The global air freshener market size is accounted at USD 17.19 billion in 2025 and is forecasted to hit around USD 37.90 billion by 2034, representing a CAGR of 9.17% from 2025 to 2034. The Europe market size was estimated at USD 5.51 billion in 2024 and is expanding at a CAGR of 9.34% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Air Freshener Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Air Freshener Market, by Product Type
8.1.1. Aerosol air Fresheners
8.1.1.1. Market Revenue and Forecast
8.1.2. Electric air fresheners
8.1.2.1. Market Revenue and Forecast
8.1.3. Gel air fresheners
8.1.3.1. Market Revenue and Forecast
8.1.4. Candle air fresheners
8.1.4.1. Market Revenue and Forecast
8.1.5. Others
8.1.5.1. Market Revenue and Forecast
9.1. Air Freshener Market, by Application
9.1.1. Households or residential areas
9.1.1.1. Market Revenue and Forecast
9.1.2. Commercial or corporate sectors
9.1.2.1. Market Revenue and Forecast
9.1.3. Hospitals or healthcare units
9.1.3.1. Market Revenue and Forecast
9.1.4. Automobiles
9.1.4.1. Market Revenue and Forecast
10.1. Air Freshener Market, by Distribution Channels
10.1.1. Hypermarkets or supermarkets
10.1.1.1. Market Revenue and Forecast
10.1.2. Retail stores or general stores
10.1.2.1. Market Revenue and Forecast
10.1.3. Pharmacies
10.1.3.1. Market Revenue and Forecast
10.1.4. Online markets
10.1.4.1. Market Revenue and Forecast
10.1.5. Others
10.1.5.1. Market Revenue and Forecast
11.1. Air Freshener Market, by Types of Customers
11.1.1. Individual
11.1.1.1. Market Revenue and Forecast
11.1.2. Enterprise
11.1.2.1. Market Revenue and Forecast
12.1. Air Freshener Market, by Diffuser Type
12.1.1. Active
12.1.1.1. Market Revenue and Forecast
12.1.2. Passive
12.1.2.1. Market Revenue and Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Product Type
13.1.2. Market Revenue and Forecast, by Application
13.1.3. Market Revenue and Forecast, by Distribution Channels (2017-2032)
13.1.4. Market Revenue and Forecast, by Types of Customers
13.1.5. Market Revenue and Forecast, by Diffuser Type
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Product Type
13.1.6.2. Market Revenue and Forecast, by Application
13.1.6.3. Market Revenue and Forecast, by Distribution Channels
13.1.6.4. Market Revenue and Forecast, by Types of Customers
13.1.7. Market Revenue and Forecast, by Diffuser Type
13.1.8. Rest of North America
13.1.8.1. Market Revenue and Forecast, by Product Type
13.1.8.2. Market Revenue and Forecast, by Application
13.1.8.3. Market Revenue and Forecast, by Distribution Channels
13.1.8.4. Market Revenue and Forecast, by Types of Customers
13.1.8.5. Market Revenue and Forecast, by Diffuser Type
13.2. Europe
13.2.1. Market Revenue and Forecast, by Product Type
13.2.2. Market Revenue and Forecast, by Application
13.2.3. Market Revenue and Forecast, by Distribution Channels
13.2.4. Market Revenue and Forecast, by Types of Customers
13.2.5. Market Revenue and Forecast, by Diffuser Type
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Product Type
13.2.6.2. Market Revenue and Forecast, by Application
13.2.6.3. Market Revenue and Forecast, by Distribution Channels
13.2.7. Market Revenue and Forecast, by Types of Customers
13.2.8. Market Revenue and Forecast, by Diffuser Type
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Product Type
13.2.9.2. Market Revenue and Forecast, by Application
13.2.9.3. Market Revenue and Forecast, by Distribution Channels
13.2.10. Market Revenue and Forecast, by Types of Customers
13.2.11. Market Revenue and Forecast, by Diffuser Type
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Product Type
13.2.12.2. Market Revenue and Forecast, by Application
13.2.12.3. Market Revenue and Forecast, by Distribution Channels
13.2.12.4. Market Revenue and Forecast, by Types of Customers
13.2.13. Market Revenue and Forecast, by Diffuser Type
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Product Type
13.2.14.2. Market Revenue and Forecast, by Application
13.2.14.3. Market Revenue and Forecast, by Distribution Channels
13.2.14.4. Market Revenue and Forecast, by Types of Customers
13.2.15. Market Revenue and Forecast, by Diffuser Type
13.3. APAC
13.3.1. Market Revenue and Forecast, by Product Type
13.3.2. Market Revenue and Forecast, by Application
13.3.3. Market Revenue and Forecast, by Distribution Channels
13.3.4. Market Revenue and Forecast, by Types of Customers
13.3.5. Market Revenue and Forecast, by Diffuser Type
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Product Type
13.3.6.2. Market Revenue and Forecast, by Application
13.3.6.3. Market Revenue and Forecast, by Distribution Channels
13.3.6.4. Market Revenue and Forecast, by Types of Customers
13.3.7. Market Revenue and Forecast, by Diffuser Type
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Product Type
13.3.8.2. Market Revenue and Forecast, by Application
13.3.8.3. Market Revenue and Forecast, by Distribution Channels
13.3.8.4. Market Revenue and Forecast, by Types of Customers
13.3.9. Market Revenue and Forecast, by Diffuser Type
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Product Type
13.3.10.2. Market Revenue and Forecast, by Application
13.3.10.3. Market Revenue and Forecast, by Distribution Channels
13.3.10.4. Market Revenue and Forecast, by Types of Customers
13.3.10.5. Market Revenue and Forecast, by Diffuser Type
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Product Type
13.3.11.2. Market Revenue and Forecast, by Application
13.3.11.3. Market Revenue and Forecast, by Distribution Channels
13.3.11.4. Market Revenue and Forecast, by Types of Customers
13.3.11.5. Market Revenue and Forecast, by Diffuser Type
13.4. MEA
13.4.1. Market Revenue and Forecast, by Product Type
13.4.2. Market Revenue and Forecast, by Application
13.4.3. Market Revenue and Forecast, by Distribution Channels
13.4.4. Market Revenue and Forecast, by Types of Customers
13.4.5. Market Revenue and Forecast, by Diffuser Type
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Product Type
13.4.6.2. Market Revenue and Forecast, by Application
13.4.6.3. Market Revenue and Forecast, by Distribution Channels
13.4.6.4. Market Revenue and Forecast, by Types of Customers
13.4.7. Market Revenue and Forecast, by Diffuser Type
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Product Type
13.4.8.2. Market Revenue and Forecast, by Application
13.4.8.3. Market Revenue and Forecast, by Distribution Channels
13.4.8.4. Market Revenue and Forecast, by Types of Customers
13.4.9. Market Revenue and Forecast, by Diffuser Type
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Product Type
13.4.10.2. Market Revenue and Forecast, by Application
13.4.10.3. Market Revenue and Forecast, by Distribution Channels
13.4.10.4. Market Revenue and Forecast, by Types of Customers
13.4.10.5. Market Revenue and Forecast, by Diffuser Type
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Product Type
13.4.11.2. Market Revenue and Forecast, by Application
13.4.11.3. Market Revenue and Forecast, by Distribution Channels
13.4.11.4. Market Revenue and Forecast, by Types of Customers
13.4.11.5. Market Revenue and Forecast, by Diffuser Type
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Product Type
13.5.2. Market Revenue and Forecast, by Application
13.5.3. Market Revenue and Forecast, by Distribution Channels
13.5.4. Market Revenue and Forecast, by Types of Customers
13.5.5. Market Revenue and Forecast, by Diffuser Type
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Product Type
13.5.6.2. Market Revenue and Forecast, by Application
13.5.6.3. Market Revenue and Forecast, by Distribution Channels
13.5.6.4. Market Revenue and Forecast, by Types of Customers
13.5.7. Market Revenue and Forecast, by Diffuser Type
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Product Type
13.5.8.2. Market Revenue and Forecast, by Application
13.5.8.3. Market Revenue and Forecast, by Distribution Channels
13.5.8.4. Market Revenue and Forecast, by Types of Customers
13.5.8.5. Market Revenue and Forecast, by Diffuser Type
14.1. Reckitt Benckiser Inc
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. Johnson & Son Inc
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Procter and Gamble Co
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Jarden corporation
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Church and Dwight
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
16.1. About Us
16.2. Glossary of Terms
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