Bynder Expands AI Innovation with Enhanced Bynder Labs and New Team of Experts


Published: 13 Feb 2025

Author: Precedence Research

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Bynder, the leading conglomerate in the global Artificial Intelligence-enabled Digital Asset Management (DAM) space, has enlarged the ambit of its AI incubator, Bynder Labs, by recruiting some of the most outstanding minds in AI and technology development, committed to innovating highly advanced solutions for creation, management, and governance of content.

Bynder Expands AI Innovation

This new team of Machine Learning Engineer Aris Kalgreadis, User Researcher Jules Reijnen, and Data Scientist Ali Gharbali is joining forces with the existing pool of AI experts to expeditiously develop novel solutions leveraging AI while solving questions around privacy, governance, compliance, and the like. The team members come with extensive experience in AI, data science, and research in human-centered design, and therefore seek to optimize work to enhance user experience and effect ethical, responsible, and impactful AI capabilities in Bynder's DAM platform.

Bynder Labs: A Hub for AI Ideation and Development

Bynder Labs is a completely dedicated innovation program focused on AI-enabled advances in Digital Asset Management (DAM). It has already designed amazing AI capabilities including Natural Language Search and Duplicate Manager, improving people's self-service accessibility and efficiency. The team operates Bynder Labs as an R&D initiative and a collaborative space for customers and partners to give feedback about future AI innovations. 

Bynder Labs will help develop the next generation of AI capabilities for better content discoverability, automation of workflows, hyper-personalization in digital asset management, and enabling compliance controls. Bynder Labs is committed to adding value in terms of boundaries and creating boundaries in its deployment of human oversight and ethical AI. The lab provides a highly interactive environment for making Bynder's AI solutions user-centric, actionable, and most effective for an enterprise DAM.

A Dedicated AI Resource Hub: labs.bynder.com

Bynder Labs has unveiled a specialized microsite, labs.bynder.com, which is meant to house all of its cutting-edge AI capabilities. The site brings forth a unique central hub for exploration into education and collaboration in AI. Among some of the key features, the site shall showcase Bynder's cutting-edge AI features such as Face Recognition and Natural Language Search, steer toward future AI developments, provide AI education and thought leadership, and have hooks for bringing community ideas and feedback. 

This site gives a glimpse of upcoming AI projects and allows users to engage with early-stage innovations while contributing to the Tomorrow of AI in Digital Asset Management (DAM). On top of this, Bynder Labs shall also include insights into AI roles in workflow optimization, discoverability of content, hyper-personalized digital experiences, and ethical considerations in AI. As it is meant to develop an interactive forum among AI experts, customers, and partners, the site will continue to build personal networks and collaboration opportunities among those who want to exchange insights, share innovative ideas, and co-create AI-based solutions for DAM.

Leadership Insights on Bynder’s AI Vision

Bynder's CEO Bob Hickey sees substantial value for clients in AI-driven innovations in Digital Asset Management (DAM). Bynder provides AI solutions to content creation, content management, and content discovery under the leadership of top-notch AI brains and Bynder Labs. Bynder's microsite serves as a single point for AI advancement exploration. All AI functions are built on ethical grounds, with privacy measures and human governance intact. Bynder Labs is to promote AI while ensuring trust and transparency. Bynder's AI-based DAM aims to benefit companies, upholding the highest standards of data security and ethical AI usage. Bynder wishes for the right balance of AI experts, product development specialists, and the voice of the customer to be involved in realizing innovations in AI content automation, real-time collaboration, and workflow optimization while reframing ethics and accountability in AI for DAM.

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