Oral Care Market Size, Share, and Trends 2024 to 2034

The global oral care market size was calculated at USD 47.3 billion in 2024, grew to USD 49.9 billion in 2025 and is predicted to hit around USD 80.8 billion by 2034, expanding at a CAGR of 5.50% between 2025 and 2034.

  • Last Updated : December 2024
  • Report Code : 1457
  • Category : Healthcare

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Oral Care Market 

5.1. COVID-19 Landscape: Oral Care Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Oral Care Market, By Product

8.1. Oral Care Market, by Product Type, 2025-2034

8.1.1. Toothbrush

8.1.1.1. Market Revenue and Forecast (2022-2034)

8.1.2. Toothpaste

8.1.2.1. Market Revenue and Forecast (2022-2034)

8.1.3. Mouthwash

8.1.3.1. Market Revenue and Forecast (2022-2034)

8.1.4. Dental Floss

8.1.4.1. Market Revenue and Forecast (2022-2034)

8.1.5. Denture Care

8.1.5.1. Market Revenue and Forecast (2022-2034)

Chapter 9. Global Oral Care Market, By Age Group

9.1. Oral Care Market, by Age Group, 2025-2034

9.1.1. Kids

9.1.1.1. Market Revenue and Forecast (2022-2034)

9.1.2. Adults

9.1.2.1. Market Revenue and Forecast (2022-2034)

9.1.3. Geriatric

9.1.3.1. Market Revenue and Forecast (2022-2034)

Chapter 10. Global Oral Care Market, By Application Type 

10.1. Oral Care Market, by Application Type, 2025-2034

10.1.1. Home

10.1.1.1. Market Revenue and Forecast (2022-2034)

10.1.2. Dentistry

10.1.2.1. Market Revenue and Forecast (2022-2034)

Chapter 11. Global Oral Care Market, By Sales Channel Type 

11.1. Oral Care Market, by Sales Channel Type, 2025-2034

11.1.1. Hypermarkets/Supermarkets

11.1.1.1. Market Revenue and Forecast (2022-2034)

11.1.2. Specialty Stores

11.1.2.1. Market Revenue and Forecast (2022-2034)

11.1.3. Drug Stores &Pharmacies

11.1.3.1. Market Revenue and Forecast (2022-2034)

11.1.4. Convenience Stores

11.1.4.1. Market Revenue and Forecast (2022-2034)

11.1.5. Online Sales Channel

11.1.5.1. Market Revenue and Forecast (2022-2034)

Chapter 12. Global Oral Care Market, Regional Estimates and Trend Forecast

12.1. North America

12.1.1. Market Revenue and Forecast, by Product (2022-2034)

12.1.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.1.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.1.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.1.5. U.S.

12.1.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.1.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.1.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.1.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.1.6. Rest of North America

12.1.6.1. Market Revenue and Forecast, by Product (2022-2034)

12.1.6.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.1.6.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.1.6.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.2. Europe

12.2.1. Market Revenue and Forecast, by Product (2022-2034)

12.2.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.2.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.2.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.2.5. UK

12.2.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.2.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.2.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.2.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.2.6. Germany

12.2.6.1. Market Revenue and Forecast, by Product (2022-2034)

12.2.6.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.2.6.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.2.6.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.2.7. France

12.2.7.1. Market Revenue and Forecast, by Product (2022-2034)

12.2.7.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.2.7.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.2.7.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.2.8. Rest of Europe

12.2.8.1. Market Revenue and Forecast, by Product (2022-2034)

12.2.8.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.2.8.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.2.8.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.3. APAC

12.3.1. Market Revenue and Forecast, by Product (2022-2034)

12.3.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.3.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.3.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.3.5. India

12.3.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.3.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.3.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.3.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.3.6. China

12.3.6.1. Market Revenue and Forecast, by Product (2022-2034)

12.3.6.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.3.6.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.3.6.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.3.7. Japan

12.3.7.1. Market Revenue and Forecast, by Product (2022-2034)

12.3.7.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.3.7.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.3.7.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.3.8. Rest of APAC

12.3.8.1. Market Revenue and Forecast, by Product (2022-2034)

12.3.8.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.3.8.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.3.8.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.4. MEA

12.4.1. Market Revenue and Forecast, by Product (2022-2034)

12.4.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.4.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.4.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.4.5. GCC

12.4.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.4.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.4.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.4.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.4.6. North Africa

12.4.6.1. Market Revenue and Forecast, by Product (2022-2034)

12.4.6.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.4.6.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.4.6.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.4.7. South Africa

12.4.7.1. Market Revenue and Forecast, by Product (2022-2034)

12.4.7.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.4.7.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.4.7.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.4.8. Rest of MEA

12.4.8.1. Market Revenue and Forecast, by Product (2022-2034)

12.4.8.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.4.8.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.4.8.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.5. Latin America

12.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.5.5. Brazil

12.5.5.1. Market Revenue and Forecast, by Product (2022-2034)

12.5.5.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.5.5.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.5.5.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

12.5.6. Rest of LATAM

12.5.6.1. Market Revenue and Forecast, by Product (2022-2034)

12.5.6.2. Market Revenue and Forecast, by Age Group (2022-2034)

12.5.6.3. Market Revenue and Forecast, by Application Type (2022-2034)

12.5.6.4. Market Revenue and Forecast, by Sales Channel Type (2022-2034)

Chapter 13. Company Profiles

13.1. Procter & Gamble Co.

13.1.1. Company Overview

13.1.2. Product Offerings

13.1.3. Financial Performance

13.1.4. Recent Initiatives

13.2. Colgate Palmolive Co.

13.2.1. Company Overview

13.2.2. Product Offerings

13.2.3. Financial Performance

13.2.4. Recent Initiatives

13.3. Patanjali Ayurved Ltd.

13.3.1. Company Overview

13.3.2. Product Offerings

13.3.3. Financial Performance

13.3.4. Recent Initiatives

13.4. Unilever

13.4.1. Company Overview

13.4.2. Product Offerings

13.4.3. Financial Performance

13.4.4. Recent Initiatives

13.5. Henkel AG & Co. KG Aa

13.5.1. Company Overview

13.5.2. Product Offerings

13.5.3. Financial Performance

13.5.4. Recent Initiatives

13.6. Lion Corporation

13.6.1. Company Overview

13.6.2. Product Offerings

13.6.3. Financial Performance

13.6.4. Recent Initiatives

13.7. Johnson & Johnson

13.7.1. Company Overview

13.7.2. Product Offerings

13.7.3. Financial Performance

13.7.4. Recent Initiatives

13.8. Reckitt Benckiser Group Plc.

13.8.1. Company Overview

13.8.2. Product Offerings

13.8.3. Financial Performance

13.8.4. Recent Initiatives

13.9. GlaxoSmithKline Plc.

13.9.1. Company Overview

13.9.2. Product Offerings

13.9.3. Financial Performance

13.9.4. Recent Initiatives

13.10. Church & Dwight Co. Inc.

13.10.1. Company Overview

13.10.2. Product Offerings

13.10.3. Financial Performance

13.10.4. Recent Initiatives

Chapter 14. Research Methodology

14.1. Primary Research

14.2. Secondary Research

14.3. Assumptions

Chapter 15. Appendix

15.1. About Us

15.2. Glossary of Terms

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Frequently Asked Questions

The global oral care market size reached at USD 47.3 billion in 2024 and is projected to surpass USD 80.8 billion by 2034.

The global oral care market is expected to reach at a CAGR of 5.5% from 2024 to 2034.

The oral care market is predicted to grow due to the increased frequency of dental disorders is observed in both adults and children. The people’s growing awareness of cosmetic dental treatment aids in improving aesthetics and preserving fresh breath, which is one of the major factors driving the demand for oral care products.

The major players operating in the oral care market are Procter & Gamble Co., Colgate Palmolive Co., Patanjali Ayurved Ltd., Unilever, Henkel AG & Co. KG Aa, Lion Corporation, Johnson & Johnson, Reckitt Benckiser Group Plc., GlaxoSmithKline Plc., Church & Dwight Co. Inc..

The Asia Pacific region will lead the global oral care market over the forecast period.

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