Serviced Apartment Market Size, Share and Trends 2024 to 2034

The global serviced apartment market size accounted for USD 126.88 billion in 2024, grew to USD 143.04 billion in 2025 and is projected to surpass around USD 420.89 billion by 2034, representing a healthy CAGR of 12.74% between 2024 and 2034. The North America serviced apartment market size is evaluated at USD 48.21 billion in 2024 and is expected to grow at a CAGR of 12.87% during the forecast year.

  • Last Updated : November 2024
  • Report Code : 5233
  • Category : Consumer Goods

Serviced Apartment Market Size and Forecast 2024 to 2034

The global serviced apartment market size is calculated at USD 126.88 billion in 2024 and is predicted to reach around USD 420.89 billion by 2034, expanding at a healthy CAGR of 12.74% from 2024 to 2034. The rising urbanization and the relocation of the population from rural to urban areas for the education and employment that causing the demand for the home like comforting place that boosts the growth of the market. 

Serviced Apartment Market Size 2024 to 2034

Serviced Apartment Market Key Takeaways

  • North America dominated the serviced apartment market with the largest market share of 38% in 2023.
  • Europe is projected to grow at a double digit CAGR of 12.32% during the forecast period.
  • By type, the short-term (<30 nights) segment accounted for the biggest market share of 66% in 2023.
  • By type, the long-term (>30 nights) segment is predicted to witness the fastest CAGR of 13.94% in the market over the forecast period.
  • By end-use, the corporate/business traveler segment has held the major market share of 53% in 2023.
  • By end-use, the expats and relocators segment is expected to have a significant CAGR of 14.25% during the predicted period.
  • By booking mode, the direct booking segment contributed the highest market share of 49% in 2023.
  • By booking mode, the corporate contracts segment is expanding at a remarkable CAGR of 14.22% during the predicted period. 

U.S. Serviced Apartment Market Size and Growth 2024 to 2034

The U.S. serviced apartment market size is exhibited at USD 38.57 billion in 2024 and is anticipated to be worth around USD 130.44 billion by 2034, growing at a CAGR of 12.93% from 2024 to 2034.

U.S. Serviced Apartment Market Size 2024 to 2034

North America dominated the serviced apartment market in 2023. The growth of the market is attributed to the rising hospitality industry and rising industrialization, causing the robust demand for the hospitality and hotel industry for corporate stays and visits that drive the expansion of the serviced apartment market. The higher availability of the leading hospitality players on the expansion of the serviced apartments featuring all the essential amenities with affordability and comfort and the rising relocation from rural to urban areas for work or education is further contributing to the expansion of the market in the region. 

  • The total spending on travel by the United States reached 99% at the pre-pandemic level in 2023 and increased by 105% in 2024; the number of trips is expected to reach 2.47 billion, with an increase of 2.40 billion in 2019. 
  • According to the 2023 American Community Survey, the real median gross cost of renting on the average monthly costs of utilities and fuels adjusted for inflation increased rapidly by 3.8% than real median home values (1.8%) in 2023 in the last 10 years. 
  • A total of 66.5 million international visitors arrived in 2023, with an increase of 15.7 million from 50.8 million in 2022. Travel exports accounted for 7.0% of the total export of goods and services in the U.S. in 2023, with an increase of 5.5% in 2022.

Serviced Apartment Market Share, By Region, 2023 (%)

Asia Pacific expects the fastest growth in the market during the forecast period. The growth of the market is owing to the rising infrastructural development and the rising relocation to the urban areas for education, better lifestyle, employment, and other reasons that drive the demand for serviced apartments. This apartment provides all the essential amenities to the consumer, along with the hotel's comfort and convenience. The rising economic stability in the population of the regional countries and the surge in lifestyle expenses are contributing to the growth of the serviced apartment market across the region. 

  • India’s tourism and hospitality industry is expected to generate revenue of over $59 billion by 2028, and Foreign Tourist Arrivals (FTAs) are expected to reach 30.5 million by 2028. 

Market Overview

The serviced apartments are projects that come under the hospitality industry that provide privacy and comfort, like a home, with the availability of essential amenities and luxuries and the convenience of hotel rooms. They are equipped with a kitchen, living areas, and spacious rooms. They offer a home away from home, a complete comfort of home. The rising urbanization, tourism activities, and relocating culture due to personal or professional reasons are accelerating the growth of the serviced apartment market.

How Can AI Impact the Serviced Apartment Market?

The integration of Artificial Intelligence (AI) into the hospitality industry revolutionizes the entire working operations with better efficiency. Artificial intelligence helps streamline the overall booking process, offers personalized recommendations as per consumer requirements, and recommends popular tourist places, workplaces, shopping centers, and more. It enhances service efficiency and provides personalized guest experiences. 

  • In August 2023, Ascott Limited launched the Cubby, the generative-AI powered chatbot in the test-bed stage at properties in the UK.

Serviced Apartment Market Growth Factors

  • Increasing tourism: The rising national and international tourism activities and the government support for the expansion of travel and tourism in the various regional countries are driving the number of hotels and serviced apartments. 
  • Rise in the hospitality industry: The rising infrastructure development in the countries and the increasing per capita income in the population are surging the expenditure on the lifestyle and expanding the demand for the hospitality industry, which drives the growth of the market.
  • Corporate travel: The increasing industrial infrastructure and the increasing corporate travel and visits to different locations are driving the demand for corporate and business hotels, or serviced apartment stays for better privacy and hotel-like convenience and comfort.
  • Market competition: The rising market competition in the hospitality industry with the intervention of new players into the market with enhanced features, comfort, and luxury stays to the consumers that drive the growth of the serviced apartment market.

Market Scope

Report Coverage Details
Market Size by 2034 USD 420.89 Billion
Market Size in 2024 USD 126.88 Billion
Market Size in 2025 USD 143.04 Billion
Market Growth Rate from 2024 to 2034 CAGR of 12.74%
Largest Market North America
Base Year 2023
Forecast Period 2024 to 2034
Segments Covered Type, End-use, Booking Mode, and Regions
Regions Covered North America, Europe, Asia-Pacific, Latin America and Middle East, & Africa

Market Dynamics

Driver

Rising migration of the population

The increasing economic growth of several leading countries like the United States, Canada, India, China, Japan, Australia, and others is driving industrialization and urbanization across the countries, which directly accelerates the per capita income of the population. The rising urbanization and the opportunities for better education, employment, lifestyle, and other factors are influencing people to migrate from rural to urban areas, driving the demand for the hospitality industry and boosting the demand for serviced apartments for homely comfort and privacy, which drives the growth of the market.

Restraint

High cost

The increased cost of maintenance of properties, fluctuation in rental prices of the serviced apartment according to the location, and wholly dependence on the operator’s management are collectively restraining the growth of the serviced apartment market. 

Opportunity

Advancements in a serviced apartment

Technological advancements in serviced apartments, such as the integration of technologies, elevate the customer experience and luxuries in the apartment. In advancements such as connectivity and smart home integration, sustainable and eco-friendly practices, flexible and customizable living spaces, health and wellness facilities, localization and cultural immersion experiences, adoption of AI and automation, enhanced security, and data-driven personalization.

Type Insights

The short-term (<30 nights) segment led the serviced apartment market in 2023. They preference the service apartments for the short term, which is less than 30 nights, for the increased services, flexibility, and cost-effectiveness as compared to the traditional rental apartments. The service apartment provides the comfort and convenience of the hotel rooms and the privacy of home apartments. The short-term service apartment is the ideal choice for business or corporate travelers. This apartment offers home-like comfort; it is known as the best choice for temporary living settings rather than hotel rooms.

Serviced Apartment Market Share, By Type, 2023 (%)

The long-term (>30 nights) segment is predicted to witness the fastest growth in the market over the forecast period. The service apartments are the ideal choice for long stays due to their cost efficiency and home comfort. The long-term service apartment offers services and convenience like any other hotel with the space like the normal home apartment with the inclusion of a kitchen, living rooms, bedrooms, and other amenities that enhance the long-term living experience of the consumers.

  • In July 2024, Singapore’s government introduced the latest approach to meet the increasing demand for the housing needs of its residents with the launch of the new category Serviced Apartments II (SA2), or long-stay Serviced Apartments. The latest housing model is designed to meet the demand for short-term rentals like traditional serviced apartments, long-term traditional rental housing, and hotel stays, offering new investment opportunities.

End-use Insights

The corporate/business traveler segment accounted for the largest growth in the serviced apartment market in 2023. The increasing demand for the service apartments by the corporate or the business employees for their business tours. The rising popularity of serviced apartments for corporate employees is due to extended stays and affordable stays within budget. The service apartments offer more privacy and self-contained living spaces. The serviced apartment market is gaining popularity post-pandemic due to the rising adoption of remote working policies, which are extending the stays and collectively driving the growth of the market.

The expats and relocators segment is expected to have the fastest growth in the serviced apartment market during the predicted period. The increasing number of expats and relocators shifting to new countries for work or education is driving the demand for homely comfort with hotel convenience and services. Serviced apartments are equipped with all the home amenities that offer the comfort and daily requirements of the consumers. The serviced apartments provide an efficient solution that helps in enhancing the relocation experience.

Booking Mode Insights

The direct booking segment dominated the market in 2023. Customers highly preferred direct booking of serviced apartments with better prices, which were provided by eliminating intermediary commissions. Direct booking enhanced the customer experience with better customer service, customer data acquisition, and customized service offerings that increased customer retention.

Serviced Apartment Market Share, By Booking Mode, 2023 (%)

The corporate contracts segment expected significant growth in the serviced apartment market during the predicted period. The booking of serviced apartments by corporate contracts has several benefits, including cost savings, convenience, home base, flexibility in cost, enhanced privacy, and amenities. The booking of serviced apartments offers more cost efficiency to the corporate employees and streamlines the booking and billing process, enhancing efficiency.

Serviced Apartment Market Companies

Serviced Apartment Companies

Latest Announcements by Industry Leaders

  • In May 2024, Ascott Limited announced its expansion plan in the MENA region to increase its portfolio by aligning its target of 10,000 units by 2025, solely launching more than 5,500 units in Saudi Arabia and UAE. 
  • In February 2024, Aparthotel brand Adagio outlined its 2024 with the launch of its co-living concept in the United Kingdom. Furthermore, Adagio planned five renovation projects with the opening of seven aparthotels in 2024 and aims to reach 200 properties by 2028. 

Recent Developments

  • In April 2024, Ascott Limited, a Singapore-based hospitality company also known as the wholly owned lodging business unit of CapitaLand Investment Limited, launched the first serviced apartments in Gurugram in North India in partnering with local real estate developer Paras Buildtech.
  • In November 2024, OSK Property Holdings Bhd, a subsidiary of OSK Holdings Bhd, launched the Nara, the serviced apartment project under the 27.77-acre (11.24-hectare) Shorea Park master plan in Puchong. 

Segments Covered in the Report

By Type 

  • Long-Term (>30 Nights)
  • Short-Term (<30 Nights)

By End-use 

  • Corporate/Business Traveler
  • Leisure Traveler
  • Expats And Relocators

By Booking Mode

  • Direct Booking
  • Online Travel Agencies
  • Corporate Contracts

By Geography

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Frequently Asked Questions

The global serviced apartment market size is expected to grow from USD 126.88 billion in 2024 to USD 420.89 billion by 2034.

The serviced apartment market is anticipated to grow at a CAGR of 12.74% between 2024 and 2034.

The major players operating in the serviced apartment market are THE SQUA.RE SERVICED APARTMENTS, adiahotels.com, Viridian Apartments, Adagio, The Ascott Limited, Frasers Hospitality, The Serviced Apartment Company, Staycity Ltd, Habicus Group, Marriott International, Inc., and Others.

The driving factors of the serviced apartment market is the rising urbanization and the opportunities for better education, employment, lifestyle, and other factors.

North America region will lead the global serviced apartment market during the forecast period 2024 to 2034.

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