The Desert Collection by Baileys x SMOOR, Diageo India Luxury Line of Product

Published: 26 Dec 2024

Author: Precedence Research

Share :

One of the leading companies of alcoholic beverages in India, Diageo India, in collaboration with SMOOR, a premier confectionery brand launched ‘The Desert Collection’. This collection is of flavored treats that are covered in couverture chocolate, which is specially curated by Bailey x SMOOR. This luxurious range of desserts will be available across SMOOR’s chocolate lounges all over the country. The exclusive collection of non-alcoholic flavored chocolates and desserts brings together two popular brands to offer an indulgent collection of desserts.

Diageo India is a reputable brand in India. They have an extensive portfolio of premium alcoholic brands that are conscious of consumer, community, and societal needs. Diageo has a presence all over the country with 36 manufacturing facilities across different states and union territories of the country. With a strong distribution network as well as a state-of-the-art technical center. SMOOR, on the other hand, is popular in the country with its presence in major cities. They craft exclusive and luxurious chocolate treats to create artisanal experience for their consumers with their products. This desert collection brings the expertise of these two brands together to create something unique.

Bailey x SMOOR’s ‘The Desert Collection’ includes an amazing collection of non-alcoholic chocolate shots, signature deserts, and chocolate bars with an eye-catching cake. These deserts crafted by SMOOR include inspiration from favorite deserts of India like creamy berries, sea salt caramel, and classic cream combined with their expertise and skill in creating chocolates. This collection is based on the philosophy that desserts should embody moments of life like joy, mischief, and indulgence that this specially crafted collection will inspire.

The Vice President and Business Head, of Diageo India, Bhanu Gupta, said, “Aligned with Diageo India’s vision of crafting elevated experiences, this one-of-a-kind collaboration seamlessly blends bespoke gifting with moments of playful decadence. At the heart of our dedication lies the art of curating unique, sensory-rich experiences that captivate and inspire. The Dessert Collection by Baileys x SMOOR is our invitation to savor indulgence.”

Demand for luxurious deserts in India

The food & beverage industry is growing leaps and bounds in India. The demand for all types of desserts is rising, but with an increase in disposable income, people are willing to more spend money on specially curated items, that are exclusive and different. The demand for the food & beverage industry in India is expected to continue rising in the coming years.

This desert collection is a testament to the growing popularity of new and unique desserts, especially by trusted brands. Bailey x SMOOR’s ‘The Desert Collection’ is a thoughtful creation that offers an interesting and delicious way to the end of the year 2024. This collection will be widely available in major Indian cities like – Mumbai, Pune, Bangalore, Gurgaon, Chennai, and Delhi from January 2025.