Hard Seltzer Market Size, Share, and Trends 2024 to 2034

The global hard seltzer market size is calculated at USD 21.89 billion in 2025 and is forecasted to reach around USD 74.93 billion by 2034, accelerating at a CAGR of 15% from 2025 to 2034. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : January 2025
  • Report Code : 2543
  • Category : Food and Beverages

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Hard Seltzer Market 

5.1. COVID-19 Landscape: Hard Seltzer Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Hard Seltzer Market, By ABV Content

8.1. Hard Seltzer Market, by ABV Content

8.1.1 1.0% to 4.9%

8.1.1.1. Market Revenue and Forecast

8.1.2. 5.0% to 6.9%

8.1.2.1. Market Revenue and Forecast

8.1.3. Others

8.1.3.1. Market Revenue and Forecast

Chapter 9. Global Hard Seltzer Market, By Packaging

9.1. Hard Seltzer Market, by Packaging

9.1.1. Metal Cans

9.1.1.1. Market Revenue and Forecast

9.1.2. Bottle

9.1.2.1. Market Revenue and Forecast

Chapter 10. Global Hard Seltzer Market, By Distribution Channel 

10.1. Hard Seltzer Market, by Distribution Channel

10.1.1. Off-trade

10.1.1.1. Market Revenue and Forecast

10.1.2. On-trade

10.1.2.1. Market Revenue and Forecast

Chapter 11. Global Hard Seltzer Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by ABV Content

11.1.2. Market Revenue and Forecast, by Packaging

11.1.3. Market Revenue and Forecast, by Distribution Channel

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by ABV Content

11.1.4.2. Market Revenue and Forecast, by Packaging

11.1.4.3. Market Revenue and Forecast, by Distribution Channel

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by ABV Content

11.1.5.2. Market Revenue and Forecast, by Packaging

11.1.5.3. Market Revenue and Forecast, by Distribution Channel

11.2. Europe

11.2.1. Market Revenue and Forecast, by ABV Content

11.2.2. Market Revenue and Forecast, by Packaging

11.2.3. Market Revenue and Forecast, by Distribution Channel

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by ABV Content

11.2.4.2. Market Revenue and Forecast, by Packaging

11.2.4.3. Market Revenue and Forecast, by Distribution Channel

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by ABV Content

11.2.5.2. Market Revenue and Forecast, by Packaging

11.2.5.3. Market Revenue and Forecast, by Distribution Channel

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by ABV Content

11.2.6.2. Market Revenue and Forecast, by Packaging

11.2.6.3. Market Revenue and Forecast, by Distribution Channel

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by ABV Content

11.2.7.2. Market Revenue and Forecast, by Packaging

11.2.7.3. Market Revenue and Forecast, by Distribution Channel

11.3. APAC

11.3.1. Market Revenue and Forecast, by ABV Content

11.3.2. Market Revenue and Forecast, by Packaging

11.3.3. Market Revenue and Forecast, by Distribution Channel

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by ABV Content

11.3.4.2. Market Revenue and Forecast, by Packaging

11.3.4.3. Market Revenue and Forecast, by Distribution Channel

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by ABV Content

11.3.5.2. Market Revenue and Forecast, by Packaging

11.3.5.3. Market Revenue and Forecast, by Distribution Channel

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by ABV Content

11.3.6.2. Market Revenue and Forecast, by Packaging

11.3.6.3. Market Revenue and Forecast, by Distribution Channel

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by ABV Content

11.3.7.2. Market Revenue and Forecast, by Packaging

11.3.7.3. Market Revenue and Forecast, by Distribution Channel

11.4. MEA

11.4.1. Market Revenue and Forecast, by ABV Content

11.4.2. Market Revenue and Forecast, by Packaging

11.4.3. Market Revenue and Forecast, by Distribution Channel

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by ABV Content

11.4.4.2. Market Revenue and Forecast, by Packaging

11.4.4.3. Market Revenue and Forecast, by Distribution Channel

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by ABV Content

11.4.5.2. Market Revenue and Forecast, by Packaging

11.4.5.3. Market Revenue and Forecast, by Distribution Channel

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by ABV Content

11.4.6.2. Market Revenue and Forecast, by Packaging

11.4.6.3. Market Revenue and Forecast, by Distribution Channel

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by ABV Content

11.4.7.2. Market Revenue and Forecast, by Packaging

11.4.7.3. Market Revenue and Forecast, by Distribution Channel

11.5. Latin America

11.5.1. Market Revenue and Forecast, by ABV Content

11.5.2. Market Revenue and Forecast, by Packaging

11.5.3. Market Revenue and Forecast, by Distribution Channel

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by ABV Content

11.5.4.2. Market Revenue and Forecast, by Packaging

11.5.4.3. Market Revenue and Forecast, by Distribution Channel

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by ABV Content

11.5.5.2. Market Revenue and Forecast, by Packaging

11.5.5.3. Market Revenue and Forecast, by Distribution Channel

Chapter 12. Company Profiles

12.1. The Coca-Cola Company

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Mark Anthony Brands International

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Heineken N.V.

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Anheuser-Busch InBev

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Diageo plc

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Kopparberg

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. The Boston Beer Company

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Constellation Brands, Inc.

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Molson Coors Beverage Company

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. San Juan Seltzer, Inc.

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

For questions or customization requests, please reach out to us at sales@precedenceresearch.com

Frequently Asked Questions

The global hard seltzer market size accounted at USD 19.03 billion in 2024 and it is expected to reach around USD 74.93 billion by 2034.

The global hard seltzer market is poised to grow at a CAGR of 15% from 2024 to 2034.

The major players operating in the hard seltzer market are The Coca-Cola Company, Mark Anthony Brands International, Heineken N.V., Anheuser-Busch InBev, Diageo plc, Kopparberg, The Boston Beer Company, Constellation Brands, Inc., Molson Coors Beverage Company, San Juan Seltzer, Inc. and Others.

Increased online liquor sales, and cafe and bar outlets, the market expanded significantly due to emerging economic growth, the tourism and travel industry, rapidly growing urbanization, altering consumer preferences in emerging regions is predicted to drive the development of the global seltzer industry.

North America region will lead the global hard seltzer market during the forecast period 2025 to 2034.

Ask For Sample

No cookie-cutter, only authentic analysis – take the 1st step to become a Precedence Research client