mHealth Apps Market Size, Share and Trends 2025 to 2034

mHealth Apps Market Size and Forecast 2025 to 2034

The global mHealth apps market size accounted for USD 37.44 billion in 2024 and is expected to exceed USD 154.12 billion by 2034, growing at a CAGR of 15.20% from 2025 to 2034. The mHealth apps market is witnessing rapid growth due to the growing usage of mobile healthcare applications, especially among youngsters, to improve the quality of life. Moreover, the rising acceptance of mHealth among healthcare providers to enhance the delivery of healthcare services and the growing demand for remote monitoring contribute to the growth of the market.

mHealth Apps Market Key Takeaways

• North America led the global market with the highest market share of 38% in 2024.
• By region, the market in Asia Pacific is projected to grow rapidly in the coming years.
• By type, the medical apps segment held a major share of the market in 2024.
• By type, the fitness apps segment is expected to expand at a significant growth rate during the forecast period.
• By platform, the Android segment led the market in 2024.

Impact of Artificial Intelligence (AI) on the mHealth Apps Market

AI has the potential to transform every aspect of the healthcare industry. Integrating AI features into mHealth apps enhances patient outcomes by providing personalized healthcare solutions. Predictive analytics capabilities of Artificial Intelligence (AI) analyze large amounts of user data and provide personalized recommendations. Furthermore, AI features make these apps more accurate and user-friendly. Thus, many mHealth app developers are incorporating AI features in their apps. 
AI is being explored in the development of mobile healthcare applications to provide more personalized healthcare, prevent diseases, improve healthcare delivery, and reduce diagnostic costs and time. AI-driven mobile health apps are making health management simple and easy. AI-driven mobile health apps have the potential to address existing challenges, such as incomplete or non-standardized health records and communication flow.

U.S. mHealth Apps Market Size and Growth 2025 to 2034

The U.S. mHealth apps market size was exhibited at USD 12.53 billion in 2024 and is projected to be worth around USD 51.83 billion by 2034, growing at a CAGR of 15.40% from 2025 to 2034.

North America dominated the global market in 2024 due to its well-established healthcare infrastructure. The availability of advanced healthcare technologies, digital healthcare solutions, and healthcare reimbursement plans covering digital health solutions contributed to the market growth. The growth of mHealth applications also depends on economic factors, such as income levels, across the respective region. Moreover, the presence of a large number of healthcare solution companies in the region is making efforts to cater to population. For instance,

• Sentry Health partnered with MedWorks, the innovative health and wellness platform, to deliver high-quality medical services to users of the MedWorks app.

The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecasted period. The proliferation of the internet and the adoption of smartphones have increased drastically in the region, which is boosting the demand for healthcare apps. In addition to this, many Asian countries are adopting advanced digital healthcare solutions to manage healthcare delivery and provide a customer-centric healthcare approach. Furthermore, rising government initiatives to expand healthcare services in the region are likely to contribute to market growth. For instance, 

• India’s Digital India movement aims to incorporate IT services in numerous industries, including healthcare. This initiative has brought major changes in the healthcare sector in India. Moreover, initiatives such as Ayushman Bharat Digital Mission, Aarogya Setu, e-Sanjeevani, CoWIN App, and e-Hospital have made health care services accessible to people in every corner of India.

Market Overview

mHealth, also known as mobile health, refers to the adoption of mobile devices or smart devices in healthcare practice to enhance patient outcomes. It encompasses the delivery of healthcare services through wireless technologies. The mHealth apps market witnessed significant growth over the years due to the increasing digitization in the healthcare industry. Digitization has encouraged hospitals, clinics, and pharmacies to adopt digital technologies to provide healthcare services and streamline their operations. Moreover, the outbreak of COVID-19 encouraged the healthcare industry to turn to the online market. This forced people to adopt digital healthcare technologies to reduce unnecessary hospital visits, thereby boosting the adoption of mHealth apps over the past few years.

mHealth Apps Market Growth Factors

• Increased healthcare costs are one of the major factors boosting the growth of the market. As healthcare costs increase, healthcare providers and consumers look for cost-effective solutions. However, mobile healthcare applications emerged as cost-effective solutions, reducing frequent visits to hospitals and, hence, costs.
• The growing focus on improving the quality of healthcare services and patient-centric care approach contributes to market expansion.
• The rising digitization in the healthcare sector positively impacts the market.
• The increasing awareness about the benefits of mobile healthcare apps influences the market. Mobile healthcare applications help store all patients' medical data. This data further enables doctors to develop personalized treatments, thus enhancing patient outcomes.
• Advancements in technology and the expansion of high-speed networks contribute to market expansion.
• The rising government initiatives to promote digital health is another major factor boosting the demand for mHealth apps.

Market Scope

Market Dynamics

Drivers

Prevalence of Chronic Disease and Increasing Usage of Wearables

The rising prevalence of chronic condition is anticipated to boost the market. As per the National Library of Medicine, nearly one in three adults worldwide suffer from multiple chronic conditions. Some chronic conditions require continuous monitoring, encouraging people to use health monitoring apps. However, mHealth apps allow patients to communicate with physicians, thereby reducing the hospital visits. Moreover, increased adoption of mobile devices led to a significant increase in the number of mHealth apps users.

The increasing adoption of wearable devices contributes to the growth of the mHealth apps market. Traditional healthcare services have been replaced with patient-centric modules. Brands like Fitbit, Apple, and Sony are offering cost-effective and user-friendly wearable devices. Moreover, physicians are also encouraging patients to use wearable devices for remote patient monitoring. The rising approvals for wearables and support from international healthcare institutes, such as WHO, further propel the market. In complementary to this, increasing technological advancements and the introduction of highly updated healthcare modules boost the demand for mHealth apps.

Restraints

Quality Challenges

The growth of the mHealth apps market is limited by some fundamental issues related to application quality. Changes in the functionality, accuracy, and compatibility of mobile devices and applications can affect the quality and reliability of mobile health apps. Additionally, design challenges such as customizability, interactivity, usability, and the ability to adapt to changing healthcare needs further complicate the development process. Many health apps do not adapt well to existing healthcare systems. This lack of interoperability hampers their usability and effectiveness, leading to high app uninstallation 

Opportunity

Growth of mHealth Apps through Gamification

The popularity of gaming features is increasing, creating immense opportunities for market players. Integrating game mechanics into mobile health apps improves user engagement and experience. Game-like elements such as rewards, badges, and leaderboards have been shown to motivate users in disease management, physical activity, and mental health. By leveraging gamification-based interventions, mobile health apps can encourage users to adopt healthy lifestyles such as exercise and healthy eating. Gamification also provides instant feedback and rewards to users for their achievements. This further motivates users to be more likely to interact with apps regularly. 

Type Insights

The medical apps segment held the largest share of the mHealth apps market in 2024 owing to the rising usage of medical apps among patients and healthcare professionals. Medical apps provide remote doctor consultation services, reducing the need to visit hospitals. These apps also offer services regarding medication. Moreover, the increasing number of pharmacy apps contributes to the growth of the segment. These apps offer discounts, free home deliveries, and easy replacement and refund policies, making medications more affordable.

The fitness apps segment is expected to expand at the fastest CAGR in the coming years owing to the increasing awareness about health and wellbeing and concerns about obesity among people. The rise in unhealthier habits and busy lifestyles has encouraged people to use fitness apps. Furthermore, the rising usage of wearable devices drives the segment. As the adoption of wearable devices increases, so does the demand for fitness apps.

Platform Insights

The android segment dominated the market in 2024 and is projected to continue its dominance during the forecast period. The growth of the segment is driven by the rising adoption of smartphones worldwide. In addition to this, the rising number of mHealth apps for Android is expected to boost the segment. For instance,

• According to the mHealth Statistics, about 65,300 mHealth apps were available to Android users through the Google Play Store in Q3 2021.

mHealth Apps Market Companies

• Abbott Laboratories
• Johnson and Johnson
• AstraZeneca PLC
• Hoffmann-La Roche Ltd.
• Novartis AG
• Bristol-Myers Squibb Company
• GlaxoSmithKline plc
• Merck and Co., Inc.
• Pfizer, Inc.
• iHealth Labs Inc.
• Vivify Health
• Medtronic MiniMed, Inc.

Industry Leader Announcement

• In January 2025, Cipla, a leading pharmaceutical company, announced the launch of a mobile application, CipAir, in India. This app is designed to facilitate the first line of screening for asthma, aiming to empower users by helping them understand their likelihood of having asthma. Achin Gupta, CEO of Cipla, said that this powerful app enables timely intervention against asthma, helping individuals maintain their quality of life.

Recent Developments

• In March 2024, MedWork, a leading provider of health and wellness solutions, entered into a partnership with Lyte Medical, a Canada-based telemedicine company. This partnership marks a significant advancement in providing patient-centric healthcare services.
• In January 2022, Hyphens Pharma International Ltd. launched WellAwaye Pharmacy platform. This platform enables users to access a range of pharmaceutical services as well as helps doctors with teleconsultations.
• In June 2024, Ryde Group Ltd, a leading mobility and fast-growing business, announced a partnership with Mobile-health Network Solutions, Asia Pacific’s first healthcare provider in the US. Ryde and MaNaDr have signed a joint venture agreement to continue their collaboration in telehealth and fast-paced business.  
• In February 2024, CHG Healthcare launched two mobile apps, MyCompHealth and MyWeatherby, focusing on creating a one-stop-shop for healthcare providers working locum tenens assignments. These two apps went live in Google Play and Apple App Store, and are for use by providers working assignments with each respective staffing company. These apps allow healthcare professionals to track everything from travel details to shift assignments in one place, all from their smartphones.

Segments Covered in the Report

By Type

• Fitness Apps
• Lifestyle & Stress
• Nutrition & Diet 
• Medical Apps
• Disease Management Apps
• Remote Monitoring Apps
• Women’s Health Apps
• Healthcare Providers/Payers
• Others

By Platform

• iOS
• Android

By Regional Outlook

• North America
  • The U.S.
  • Canada
• Europe
  • The U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World