Mobile Pet Care Market Size, Share and Trends 2024 to 2034

Mobile Pet Care Market Size and Forecast 2024 to 2034

The global mobile pet care market size is projected to be worth around USD 1,625.4 million by 2034 from USD 749.40 million in 2024, at a CAGR of 8.05% from 2024 to 2034. A rise in pet adoption and humanization and increased consumer spending on pet care and grooming are driving growth in the mobile pet care market.

Mobile Pet Care Market Key Takeaways

• North America dominated the global mobile pet care market in 2023.
• Asia Pacific is expected to grow at the fastest rate in the market during the forecast period of 2024 to 2034.
• By service, the grooming segment held a dominant presence in the market in 2023.
• By service, the veterinary segment is expected to grow significantly in the market over the study period.
• By animal type, the dog segment led the global market in 2023.
• By animal type, the cat segment is projected to expand rapidly in the market in the coming years.

Market Overview

Mobile pet care refers to pet support services that bring care to the owner’s home. This includes grooming, veterinary, and other services such as training and massages. The service provider makes in-person visits to the pet owner’s home with the required equipment, resulting in a lower degree of stress for the pets while caring for and treating them. Generally, an appointment is made with a mobile clinic similar to that made at a traditional veterinary hospital or grooming salon. An estimate for services can be requested before the appointment, and a notice period is required to allow for preparation and rescheduling.

A rising number of pet owners and a shift in consumer attitudes around the well-being and care of pets are driving growth in the mobile pet care market. Pet ownership saw a surge during the pandemic. The high cost of mobile pet care services is a challenge to growth in the market. Advances in internet connectivity, technological advances, and the popularity of apps make accessing services in the mobile pet care market easier, presenting avenues for growth.

How Artificial Intelligence is Transforming the Mobile Pet Care Market

Artificial intelligence has led to innovations and optimization in the mobile pet care market. Machine learning capabilities are being employed to address various pet care needs with location-based services availed on-demand through mobile apps. These apps connect dog walkers, pet sitters, pet groomers, and veterinary service providers to end-users. India-based platforms such as Petsfolio offer digital consultations with vets. IoT also allows for real-time pet care through tracking and medical monitoring. Trackers and sophisticated camera systems for the home allow owners to monitor behavior and ensure safety.

• In July 2023, India-based Wagr launched an AI pet care advice bot called Toto to provide around-the-clock advice to pet owners. The AI-powered chatbot will give out personalized advice tailored to specific pet needs.

Mobile Pet Care Market Growth Factors

• Rapidly growing pet ownership and pet humanization are driving growth in the space.
• Growing disposable income is allowing more households to adopt pets globally.
• Changing consumer attitudes towards the health and well-being of pets is increasing demand for premium services such as mobile pet care.

Market Scope

Market Dynamics

Driver

Growing pet ownership and humanization

Growth in the mobile pet care market is driven by increased spending on pet-related healthcare including diagnostics, pharmaceuticals, and veterinary care, which has extended pet lifespans, further driving the need for elder pet care services. Mobile pet care services offer advantages such as the convenience of no travel or waiting rooms, stress reduction due to a more familiar environment for the pet, and personalized attention on a one-to-one basis.

• According to a 2023 Bloomberg Intelligence survey, the annual household spending on pets is expected to reach US$ 1,445 per animal and US$ 1,733 by 2030, which is expected to amount to a 113% increase in total industry spending.

Consumers' attitudes towards pets have also shifted in the mobile pet care market, with several owners humanizing their pets and thus being willing to pay more for pet food, pharmaceuticals, grooming services, and more. There is a growing trend to humanize pets, with owners increasingly seeing them as family members. Owners are willing to spend more on ‘premium’ products and services that are healthy, nutritious, and improve living conditions. The pet healthcare industry is seeing several virtual pet veterinary consulting services spring up, with veterinarians and pet groomers willing to conduct home visits for a higher fee.

• According to a 2021 Binghamton report, the increasing costs for veterinary services and the growing market for premium services such as mobile grooming, and e-commerce trends are expected to boost demand in the coming years.

Restraint

Premium cost of availing services and rising urbanization

While mobile pet care market services offer several advantages, the cost of employing them remains high. Agencies providing these services tend to charge an additional fee for house calls and on-site visitation, depending on the area and distance from their stationary clinic setup. There may also be extra charges for pets with matted hair and potentially aggressive breeds.

The mobile pet care market grooming services are available in several major cities globally, but the high cost of these premium services limits demand, especially among the lower-income population. Costs are becoming more personalized and expensive with the increased shift to urbanization forcing individuals into smaller living spaces and longer working hours; both young and aging populations are looking for small, low-maintenance pets for companionship.

Opportunity

Pet humanization trends are expected to continue

The trend of pet humanization is expected to continue in the mobile pet care market, with the bond between humans and their pets driving growth in the market as owners increasingly prioritize their pets’ well-being. This continued trend of humanization is expected to create demand for highly personalized grooming and veterinary services and even higher spending on pet comfort, which comes with mobile pet care services.

• According to a 2019 survey by Advantage Solutions, 93% of dog owners and 91% of cat owners in the United States consider their pets as part of their family. 44% of pet owners buy presents for their pets on special occasions, while 10% of pets in the United States have their own social media accounts.

Service Insights

The grooming segment held a dominant presence in the mobile pet care market in 2023. The grooming segment is comprised of services such as bathing, brushing, nail trimming, and others. Depending on the type of pet, length of coat, and type of coat, owners need to bathe their companions at least once every four to eight weeks for dogs, with a haircut every 10-12 weeks. During the pandemic, many pet owners have adjusted to largely online-based shopping, including for pet grooming products. Maintaining a required supply of pet grooming products at home allows for a more personalized experience when opting for mobile pet care services.

The veterinary segment is expected to grow significantly in the mobile pet care market over the study period. The use of mobile veterinary services has seen significant growth in the past few years. Services provided include wellness assessments, dentistry, and in-home euthanasia and hospice, among others.

• In February 2024, North Carolina-based Symphony Mobile Veterinary Clinic launched a range of services from pharmacy and a laboratory to telehealth, pet taxi, and in-home euthanasia, providing at-home, high-quality veterinary care for cats and dogs.

Animal Type Insights

By animal type, in 2023, the dog segment led the global mobile pet care market. Compared to cats and other pets, dogs need regular grooming, especially if they are long-haired breeds. Dogs require more active owner intervention for fur care for breeds with thick and curly coat types. Since most dogs need more frequent bathing and haircuts, the demand for dog-specific grooming is high in the mobile pet care market. A pet’s lifestyle also influences their grooming needs. For example, an outdoor, active dog might get dirtier and need more frequent baths than an indoor cat. Regular grooming has several advantages, including the prevention of skin infections, fur issues, and parasites such as fleas and ticks.

The cat segment is projected to expand rapidly in the mobile pet care market in the coming years. While cats typically groom themselves and others may not require bathing at all, long-haired breeds and hairless breeds such as sphynx cats generally require more attention. Despite this, the growing number of cat adoptions across the globe, especially during the pandemic, is driving demand in this segment of the mobile pet care market. Cats also generally tend to be more skittish; it is not uncommon for cats to be scared of people and environments they don’t know. Mobile pet care service providers allow cautious pets to be groomed or treated in a more familiar environment, reducing overall stress for the animal.

Regional Insights

North America dominated the global mobile pet care market in 2023. The region has a large number of pet owners. There is also scope for growth in the region, as several Americans think there isn’t enough emphasis on the well-being of pets, with pet owners twice as likely as non-pet owners to say there is not enough emphasis on pets’ well-being. The region’s widespread infrastructure and large distances between service hubs significantly contribute to the demand for mobile pet care services. Consumer spending patterns in the region show growing favor for the pet care market, focusing on premium products.

• According to a 2019 survey by Advantage Solutions, 67% of American households have at least one pet with 39% of them opting for dogs while 25% have cats.
• A 2022 survey by the Canadian Animal Health Institute found that 60% of households in the country reported ownership of at least one cat or dog.
• According to a recent Pew Research Center survey, 97% of pet owners say their pets are part of their family, with 51% stating that they not only consider their pets to be a part of their family but say they are as much a part of their family as a human member.

Asia Pacific is expected to grow at the fastest rate in the mobile pet care market during the forecast period of 2024 to 2034. Pet adoption rates in countries such as China and India continue to rise substantially. The demand for pets has stemmed from continuous improvements in the living standards of pet owners, which has led them to pay more attention to the personalized needs of their pets. There is also an increasing average spend per pet, which is contributing to significant growth within the Chinese pet industry.

• According to the 2022 PwC China’s Pet Industry report, a net growth of 16% has been observed in pet ownership from 2014 to 2018, with urban residents largely driving demand for pets.

Chinese residents show a preference for cats over dogs, with the cat population seeing accelerated growth since 2019. Pet ownership rates were also estimated to be 35-40% in T1 and T2 cities.

Pet ownership in India also continues to rise, with the number of pet owners in India has increased from 20 million in 2015 to 30 million in 2023. The growing urban middle class is increasingly adopting pets, especially since the advent of nuclear families. A rise in disposable income has become another notable driver. More financial resources mean people are willing to invest in the well-being and comfort of their pets, leading to a surge in demand for premium pet products and services such as mobile pet care.

Top Mobile Pet Care Market Companies

• Aussie Mobile Vet Pty Ltd
• Mobile Pet Vet, LLC
• My Pet Mobile Vet
• Dial a Dog Wash Ltd.
• HousePaws Mobile Veterinary Service

Recent Developments

• In August 2024, Hawaii-based KauaÊ»i Humane Society launched a mobile pet clinic on the KÅ«hiō Highway, providing services such as microchipping for pet identification, vaccinations, and veterinary consultations.
• In June 2024, Woofie's of Grand Rapids launched pet care mobile services for dogs, cats, fish, birds, and other animals in the communities of Grand Rapids, Ada, Caledonia, Cascade, Forest Hills, and Lowell in Michigan, United States.

Segments Covered in the Report

By Services

• Grooming
  • Bathing
  • Brushing
  • Nail Trimming
  • Others
• Veterinary
  • Vaccination
  • Diagnostic Tests & Imaging
  • Physical Health Monitoring
  • Others

By Animal

• Dogs
• Cats
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa