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The global stand-up pouches market size was USD 32.50 billion in 2023, estimated at USD 35.14 billion in 2024 and is anticipated to reach around USD 75.93 billion by 2034, expanding at a CAGR of 8.01% from 2024 to 2034.
The global stand-up pouches market size is estimated at USD 35.14 billion in 2024 and is predited to reach around USD 75.93 billion by 2034, growing at a CAGR of 8.01% from 2024 to 2034.
The Asia Pacific stand-up pouches market size was valued at USD 10.73 billion in 2023 and is expected to be worth around USD 25.06 billion by 2034, at a CAGR of 8.01% from 2024 to 2034.
The Asia-Pacific estimated to be the most lucrative region growing at a rate of 8% during the forecast period. Changing lifestyle, rising impact of western culture, increasing purchasing power of the consumers, and rising demand for convenient packaging expected to be the key factors that propel the growth of the region over the analysis timeframe.
On the other side, North America projected to exhibit a CAGR of more than 6% during the upcoming period. Significant demand for packaged food for example ready-to-eat meals along with increasing popularity of stand-up pouches over the rigid packaging because of their shelf readiness, lightweight, portability, and less material usage expected to flourish the market growth in the forthcoming period.
A shift in consumer demand from rigid to flexible packaging pattern is the prime factor contributing towards the significant growth of the global stand-up pouches market. Rising preference for stand-up pouches over other types of rigid packaging products that include metal cans and bottles, expected to offer huge growth opportunities for the flexible packaging market. Further, increasing acceptance of stand-up pouches from various end-use industries expected to be a major factor behind the prominent growth of the market in the last few years.
Stand-up pouches are suitable for the packaging of both solid and liquid products augments its demand over the rigid packaging products. In addition, shift in packaging trend from heavy to light weight packaging materials that further reduces the total raw material used along with the transportation cost attributed as the other prime factor that drives the market growth. Stand-up pouches are approximately 4-5 times lighter than metal cans that results in less cost of products along with low packaging weight.
| Report Coverage | Details |
| Market Size by 2034 | USD 75.93 Billion |
| Market Size in 2023 | USD 32.50 Billion |
| Market Size in 2024 | USD 35.14 Billion |
| Market Growth Rate from 2024 to 2034 | CAGR of 8.01% |
| Largest Market | Asia Pacific |
| Base Year | 2023 |
| Forecast Period | 2024 to 2034 |
| Segments Covered | Type, Material, Closure, Application, Region |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
The food & beverages application segment dominated the global stand-up pouches market in 2023 and expected to retain its dominance over the forthcoming period. Rising application of stand-up pouches in packaging food products that include breakfast cereals, ready-to-eat meals, gourmet products, grains, frozen fruit pulp, and frozen fruits & vegetables, among others projected to augment the demand for stand-up pouches over the upcoming period. In addition, the stand-up pouch is also largely used for packaging various beverage products for example energy drinks, flavored juices, coffee, and tea among others.
The personal care & cosmetics application encountered a growth rate of around 7.5% over the analysis period. Commonly packed personal care & cosmetic products that uses stand-up pouches include skincare creams, shampoos, solutions, and many others. Convenience of stand-up pouches during traveling along with increasing awareness related to personal grooming anticipated to boost the market growth for the segment.
The standard type segment led the global stand-up pouches market in 2023 and expected to maintain its dominance over the analysis period. Besides this, aseptic type stand-up pouches projected to exhibit the highest growth rate during the upcoming years.
The aseptic stand-up pouch refers to a sterilized packaging product that is basically used for the packaging of thermally sterilized products that include food & beverages, and pharmaceutical products, among others. Common products that are packed using aseptic stand-up pouches include ice-cream mixes, yogurt, baby food, fruit juices, salad dressings, and many others. Further, the packaging type offers extended shelf-life of products that comprises less-to-no preservatives.
Plastic materials captured the maximum value share in the year 2023 owing to its significant application in manufacturing laminates and films that are largely used for manufacturing stand-up pouches. Commonly used plastic materials used in the manufacturing these pouches include polypropylene (PP), polyethylene (PE), polyamide (PA), polyethylene terephthalate (PET), and polyvinyl chloride (PVC), among others. Stand-up pouches are manufactured using a single plastic material or a combination of different plastic laminates. Plastic is a durable, cost-effective, and lightweight material because of which it is significantly used for the manufacturing of packaging pouches.
On the other hand, the bioplastics material likely to project the fastest growth rate compared to other materials owing to increasing environmental concerns in account of rising plastic waste expected to augment the usage of bioplastics during the forecast period. Paper is also an environment-friendly alternative of the plastic that are widely used in manufacturing the stand-up pouches.
Key Companies & Market Share Insights
The industry participants in the global stand-up pouches market are significantly adopting merger & acquisition, partnership, and new product development strategies to gain competitive advantage over other competitors. Many market players provide pre-made stand-up pouches along with product customization in terms of material, shape, size, and value-added features.
Segments Covered in the Report
This research study comprises complete assessment of the market by means of far-reaching qualitative and quantitative perceptions, and predictions regarding the market. This report delivers classification of marketplace into impending and niche sectors. Further, this research study calculates market size and its development drift at global, regional, and country from 2024 to 2034. This report contains market breakdown and its revenue estimation by classifying iton the basis of type, material, closure, application, and region:
By Type
By Material
By Closure
By Application
By Regional Outlook
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