The global gamification market size is calculated at USD 20.84 billion in 2025 and is forecasted to reach around USD 190.87 billion by 2034, accelerating at a CAGR of 27.90% from 2025 to 2034. The North America gamification market size surpassed USD 6.68 billion in 2024 and is expanding at a CAGR of 28.06% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Gamification Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Gamification Market, by Component
8.1.1. Solution
8.1.1.1. Market Revenue and Forecast
8.1.2. Service
8.1.2.1. Market Revenue and Forecast
9.1. Gamification Market, by Deployment Model
9.1.1. On Premise
9.1.1.1. Market Revenue and Forecast
9.1.2. Cloud
9.1.2.1. Market Revenue and Forecast
10.1. Gamification Market, by Enterprise Size
10.1.1. Large Enterprises
10.1.1.1. Market Revenue and Forecast
10.1.2. SMEs
10.1.2.1. Market Revenue and Forecast
11.1. Gamification Market, by Application
11.1.1. Sales & Marketing
11.1.1.1. Market Revenue and Forecast
11.1.2. Product Development
11.1.2.1. Market Revenue and Forecast
11.1.3. Human Resource
11.1.3.1. Market Revenue and Forecast
11.1.4. Support
11.1.4.1. Market Revenue and Forecast
11.1.5. Others
11.1.5.1. Market Revenue and Forecast
12.1. Gamification Market, by Industry Vertical
12.1.1. Retail
12.1.1.1. Market Revenue and Forecast
12.1.2. Education
12.1.2.1. Market Revenue and Forecast
12.1.3. IT and telecom
12.1.3.1. Market Revenue and Forecast
12.1.4. BFSI
12.1.4.1. Market Revenue and Forecast
12.1.5. Manufacturing
12.1.5.1. Market Revenue and Forecast
12.1.6. Media and Entertainment
12.1.6.1. Market Revenue and Forecast
12.1.7. Others
12.1.7.1. Market Revenue and Forecast
13.1. North America
13.1.1. Market Revenue and Forecast, by Component
13.1.2. Market Revenue and Forecast, by Deployment Model
13.1.3. Market Revenue and Forecast, by Enterprise Size
13.1.4. Market Revenue and Forecast, by Application
13.1.5. Market Revenue and Forecast, by Industry Vertical
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Component
13.1.6.2. Market Revenue and Forecast, by Deployment Model
13.1.6.3. Market Revenue and Forecast, by Enterprise Size
13.1.6.4. Market Revenue and Forecast, by Application
13.1.6.5. Market Revenue and Forecast, by Industry Vertical
13.1.7. Rest of North America
13.1.7.1. Market Revenue and Forecast, by Component
13.1.7.2. Market Revenue and Forecast, by Deployment Model
13.1.7.3. Market Revenue and Forecast, by Enterprise Size
13.1.7.4. Market Revenue and Forecast, by Application
13.1.7.5. Market Revenue and Forecast, by Industry Vertical
13.2. Europe
13.2.1. Market Revenue and Forecast, by Component
13.2.2. Market Revenue and Forecast, by Deployment Model
13.2.3. Market Revenue and Forecast, by Enterprise Size
13.2.4. Market Revenue and Forecast, by Application
13.2.5. Market Revenue and Forecast, by Industry Vertical
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Component
13.2.6.2. Market Revenue and Forecast, by Deployment Model
13.2.6.3. Market Revenue and Forecast, by Enterprise Size
13.2.6.4. Market Revenue and Forecast, by Application
13.2.6.5. Market Revenue and Forecast, by Industry Vertical
13.2.7. Germany
13.2.7.1. Market Revenue and Forecast, by Component
13.2.7.2. Market Revenue and Forecast, by Deployment Model
13.2.7.3. Market Revenue and Forecast, by Enterprise Size
13.2.7.4. Market Revenue and Forecast, by Application
13.2.7.5. Market Revenue and Forecast, by Industry Vertical
13.2.8. France
13.2.8.1. Market Revenue and Forecast, by Component
13.2.8.2. Market Revenue and Forecast, by Deployment Model
13.2.8.3. Market Revenue and Forecast, by Enterprise Size
13.2.8.4. Market Revenue and Forecast, by Application
13.2.8.5. Market Revenue and Forecast, by Industry Vertical
13.2.9. Rest of Europe
13.2.9.1. Market Revenue and Forecast, by Component
13.2.9.2. Market Revenue and Forecast, by Deployment Model
13.2.9.3. Market Revenue and Forecast, by Enterprise Size
13.2.9.4. Market Revenue and Forecast, by Application
13.2.9.5. Market Revenue and Forecast, by Industry Vertical
13.3. APAC
13.3.1. Market Revenue and Forecast, by Component
13.3.2. Market Revenue and Forecast, by Deployment Model
13.3.3. Market Revenue and Forecast, by Enterprise Size
13.3.4. Market Revenue and Forecast, by Application
13.3.5. Market Revenue and Forecast, by Industry Vertical
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Component
13.3.6.2. Market Revenue and Forecast, by Deployment Model
13.3.6.3. Market Revenue and Forecast, by Enterprise Size
13.3.6.4. Market Revenue and Forecast, by Application
13.3.6.5. Market Revenue and Forecast, by Industry Vertical
13.3.7. China
13.3.7.1. Market Revenue and Forecast, by Component
13.3.7.2. Market Revenue and Forecast, by Deployment Model
13.3.7.3. Market Revenue and Forecast, by Enterprise Size
13.3.7.4. Market Revenue and Forecast, by Application
13.3.7.5. Market Revenue and Forecast, by Industry Vertical
13.3.8. Japan
13.3.8.1. Market Revenue and Forecast, by Component
13.3.8.2. Market Revenue and Forecast, by Deployment Model
13.3.8.3. Market Revenue and Forecast, by Enterprise Size
13.3.8.4. Market Revenue and Forecast, by Application
13.3.8.5. Market Revenue and Forecast, by Industry Vertical
13.3.9. Rest of APAC
13.3.9.1. Market Revenue and Forecast, by Component
13.3.9.2. Market Revenue and Forecast, by Deployment Model
13.3.9.3. Market Revenue and Forecast, by Enterprise Size
13.3.9.4. Market Revenue and Forecast, by Application
13.3.9.5. Market Revenue and Forecast, by Industry Vertical
13.4. MEA
13.4.1. Market Revenue and Forecast, by Component
13.4.2. Market Revenue and Forecast, by Deployment Model
13.4.3. Market Revenue and Forecast, by Enterprise Size
13.4.4. Market Revenue and Forecast, by Application
13.4.5. Market Revenue and Forecast, by Industry Vertical
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Component
13.4.6.2. Market Revenue and Forecast, by Deployment Model
13.4.6.3. Market Revenue and Forecast, by Enterprise Size
13.4.6.4. Market Revenue and Forecast, by Application
13.4.6.5. Market Revenue and Forecast, by Industry Vertical
13.4.7. North Africa
13.4.7.1. Market Revenue and Forecast, by Component
13.4.7.2. Market Revenue and Forecast, by Deployment Model
13.4.7.3. Market Revenue and Forecast, by Enterprise Size
13.4.7.4. Market Revenue and Forecast, by Application
13.4.7.5. Market Revenue and Forecast, by Industry Vertical
13.4.8. South Africa
13.4.8.1. Market Revenue and Forecast, by Component
13.4.8.2. Market Revenue and Forecast, by Deployment Model
13.4.8.3. Market Revenue and Forecast, by Enterprise Size
13.4.8.4. Market Revenue and Forecast, by Application
13.4.8.5. Market Revenue and Forecast, by Industry Vertical
13.4.9. Rest of MEA
13.4.9.1. Market Revenue and Forecast, by Component
13.4.9.2. Market Revenue and Forecast, by Deployment Model
13.4.9.3. Market Revenue and Forecast, by Enterprise Size
13.4.9.4. Market Revenue and Forecast, by Application
13.4.9.5. Market Revenue and Forecast, by Industry Vertical
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Component
13.5.2. Market Revenue and Forecast, by Deployment Model
13.5.3. Market Revenue and Forecast, by Enterprise Size
13.5.4. Market Revenue and Forecast, by Application
13.5.5. Market Revenue and Forecast, by Industry Vertical
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Component
13.5.6.2. Market Revenue and Forecast, by Deployment Model
13.5.6.3. Market Revenue and Forecast, by Enterprise Size
13.5.6.4. Market Revenue and Forecast, by Application
13.5.6.5. Market Revenue and Forecast, by Industry Vertical
13.5.7. Rest of LATAM
13.5.7.1. Market Revenue and Forecast, by Component
13.5.7.2. Market Revenue and Forecast, by Deployment Model
13.5.7.3. Market Revenue and Forecast, by Enterprise Size
13.5.7.4. Market Revenue and Forecast, by Application
13.5.7.5. Market Revenue and Forecast, by Industry Vertical
14.1. Microsoft Corporation
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. MPS Interactive Systems Limited
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Ambition
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Aon plc.
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Axonify Inc.
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. BI WORLDWIDE (Bunchball Inc.)
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Callidus Software Inc. (SAP SE)
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. Cognizant
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. G-Cube
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. IActionable
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
16.1. About Us
16.2. Glossary of Terms
For questions or customization requests, please reach out to us at sales@precedenceresearch.com
Plan your call and get expert insights!
Schedule a Meeting
No cookie-cutter, only authentic analysis – take the 1st step to become a Precedence Research client
Report Description
Get a Sample