Smart Bathroom Products Market Size, Share and Trends 2025 to 2034

Smart Bathroom Products Market Size and Forecast 2025 to 2034

The global smart bathroom products market size accounted for USD 7.69 billion in 2024 and is expected to exceed around USD 17.88 billion by 2034, growing at a CAGR of 8.80% from 2025 to 2034. The rising disposable income in the population and the lifestyle standards that drive the demand for enhanced sanitary and home interiors are driving the growth of the market.

Smart Bathroom Products Market Key Takeaways

• North America dominated the smart bathroom products market with the largest market share of 34% in 2024.
• Asia Pacific is expecting substantial growth during the predicted period.
• By product type, the smart toilet segment has held a major market share of 58% in 2024.
• By product type, the smart faucets segment will witness significant growth during the predicted period.
• By application, the residential segment accounted for the biggest market share of 82% in 2024.
• By application, the commercial segment expects notable growth in the market during the forecast period.
• By distribution channel, the offline segment dominated the market in 2024.
• By distribution channel, the online segment expects substantial growth during the predicted period.

How Can Artificial Intelligence (AI) Impact the Smart Bathroom Products Market?

Artificial Intelligence is one of the most important factors or technologies used to transform traditional bathroom products into smart and integrated bathroom products. The integration of AI in the smart bathroom products market helps elevate user experiences and features such as automating cleaning, health monitoring, and water efficiency. AI is the most practiced way to transform the future with the latest technologies and enhancing services. The advancements in AI in smart bathroom products influence every segment, from design and sustainability to user experience. 

• In October 2024, Primech Holdings Limited subsidiary Primech AI Pte. Ltd. launched the Hytron, an AI-powered automated toilet cleaning robot, which is active and enhancing the hygiene standards at Temasek Polytechnic.

U.S. Smart Bathroom Products Market Size and Growth 2025 to 2034

The U.S. smart bathroom products market size was exhibited at USD 1.96 billion in 2024 and is projected to be worth around USD 4.66 billion by 2034, growing at a CAGR of 9.04% from 2025 to 2034.

North America dominated the smart bathroom products market in 2024. The growth of the market is attributed to the rising infrastructural development, and the construction industry is accelerating the number of residential and commercial building sectors, which is driving the demand for in-house enhanced features and products that boost the demand for smart bathroom products. The rising disposable income in the population and the demand for luxurious goods and services in daily routines accelerate market expansion. Furthermore, there is a rising demand for technologically advanced and integrated bathroom products such as smart toilets, faucets, etc. 

• The construction industry is a major contributor to the United States economy. In the 1st quarter of 2023, there are more than 919,000 construction establishments. In the country, nearly USD 2.1 trillion worth of structures have been created.

Asia Pacific is expecting substantial growth in the smart bathroom products market during the predicted period. The growth of the market is attributed to the rising population, and the increasing disposable income in the population causes the increased demand for smart and integrated home interior products and services that boost the demand for smart bathroom products. Leading companies are investing highly in technological integration in bathroom interiors, and the rising construction industry and real estate infrastructure. 

• Luxury real estate in India is expected to have a significant growth of 37.8% in the sale of properties valued at over INR 4 crore (USD 0.48 million) during the period spanning from January to September 2024.

Market Overview 

The smart bathroom products market products are sanitary products integrated with the latest technologies, such as motion sensors, Internet of Things, automation, AI, and others, which make them highly luxurious and smart home products. Smart home products are visually appealing and enhance the user experience by providing all the necessities in the bathroom, such as temperature control, water supply, changeable lighting, touchless experience, and others. These attract consumers to smart and integrated bathroom products. 

Smart Bathroom Products Market Growth Factors

• Increasing spending on lifestyle: The rising population worldwide and the increasing per capita income are driving spending on lifestyle standards and maintenance, accelerating the demand and adoption of the smart bathroom products market. 
• Increasing urbanization: The increasing urbanization across countries and the elevated lifestyle and inclination towards technological integration in consumer products and services are contributing to the growth of the market. 
• Rising market competition: The increasing market competition in the home décor and sanitary product industry with the launch of integrated and connected bathroom products like automated and sensor-integrated bathroom products boosts the growth of the market. 

Market Scope

Market Dynamics

Drivers

Increasing construction industry

The rising population across the world and the disposable income in the people collectively drive the demand for residential and commercial buildings, driving the sales of essential home interior products and sanitary products and the evaluation of home and sanitary products with integrating technologies like touchless sensors, temperature control, and automation in the sanitary products is driving the growth of the smart bathroom products market. Additionally, the increasing government initiative in developing the construction industry.

Restraint

High cost

The high cost of bathroom products due to their visually elevating designs and technological integration limiting the adoption of the products by the larger number of household and commercial complexes is restraining the growth of the smart bathroom products market. 

Opportunity

The increasing advancements in smart bathroom products

The increasing investment in research and development activities in technological integration in consumer products like sanitary products is driving the demand for smart bathroom products. Smart bathrooms are a combination of convenience, luxury, and sustainability. There are a number of leading players in the interiors and sanitaryware market investing in the evaluation of bathroom ware. 

Product Insights

The smart toilet segment dominated the smart bathroom products market in 2024. The increasing spending culture in the lifestyle of the population is due to the rising disposable income in developing countries. The increasing adoption of smart toilets is due to their wide range of properties and features that elevate the bathroom experience. It provides automatic flushing and cleaning with increased hygiene; its sensors and touchless operations make it more hygienic to use and reduce the spread of germ infection; it provides a customizable seat, lighting, temperature, music, and more to enhance the comfort of the user. It has water efficiency for conservation. It also integrates with home automation systems and mobile applications. The smart toilet also comes in different design options, including one-piece toilet, two-piece toilet, elongated bowls, rectangular design, tankless design, and wall-hung bowls. 

The smart faucets segment will witness significant growth in the market during the predicted period. The evaluation of the bathroom features and products to elevate the user experience is driving the growth of the market. In the case of smart faucets, the integration of smart features like touchless operations, voice activation, and temperature control are contributing to the rising demand for smart faucets. There is a list of some of the customizable features, including hand-free operations with motion sensors, temperature control, leakage detection and usage monitoring, and sleek and elegant design. 

Application Insights

The residential segment led the global smart bathroom products market in 2024. The increasing demand for residential properties due to the rising population across the world and growing disposable income has elevated the lifestyle standards and demand for luxurious and smart home and bathroom products. The increasing urbanization, modern lifestyle, visually appealing, and upgraded features. The increasing demand for home upgrades and interiors is driving the demand for smart bathroom products in residential applications.

The commercial segment expects notable growth in the market during the forecast period. The increasing commercial infrastructure across the world, which causes the increasing demand for commercial buildings and spaces, drives the demand for smart and integrated bathroom products. The increasing number of commercial buildings or industries like hotels and restaurants, gyms, spas, and wellness centers are causing the increased demand for smart and visually appealing bathrooms. 

Distribution Channel Insights

The offline segment dominated the smart bathroom products market in 2024. The increasing sales rate of home interior and smart bathroom products is due to the higher availability of products with different brands and designs. The offline distribution channel offers several benefits such as enhancement satisfaction, brand visibility, customer behavior analysis, and purchase of immediate products, and others, which makes customers inclined towards the offline distribution channel for the buying of smart bathroom products. 

The online segment expects substantial growth in the market during the predicted period. The rising e-commerce sector across the world is driving the growth of the online distribution sector. E-commerce applications have a large number of different products with greater discount offerings, and different product ranges drive the sales of smart bathroom products through online distribution channels. 

Smart Bathroom Products Market Companies

• Delta Faucet Company
• GROHE AMERICA, INC. (LIXIL Corporation)
• Jacuzzi Brands, LLC
• Kraus USA Plumbing LLC
• American Standard (LIXIL Corporation)
• Moen Incorporated
• Villeroy & Boch AG
• Signature Hardware (Ferguson Enterprises, LLC)
• Pfister (Spectrum Brands, Inc.)
• Kohler Co.
• Duravit AG
• Aqualisa
• GetHai, Inc.
• WaterHawk
• Roca Sanitario, S.A
• TOTO LTD.
• Dornbracht AG & Co. KG

Latest Announcement by Industry Leaders

• In September 2024, GROHE, a leading brand for complete kitchen fittings, and bathroom solutions became the first global sanitary brand to offer products made in Saudi Arabia, with a manufacturing facility in Dammam dedicated to GROHE brand products. 

Recent Developments

• In September 2024, Xiaomi introduced the Mijia Smart Bathroom Heater N1 in China, open for pre-ordering. The product is equipped with built-in lighting and draws fresh air into the bathroom spaces. 
• In February 2024, Kohler Co., a leading player in bath and kitchen design, took the spotlight at India Design Week 2024 with an India debut of the brand’s one advanced smart toilet, Numi 2.0. Numi 2.0 Intelligent Toilet with KOHLER® Konnect. The product is designed to provide comfort and personalization with warm-water cleansing, five preset lighting, heated seats, and sound scenes. 

Segments Covered in the Report 

By Product

• Smart Toilet
• Smart Faucets
• Smart Showers
• Smart Dispenser

By Application

• Residential
• Commercial
• Distribution Channel Insights
• Offline 
• Online 

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East and Africa