Butter Wines Unveils Bold Packaging Redesign to Elevate Presence and Attract Consumers

Published: 25 Mar 2025

Author: Precedence Research

Share :

Managing to enthrall consumers with premium Chardonnays, Butter Wine has now announced a drastic makeover in the packaging of its entire portfolio. This brand is well known across the globe for its Butter Chardonnay and since its commencement in the year 2010, has changed the definition of fine wine through its bright yellow label, luscious flavors, and price point. The new design will give the brand a more upscale image while targeting environmental impact and a broader cross-section of wine lovers. It has always been a renegade in the wine industry, and once introduced, it went on to make its category with its zany yellow label and bold name. The newly released wines aim to be exceptionally enjoyable whether for a celebratory occasion or any day of the week.

Expanding the Butter Wines Portfolio Beyond Chardonnay 

Now the Butter Wines family includes all sorts of wines, like Butter Cabernet Sauvignon, Butter Sauvignon Blanc, Butter Pinot Noir, and ButterLight Chardonnay. Each offers premium-almost bargain-bucket pricing and brings an entirely different taste experience with it. Butter Chardonnay is the most expensive, while ButterLight Chardonnay is the lite, low-calorie, low-alcohol version of the drink. The company is keen to find a way to continue offering wines in the sub $20 price segment without sacrificing quality; according to executive winemaker Jeff Kandarian, no matter the varietal, it's a must-try.

An overhaul of the new packaging redesign is fresh and sustainable

The Butter wine range has been strategically restructured and rebranded with Liza Butler, the CEO, at the helm. The new wrapping is clear glass with small and effective labels and twist-off caps. Butter yellow represents great taste and value, and the new Butter Sauvignon Blanc is the first to be launched. This award-winning Butter Sauvignon Blanc at the New York International Wine Competition 2024 has nabbed 94 points, and it boasts fruity and contemporary flavors through low-temperature fermentation in stainless steel tanks. 

Consumer Engagement and Strategic Marketing

The redesigned Butter Wines packaging has been formulated to create awareness while engaging consumers. It includes eye-catching in-store displays, season campaigns across preferred holidays, as well as above-the-line digital marketing. The new design was made beautiful and also affordable as well as easy for the wine fanatics to find their favorites under $20. Chief Marketing Officer Sarah Montague believes that shelf appeal is vital in a confusing category. Butter Wines is excited to support the launch with high-visibility point-of-sale, seasonal campaigns, and digital marketing all done in Butter Yellow.

Looking Ahead: A Bright Future for Butter Wines 

To enhance its appeal and give a nod to its quality, a new packaging design has been introduced by Butter Wines. The bold and scintillating package design, along with the company's commitment to delivering unique quality but never at too high a price, keep Butter Wines in the hearts of consumers. As the rollout of 2025 continues, the unique flavor of Butter Wines will sport a much more attractive package, enhancing its appeal to consumers further.