mHealth Apps Market Size | Share and Trends 2024 to 2034

mHealth Apps Market Size and Forecast 2024 to 2034

The global mHealth apps market size accounted for USD 37.44 billion in 2024 and is expected to reach around USD 154.12 billion by 2034, expanding at a CAGR of 15.2% from 2024 to 2034. The North America mHealth apps market size reached USD 12.35 billion in 2023.

mHealth Apps Market Key Takeaways

• North America led the global market with the highest market share of 38% in 2023.
• By region, the market in Asia Pacific is projected to grow rapidly in the coming years.
• By type, the medical apps segment held a major share of the market in 2023.
• By type, the fitness apps segment is expected to expand at a significant growth rate during the forecast period.
• By platform, the Android segment led the market in 2023.

U.S. mHealth Apps Market Size and Growth 2024 to 2034

The U.S. mHealth apps market size was estimated at USD 10.87 billion in 2023 and is predicted to be worth around USD 51.83 billion by 2034, at a CAGR of 15.3% from 2024 to 2034.

North America dominated the global market in 2023 due to its well-established healthcare infrastructure. The availability of advanced healthcare technologies, digital healthcare solutions, and healthcare reimbursement plans covering digital health solutions contributed to the market growth. The growth of mHealth applications also depends on economic factors, such as income levels, across the respective region. Moreover, the presence of a large number of healthcare solution companies in the region is making efforts to cater to population. For instance,

• Sentry Health partnered with MedWorks, the innovative health and wellness platform, to deliver high-quality medical services to users of the MedWorks app.

The market in Asia Pacific is anticipated to expand at a significant growth rate during the forecasted period. The proliferation of the internet and the adoption of smartphones have increased drastically in the region, which is boosting the demand for healthcare apps. In addition to this, many Asian countries are adopting advanced digital healthcare solutions to manage healthcare delivery and provide a customer-centric healthcare approach. Furthermore, rising government initiatives to expand healthcare services in the region are likely to contribute to market growth. For instance, 

• India’s Digital India movement aims to incorporate IT services in numerous industries, including healthcare. This initiative has brought major changes in the healthcare sector in India. Moreover, initiatives such as Ayushman Bharat Digital Mission, Aarogya Setu, e-Sanjeevani, CoWIN App, and e-Hospital have made health care services accessible to people in every corner of India.

Market Overview

mHealth, also known as mobile health, refers to the adoption of mobile devices or smart devices in healthcare practice to enhance patient outcomes. It encompasses the delivery of healthcare services through wireless technologies. The mHealth apps market witnessed significant growth over the years due to the increasing digitization in the healthcare industry. Digitization has encouraged hospitals, clinics, and pharmacies to adopt digital technologies to provide healthcare services and streamline their operations. Moreover, the outbreak of COVID-19 encouraged the healthcare industry to turn to the online market. This forced people to adopt digital healthcare technologies to reduce unnecessary hospital visits, thereby boosting the adoption of mHealth apps over the past few years.

mHealth Apps Market Growth Factors

• The increasing number of smartphone users across the globe is expected to boost the demand for mHealth applications. According to a survey, about 1.39 billion smartphones were sold worldwide in 2022 and about 1.34 billion units were sold in 2023. About 3 in 10 adults reported using at least one health app on their smartphone.
• The significant increase in health awareness among the global population is projected to boost the market.

Market Scope

Market Dynamics

Drivers

Prevalence of Chronic Disease and Increasing Usage of Wearables

The rising prevalence of chronic condition is anticipated to boost the market. As per the National Library of Medicine, nearly one in three adults worldwide suffer from multiple chronic conditions. Some chronic conditions require continuous monitoring, encouraging people to use health monitoring apps. However, mHealth apps allow patients to communicate with physicians, thereby reducing the hospital visits. Moreover, increased adoption of mobile devices led to a significant increase in the number of mHealth apps users.

The increasing adoption of wearable devices contributes to the growth of the mHealth apps market. Traditional healthcare services have been replaced with patient-centric modules. Brands like Fitbit, Apple, and Sony are offering cost-effective and user-friendly wearable devices. Moreover, physicians are also encouraging patients to use wearable devices for remote patient monitoring. The rising approvals for wearables and support from international healthcare institutes, such as WHO, further propel the market. In complementary to this, increasing technological advancements and the introduction of highly updated healthcare modules boost the demand for mHealth apps.

Restraining Factors

Security Concerns

Increasing data security and privacy concerns among users are likely to hamper the market. These apps store a large amount of patient data, including medical history, requiring advanced security features to secure this data. Unauthorized access to this data may lead to fraud and cybercrimes. Furthermore, interoperability issues and lack of standardization deter individuals from adopting mHealth apps.

Opportunity

Technological Advancements

Rising technological advancements in healthcare solutions create lucrative opportunities in the market. Healthcare technologies and solutions that provide access to healthcare services from remote locations are in high demand. Furthermore, the rising acceptance of ePrescribing fuels the market. It enables physicians to send prescriptions directly to pharmacists. These solutions bridge care gaps by enabling doctor-to-patient communication.

Type Insights

The medical apps segment held the largest share of the mHealth apps market in 2023 owing to the rising usage of medical apps among patients and healthcare professionals. Medical apps provide remote doctor consultation services, reducing the need to visit hospitals. These apps also offer services regarding medication. Moreover, the increasing number of pharmacy apps contributes to the growth of the segment. These apps offer discounts, free home deliveries, and easy replacement and refund policies, making medications more affordable.

The fitness apps segment is expected to expand at the fastest CAGR in the coming years owing to the increasing awareness about health and wellbeing and concerns about obesity among people. The rise in unhealthier habits and busy lifestyles has encouraged people to use fitness apps. Furthermore, the rising usage of wearable devices drives the segment. As the adoption of wearable devices increases, so does the demand for fitness apps.

Platform Insights

The android segment dominated the market in 2023 and is projected to continue its dominance during the forecast period. The growth of the segment is driven by the rising adoption of smartphones worldwide. In addition to this, the rising number of mHealth apps for Android is expected to boost the segment. For instance,

• According to the mHealth Statistics, about 65,300 mHealth apps were available to Android users through the Google Play Store in Q3 2021.

mHealth Apps Market Companies

• Abbott Laboratories
• Johnson and Johnson
• AstraZeneca PLC
• Hoffmann-La Roche Ltd.
• Novartis AG
• Bristol-Myers Squibb Company
• GlaxoSmithKline plc
• Merck and Co., Inc.
• Pfizer, Inc.
• iHealth Labs Inc.
• Vivify Health
• Medtronic MiniMed, Inc.

Recent Developments

• In March 2024, MedWork, a leading provider of health and wellness solutions, entered into a partnership with Lyte Medical, a Canada-based telemedicine company. This partnership marks a significant advancement in providing patient-centric healthcare services.
• In January 2022, Hyphens Pharma International Ltd. launched WellAwaye Pharmacy platform. This platform enables users to access a range of pharmaceutical services as well as helps doctors with teleconsultations.

Segments Covered in the Report

By Type

• Fitness Apps
• Lifestyle & Stress
• Nutrition & Diet 
• Medical Apps
• Disease Management Apps
• Remote Monitoring Apps
• Women’s Health Apps
• Healthcare Providers/Payers
• Others

By Platform

• iOS
• Android

By Regional Outlook

• North America
  • The U.S.
  • Canada
• Europe
  • The U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World