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U.S. Protein Supplements Market Size, Share, and Trends 2024 to 2034

The U.S. protein supplements market size is calculated at USD 11.36 billion in 2025 and is forecasted to reach around USD 24.17 billion by 2034, accelerating at a CAGR of 8.70% from 2025 to 2034. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : February 2025
  • Report Code : 3852
  • Category : Healthcare

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology (Premium Insights)

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. IndU.S.try Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

5.1. Market Dynamics

5.1.1. Market Drivers

5.1.2. Market Restraints

5.1.3. Market Opportunities

5.2. Porter’s Five Forces Analysis

5.2.1. Bargaining power of suppliers

5.2.2. Bargaining power of buyers

5.2.3. Threat of substitute

5.2.4. Threat of new entrants

5.2.5. Degree of competition

Chapter 6. Competitive Landscape

6.1.1. Company Market Share/Positioning Analysis

6.1.2. Key Strategies Adopted by Players

6.1.3. Vendor Landscape

6.1.3.1. List of Suppliers

6.1.3.2. List of Buyers

Chapter 7. U.S. Protein Supplements Market, By Product

7.1. U.S. Protein Supplements Market Revenue and Volume, by Product

7.1.1. Protein Bars

7.1.1.1. Market Revenue and Volume Forecast

7.1.2. Protein powders

7.1.2.1. Market Revenue and Volume Forecast

7.1.3. Ready to Drink

7.1.3.1. Market Revenue and Volume Forecast

7.1.4. Others

7.1.4.1. Market Revenue and Volume Forecast

Chapter 8. U.S. Protein Supplements Market, By Source

8.1. U.S. Protein Supplements Market Revenue and Volume, by Source

8.1.1. Plant Based

8.1.1.1. Market Revenue and Volume Forecast

8.1.2. Animal Based

8.1.2.1. Market Revenue and Volume Forecast

Chapter 9. U.S. Protein Supplements Market, By Application

9.1. U.S. Protein Supplements Market Revenue and Volume, by Application

9.1.1. Sports

9.1.1.1. Market Revenue and Volume Forecast

9.1.2. Functional Food

9.1.2.1. Market Revenue and Volume Forecast

Chapter 10. U.S. Protein Supplements Market, By Distribution Channel

10.1. U.S. Protein Supplements Market Revenue and Volume, by Distribution Channel

10.1.1. Supermarkets & Hypermarkets

10.1.1.1. Market Revenue and Volume Forecast

10.1.2. Online Stores

10.1.2.1. Market Revenue and Volume Forecast

10.1.3. Direct to CU.S.tomers

10.1.3.1. Market Revenue and Volume Forecast

10.1.4. Others

10.1.4.1. Market Revenue and Volume Forecast

Chapter 11. U.S. Protein Supplements Market, By Form

11.1. U.S. Protein Supplements Market Revenue and Volume, by Form

11.1.1. Ready to Drink

11.1.1.1. Market Revenue and Volume Forecast

11.1.2. Protein Powder

11.1.2.1. Market Revenue and Volume Forecast

11.1.3. Protein Bar

11.1.3.1. Market Revenue and Volume Forecast

11.1.4. Others

11.1.4.1. Market Revenue and Volume Forecast

Chapter 12. U.S. Protein Supplements Market, By Gender

12.1. U.S. Protein Supplements Market Revenue and Volume, by Gender

12.1.1. Male

12.1.1.1. Market Revenue and Volume Forecast

12.1.2. Female

12.1.2.1. Market Revenue and Volume Forecast

Chapter 13. U.S. Protein Supplements Market, By Age Group

13.1. U.S. Protein Supplements Market Revenue and Volume, by Age Group

13.1.1. Millennials

13.1.1.1. Market Revenue and Volume Forecast

13.1.2. Generation X

13.1.2.1. Market Revenue and Volume Forecast

13.1.3. Baby Boomers

13.1.3.1. Market Revenue and Volume Forecast

Chapter 14. U.S. Protein Supplements Market and Trend Forecast

14.1. U.S.

14.1.1. Market Revenue and Volume Forecast, by Product

14.1.2. Market Revenue and Volume Forecast, by Source

14.1.3. Market Revenue and Volume Forecast, by Application

14.1.4. Market Revenue and Volume Forecast, by Distribution Channel

14.1.5. Market Revenue and Volume Forecast, by Form

14.1.6. Market Revenue and Volume Forecast, by Age Group

14.1.7. Market Revenue and Volume Forecast, by Gender

Chapter 15. Company Profiles

15.1. Medicilon

15.1.1. Company Overview

15.1.2. Product Offerings

15.1.3. Financial Performance

15.1.4. Recent Initiatives

15.2. Ultimate Nutrition

15.2.1. Company Overview

15.2.2. Product Offerings

15.2.3. Financial Performance

15.2.4. Recent Initiatives

15.3. NutraScience Labs

15.3.1. Company Overview

15.3.2. Product Offerings

15.3.3. Financial Performance

15.3.4. Recent Initiatives

15.4. Optimum Nutrition

15.4.1. Company Overview

15.4.2. Product Offerings

15.4.3. Financial Performance

15.4.4. Recent Initiatives

15.5. DYMATIZE ENTERPRISES, LLC

15.5.1. Company Overview

15.5.2. Product Offerings

15.5.3. Financial Performance

15.5.4. Recent Initiatives

15.6. GNC Holdings, LLC

15.6.1. Company Overview

15.6.2. Product Offerings

15.6.3. Financial Performance

15.6.4. Recent Initiatives

15.7. Scitec Nutrition

15.7.1. Company Overview

15.7.2. Product Offerings

15.7.3. Financial Performance

15.7.4. Recent Initiatives

15.8. Abbott

15.8.1. Company Overview

15.8.2. Product Offerings

15.8.3. Financial Performance

15.8.4. Recent Initiatives

15.9. Nestle

15.9.1. Company Overview

15.9.2. Product Offerings

15.9.3. Financial Performance

15.9.4. Recent Initiatives

15.10. Mondelez International Inc.

15.10.1. Company Overview

15.10.2. Product Offerings

15.10.3. Financial Performance

15.10.4. Recent Initiatives

Chapter 16. Research Methodology

16.1. Primary Research

16.2. Secondary Research

16.3. Assumptions

Chapter 17. Appendix

17.1. About U.S.

17.2. Glossary of Terms

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Frequently Asked Questions

The US protein supplements market size is expected to increase USD 24.17 billion by 2034 from USD 10.49 billion in 2024.

The U.S. protein supplements market will register growth rate of 8.70% between 2025 and 2034.

The major players operating in the US protein supplements market are Medicilon, Ultimate Nutrition, NutraScience Labs, Optimum Nutrition, DYMATIZE ENTERPRISES, LLC, GNC Holdings, LLC, Scitec Nutrition, Abbott, Nestle, Mondelez International Inc., and Others.

The driving factors of the US protein supplements market are the increasing fitness trends and growing adoption of vegan and vegetarian diets.

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