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The global oral care market size was calculated at USD 47.3 billion in 2024, grew to USD 49.9 billion in 2025 and is predicted to hit around USD 80.8 billion by 2034, expanding at a CAGR of 5.50% between 2025 and 2034.
The global oral care market size accounted for USD 47.3 billion in 2024 and is anticipated to reach around USD 80.8 billion by 2034, expanding at a CAGR of 5.50% between 2025 and 2034. The rising demand to prevent one from oral disease and have healthy teeth for a lifetime is encouraging the growth of the oral care market
Integration of artificial intelligence in oral care has proven to improve oral health care by early detection, personalized care, patient experience, diagnosis, and many more. AI has been facilitated in the diagnosis of various oral diseases including dental caries, maxillary sinus disease, periodontal disease, salivary gland disease, and oral cancer using clinical data and diagnostic images. Additionally, AI has been a valuable tool in the diagnostics of oral cancer. Based on the evidence, deep learning programs such as a deep convolutional neutral network are an accurate tool for the early detection of oral cancer compared to supervised machine learning. AI has also been scientifically evident in dental education, as it is used to analyze patient data and create plans and simulations, providing telemonitoring of patients and improving patient care.
The Asia Pacific oral care market size was estimated at USD 20.34 billion in 2024 and is predicted to be worth around USD 35.15 billion by 2034, at a CAGR of 5.62% from 2025 to 2034.
United States
The United States holds the dominating positioning in the North America Region, which is credited to the emerging popularity of smart oral care devices which are equipped with advanced technology and data analysis to deliver a personalized oral care report. The regular use of these products offers potential oral health benefits such as anti-inflammatory and pain-relieving properties.
Additionally, the rising consumer demand for eco-friendly oral care products which are biodegradable, made from natural ingredients and cruelty-free is encouraging the market growth.
China
China rules the Asia Pacific region’s oral care market. The growing adoption of electric toothbrushes which are highly demanded by consumers for a better experience and efficient cleaning results. Chinese parents prioritise their children's oral health for better hygiene habits from an early age. The market is expected to grow more with evolving trends and new opportunities in the China market.
Oral care in layman’s terms means regular cleaning of the teeth, oral cavity, and dentures. Proper oral hygiene is necessary for the good health of teeth and gums which includes daily brushing and flossing. A healthy mouth allows a person to speak, smile, smell, taste, touch, chew, swallow and convey in a conformable manner. Risk factors associated with oral disease include poor oral hygiene, unhealthy diets – high in sugar, consumption of tobacco and harmful alcohol. Oral problems are commonly noticed in low- and middle-income countries as they do not have sufficient services available to prevent and treat oral health conditions. Prevention and treatment of oral health is expensive and generally is not a part of national universal health coverage (UHC) benefits packages.
Awareness: With growing urbanization, people are becoming more conscious and aware of the importance of oral health, dentist and other market players are making an effort to organize awareness campaigns in schools and communities.
Cutting-edge technology: emerging new technologies are equipped with better comfort and personalized dental experience. The advancements incudes 3D printing for dental implants, crowns, and other devices. Smart toothbrush which offers high-tech solutions and laser dentistry.
Mouthwash and rinse: this trend is gaining popularity due to its availability in various flavours and some essential oils.
Teeth whitening: the rising demand for pearly white and stain-free teeth is increasing the adoption of teeth whitening treatments.
Sustainability: the rising demand of consumers to opt for environmentally friendly toothbrush material which is biodegradable, eco-friendly packaging and sustainable sourcing of raw material.
| Report Coverage | Details |
| Market Size in 2024 | USD 47.3 Billion |
| Market Size by 2034 | USD 80.8 Billion |
| Market Growth Rate from 2025 to 2034 | CAGR of 5.5% |
| Largest Market | Asia Pacific |
| Fastest Growing Market | North America |
| Base Year | 2024 |
| Forecast Period | 2025 to 2034 |
| Segments Covered | By Product, By Age Group, and By Sales Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Rising oral diseases
The prevalence of oral disease is driving the oral care market, encouraging people to be more conscious and follow oral care hygiene for a healthier life. According to WHO, the number of oral diseases has risen by 50% during the past 30 years in 194 nations. The most common diseases noticed are dental caries (tooth decay), periodontal disease, tooth loss and oral cancer. Maintaining regular oral hygiene helps reduce oral microbial growth and local infection/inflammatory disease which may minimize gingivitis and reduce the risk of mucositis and pain.
In October 2024, a study from Harvard Health Publishing stated that poor oral health has a higher rate of causing cardiovascular problems such as heart attack or stroke.
Intense competition
The presence of great oral care company competitors is restraining the market. The competition is faced due to various factors including price sensitivity, many consumers prefer to have budget-friendly oral care products and only a few are willing to pay a little extra. Another factor is changes in consumer preferences for natural, herbal, and eco-friendly products are making it difficult for companies to adapt. Additionally, regulatory standards that every company must follow are constantly innovating with consumer needs and it is becoming difficult for companies to align with the consumer.
Deliverance of Healthcare at Home
A healthy comparison between e-commerce and healthcare is leading to at-home dental services. These services are tailored in combination with advanced technology, experienced professionals, and a patient-first approach. The at-home dental services are designed to offer access to everyone including people with physical disabilities, mobility challenges, intellectual disabilities, and those with dental anxieties. The services that are offered are oral examinations, professional teeth cleaning & whitening, dental emergency treatments, pediatric & geriatric dentistry, fillings, crowns, and simple extractions.
Based on the product type, the toothbrush accounted largest revenue share 27% in 2024. In both developing and developed nations, the rising prevalence of cavities, sensitivity, and gingivitis have boosted toothpaste consumption on a large scale. As a result, toothpaste has become a necessary component of oral hygiene and wellness. Thus, toothpaste has the largest market share in the oral care market.
On the other hand, the toothpaste is expected to grow at rapid pace during the forecast period. The demand for toothbrush is mostly driven by people’s increasing knowledge of oral health care and hygiene. The companies nowadays are mostly focused on developing brushes in a variety of forms and sizes to meet the diverse needs of consumers when brushing their teeth.
The cordless segment contributed the largest share of the oral care market in 2024. The dominance of this segment is observed due to these innovative tools offering a refreshing approach to cleaning teeth and gums. A cordless water flosser is an extraordinary technology which forcefully streams water, effectively dislodging hidden plaques and stubborn food particles wedged between the teeth and gum line. There are additional benefits associated with it such as increasing blood circulation in the gums, massaging the hum, and promoting overall gum health.
The countertop segment is projected to witness the fastest growth in the rigid mine dumper market during the forecast period. The expansion of this segment is expected to grow due to the fact that this is more powerful compared to the portable water flosser and often recommended by dentists to people with gum disease, braces or any significant plaque buildup. Countertop water flossers have a larger capacity reservoir than portable models. They are also equipped with smart features such as timers and customizable pressure settings.
The home segment dominated the oral care market in 2024. The dominance of this segment is noted due to the comfort, convenience, and affordability of oral care. At-home oral care includes basic brushing teeth, flossing, using mouthwash and maintaining a healthy diet which will result in ideal oral health.
The dentistry segment is observed to grow at the fastest rate in the oral care market during the forecast period. The growth of this segment is observed due to the prevalence of oral disease which leads to frequent visits to the dentist and getting a diagnosis, prevention, and treatment for the particular disease.
Based on the age group, the adults dominate the oral care market during the forecast period. The rising consumer awareness regarding oral care and hygiene among adults is driving the overall growth of the oral care market. There is variety of oral care products for adults in the market.
On the other hand, the kids are expected to grow at rapid pace during the forecast period. The teeth of kids are very sensitive in nature. The utmost care of gums and teeth of kids has to be taken with good quality of oral care products. As a result, the companies are introducing new products for kids in the oral care market.
Based on the sales channel, the specialty stores dominate the oral care market during the forecast period. Specialty stores offer wide range of products. The customers get accurate product information through specialty stores workers. The customers can also get all type of oral care products under one roof with the help of specialty stores.
On the other hand, the online sales channel is expected to grow at rapid pace during the forecast period. The rising internet penetration in developing and underdeveloped regions is driving the growth of online sales channel segment in the market. The online retailers provide discounts on the products.
Key Companies & Market Share Insights
To attract a large consumer base, key market players are continuously concentrating on developing technology-enabled dental care solutions. They also want to create additional product lines that address a variety of consumer needs, such as tooth decay, sensitivity, and tooth whitening. Similarly, in October 2019, Colgate Palmolive Company launched innovative and new product, namely Colgate Optic White Advanced LED Whitening Treatment, that helps to whiten teeth.
In August 2024, Mrs Prabha Narasimhan, MD & CEO of Colgate-Palmolive (India) Limited said, "We are steadfast in our commitment to cascade Oral Care awareness across the country and enhance India's Oral Health, through our science-backed products and education programs. Goa has always been an integral part of Colgate's story in India, dating back to the establishment of our toothpaste manufacturing facility here in 1992. We are deeply honoured to partner with the State Government of Goa to educate 2 Lakh children in the state about Oral Health by 2025. This is an extension of our commitment to create meaningful change in the state, in addition to our existing efforts in the areas of Waste Management, Digital & Financial Literacy for Women and Education Scholarships."
Segments Covered in the Report
By Product Type
By Age Group
By Type
By Application
By Sales Channel
By Geography
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