Complementary and Alternative Medicine Market Size, Share, and Trends 2024 to 2034

The global complementary and alternative medicine market size is calculated at USD 193.36 billion in 2025 and is forecasted to reach around USD 1282.70 billion by 2034, accelerating at a CAGR of 23.56% from 2025 to 2034. The Europe complementary and alternative medicine market size is surpassed USD 65.74 billion in 2025 and is expanding at a CAGR of 23.74% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : January 2025
  • Report Code : 1530
  • Category : Healthcare

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Complementary and Alternative Medicine Market 

5.1. COVID-19 Landscape: Complementary and Alternative Medicine Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Complementary and Alternative Medicine Market, By Intervention

8.1. Complementary and Alternative Medicine Market, by Intervention Type

8.1.1. Traditional Alternatives/Botanicals

8.1.1.1. Market Revenue and Forecast

8.1.2. Mind Healing

8.1.2.1. Market Revenue and Forecast

8.1.3. Body Healing

8.1.3.1. Market Revenue and Forecast

8.1.4. Sensory Healing

8.1.4.1. Market Revenue and Forecast

8.1.5. External Energy

8.1.5.1. Market Revenue and Forecast

Chapter 9. Global Complementary and Alternative Medicine Market, By Distribution Channel

9.1. Complementary and Alternative Medicine Market, by Distribution Channel

9.1.1. E-Sales

9.1.1.1. Market Revenue and Forecast

9.1.2. Direct Sales

9.1.2.1. Market Revenue and Forecast

9.1.3. Distance Correspondence

9.1.3.1. Market Revenue and Forecast

9.1.4. Others

9.1.4.1. Market Revenue and Forecast

Chapter 10. Global Complementary and Alternative Medicine Market, Regional Estimates and Trend Forecast

10.1. North America

10.1.1. Market Revenue and Forecast, by Intervention

10.1.2. Market Revenue and Forecast, by Distribution Channel

10.1.3. U.S.

10.1.3.1. Market Revenue and Forecast, by Intervention

10.1.3.2. Market Revenue and Forecast, by Distribution Channel

10.1.4. Rest of North America

10.1.4.1. Market Revenue and Forecast, by Intervention

10.1.4.2. Market Revenue and Forecast, by Distribution Channel

10.2. Europe

10.2.1. Market Revenue and Forecast, by Intervention

10.2.2. Market Revenue and Forecast, by Distribution Channel

10.2.3. UK

10.2.3.1. Market Revenue and Forecast, by Intervention

10.2.3.2. Market Revenue and Forecast, by Distribution Channel

10.2.4. Germany

10.2.4.1. Market Revenue and Forecast, by Intervention

10.2.4.2. Market Revenue and Forecast, by Distribution Channel

10.2.5. France

10.2.5.1. Market Revenue and Forecast, by Intervention

10.2.5.2. Market Revenue and Forecast, by Distribution Channel

10.2.6. Rest of Europe

10.2.6.1. Market Revenue and Forecast, by Intervention

10.2.6.2. Market Revenue and Forecast, by Distribution Channel

10.3. APAC

10.3.1. Market Revenue and Forecast, by Intervention

10.3.2. Market Revenue and Forecast, by Distribution Channel

10.3.3. India

10.3.3.1. Market Revenue and Forecast, by Intervention

10.3.3.2. Market Revenue and Forecast, by Distribution Channel

10.3.4. China

10.3.4.1. Market Revenue and Forecast, by Intervention

10.3.4.2. Market Revenue and Forecast, by Distribution Channel

10.3.5. Japan

10.3.5.1. Market Revenue and Forecast, by Intervention

10.3.5.2. Market Revenue and Forecast, by Distribution Channel

10.3.6. Rest of APAC

10.3.6.1. Market Revenue and Forecast, by Intervention

10.3.6.2. Market Revenue and Forecast, by Distribution Channel

10.4. MEA

10.4.1. Market Revenue and Forecast, by Intervention

10.4.2. Market Revenue and Forecast, by Distribution Channel

10.4.3. GCC

10.4.3.1. Market Revenue and Forecast, by Intervention

10.4.3.2. Market Revenue and Forecast, by Distribution Channel

10.4.4. North Africa

10.4.4.1. Market Revenue and Forecast, by Intervention

10.4.4.2. Market Revenue and Forecast, by Distribution Channel

10.4.5. South Africa

10.4.5.1. Market Revenue and Forecast, by Intervention

10.4.5.2. Market Revenue and Forecast, by Distribution Channel

10.4.6. Rest of MEA

10.4.6.1. Market Revenue and Forecast, by Intervention

10.4.6.2. Market Revenue and Forecast, by Distribution Channel

10.5. Latin America

10.5.1. Market Revenue and Forecast, by Intervention

10.5.2. Market Revenue and Forecast, by Distribution Channel

10.5.3. Brazil

10.5.3.1. Market Revenue and Forecast, by Intervention

10.5.3.2. Market Revenue and Forecast, by Distribution Channel

10.5.4. Rest of LATAM

10.5.4.1. Market Revenue and Forecast, by Intervention

10.5.4.2. Market Revenue and Forecast, by Distribution Channel

Chapter 11. Company Profiles

11.1. John Schumacher Unity Woods Yoga Centre

11.1.1. Company Overview

11.1.2. Product Offerings

11.1.3. Financial Performance

11.1.4. Recent Initiatives

11.2. The Healing Company Ltd.

11.2.1. Company Overview

11.2.2. Product Offerings

11.2.3. Financial Performance

11.2.4. Recent Initiatives

11.3. Columbia Nutritional

11.3.1. Company Overview

11.3.2. Product Offerings

11.3.3. Financial Performance

11.3.4. Recent Initiatives

11.4. Nordic Nutraceuticals

11.4.1. Company Overview

11.4.2. Product Offerings

11.4.3. Financial Performance

11.4.4. Recent Initiatives

11.5. Herb Pharm

11.5.1. Company Overview

11.5.2. Product Offerings

11.5.3. Financial Performance

11.5.4. Recent Initiatives

11.6. Sheng Chang Pharmaceutical Company

11.6.1. Company Overview

11.6.2. Product Offerings

11.6.3. Financial Performance

11.6.4. Recent Initiatives

11.7. Pure Encapsulations, LLC.

11.7.1. Company Overview

11.7.2. Product Offerings

11.7.3. Financial Performance

11.7.4. Recent Initiatives

11.8. RamamaniIyengar Memorial Yoga Institute

11.8.1. Company Overview

11.8.2. Product Offerings

11.8.3. Financial Performance

11.8.4. Recent Initiatives

11.9. AYUSH AyurvedicPte Ltd.

11.9.1. Company Overview

11.9.2. Product Offerings

11.9.3. Financial Performance

11.9.4. Recent Initiatives

Chapter 12. Research Methodology

12.1. Primary Research

12.2. Secondary Research

12.3. Assumptions

Chapter 13. Appendix

13.1. About Us

13.2. Glossary of Terms

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Frequently Asked Questions

The global complementary and alternative medicine market size was estimated at USD 154.69 billion in 2024 and is anticipated to hit over USD 1282.70 billion by 2034.

The global complementary and alternative medicine market is expected to grow at a CAGR of 23.56% from 2025 to 2034.

The global complementary and alternative medicine is primarily driven by the rising awareness regarding the benefits of the medicines made from herbs and plants.

The major players operating in the complementary and alternative medicine market are John Schumacher Unity Woods Yoga Centre, The Healing Company Ltd., Columbia Nutritional, Nordic Nutraceuticals, Herb Pharm, Sheng Chang Pharmaceutical Company, Pure Encapsulations, LLC., RamamaniIyengar Memorial Yoga Institute, and AYUSH AyurvedicPte Ltd..

The Europe region will lead the global complementary and alternative medicine market in near future.

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