AI in Social Media Market Revenue to Attain USD 39.69 Bn by 2033

19 Nov 2024

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Table of Content

1. AI in Social Media Market Revenue and Trends 2. Market Overview  3. Report Highlights of the AI in Social Media Market 4. AI in Social Media Market Trends 5. Regional Outlook 6. AI in Social Media Market Coverage 7. Recent Development in the AI in Social Media Market

AI in Social Media Market Revenue and Trends

The global AI in social media market revenue was valued at USD 2.45 billion in 2024 and is expected to attain around USD 39.69 billion by 2033, growing at a CAGR of 36.25% during the forecast period. With the increasing number of social media users, the need for personalized content and recommendations is rising, which contributes to the growth of AI in social media market.

Market Overview 

Implementing Artificial Intelligence features in social media provides an effective advertising platform to gain the customer's attention and create a marketplace for companies, improving productivity and performance. AI provides users with several types of content, helps in creating posts and images, and analyzes the data. It also provides personalized content, which enhances user engagement and ultimately propels the market for AI in social media.

Many e-commerce businesses are also implementing AI features in e-commerce platforms to provide users with personalized product recommendations. For instance, in November 2024, BrandPilot AI Inc. launched a Social Runway web application that helps marketers manage social media messages and comments, design and create engaging content, generate social media captions and hashtags, and schedule and publish content across all social media platforms.

AI tools help analyze the data, determine keywords, hashtags, and images that impact the audience, and create a strong and valuable social media post according to individual needs. It also provides customer support and a customized audience experience. It can track and analyze the competitor's media strategies and brand sentiments, which helps the company plan new strategies and stay one step ahead. AI also detects spam and malware and helps businesses to work in a safe and secure environment. For instance, the International Olympic Committee launched the Olympic AI agenda in April 2024, which used AI in the Olympic Games Paris to safeguard from cyber abuse and create highlight videos in multiple formats and languages.

Report Highlights of the AI in Social Media Market

• By technology, the deep learning segment dominated the market in 2023 due to the rising demand for data-driven decision-making processes, innovative deep learning techniques, and rising concerns about cyberattacks. Deep learning techniques use complex algorithms to analyze language and context present in social media posts that can be removed safely.
• By component, the solution segment accounted for the largest share of the market in 2023, as it helps in resolving real business problems. Moreover, AI solutions help in enhancing flexibility according to business needs.
• By application, the sales and marketing segment led the AI in social media market with the largest share in 2023. AI algorithms help analyze the data and shape the brand's profile by gaining more consumer attention and providing real-time insights and recommendations. Moreover, AI allows for targeted advertising, leading to increased sales.

AI in Social Media Market Trends

• High adoption of sophisticated tools for business purposes: AI in social media provides several opportunities for business growth. It allows businesses to provide personalized content according to user needs, targeted advertisements, and product recommendations, thereby enhancing user engagement. Also, deep learning techniques help identify fake images or videos. Several companies are implementing defect detection tools to improve productivity and minimize potential risk.
  • For instance, in August 2024, McAfee announced the launch of the McAfee Deepfake detector, the latest addition to the company's suite of AI-powered products, to combat the rise in AI scams and misinformation and enhance consumers trust in the content they view online.  
• Need for personalized experience: By analyzing user data, AI algorithms create personalized content and recommendations and improve users' experiences. They also help businesses perform and optimize strategies, significantly influencing decision-making. For instance, in November 2024, Anphonic launched a new platform that offers companies personalized AI-driven shopping experiences with low-code, no-code integration and transforms the shopper interaction.
• Strategic implementation: Companies that develop social media platforms are improving their strategies by adopting the right tools, which could help in several key areas, such as providing content, improving advertisements, repurposing performance content, and many more. These tools also help reduce costs and create engaging content that is highly efficient, leading to better performance and high returns.
• Advancements in AI and machine learning: Advancements in AI and machine learning technologies, with improved computational algorithms, enable AI-powered tools to accurately understand consumer behavior. These tools engage consumers and provide interactive user experiences on social media platforms. Also, technologies like blockchain for Internet of Things (IoT) and data security improve the connectivity for social media applications, propelling the market's growth.
  • For instance, in October 2024, IBM launched its IBM Guardium data security Center, allowing organizations to protect data in any environment. The Center features IBM Guardium AI security software that helps protect organizations' AI deployments from data governance policy violations and security vulnerabilities at a time.

Regional Outlook

In 2023, North America registered its dominance in the AI in social media market. This is mainly due to the heightened usage of social media platforms among individuals. The presence of major tech companies led to innovations in AI technologies and rapid integration in social media platforms. Moreover, increasing government initiatives to implement AI technologies in business operations contributed to the region’s dominance.

On the other hand, Europe is expected to be the fastest-growing region in the market in the coming years due to the increasing number of users of social media platforms. In addition, the government AI act provides significant opportunities in the market, promising transparency, accountability, and an ethical approach to AI in social media platforms. For instance, proposed by the Commission in April 2021 and agreed by the European Parliament and the Council in December 2023, the AI Act fosters responsible artificial intelligence development and deployment by developing a strong regulatory framework. It addresses potential risks to citizens’ health, safety, and fundamental rights.

AI in Social Media Market Coverage

Recent Development in the AI in Social Media Market

• In September 2024, Yext, Inc. announced the launch of Yext Social, an AI-powered social media management solution that simplifies content creation, optimizes engagement strategies, and delivers actionable insights. This solution enables brands to manage their corporate and local social media presence effectively.

Market Segmentation

By Technology

• Deep Learning
• NLP

By Application

• Sales and Marketing
• Customer Experience Management

By Component

• Solution
• Service

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