February 2025
Published: 06 Feb 2025
Author: Precedence Research
Reliance Industries Limited (RIL) is planning to launch an Ayurvedic cosmetics brand under Tira, which is indicative of RIL's strategic diversification in the cosmetics business with a clear view of consumer categories with high growth potential. Ayurvedic products will be marketed for the high-end private label under Reliance's beauty platform, Tira. The line comprises skin-care, hair-care, and wellness products that will go through the harmonious synergy of contemporary dermatological technology and Ayurvedic principles. Product classes include wellness, haircare, body care, and skincare.
Fulfilling the entire manufacturing internally within its ecosystem shall allow Reliance Industries sufficient flexibility in managing and controlling its supply chain, which it maintains with very stringent quality control procedures. The new Ayurvedic beauty range will have disparate distribution channels: online and offline retail and Reliance Retail outlets. Certainly, Reliance will try to push harder in this scenario to strengthen its reach and establish a brick-and-mortar presence in targeting this large consumer base through online, offline-and-Reliance-Retail means.
In April 2025, the official launch of Reliance's Ayurveda beauty brand will take place, which coincides with the increase in demand for natural and Ayurvedic personal care products being witnessed in India. This aligns with an increase in Indian consumer awareness regarding sustainable and chemical-free beauty solutions. Reliance Industries shall have a strong footing in the premium wellness and beauty segments, facilitated by a well-established retail network and avant-garde digital infrastructure. The last quarter, that is, from October 2024 to December 2024, saw this retail entity of the Reliance Group contributing gross revenue of Rs 90,333 crore, netting Rs 3,485 crore in profit, thereby keeping it in great moments of prosperity. Naturally, such an Ayurvedic beauty brand will gain quicker adoption and healthy penetration into the market. The growth rate projected for the Indian Ayurvedic products market is 15.20% CAGR from 2023 to 2028. Several Ayurvedic beauty brands, like Patanjali, Biotique, Forest Essentials, and Kama Ayurvedic, have gained notoriety in recent years. Through this foray into the Ayurvedic beauty segment, Reliance Industries intends to capitalize on the evolving consumer preference for Ayurveda-based beauty solutions.
Reliance Industries has now entered the Ayurveda beauty market, threatening the very existence of conventional market leaders. The vast resources of this conglomerate provide it with the means to break into retail, equipped with competence in technology, with which Ayurveda brands have not been psychologically prepared to compete. Their production and distribution save costs which can be passed onto the consumer and create a rapid supply chain with limited operational overhead. With the consolidation of its position in Ayurveda-based beauty and wellness, Reliance may soon see innovative updates like personalized beauty solutions and AI-based skin consultations on the Tira platform. The momentous entry would also be a strategic direction of bold diversification since Reliance is well-placed to disrupt the market and redefine Ayurvedic personal care in India. The foray of Reliance itself will cause ripples in the beauty and wellness market as the entire Ayurveda beauty segment reshapes.
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