Hair Growth Supplement and Treatment Market (By Type: Supplements, Pharmaceuticals, Devices, By Distribution Channel: Hypermarkets/Supermarkets, Specialty Stores, Online Pharmacies, Drug & Pharma Stores) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033

Hair Growth Supplement and Treatment Market Size to Reach USD 14.13 Bn by 2033

The global hair growth supplement and treatment market size was USD 7.76 billion in 2023, calculated at USD 8.24 billion in 2024 and is expected to reach around USD 14.13 billion by 2033, expanding at a CAGR of 6.18% from 2024 to 2033.

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Hair Growth Supplement and Treatment Market Key Takeaways

• The North America hair growth supplement and treatment market size accounted for USD 3.57 billion in 2024 and is expected to expand around USD 6.57 billion by 2033 with CAGR of 6.28% from 2024 to 2033.
• Asia Pacific dominated the market with the largest revenue share of 46% in 2023.
• Europe is estimated to grow at a fastest CAGR of 5.52% during the forecast period of 2024-2033.
• By type, the pharmaceutical segment dominated the hair growth supplement and treatment market in 2023.
• By type, the supplements segment is the fastest growing during the forecast period.
• By distribution channel, the drug/pharma stores segment led the market in 2023.

U.S. Hair Growth Supplement and Treatment Market Size and Growth 2024 to 2033

The U.S. hair growth supplement and treatment market size was valued at USD 2.68 billion in 2023 and is predicted to be worth around USD 4.96 billion by 2033 with a CAGR of 6.34 from 2024 to 2033.

Asia Pacific dominated the hair growth supplement and treatment market in 2023. Increasing research and development, the presence of medical needs, and positive economic growth will help the growth of the market in the Asia Pacific region. Changing lifestyles, pollution, stress, and genetics lead to hair loss conditions that contribute to the high demand for hair growth supplements and treatments. These factors help to the growth of the market in the Asia Pacific region. The growing hair loss problem in India and China has helped the growth of the market. China and India are the leading countries for the growth of the market in the Asia Pacific region.

• In December 2023, India’s leading natural personnel care company, Dabur India Ltd., launched the Dabur Vatika Rosemary Hair Growth Oil with hibiscus and coconut oil under the Vatika brand.

Europe is estimated to be the fastest-growing during the forecast period of 2024-2033. The rising prevalence of nutritional deficiency and the increase in the number of senior populations are leading to the growth of the hair growth supplement and treatment market. French companies consult about the oils for longer and thicker hair growth.

• In November 2023, a new expansion into the European Union was launched by the global leader in laser hair growth, Hairmax, for the hair growth solution

Hair Growth Supplement and Treatment Market Overview

The hair growth supplement and treatment market refers to a wide range of products and treatments designed to stimulate hair growth, prevent hair growth thinning, and improve overall hair quality. These products include nutritional supplements, medical interventions, and topical therapies aimed at improving scalp health and promoting hair growth. Hair growth supplements work by delivering the main nutrients that are responsible for hair growth to the hair follicles. The main ingredients in the supplements are carefully selected for their ability to strengthen the hair follicles, promote blood circulation, and improve the overall health of the scalp. 

The best vitamin supplements for hair growth include iron, folic acid, biotin, zinc, vitamin E, vitamin D, and vitamin B. Some hair growth supplements are formulated with these supplements to improve hair thickness, growth, and strength. Nutrient-specific or multivitamin supplements may help to bridge the nutrition gap. These factors help to the growth of the market.

Hair Growth Supplement and Treatment Market Growth Factors

• The hair growth supplement and treatment work by delivering essential nutrients to the hair follicles, which are responsible for hair growth. 
• The best vitamin supplements for hair growth include iron, folic acid, biotin, zinc, vitamin E, vitamin D, and vitamin B. This helps the growth of the hair growth supplement and treatment market.
• Some hair growth supplements are formulated with nutrients to improve hair thickness, growth, and strength. Nutrient-specific or multivitamin supplements may help to bridge the nutrition gap.
• Hair growth treatment includes laser therapy, oral and topical options, hair replacement surgery, corticosteroids, or platelet-rich plasma, and microneedling. These hair growth supplements and treatments help to the growth of the market.

Hair Growth Supplement and Treatment Market Scope 

Hair Growth Supplement and Treatment Market Dynamics

Drivers

Rising prevalence of hair loss conditions

Many factors can cause the increase in hair loss, including hairstyles that pull the hair, fungal infections on the scalp, hereditary hair loss from genetics, hormonal changes like menopause, childbirth, or pregnancy, poor nutrition, stress, certain medical conditions like lupus and diabetes, significant weight loss, age, and family history of balding. There is a need for diagnosis, management, and treatment to overcome the hair loss issue. The treatments include hair transplants, platelet-rich plasma (PRP), medication, and supplements. These factors help the growth of the hair growth supplement and treatment market. 

Rising awareness of nutritional health benefits of hair supplements

Raising awareness of the nutritional health benefits of hair growth supplements helps the growth of the market. Deficiency in iron, riboflavin, biotin, vitamin D, vitamin B12, and other nutrients are associated with hair loss issues. Eating a balanced diet that is rich in these minerals and vitamins can help to improve hair growth. Zinc and vitamin B play an important role in the health of hair follicles. Taking specific supplements like iron, protein, vitamin B, vitamin C, vitamin A, and vitamin D or other specially formulated vitamins may help hair growth. These benefits of supplements help the growth of the hair growth supplement and treatment market.

Restraint

Side effects of hair growth supplement and treatment

The side effects of the hair growth supplement and treatment include unwanted hair growth on the adjacent skin of the face and hands, scalp irritation, fake thyroid problems, diarrhea, nausea, allergies, rashes, cramps, and acne and breakouts. Overdosing supplements or nutrients can lead to side effects, including milk-alkali syndrome, which causes kidney injury due to high levels of calcium in the body, vasodilation that leads to a drop in blood pressure, and nerve damage. It may cause digestive distress, allergic symptoms like anaphylaxis, skin inflammation, and hives, and can cause gastrointestinal issues. These downsides of the supplements and treatments can restrict the growth of the hair growth supplement and treatment market. 

Opportunities

Advanced technologies

The use of advanced technologies for hair growth helps the growth of the market. Advanced technologies for hair growth treatment include blood-derived platelet-rich plasma therapies, mesenchymal stem cell implantation, and MSC-derived secretome treatment. The microneedle patches deliver immune-regulating molecules to support T-cells so they do not attack hair follicles. The tiny RNA particles that encourage hair growth and genetic engineering help to create new hair follicles that may restore hair growth. These factors help the growth of the hair growth supplement and treatment market.

Research and Development

The use of natural products in hair growth supplements and treatments can be an opportunity for the development of the market. Chemical products for hair growth can lead to side effects, while natural products have no side effects. Natural products that help hair growth include applying herbs and other remedies, using natural oils like rosemary oil or castor oil, applying aloe vera, essential oils like coconut oil or lemon oil, scalp massage, decreasing inflammation, improving scalp health, balancing hormones, and stimulating hair follicles.  These benefits of natural product development, innovative ingredients and formulations, and other technologies help to grow the hair growth supplement and treatment market.

Type Insights

The pharmaceutical segment dominated the hair growth supplement and treatment market in 2023. The pharmaceutical type of segment is further segmented into oral and topical & injectable. The oral type contains Propecia and minoxidil, and the topical & injectable types contain Propecia, minoxidil, and also exome-based therapies. Factors like changing lifestyles, genetics, pollution, and stress lead to the rising number of individuals getting pharmaceutical-based supplements to overcome hair fall issues. Oral type of supplements like zinc, iron, biotin, omega-3 fatty acids, and vitamins A, B, C, D, and E can be easily obtained from pharmaceuticals. Topical & injectable types of treatment include PRP injections, injections of corticosteroids, and scalp injections. These can easily obtained from pharmaceuticals. These factors help the growth of the pharmaceutical-type segment and contribute to the growth of the market.

The supplements segment is the fastest growing during the forecast period. The supplements are provided in different types, different forms, and with different distribution channels. The supplement types include single-ingredient and multi-ingredient types. The supplement types are in different forms, including liquid, capsules, tablets, gummies & soft gels, and powders. These supplements are distributed by different distribution channels, including drug & pharma stores, online pharmacies, specialty stores, and hypermarkets/supermarkets. The supplements include iron, which supports hair health; biotin, which prevents loss related to biotin deficiency and stimulates hair growth; and zinc, vitamin E, vitamin D, and vitamin B, which are essential for healthy hair growth and thickness and also prevent hair thinning and shedding. These factors help the growth of the supplement type segment and contribute to the growth of the hair growth supplement and treatment market.

Distribution Channel Insights

The drug/pharma stores segment led the hair growth supplement and treatment market in 2023. Consumers visiting drug and pharma stores are often health-conscious and proactive about their wellness, making them more likely to seek and purchase hair growth treatments and supplements from these outlets. Pharmacists can recommend specific hair growth products based on individual customer needs, increasing the likelihood of purchases from their stores.

Hair Growth Supplement and Treatment Market Companies

• Cipla Inc.
• EXOCOBIO
• WON TECH Co., Ltd.
• Alma Lasers
• Lexington International, LLC (Hairmax)
• iRestore Hair Growth System
• Curallux, LLC.
• Merck & Co., Inc.
• Johnson & Johnson Services, Inc
• InVite Health
• OUAI HAIRCARE (P&G)
• GNC Holdings, Inc. (Harbin Pharmaceutical Group)
• Amway
• Viviscal Limited. (Church & Dwight)
• Nutraceutical Wellness Inc. (Unilever)

Hair Growth Supplement and Treatment Market Recent Developments

• In July 2023, a new all-in-one daily hair growth super capsule was launched by Happy Head and its dermatologists. These capsules contain vitamin D3, Spironolactone, and minoxidil for the treatment of women's hair loss.
• In September 2023, a new product, the hair vitamins, was launched by a scalp health and hair care brand, Divi, to support scalp health. 
• In November 2023, the Willo Hair Growth Support Capsules, a new brand was launched by the women’s wellness brand, O Positive Health. These are gluten-free and vegan supplements that are designed to improve hair follicle health, promote healthy hair growth, help manage stress effects on hair, and more. 
• In February 2024, the Biotin Gummies were launched by the supplement company, Nature’s Way to support people's hair growth issues. This new product each strawberry flavored gummy contains vitamins, 99 percent sugar, and 5000 micrograms of biotin. 
• In April 2024, a hair care brand, Typebea was launched by Rita Ora for the treatment of hair damage and hair loss. The new hair care brand’s launch initially consists of 3-products including a recovery hair serum, shampoo, and conditioner. 

Segments Covered in the Report

By Type

• Supplements
• Pharmaceuticals 
  • Oral
    • Propecia
    • Minoxidil
  • Topical & Injectable
    • Propecia
    • Minoxidil
    • Exosome-based Therapies
• Devices

By Distribution Channel

• Hypermarkets/Supermarkets
• Specialty Stores
• Online Pharmacies
• Drug & Pharma Stores

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa