Baby Drinks Market (By Product: Baby Formula, Juice, Electrolyte; By Distribution Channel: Supermarket & Hypermarket, Pharmacies, Online) - Global Industry Analysis, Size, Share, Growth, Trends, Regional Outlook, and Forecast 2024-2033
The global baby drinks market size was valued at USD 36.40 billion in 2023 and is anticipated to reach around USD 78.08 billion by 2033, growing at a CAGR of 7.93% from 2024 to 2033. The growing demand for chemical-free formula for babies can boost the baby drinks market.
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The Asia Pacific baby drinks market size was estimated at USD 13.10 billion in 2023 and is predicted to be worth around USD 28.50 billion by 2033, at a CAGR of 8.08% from 2024 to 2033.
Asia Pacific had a significant presence in the baby drinks market by region in 2023. There are many people living in the area, and many of them are small children, which means there is a big market for products and services. In addition, the popularity of particular infant drink varieties in Asia Pacific is influenced by customs, dietary practices, and cultural preferences. In addition, families can now purchase these items because of rising purchasing power in several of the region's developing nations. Lastly, the existence of both regional and international producers that serve a range of tastes and preferences fuels market expansion in this area.
North America is expected to grow rapidly in the baby drinks market by region during the forecast period. Consumers in North America are placing more and more focus on health and well-being, and parents are looking for wholesome alternatives for their kids. Parents with hectic schedules sometimes look for portable and easy-to-transport solutions for their kids' nourishment, which makes infant drinks a desirable option. Parents seeking healthier substitutes for conventional beverages may find infant drink formulations that incorporate organic ingredients, additional nutrients, and appealing tastes. There may naturally be a greater market for baby-related goods, such as infant beverages if birth rates are rising in North America.
The North America baby drinks market size was calculated at USD 10.92 billion in 2023 and is projected to expand around USD 23.81 billion by 2033, poised to grow at a CAGR of 8.10% from 2024 to 2033.
Year | Market Size (USD Billion) |
2023 | 10.92 |
2024 | 11.79 |
2025 | 12.72 |
2026 | 13.73 |
2027 | 14.82 |
2028 | 15.99 |
2029 | 17.26 |
2030 | 18.63 |
2031 | 20.11 |
2032 | 21.71 |
2033 | 23.81 |
The baby drinks market refers to the industry that offers drinks specially prepared liquids for babies and early children, including breast milk, infant formula, or baby juice diluted fruit juice. These are intended to supply vital nutrients required for development and growth in a healthful manner.
The selling of beverages created especially for newborns and early children is included in the market. This comprises goods like baby juice, toddler milk, infant formula, and other specialty drinks made to satisfy the dietary requirements of young children. The industry, which is impacted by things like parenting trends, health issues, and laws governing infant nourishment, frequently consists of both liquid and powered items.
The baby drinks market is fragmented with multiple small-scale and large-scale players, such as Nestlé, Campbell Soup Company., Abbott, The Kraft Heinz Company, Holle baby food AG, Hain Celestial, Dana Dairy, Nature's One, Nannycare Ltd, Mead Johnson & Company, LLC., Beingmate Group Co., Ltd., Arla Foods amba, D. Sign Softech Private Limited, FrieslandCampina, Organix Brands Limited, HIPP, ORHEI-VIT, Danone S.A., Freed Foods, Inc.
Report Coverage | Details |
Growth Rate from 2024 to 2033 | CAGR of 7.93% |
Baby Drinks Market Size in 2023 | USD 36.40 Billion |
Baby Drinks Market Size in 2024 | USD 39.29 Billion |
Baby Drinks Market Size by 2033 | USD 78.08 Billion |
Largest Market | Asia Pacific |
Base Year | 2023 |
Forecast Period | 2024 to 2033 |
Segments Covered | By Product and By Distribution Channel |
Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
Drivers
Growing demand for natural infant formula
The growing demand for plant-based and organic infant formula can boost the growth of the baby drinks market. The increasing need for natural and organic baby formula can be due to parents' rising realization of how crucial it is to give their babies a clean and healthy diet with no artificial additives. The goods provide a reassuring option that supports the desire for a more natural and holistic start in a child’s life. The focus on the purifying component is Indicative of a frontier consumer accustomed to eating more healthily and transparently, even when it comes to baby feeding, which results in driving the market.
Rising demand for premium infant formula
The rising demand for premium infant formula can boost the baby drinks market. A growing number of parents are ready to spend money on products that provide more than just basic nourishment, which is fueling the market for premium infant formula. This formula is designed to meet the special needs of their babies and frequently includes extra characteristics like improved nutrition, simpler digestion, and assistance for consecutive development of the child. The premium formula highlights the change in baby care towards a more knowledgeable and health-conscious approach, reflecting a desire to give their children the greatest start in life possible.
Restraint
Risk of infection
The risk of infection may slow down the baby drinks market. The water must be added to formulated juice or milk. So, there is a chance of infection if the water is contaminated with bacteria or other germs, which might cause the babies to have major problems in the first 12 months of their life, which can lead to slowing down the market’s growth.
Opportunity
Growing popularity of lactose-free and hypoallergenic infant formula
The growing popularity of lactose-free and hypoallergenic infant formula can be an opportunity to grow the baby drinks market. The rising awareness of newborns' dietary sensitivities and allergies is responsible for the growing popularity of wave formulas that are lactose-free and hypoallergenic. For infants who are allergic to common constituents in ordinary formulas or have a lactose intolerance, these specialty formulas offer a good substitute.
The baby formula segment dominated the baby drinks market by product in 2023. The nutritional makeup of baby formula is intended to resemble that of breast milk, including the necessary nutrients for healthy growth and development of infants. For parents who are unable or do not desire to breastfeed, this makes it the preferred option. Parents who may find it difficult to breastfeed or who need to supplement breast milk with formula might benefit from the convenience that baby formula offers.
It’s simple to make and store, so feeding schedules may be adjusted accordingly. Parents from a wide range of geographic and socioeconomic backgrounds can easily obtain baby formulas because it is readily available in multiple forms, such as powder, liquid concentrate, and ready-to-feed. Safety Standard: to guarantee the safety and quality of baby formula products and provide parents peace of mind about their suitability for infants, manufacturers follow stringent regulations and quality control systems.
The juice segment is expected to grow to the highest CAGR in the baby drinks market by product during the forecast period. The concern regarding the potential health implications of artificial food coloring has led to an increase in parents looking for natural and healthier substitutes.
As juices are made from fruits and vegetables, they provide a more natural and safer alternative. Parents who favor clean-label products for their children may find juice pigments intriguing as they also deliver brilliant colors without the use of synthetic ingredients. The juice segments are in line with customer aspirations for simpler, more healthful ingredients, which are in line with the growing emphasis on transparency and product purity.
The pharmacy segment dominated the baby drinks market by product in 2023. Parents looking for trusted and safe products for their babies can rely on pharmacies as a trusted provider. The pharmacies are handy, one-stop stores for parents, trustworthy, and the products are easily available in pharmacy stores.
The supermarket & hypermarket segment is expected to grow at the highest CAGR in the baby drinks market by product during the forecast period. The supermarket & hypermarket segment is expected to grow because of their convenience and accessibility of baby drink products. These supermarkets & hypermarkets are great places to buy baby drinks because parents often visit them for their usual shopping requirements. Additionally, a large range of brands and goods are often available in supermarkets and hypermarkets, enabling parents to evaluate and select the best solution for babies. Additionally, a large range of brands and goods are often available in supermarkets & hypermarkets, enabling parents to evaluate and select the best solutions for their babies.
Segment Covered in the Report
By Product
By Distribution Channel
By Geography
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Baby Drinks Market
5.1. COVID-19 Landscape: Baby Drinks Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Baby Drinks Market, By Product
8.1. Baby Drinks Market Revenue and Volume, By Product, 2024-2033
8.1.1 Baby Formula
8.1.1.1. Market Revenue and Volume Forecast (2021-2033)
8.1.2. Juice
8.1.2.1. Market Revenue and Volume Forecast (2021-2033)
8.1.3. Electrolyte
8.1.3.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 9. Global Baby Drinks Market, By Distribution Channel
9.1. Baby Drinks Market Revenue and Volume, By Distribution Channel, 2024-2033
9.1.1. Supermarket & Hypermarket
9.1.1.1. Market Revenue and Volume Forecast (2021-2033)
9.1.2. Pharmacies
9.1.2.1. Market Revenue and Volume Forecast (2021-2033)
9.1.3. Online
9.1.3.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 10. Global Baby Drinks Market, Regional Estimates and Trend Forecast
10.1. North America
10.1.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.1.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.1.3. U.S.
10.1.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.1.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.1.4. Rest of North America
10.1.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.1.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.2. Europe
10.2.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.2.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.2.3. UK
10.2.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.2.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.2.4. Germany
10.2.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.2.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.2.5. France
10.2.5.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.2.5.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.2.6. Rest of Europe
10.2.6.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.2.6.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.3. APAC
10.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.3.3. India
10.3.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.3.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.3.4. China
10.3.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.3.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.3.5. Japan
10.3.5.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.3.5.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.3.6. Rest of APAC
10.3.6.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.3.6.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.4. MEA
10.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.4.3. GCC
10.4.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.4.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.4.4. North Africa
10.4.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.4.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.4.5. South Africa
10.4.5.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.4.5.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.4.6. Rest of MEA
10.4.6.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.4.6.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.5. Latin America
10.5.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.5.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.5.3. Brazil
10.5.3.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.5.3.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
10.5.4. Rest of LATAM
10.5.4.1. Market Revenue and Volume Forecast, By Product (2021-2033)
10.5.4.2. Market Revenue and Volume Forecast, By Distribution Channel (2021-2033)
Chapter 11. Company Profiles
11.1. Nestlé
11.1.1. Company Overview
11.1.2. Product Offerings
11.1.3. Financial Performance
11.1.4. Recent Initiatives
11.2. The Kraft Heinz Company
11.2.1. Company Overview
11.2.2. Product Offerings
11.2.3. Financial Performance
11.2.4. Recent Initiatives
11.3. Mead Johnson & Company, LLC.
11.3.1. Company Overview
11.3.2. Product Offerings
11.3.3. Financial Performance
11.3.4. Recent Initiatives
11.4. Danone S.A.
11.4.1. Company Overview
11.4.2. Product Offerings
11.4.3. Financial Performance
11.4.4. Recent Initiatives
11.5. Beingmate Group Co., Ltd.
11.5.1. Company Overview
11.5.2. Product Offerings
11.5.3. Financial Performance
11.5.4. Recent Initiatives
11.6. CAMPBELL SOUP COMPANY.
11.6.1. Company Overview
11.6.2. Product Offerings
11.6.3. Financial Performance
11.6.4. Recent Initiatives
11.7. Abbott
11.7.1. Company Overview
11.7.2. Product Offerings
11.7.3. Financial Performance
11.7.4. Recent Initiatives
11.8. Arla Foods amba
11.8.1. Company Overview
11.8.2. Product Offerings
11.8.3. Financial Performance
11.8.4. Recent Initiatives
11.9. Sign Softech Private Limited
11.9.1. Company Overview
11.9.2. Product Offerings
11.9.3. Financial Performance
11.9.4. Recent Initiatives
11.10. Hain Celestial
11.10.1. Company Overview
11.10.2. Product Offerings
11.10.3. Financial Performance
11.10.4. Recent Initiatives
Chapter 12. Research Methodology
12.1. Primary Research
12.2. Secondary Research
12.3. Assumptions
Chapter 13. Appendix
13.1. About Us
13.2. Glossary of Terms
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