Hand Sanitizer Market Size, Share, and Trends 2024 to 2034

Hand Sanitizer Market Size and Forecast 2024 to 2034

The global hand sanitizer market size accounted for USD 1.86 billion in 2024 and is expected to be worth around USD 3.96 billion by 2034, at a CAGR of 7.9% from 2024 to 2034. The North America hand sanitizer market size reached USD 432.50 million in 2023.

Hand Sanitizer Market Key Takeaway

• North America held a market share of 25% in 2023.
• By Product, the hand sanitizing segment has the largest market share of 50% in 2023. 
• By Distribution Channel, the supermarket and hypermarket channels segment captured the biggest revenue share of over 40% in 2023.

U.S. Hand Sanitizer Market Size and Growth 2024 to 2034

The U.S. hand sanitizer market size was estimated at USD 303.40 million in 2023 and is predicted to be worth around USD 711.42 million by 2034, at a CAGR of 8.1% from 2024 to 2034.

Due to existence of great consumer awareness for hand hygiene, North America and Europe emerged as major contributors in the demand of hand sanitizer in 2023. Regulatory establishments such as WHO and FDA have commenced awareness movements to up keep the utilization of hand sanitizers in North America. Further, augmented government initiatives to upsurge production and improve the supply chain of hand sanitizers in the countries of these regions is anticipated to lift the growth of hand sanitizer in these regions during years to come. For illustration, trade associations like British Retail Consortium proclaimed that the disturbance to the supply chain of hand sanitizers has been restricted, and the obtainability of these products will remain good.

North America, with its larger number of market participants and uppermost penetration of diverse forms of hand sanitizers including foam based products, gel based products, spray, and wipes is generating great revenue in the market. The U.S. leads the hand sanitizer market with more inclination of consumers to pay for hygiene and personal care products.

Aggregate internet saturation in numerous countries like Mexico, India, China, and Brazil has established the online sales channels market since last few years. Furthermore, online retailers such as Walmart, Amazon, Alibaba and other similar service providers are concentrating on the uninterrupted obtainability of personal care products throughout the world. Online retail channels are extensively preferred in developed nations such as Germany, the U.S. and U.K., for buying consumer goods and exclusive personal care products.

Hand Sanitizer Market Growth Factors

Growing awareness concerning hand hygiene is achieving in order to limit the incidence of nosocomial infections. Thus, hand hygiene has emerged as most significant element of personal care. This growing importance of hand hygiene is prospering the growth of hand sanitizer market across the world. Further, government endorses the practice of hand care products to upsurge responsiveness and evade health issues amongst consumers. For example, FDA and the WHO have undertaken initiatives for making consumer aware of hand hygiene and the hazards related with not upholding the hygiene.

The COVID 19 pandemic since 2020-21 has surged the usage of hand sanitizers as it was recommended by medical professionals, governments and healthcare agencies to protect an individual for the virus. This led to exponential demand for hand sanitizers across the world. The pandemic increased people’s awareness about maintaining hygienic habits like using hand sanitizers for protection against infections. In the aftermath of pandemic, people are more careful about hand hygiene and awareness has increased regarding protecting oneself against viral infections.

Many people continue using the hand sanitizer as a habit while for some people it is about maintaining good health. This awareness amongst the people has continued to boost the market. There are many variants of the hand sanitizers being developed by the key players to suit different types of consumer requirements like – alcohol free, variety in fragrances, suitable for various skin types etc. Such factors are anticipated to keep aiding the growth of the hand sanitizer market during the forecast period.

Impacts of Artificial Intelligence on Sanitizer Industry

Artificial Intelligence (AI) is a technological innovation that is finding different applications across various industries. The hand sanitizers manufacturers are widely integrating AI technology by utilizing it through smart packaging, automation and Internet of Things (IoT). AI can help in processes at different levels be it operations, packaging, sensor or marketing. The AI technology was used after the COVID 19 pandemic to try to create a contactless sanitizer using automation powered by AI. This time period led to many development and research activities of technological advancements utilizing AI were greenlit. This has helped the integration of AI into the and sanitizer industry much easier. There are ongoing developments like using IoT for customer engagement and customized packaging for consumers. AI is expected to further help the growth of hand sanitizer market.

Market Scope

Product Insights

Among different product segment of hand sanitizer market, gel based hand sanitizer emerged as prominent segment with around 50% share of the total market in 2023. Gel sanitizers are typically watery and thin in formulation and thus deliver the handiness of getting spread simply and enter into the skin to destroy most of the bacteria. Stress-free product obtainability and broader access to this kind of hand sanitizer are some of the reasons fueling their demand in global marketplace. Further, this product segment offers reduced microbial populations in many ways. Furthermore, the inclusion of different flavors upsetting the scent is also supporting growth of this type of product in the hand sanitizer market.

Distribution Channel Insights

Based on distribution channel the market is segmented into drug store, online, hypermarket & supermarket, and specialty store.

In 2023, out of different distribution channel, supermarket and hypermarket channels occupied prominent share around 40% of the global market. Escalating number of supermarkets and hypermarkets throughout different regions has observed a rush in the distribution of hand sanitizers in the market. Also, this channel offers the consumers with benefit of scanning the product before purchasing that aids them select the right product. Furthermore, this channel also gives swift access to the product than online channels where customers need to wait for the delivery of the product.

Latest Announcements

• In November 2024, GOJO Industries President and CEO, Carey Jaros and Corporate Sales Director Moshe Lewis and National Sales VP, Ashley Fubini received top honors from ISSA for industry leadership. Joras expressed her gratitude by saying that it is her honor to accept this award but it wouldn’t have been possible with her Team GOJO.

Recent Developments

• In March 2024, SafeTouch has launched an innovative contactless sanitizer dispenser designed for public spaces such as airports, malls, and hospitals. The dispenser uses motion-sensor technology to automatically release a dose of sanitizer, reducing the spread of germs from surface contact. It also features a touchless payment system for convenience in commercial spaces.

Hand Sanitizer Market Companies

• Unilever
• Vi-Jon
• Chattem, Inc.
• Reckitt Benckiser Group plc
• Procter and Gamble
• The Himalaya Drug Company
• GOJO Industries, Inc.
• Best Sanitizers, Inc.
• Kutol
• Henkel AG and Company

Segments Covered in the Report

By Product Type

• Foam
• Gel
• Liquid

By Distribution Channel

• Drug Store
• Online
• Hypermarket & Supermarket
• Specialty Store

By Regional Outlook

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Middle East & Africa
• Latin America