streamlining operations, increasing security, and personalizing the customer experience. Security is one of the major concerns in the retail industry; facial recognition helps identify security threats and individuals who are involved in criminal activities with the help of advanced algorithms and real-time analysis. Many of the major retail sectors are involving facial recognition technology to enhance their security. Facial recognition helps in managing the multi-store management in multiple retail locations.

It helps simplify multi-store management systems by leveraging a centralized system that ensures enhanced consumer experience and security measures and enables data analysis technologies in every store. Facial recognition is also transforming the payment process in the retail sector. It redefines the payment experience for both retailers and consumers. It helps in a seamless and timeless payment procedure, eliminating the need for a physical card or cash.

• For instance, as per research by the software firm CSC, almost 30% of retail stores use facial recognition technology to track customers. 74% of stores use facial recognition technology to track customers when they are present in the store, and a quarter of the consumers find the technology to be a positive shopping experience.

Facial Recognition Market Companies

• Thales
• Fujitsu
• FacePhi
• NEC Corporation
• Onfido
• Aware, Inc.
• Cognitec Systems GmbH
• Ayonix Corporation
• TECH5

Recent Developments

• In June 2024, Google, a leading software company, is testing the facial tracking system for the corporate campus with the help of Google’s Security and Resilience Services (GSRS) team; the test is currently taking place in Kirkland, Washington. The team will use data to identify people who may pose a threat to Google’s products, people, or locations.
• In March 2024, Stc Bahrain launched rapid mobile SIM activation services with the use of AI face recognition technology with partnering Telecommunications Regulatory Authority (TRA). The launch will enhance the customer experience by enabling an effortless digital journey powered by eSIM technology and Artificial Intelligence (AI).
• In March 2024, Luxand.cloud, a leading provider of facial recognition, search APIs, and detection technology, introduces the attendance system based on facial recognition that helps automate the check-in process for students, employees, and more and eliminates the need for attendance sheet, physical bandage and more with the contactless attendance tracking solution.
• In June 2024, JEM will proudly announce its latest face recognition feature on its website, which allows users to upload and scan photos from a wide range of archives to find similar faces.
• In June 2024, OMNIVISION Technologies launched an intelligent sensor designed to integrate facial recognition, detection, and always-on capabilities into a single, efficient solution. The sensor enhances the performance and functionality of a wide range of industrial and consumer applications, such as tablets, mobiles, laptops, and other IoT devices.
• In December 2023, Marubeni Corporation, in partnering with the Marubeni Network Solutions Co., Ltd., Knowledge Creation Technology Co., Ltd., R.D.Works Co., Ltd., Aplus Co., Ltd., and Lecip Holdings Corporation announced the test for an AI facial recognition fare systems on the Kumamoto City Transportation Bureau’s trams. The technology enables transportation to enhance the consumer experience, smooth boarding, and aligning processes by the hands-pass and hands-free systems.

Segments Covered in the Report

By Technology

• 2D
• 3D
• Facial Analytics

By Application

• Emotion Recognition
• Attendance Tracking and Monitoring
• Access Control
• Security & Surveillance
• Others

By End-User

• Retail & E-commerce
• Media & Entertainment
• BFSI
• Automobile & Transportation
• Telecom & IT
• Government
• Healthcare
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa