Culinary Tourism Market Revenue to Attain USD 13.83 Bn by 2033


22 Nov 2024

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The global culinary tourism market revenue surpassed USD 13.83 billion in 2024 and is predicted to attain around USD 70.92 billion by 2033, growing at a healthy CAGR of 19.92%. The increasing participation of the government and private organizations in the expansion of travel and tourism activities is driving the growth of the culinary tourism market. 

Culinary Tourism Market Statistics

Market Overview

Culinary tourism is also known as food tourism. It is the process of attracting travelers with the local and authentic food of the destination. The world is diverting through the modernization and preference of people towards new and innovative activities, in which culinary tourism is preserving the authenticity of the culinary heritage by preserving traditional cooking techniques, food rituals, and others. Restaurant guides, pub bar/crawls, night makers, street food tours, walking food tours, traditional restaurants, pop-up restaurants, cooking classes, in-location tastings, and wine/brewery tours are some types of popular culinary tourism activities.

Report Highlights of the Culinary Tourism Market

  • By activity, the food festival segment dominated the market in 2023. The food festivals are the leading promoting events for the expansion of culinary tourism. Food festivals are events organized to celebrate local food and cultural heritage of the travel destination. It helps in enhancing the local engagement and promoting the culinary development.
  • By activity, the culinary trails segment is expected to show the fastest growth in the market during the forecast period. Culinary trails are enhancing the local culinary business and aim to increase rural tourism, create employment opportunities, and promote social engagement.
  • By booking mode, the booking culinary tourism packages through the direct travel segment led the market in 2023. The rising preference of choosing the travel packages through the direct travel sales due to convenience in booking with the affordable hotel, restaurants, and travel site booking.
  • By booking mode, the culinary tourism packages booked through online travel agencies segment will witness the fastest growth in the market during the predicted period. The rising social media culture and the increasing inclination towards online booking with greater offers, a wide range of choices, and convenience in user experience are driving the growth of the segment.
  • By tourist type, the existential tourist type segment accounted for the largest share of the market in 2023. The existential is the tourists seeking regular local food and are attracted to the cultural heritage of the travel destination.
  • By tourist type, the diversionary segment is expected to show the fastest growth in the market during the forecast period. The diversionary tourists are highly investing their time and money in travel settings.

The rising attraction towards the travel and food industry

The increasing travel and food industry due to the rising preference for exploring food and local heritage while traveling to different locations is contributing to the expansion of culinary tourism.

Culinary tourism enhances the local culture and cuisine

Culinary tourism helps enhance the local culture and preserve the cultural heritage of tourist places. Culinary tourism celebrates local food, traditional dishes, local specialties, and other cultural activities related to food.

Technological advancements in the food and travel industry

Technological advancements, such as the emergence of applications that provide details about popular and local restaurants, delicacies, and travel recommendations, enhance the traveler experience and provide more ease to travelers with their travel destination.

Adding benefits to the food and hospitality industry

Food is the identified aspect that attracts travelers or consumers, and food helps identify the destination identity. Culinary tourism helps promote local and traditional food, which increases the number of travelers in the place, creating additional revenue for the country and creating new jobs.

Regional Insights

Europe dominated the culinary tourism market in 2023. Europe is the largest revenue-generating region in terms of culinary tourism. The diversity of the culture and regional food is driving the expansion of the culinary tourism industry in the region. European countries have the largest number of purely culinary tourists. The European countries have greater tourist attractions due to their large cultural heritage. The supporting government policies of the regional countries with expanding tourism and culinary travel. 

Asia Pacific is expected to show the fastest growth in the culinary tourism market during the forecast period. The growing size of the population and the disposable income in the population are driving the travel and hospitality industry. The regional countries have diverse cultural heritage and food. The availability of highly rated cuisines and Michelin-starred restaurants in the regional country is accelerating.

Culinary Tourism Market Coverage

Report Attribute Key Statistics
Market Revenue in 2024 USD 13.83 Billion
Market Revenue by 2033 USD 70.92 Billion
CAGR 19.92% from 2024 to 2033
Quantitative Units Revenue in USD million/billion, Volume in units
Largest Market Europe
Base Year 2023
Regions Covered North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa

Market News

  • In October 2024, the Singapore Tourism Board (STB) introduced the new 'Made in Singapore' global campaign for making the city’s status as a food haven. The campaign is made to raise awareness of Singapore's unique gastronomic offerings to a global audience.
  • In November 2023, according to Tourism Minister K. Lakshminarayanan, Puducherry is experiencing a rapid expansion in culinary tourism with mushrooming eateries adding a variety of global cuisines on the local platter.

Market Segmentation

By Activity

  • Culinary Trails
  • Cooking Classes
  • Restaurants
  • Food Festivals
  • Others

By Booking Mode

  • Online Travel Agencies (Ota)
  • Tour Operators
  • Direct Travel

By Tourist Type

  • Recreational
  • Diversionary
  • Existential
  • Experimental

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