April 2025
Published: 25 Apr 2025
Author: Precedence Research
A Canadian wellness brand, BIOPEP, was engaged in the 4th China International Consumer Products Expo (CICPE) held in Hainan, China on 13th April 2025. The company was invited to highlight its dynamic Canadian brand under the official Canadian Pavilion. The presence of global leaders in consumer products and BIOPEP shone out and resembled Canada’s Health and Wellness representatives. BIOPEP is a Canadian Company highly known for its research-driven nature.
The company is popular for its specialization in dietary fibers, bioactive peptides, and functional foods acquired from local natural resources. BIOPEP contributes to Canadian Agriculture through the merged advanced nutrition science serving purity to the agricultural sector. BIOPEP consists of 69 patents and strong collaboration with institutions in Canada and China. BIOPEP’s key primary products are marine collagen peptides, proprietary women’s wellness, and cold-milled golden flaxseed powder. These products are designed in such a way that they meet the health factor and enhance the body from the inside out. BIOPEP took the honor to introduce its most valuable and best-selling Canadian product, golden flaxseed powder, at the expo. Golden flaxseed powder is known for its Omega-3 content, gluten-free, high dietary fiber, and addictive free purity. The product got noticed and was of interest to health-conscious consumers and industry buyers as well. A large range of visitors surrounded the BIOPEP’s booth were sampling and giving positive feedback. BIOPEP received many on-site orders after tasting the natural flavor of the flax powder, and after learning the nutritional value and cardiovascular benefits, the product grabbed more attention.
The Canadian Pavilion introduced new and trendy in-demand products, blending modern health innovation with sustainability and classic maple leaf motifs. The BIOPEP booth was considered the most visited booth in the pavilion. The product’s presentation and promotional strategy were on point, and the intentional efforts received publicity via multiple channels, livestreams covering the BIOPEP booth, considering it as the symbol of Canadian quality. The Consul General of Canada in Guangzhou, Mr. Behzad Babakhani, on visiting the Saskatchewan section of the Canadian Pavilion, was promoting several premium products, spotlighting BIOPEP’s golden flaxseed powder, considering it a great example of Saskatchewan’s agricultural achievement and innovation.
The impact was overwhelming as it opened doors for new engagements, and good regional relations were formed, uplifting the market. The contribution to natural health and Canadian innovation, and drawing attention to the increasing international approach to high-quality Canadian food products. Due to the Expo, BIOPEP got a chance to connect with the Chinese and other markets and engage contacts with distributors. BIOPEP is looking forward to offering wellness-oriented products for Asian consumers and will launch a full inner radiance line under the CHRYSPEP sub-brand, focusing on modern women’s beauty and health needs.
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