Probiotics Market Size, Share, and Trends 2025 to 2034

Probiotics Market Size and Forecast 2025 to 2034

The global probiotics market size was estimated at USD 99.98 billion in 2024 and is anticipated to reach around USD 374.57 billion by 2034, expanding at a CAGR of 14.12% from 2025 to 2034. 

Probiotics Market Key Takeaways

• Asia pacific dominated the global market with the largest market share of 38.81% in 2024.
• North America is projected to expand at the fastest CAGR during the forecast period.
• By application, the food and beverage segment contributed the highest market share of 62% in 2024.
• By ingredient, the bacteria-based ingredient segment captured the biggest market share in 2024.

Asia Pacific Probiotics Market Size and Growth 2025 to 2034

The Asia Pacific probiotics market size was evaluated at USD 38.80 billion in 2024 and is predicted to be worth around USD 145.52 billion by 2034, rising at a CAGR of 14.13% from 2025 to 2034. 

Asia pacific dominated the global market with the largest market share of 38.81% in 2024. The region is witnessing a substantial rise in consumer awareness due to competitive strategies opted by the global players. Strong demand from countries, similar to India, China, and Australia, is contributing to the overall market growth. The rising population, coupled with the rising disposable income and improvised standard of living, is a factor anticipated to cater to the regional market growth. During the previous years, owing to a deficiency of technology, the market was swamped with these products which lacked room temperature stability. Therefore, this problem of quality was addressed as a major challenge, and various companies introduced technologies, such as microencapsulation, which enhance the stability and life of the probiotic bacteria in the region. 

North America region is likely to foresee considerable market growth during the forecast period. Also, continued manufacturer’s investments in the food & beverage and pharmaceutical industries are likely to contribute to the market growth of the region. In addition, the key players of the region are investing in R&D to launch new products to provide products to consumers of various age groups and different genders. Therefore, all these types of factors are expected to propel the probiotics market growth over the forthcoming time period.

Market Overview 

The probiotics market deals with yeast and bacteria that help maintain a healthy microbial balance in the intestines of animals and humans. Probiotics promote the body’s digestive enzymes and juices and guarantee appropriate digestion. Probiotics are being utilized to treat neurological, digestive diseases and mental problems. They also remove infections in the body, protect lipids and proteins from oxidative damage, and enhance the immune system. In addition, the probiotic market is driven by various factors such as rising technological advancements in probiotics and increasing adoption of probiotics in food and beverages. As scientific research increases to highlight the gut microbiome’s crucial role in maintaining well-being, immune function, and digestive health, more people are identifying the value of incorporating probiotics into their daily routines.  

Probiotics Market Trends 

• The increasing consumption of supplements, beverages, and probiotic-rich foods as consumers search for effective and natural ways to enhance their health proactively contributed to propelling the market growth. 
• The increasing approval of health claims and favorable regulatory frameworks in various regions for probiotics are expected to enhance the market growth. 
• The growing consumer inclination towards preventative healthcare in confluence with the development of effective probiotic strains is further expected to drive the growth of the probiotics market.
• Probiotics Market Scope

Market Dynamics 

Driver 

The market is augmented by the growing consumer inclination towards preventative healthcare in confluence with the development of effective probiotic strains. Probiotics, when consumed in acceptable quantities, provide various benefits to the body, such as improved gut health and reduced intestinal inflammation. Probiotics play an essential part in preventative healthcare as they help the occurrence of diseases by strengthening the immune system. Therefore, rising consumer awareness regarding preventative healthcare is anticipated to boost the probiotics market growth over the forecast period. 

Restraint

High cost of probiotics 

The rising cost of research and development for new probiotic strains will challenge the growth of the market. The high spending on-recruiting research equipment, huge investments in laboratories, sustained spending in research and innovation activities, and skilled individuals hinder market growth. Therefore, these factors restrain the growth of the probiotics market.  

Opportunity 

Replace pharmaceutical agents with probiotics 

The increasing demand for probiotics encompasses customers shift for products with developed health advantages. Consumer expectations related to these products have grown, as evidence of probiotics’ positive impact on health continues to accumulate. This trend toward searching for cost-effective, natural, and safe alternatives to pharmaceuticals has improved the exploration of probiotics.  To treat various human diseases, especially those affecting the gastrointestinal tract, clinical trials have demonstrated that probiotics have the potential. Incorporating probiotic-rich fermented dairy products into diets has shown assurance in meeting specific clinical diseases, such as lactose intolerance, Helicobacter pylori infection, cancer, allergic diseases, irritable bowel syndrome, inflammatory bowel disease, rotavirus-associated diarrhea, and antibiotic-associated diarrhea. These factors are expected to enhance the growth of the probiotics market. 

Ingredient Insights

Based on ingredient, the bacteria segment garnered the highest probiotics market share in 2024 due to surge in demand for bacteria derived probiotics food products. This is attributed to the growth in health issues that have encouraged market players to invest in R&D and launch new & innovative probiotics products.

Application Insights

Based on application, the food & beverages segment accounted largest revenue share of over 75% in 2024 due to the rising popularity of probiotic functional foods & potables among consumers. Growth in consumer awareness, faith in its efficacy, and safety are some of the factors driving the market of probiotics. The food & beverages segment is the largest market segment across the regions. Consumers are now taking a visionary approach towards preventing chronic conditions. China and Japan are the two dominant markets in the Asia Pacific, and the Japanese market is projected to reach its maturity level during the forecast period.

On the other hand, the animal feed segment is projected to record the fastest growth during the cast. The ban on synthetic antimicrobial growth promoters (AGP’s) in Europe is a factor driving the market. The motive behind the ban was to check the practice of using antibiotics, antimicrobials, and other medicines for promoting the growth of livestock in order to rise the production of meat, milk, and other products.

Probiotics Market Companies

• Yakult Honsha Co., Ltd.
• BioGaia AB
• Danone
• E. I. du Pont de Nemours and Company
• Probi AB
• Ganeden, Inc.
• Protexin
• Nestle S.A.
• Chr. Hansen Holding A/S
• Lifeway Foods, Inc.

Recent Developments

• In June 2024, a Bengaluru-based gut health startup, MicrobioTx announced the launch of India's first prebiotic and probiotic blend handcrafted, Probiotics based on individual  GutChat and gut profile, a free gut health-focused chatbot for gut health enthusiasts. This delivers important advancements in how technology can enable the democratization of microbiome information for personal wellness. 
• In March 2024, a novel probiotic for the management of nasal allergies was launched by Entod Pharmaceuticals. These probiotics have been used to help maintain a healthy intestinal flora. 
• In May 2024, IFF launched new solutions based on its Howaru probiotic ingredient, as consumer demand and awareness of digestive health and nutricosmetics continues to grow. The company has developed new strategies to meet limited menopause product offers. 

Segments Covered in the Report

By Application

• Food & Beverages
• Dairy products
• Non-dairy beverages
• Infant formula
• Cereals
• Others (snacks, meat, bakery, and nutrition bars)
• Dietary Supplements
• Food Supplements
• Nutritional Supplements
• Specialty Supplements
• Infant Formula
• Animal Feed

By End Use

• Human
• Animal

By Distribution Channel

• Hypermarkets/Supermarkets
• Pharmacies/Drugstores
• Specialty Stores
• Online Stores
• Others

By Ingredient

• Bacteria
• Synthetic

By Function

• Regular
• Preventative Healthcare
• Therapeutic

By Form

• Dry
• Liquid

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa