Sports Nutrition Market Size, Share, and Trends 2025 to 2034

Sports Nutrition Market Size and Forecast 2025 to 2034

The global sports nutrition market size was estimated for USD 48.62 billion in 2024 and is anticipated to reach around USD 101.14 billion by 2034, growing at a CAGR of 7.60% from 2025 to 2034. 

Sports Nutrition Market Key Takeaways

• Asia Pacific dominated the global sports nutrition market with the largest market share of 39% in 2024.
• By distribution channel, the brick and mortar segment contributed the highest market share of 53% in 2024.
• By distribution channel, the E-commerce segment is projected to grow at a solid CAGR during the forecast period.
• By product type, the sports supplement segment led the global market in 2024.
• By application , the Post-workout segment is expected to grow at a notable CAGR during the forecast period. 

How does AI impact the Sports Nutrition Market?

The rise of technologies like artificial intelligence (AI) and machine learning (ML) is significantly contributing to the growth of the sports nutrition market. AI has made it possible to create personalized nutritional plans by analyzing individual dietary patterns, fitness levels, and health goals. This personalization further allows fitness enthusiasts to optimize their performance. Moreover, AI helps in developing innovative products by identifying new ingredients and formulations that can improve product performance.

Asia Pacific Sports Nutrition Market Size and Growth 2025 to 2034

The Asia Pacific sports nutrition market size was estimated at USD 18.96 billion in 2024 and is anticipated to be surpass around USD 39.95 billion by 2034, rising at a CAGR of 7.73% from 2025 to 2034. 

Asia Pacific dominated the global sports nutrition market with the largest market share of 39% in 2024. Increase demand and adoption of supplements in US has resulted in the growth of the market share. Awareness regarding the well-being and the health of the consumers has also resulted in the growth of the market in this region. Many companies or major market players are located in the North American region and therefore the market is expected to grow during the future.

North America is also expected to have a good growth during the forecast period as there is increased participation in sports and various initiatives are taken by the government bodies.

Market Overview

Optimum Sports nutrition helps in providing benefits from the training. It helps in increasing the recovery from the workouts and maintenance and achievement of body weight. It also helps in reducing the injuries to the body and speedy recovery from the same. During the pandemic, there was a decline in the sports supplements as the demand for various essential goods had increased during the pandemic. There was a temporary decline in the demand for the sports supplement owing to limited amount of money to spend on these products. The lockdown resulted in closing down of the sports institutes, health clubs or gyms and other fitness centers. Therefore, the market had dropped. But the sales of the supplements had increased through the online websites. In order to avoid the crowded places and in order to maintain hygiene, there was a shift to the ecommerce websites. An increased awareness regarding healthy lifestyle has led to a demand in the sports nutrition.

Sports Nutrition Market  Growth Factors

• The rise of social media contributes to market expansion. Social media influencers play a key role in promoting sports nutrition products.
• With the growing fitness trends, there has been a significant increase in the number of people going to the gym. This, in turn, boosts the demand for sports nutrition products.
• The rising disposable incomes positively impact the market. High disposable income encourages individuals to spend on nutritional products. 
• With the rising prevalence of obesity, diabetes, and other chronic diseases, there is a high demand for products that enhance performance and endurance, significantly boosting the market's growth.
• The rising women's participation in sports is boosting the growth of the market. For instance, the Paris 2024 Olympics had an equal number of female participants to the men.

Market Scope

Market Dynamics 

Drivers 

Increased Participation in Sports

With the increasing number of sports leagues and tournaments, there is a significant rise in sports participation. This, in turn, boosts the adoption of sports nutrition among sportspersons. Sports nutrition delays the onset of fatigue, maintains a healthy immune system, enhances performance, improves recovery, improves body composition, and reduces the potential for injury. Moreover, the increasing awareness of the importance of sports nutrition and the rising demand for personalized nutrition among sportspersons drive the growth of the market.

Expansion of the E-commerce Sector

Sports nutrition products have gained significant popularity in developed nations. However, there is a significant increase in the adoption of sports nutrition in developing nations due to the rapid expansion of e-commerce businesses. E-commerce platforms have expanded the reach of sports nutrition in various regions. The availability of a wide range of sports nutrition products from various brands and doorstep delivery attract more consumers.

Restraint

High Cost

Despite the increasing awareness about the importance of nutrition, high costs associated with nutritional products, including sports nutrition, discourage potential buyers from purchasing them. This, in turn, limits the growth of the market. Moreover, stringent regulations regarding labeling and ingredient safety hamper market growth.

Opportunity  

Increasing R&D and Product Innovation

Key players operating in the market are focusing on developing innovative, low-cost sports nutrition, which the low-income population can avail. They are also investing heavily in R&D to explore new ingredients. Key market players are innovating functional beverages, which will positively impact the market. The rise of social media has led to the increased adoption of clean-label products, leading to the increased demand for plant-based products among health-conscious consumers. Thus, market players are developing plant-based sports nutrition to fulfill the overall growing demand of health-conscious consumers.

Product Insights

The sports supplement segment led the global market in 2024 and it shall grow during the forecast period as there is an increase in the consumption of protein supplements. The availability of various plant proteins like pumpkin seed, hemp, rice, tea and soy the market segment is expected to grow. There's a great demand for protein supplements like the whey protein. In order to strengthen the muscles of the athletes and the gym goers, there's an increasing consumption of these sports supplements. It has a wide range of availability in the market in many physical stores and also they are available on the online platforms.

The sports food segment is also expected to rise during the forecast period. Energy bars and the protein bars are gaining popularity in the snacks segment of the sports nutrition. Healthy snacking for weight management is in great demand and it shall grow during the forecast period especially in the younger population. The prevalence of obesity is leading to a growth in the market. Many companies are investing in the innovation of sports nutrition products to offer to the market in the coming years.

Application Insights

The Post-workout segment is expected to grow at a notable CAGR during the forecast period. The supplements which are used post workout offer benefits in repairing the muscles it helps in recovery and maintenance and also hence enhances the muscle gain during the process. The post workout supplements are estimated to help in the growth of the market. The different post workout supplements like the Casein, glutamine, and the amino acidswill have a good growth during the forecast period. An increased awareness regarding these post workout supplements will lead to a growth in the market during the coming years. The consumers that have an active lifestyle are also expected to support the growth of sports nutrition market during the forecast.

Distribution Channels Insights

The brick and mortar segment contributed the highest market share of 53% in 2024. and it is expected to grow during the forecast. Large number of products is available in these stores. The various physical stores like the Specialty stores, retail stores, grocery stores, general discount stores and fitness institutes offer sports nutritions. They also provide with membership benefits and loyalty programs, which help in providing better consumer service. Large amount of revenue is generated through these stores in the sports nutrition market.

The online segment for distribution of sports nutrition had seen a major breakthrough during the pandemic. Due to the lockdown, the sale of Sports Nutrition had increased on the online channels. Various ecommerce retailers had entered into the sports nutrition segment. The discounted offers, which are provided on the online stores, has generated a great income even during the pandemic.

End User Insights

Depending upon the end user, the sports nutrition market had number of consumers from the lifestyle users. These people are the people who casually exercise in order to stay fit and want to consume healthy food. The demand in the lifestyle segment has grown due to awareness in the consumers and this segment has seen a growth in the plant based sports nutrition due to awareness regarding the benefits of these products.

Sports Nutrition Market Companies

• MusclePharm
• The Bountiful Company
• Iovate Health Sciences
• Abbott
• Cliff Bar
• The Coca-Cola Company
• Quest Nutrition
• PepsiCo
• Post Holdings
• BA Sports Nutrition
• Cardiff Sports Nutrition

Recent Developments

• In January 2025, Dymatize launched Performance Protein Shakes and Energyze Pre-Workout, delivering targeted muscle recovery support and sustained energy with unique flavors.
• In August 2024, Denzour Nutrition launched herbal nutraceuticals, featuring benefits like improved blood flow, stress management, restful sleep, detoxification, and enhanced vitality for comprehensive wellness. This new product line caters to athletes as well as other population seeking to elevate their health and fitness.

Segments covered in the report

By Product

• Sports Supplements
• Protein Supplements
• Vitamins
• Minerals
• Amino Acids
• Probiotics
• Omega -3 Fatty Acids
• Carbohydrates
• Detox Supplements
• Electrolytes
• Others
• Sports Drinks
• Isotonic
• Hypotonic
• Hypertonic
• Sports Food
• Protein Bars
• Energy Bars
• Protein Gels
• Meal Replacement Products
• Weight Loss Products

By Application

• Pre-workout
• Post-workout
• Weight Loss
• Others

By Formulation

• Tablets
• Capsules
• Powder
• Softgels
• Liquid
• Gummies

By Consumer Group

• Children
• Adult
• Geriatric

By Consumer Group by Activity

• Heavy Users
• Light Users

By Distribution Channel

• Brick and mortar
• Specialty Stores
• Small Retail Stores
• Fitness Institutes
• Grocery Stores
• General Discount Stores
• Discount Clothing Retailers
• E-commerce

 By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa