December 2024
19 Dec 2022
The global electric toothbrush market size was exhibited at USD 3.95 billion in 2022 and is expected to surpass around USD 8.3 billion by 2030, poised to grow at a projected CAGR of 9.73% from 2022 to 2030.
The awareness regarding oral hygiene is rapidly increasing among the people of the world which is helping the market to record tremendous growth. The usage of the electric toothbrush has led to an improvement in the oral health of people all over the world by reducing the number of cases of tooth decay and cavity.
The rapid research and development carried out by the key market players in order to develop new products and technologies has boosted the demand for an electric toothbrush to create extent. The outbreak of the pandemic headache a considerable impact on the sales and supply of electric toothbrush as a result of the lack of disposable income which was used in dealing with the pandemic.
Report Highlights
Electric Toothbrush Market Report Scope
| Report Coverage | Details |
| Market Size In 2022 | USD 3.95 Billion |
| Market Size By 2030 | USD 8.3 Billion |
| Growth Rate from 2022 to 2030 | CAGR of 9.73% |
| Base Year | 2022 |
| Forecast Period | 2022 to 2030 |
| Segments Covered | By Bristle Type, By Head Movement, By End User, By Product and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America and Middle East & Africa |
Regional Snapshots
The North American region has dominated the global market as a result of its rapid technological advancement. The increasing extent of disposable income among the people has made a significant impact on the growth of the market in this region. The existence of numerous supermarkets and hypermarkets in this region has boosted the sales and demand of technologically advanced devices.
The European market has shown the fastest growth as a result of a large number of people belonging to the geriatric population. These people mainly require such dental machines in order to protect there are teeth from decay and other problems. The Asia Pacific region has also shown considerable growth as a result of rapid modernization which is expected to fuel the sales and demand for the electric toothbrush during the forecast period.
Market Dynamics
Drivers
the presence of electric toothbrush in the market has helped to provide an easier lifestyle to people. People who have multiple physical disabilities have benefited by this innovation to a great extent. Research shows that over 1 billion people globally suffer with some kind of disability. The people belonging to the geriatric population are also benefited to a great extent as a result of the easy process of dental hygiene provided by this machine. With the increasing modernization, the food habit of the people is hampered to a great extent. This results in a huge number of cases of dental disorders due to lack of oral hygiene.
The use of an electric toothbrush helps to clean the oral cavity by reaching the narrow corners and thus prevents tooth decay. These multiple reasons prove to be the driving forces for the growth of the electric toothbrush market during the forecast period.
Restrains
The high cost which is associated with the use of these advanced electrical devices has hampered the growth of the market to a great extent. The maintenance of these electric toothbrush becomes a big question for people with disabilities and the geriatric population. The additional investment of electricity and batteries which is associated with the use of these devices has proved to be a restraining factor for the growth of the market.
The lack of awareness regarding oral hygiene among people has hampered the growth of the market. As people are not aware of the advantages of using this product sales and demand is hampered tremendously. A better cleaning process is provided to the user as compared to the traditional toothbrush which is used. These multiple reasons restrain the growth of the market.
Opportunities
With the rapid modernization worldwide the lifestyle of the people has become extremely busy which gives them very less time to concentrate on oral hygiene. This condition can be dealt with with the use of an electric toothbrush which provides a better cleaning procedure within a short period of time by reaching the extreme corners of the oral cavity without leading to dental injuries.
The increasing trend of dental procedures carried out with a view to improving the cosmetic and aesthetic appearance has also helped to provide the market with lucrative opportunities. The facility of flexibility and universally available attachment which is provided by the electric toothbrush helps to boost the demand in the market. these multiple reasons prove to be great opportunities for the growth of the electric toothbrush market during the forecast period.
Challenges
The lack of disposable income in developing nations as a result of the lower economic status of the people has hampered the growth of the market to a great extent. Lack of awareness regarding the importance of oral hygiene as hampered the demand and supply of electric toothbrush. The high cost associated with the product has proved to be a challenging factor for increasing the sales of electric toothbrush. The aftersales services and maintenance still posed to be a big question in front of the users as it is a developing market. These multiple reasons prove to be the challenges in front of the market during the forecast period.
Recent Developments
In March 2021, a collaboration has been made between Colgate and Phillips with a view to encouraging the benefits of oral hygiene provided by the electric toothbrush in the South American region. This collaboration is expected to boost the market of an electric toothbrush to a great extent.
Key Players in the Report
Market Segmentation
By Bristle Type
By Head Movement
By End User
By Product
By Distribution Channel
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