The global internet of behaviors (IoB) market size accounted for USD 456.50 billion in 2024, grew to USD 564.33 billion in 2025 and is predicted to surpass around USD 3804.80 billion by 2034, representing a healthy CAGR of 23.62% between 2024 and 2034. The North America internet of behaviors (IoB) market size is calculated at USD 146.08 billion in 2024 and is expected to grow at a fastest CAGR of 23.79% during the forecast year.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Internet of Behaviors (IoB) Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Internet of Behaviors (IoB) Market, by Application, 2024-2034
8.1.1 Advertising Campaign
8.1.1.1. Market Revenue and Forecast (2021-2034)
8.1.2. Digital Marketing
8.1.2.1. Market Revenue and Forecast (2021-2034)
8.1.3. Content Delivery
8.1.3.1. Market Revenue and Forecast (2021-2034)
8.1.4. Brand Promotion
8.1.4.1. Market Revenue and Forecast (2021-2034)
8.1.5. Others
8.1.5.1. Market Revenue and Forecast (2021-2034)
9.1. Internet of Behaviors (IoB) Market, by Enterprise Size, 2024-2034
9.1.1. Small & Medium Enterprises (SMEs)
9.1.1.1. Market Revenue and Forecast (2021-2034)
9.1.2. Large Enterprises
9.1.2.1. Market Revenue and Forecast (2021-2034)
10.1. Internet of Behaviors (IoB) Market, by Industry, 2024-2034
10.1.1. BFSI
10.1.1.1. Market Revenue and Forecast (2021-2034)
10.1.2. Telecom and IT
10.1.2.1. Market Revenue and Forecast (2021-2034)
10.1.3. Media and Entertainment
10.1.3.1. Market Revenue and Forecast (2021-2034)
10.1.4. Tourism & Travel
10.1.4.1. Market Revenue and Forecast (2021-2034)
10.1.5. Retail and e-Commerce
10.1.5.1. Market Revenue and Forecast (2021-2034)
10.1.6. Healthcare
10.1.6.1. Market Revenue and Forecast (2021-2034)
10.1.7. Manufacturing
10.1.7.1. Market Revenue and Forecast (2021-2034)
10.1.8. Others
10.1.8.1. Market Revenue and Forecast (2021-2034)
11.1. North America
11.1.1. Market Revenue and Forecast, by Application (2021-2034)
11.1.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.1.3. Market Revenue and Forecast, by Industry (2021-2034)
11.1.4. U.S.
11.1.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.1.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.1.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.1.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.1.5.3. Market Revenue and Forecast, by Industry (2021-2034)
11.2. Europe
11.2.1. Market Revenue and Forecast, by Application (2021-2034)
11.2.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.2.3. Market Revenue and Forecast, by Industry (2021-2034)
11.2.4. UK
11.2.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.2.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.2.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.2.5. Germany
11.2.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.2.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.2.5.3. Market Revenue and Forecast, by Industry (2021-2034)
11.2.6. France
11.2.6.1. Market Revenue and Forecast, by Application (2021-2034)
11.2.6.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.2.6.3. Market Revenue and Forecast, by Industry (2021-2034)
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Forecast, by Application (2021-2034)
11.2.7.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.2.7.3. Market Revenue and Forecast, by Industry (2021-2034)
11.3. APAC
11.3.1. Market Revenue and Forecast, by Application (2021-2034)
11.3.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.3.3. Market Revenue and Forecast, by Industry (2021-2034)
11.3.4. India
11.3.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.3.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.3.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.3.5. China
11.3.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.3.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.3.5.3. Market Revenue and Forecast, by Industry (2021-2034)
11.3.6. Japan
11.3.6.1. Market Revenue and Forecast, by Application (2021-2034)
11.3.6.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.3.6.3. Market Revenue and Forecast, by Industry (2021-2034)
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Forecast, by Application (2021-2034)
11.3.7.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.3.7.3. Market Revenue and Forecast, by Industry (2021-2034)
11.4. MEA
11.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.4.4. GCC
11.4.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.4.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.4.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.4.5. North Africa
11.4.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.4.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.4.5.3. Market Revenue and Forecast, by Industry (2021-2034)
11.4.6. South Africa
11.4.6.1. Market Revenue and Forecast, by Application (2021-2034)
11.4.6.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.4.6.3. Market Revenue and Forecast, by Industry (2021-2034)
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Forecast, by Application (2021-2034)
11.4.7.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.4.7.3. Market Revenue and Forecast, by Industry (2021-2034)
11.5. Latin America
11.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.5.3. Market Revenue and Forecast, by Industry (2021-2034)
11.5.4. Brazil
11.5.4.1. Market Revenue and Forecast, by Application (2021-2034)
11.5.4.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.5.4.3. Market Revenue and Forecast, by Industry (2021-2034)
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Forecast, by Application (2021-2034)
11.5.5.2. Market Revenue and Forecast, by Enterprise Size (2021-2034)
11.5.5.3. Market Revenue and Forecast, by Industry (2021-2034)
12.1. Aware Inc.
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Traceable
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Guardian Analytics
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Vertica Systems
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Trifacta
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. NuData Security
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Mazu Networks Inc.
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Qubit Digital
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Cognitive Scale
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Capillary Technologies
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
14.1. About Us
14.2. Glossary of Terms
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