Superfoods Market Size, Share, and Trends 2024 to 2034

Superfoods Market Size to Reach USD 263.08 Bn by 2032

The global superfoods market size was valued at US$ 167 billion in 2022 and is expected to hit around US$ 263.08 billion by 2032, poised to grow at a CAGR of 4.7% from 2023 to 2032.

Region Insights

North America dominated the superfoods market in 2022 with revenue share of around 43%. The demand for superfoods is growing at a rapid pace due to rising popularity among consumers. The U.S. Food and Drug Administration recently stated that food makers can now include a qualified health claim on foods containing omega 3 fatty acids that links omega 3 consumption to a lower risk of coronary heart disease. In addition, the adoption of innovative technologies as well as growing investments in research and development activities is driving the growth of superfoods market in North America region.

Europe, on the other hand, is expected to develop at the fastest rate during the forecast period. The UK dominates the superfoods market in Europe region. The growth of superfoods market in Europe region is attributed to the growing importance of fiber fortified food products. In addition, government is also taking constant efforts for promotion of benefits associated with superfoods. For that, government is also organizing awareness campaigns with the support of non-governmental organizations.

Growth Factors

One of the key factors driving growth of global superfoods market is rising consumer preference for healthy and nutritious food products. In addition, growing geriatric population as well as rising healthcare expenditure is also propelling the growth and development of global superfoods market. Vegetarians and vegans have long been a target demographic for large scale produce consumption. Furthermore, by raising information about the nutritional value of meat, non-vegetarians who are more prone to non-veg consumption may be enticed to become vegetarians. These foods support gut health and metabolism, helping to keep illnesses away. Thus, all these factors are driving the growth of global superfoods market.

The consumer demand and product offerings drive the global superfoods market, which is highly fragmented in nature. Due to ongoing movement in consumer preference toward healthy meals, the industry presents a variety of chances for new entrants. As a result, superfoods makers will have a variety of prospects. Through technical advancements, major businesses are focusing on increasing their market share. The local superfoods market is fragmented, with a huge number of small and micro level suppliers and market players.

Report Scope of the Superfoods Market

Products Insights

The fruits segment accounted 38% revenue share in 2022. Fruits are abundant in fiber and provide a good supply of important vitamins and minerals. Fruits also include a variety of antioxidants, such as flavonoids, which are beneficial to one’s health. The diabetes, heart disease, and cancer can all lowered by eating a diet rich in fruits. Berries and citrus fruits may have a particularly strong anti-inflammatory effect.

The grains and seeds segment is fastest growing segment of the superfoods market in 2022. Grains include a lot of fiber, which makes people feel full and content, making it simpler to maintain a healthy weight. Whole grains have also been associated to a reduced risk of heart disease and diabetes. Incorporating grains and seeds into the human diet has functional and nutritional benefits, as well as a lower risk of getting chronic disorders. They provide a balanced dietary profile to the body, including fatty acids, carbohydrates, and proteins.

Application Insights

The beverages segment accounted revenue share of around 36% in 2022. The increased availability of smoothies and juices, as well as prominent market companies’ incorporation of popular superfoods, is expected to expand their use across the industry. Ocean Spray is focusing on developing a vast range of cocktails and juices and a wide range of juice mixes in response to increased consumer demand for healthy food and beverage items.

The bakery and confectionary segment is expected to witness significant growth over the forecast period. The consumer demand for creative and delicious baking and confectionary items is expected to drive rising demand for superfoods among bakers. The growth of bakery and confectionary segment is attributed to the growing demand for cakes and pastries made with fruits and grains. Thus, the growing consumption of nutritious and healthy food is driving the segment growth.

Distribution Channel Insights

The specialty stores segment dominated the superfoods market in 2022. One of the main advantages of a specialty store is that it focuses on a specific product category. This allows owners and staff to gain experience and build a reputation for knowledge and choice within the store’s chosen specialization. A specialty store can stock more items in its selected category, attracting customers who cannot find what they want at a regular store. Specialty stores can also serve as gathering spots for enthusiasts, particularly if the owners host product demonstrations and special events.

The online sales channel segment is projected to hit significant growth from 2023 to 2032. As selling online allows store owners to be open 24/7, which may boost sales and earnings faster than a brick-and-mortar store. Online sales channel also allows retailers to offer their products in any region of the world without incurring additional costs. As a result, e-retailers can either expand into worldwide markets or target a very specific target customer.

Key Developments

• Naturya will release a slice of additional value superfood innovations in November 2021, such as Chia Pudding, which mixes powdered and entire Chia seeds with actual fruit powders. It aids in oxidative stress protection, cholesterol homeostasis, and immunity. 
• NEXE Innovations Inc., a leader in plant-based materials manufacturing, signed a retail distribution partnership with PSC Natural Foods in March 2022. Horizon Distributors Ltd’s PSC Natural Foods Ltd. is well known organic and natural foods distributor with a network of over 200 outlets serving Vancouver Island and British Columbia. 
• Brew, a Superfruit juice with Cold Brew Coffee, was released by Ocean Spray Cranberries Inc. in January 2020. Cranberry Blueberry Cold Brew Coffee and Cranberry Lemonade tastes will be offered.
•  Nestle had unveil nesQino in April 2020, a solution that allows individuals to customize nutritious superfood drinks made entirely of natural ingredients at home or at work. The vegetables, fruits, roots, nuts, and seeds are used to make the superfood sachets. They also include probiotics, which aid in overall health. The plant-based ingredients, grains, and dairy milk are used to make complementary base sachets.
•  FeelGood Organic Superfoods was launched by ApaxBrands in January 2017. This product launch coincides with the growing trend of customers in the U.S. purchasing organic products. 

Key Market Players:

• Sunfood Superfoods
• NUA Naturals
• Archer Daniels Midland
• The Green Labs LLP
• Nature’s Superfoods LLP
• Bulk Superfoods
• Creative Nature
• Suncore Foods
• Apax Partners
• Del Monte Pacific Group

Market Segmentation:

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Product

• Fruits
• Vegetables
• Grains & Cereals
• Herbs & Roots
• Others

By Application

• Beverages
• Bakery & Confectionary
• Snacks
• Others

By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Specialty Stores
• Online Sales Channel

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa