Mobile Augmented Reality (AR) Market Size, Share, and Trends 2024 to 2034

The global mobile augmented reality (AR) market size is calculated at USD 49.59 billion in 2025 and is forecasted to reach around USD 529.93 billion by 2034, accelerating at a CAGR of 30.24% from 2025 to 2034. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : February 2025
  • Report Code : 4488
  • Category : ICT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Mobile Augmented Reality (AR) Market 

5.1. COVID-19 Landscape: Mobile Augmented Reality (AR) Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Mobile Augmented Reality (AR) Market, By Component

8.1. Mobile Augmented Reality (AR) Market Revenue and Volume, by Component

8.1.1 Hardware

8.1.1.1. Market Revenue and Volume Forecast

8.1.2. Software

8.1.2.1. Market Revenue and Volume Forecast

8.1.3. Services

8.1.3.1. Market Revenue and Volume Forecast

Chapter 9. Global Mobile Augmented Reality (AR) Market, By Device

9.1. Mobile Augmented Reality (AR) Market Revenue and Volume, by Device

9.1.1. Smartphones

9.1.1.1. Market Revenue and Volume Forecast

9.1.2. Tablets Personal

9.1.2.1. Market Revenue and Volume Forecast

9.1.3. Digital Assistants (PDAs)

9.1.3.1. Market Revenue and Volume Forecast

9.1.4. Others

9.1.4.1. Market Revenue and Volume Forecast

Chapter 10. Global Mobile Augmented Reality (AR) Market, By Application 

10.1. Mobile Augmented Reality (AR) Market Revenue and Volume, by Application

10.1.1. Consumer

10.1.1.1. Market Revenue and Volume Forecast

10.1.2. Healthcare

10.1.2.1. Market Revenue and Volume Forecast

10.1.3. Enterprise

10.1.3.1. Market Revenue and Volume Forecast

10.1.4. Commercial

10.1.4.1. Market Revenue and Volume Forecast

10.1.5. Aerospace & Defense

10.1.5.1. Market Revenue and Volume Forecast

10.1.6. Others

10.1.6.1. Market Revenue and Volume Forecast

Chapter 11. Global Mobile Augmented Reality (AR) Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Volume Forecast, by Component

11.1.2. Market Revenue and Volume Forecast, by Device

11.1.3. Market Revenue and Volume Forecast, by Application

11.1.4. U.S.

11.1.4.1. Market Revenue and Volume Forecast, by Component

11.1.4.2. Market Revenue and Volume Forecast, by Device

11.1.4.3. Market Revenue and Volume Forecast, by Application

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Volume Forecast, by Component

11.1.5.2. Market Revenue and Volume Forecast, by Device

11.1.5.3. Market Revenue and Volume Forecast, by Application

11.2. Europe

11.2.1. Market Revenue and Volume Forecast, by Component

11.2.2. Market Revenue and Volume Forecast, by Device

11.2.3. Market Revenue and Volume Forecast, by Application

11.2.4. UK

11.2.4.1. Market Revenue and Volume Forecast, by Component

11.2.4.2. Market Revenue and Volume Forecast, by Device

11.2.4.3. Market Revenue and Volume Forecast, by Application

11.2.5. Germany

11.2.5.1. Market Revenue and Volume Forecast, by Component

11.2.5.2. Market Revenue and Volume Forecast, by Device

11.2.5.3. Market Revenue and Volume Forecast, by Application

11.2.6. France

11.2.6.1. Market Revenue and Volume Forecast, by Component

11.2.6.2. Market Revenue and Volume Forecast, by Device

11.2.6.3. Market Revenue and Volume Forecast, by Application

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Volume Forecast, by Component

11.2.7.2. Market Revenue and Volume Forecast, by Device

11.2.7.3. Market Revenue and Volume Forecast, by Application

11.3. APAC

11.3.1. Market Revenue and Volume Forecast, by Component

11.3.2. Market Revenue and Volume Forecast, by Device

11.3.3. Market Revenue and Volume Forecast, by Application

11.3.4. India

11.3.4.1. Market Revenue and Volume Forecast, by Component

11.3.4.2. Market Revenue and Volume Forecast, by Device

11.3.4.3. Market Revenue and Volume Forecast, by Application

11.3.5. China

11.3.5.1. Market Revenue and Volume Forecast, by Component

11.3.5.2. Market Revenue and Volume Forecast, by Device

11.3.5.3. Market Revenue and Volume Forecast, by Application

11.3.6. Japan

11.3.6.1. Market Revenue and Volume Forecast, by Component

11.3.6.2. Market Revenue and Volume Forecast, by Device

11.3.6.3. Market Revenue and Volume Forecast, by Application

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Volume Forecast, by Component

11.3.7.2. Market Revenue and Volume Forecast, by Device

11.3.7.3. Market Revenue and Volume Forecast, by Application

11.4. MEA

11.4.1. Market Revenue and Volume Forecast, by Component

11.4.2. Market Revenue and Volume Forecast, by Device

11.4.3. Market Revenue and Volume Forecast, by Application

11.4.4. GCC

11.4.4.1. Market Revenue and Volume Forecast, by Component

11.4.4.2. Market Revenue and Volume Forecast, by Device

11.4.4.3. Market Revenue and Volume Forecast, by Application

11.4.5. North Africa

11.4.5.1. Market Revenue and Volume Forecast, by Component

11.4.5.2. Market Revenue and Volume Forecast, by Device

11.4.5.3. Market Revenue and Volume Forecast, by Application

11.4.6. South Africa

11.4.6.1. Market Revenue and Volume Forecast, by Component

11.4.6.2. Market Revenue and Volume Forecast, by Device

11.4.6.3. Market Revenue and Volume Forecast, by Application

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Volume Forecast, by Component

11.4.7.2. Market Revenue and Volume Forecast, by Device

11.4.7.3. Market Revenue and Volume Forecast, by Application

11.5. Latin America

11.5.1. Market Revenue and Volume Forecast, by Component

11.5.2. Market Revenue and Volume Forecast, by Device

11.5.3. Market Revenue and Volume Forecast, by Application

11.5.4. Brazil

11.5.4.1. Market Revenue and Volume Forecast, by Component

11.5.4.2. Market Revenue and Volume Forecast, by Device

11.5.4.3. Market Revenue and Volume Forecast, by Application

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Volume Forecast, by Component

11.5.5.2. Market Revenue and Volume Forecast, by Device

11.5.5.3. Market Revenue and Volume Forecast, by Application

Chapter 12. Company Profiles

12.1. Qualcomm Inc.

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Microsoft Corporation

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Samsung Electronics Co. Ltd.

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. Blippar.Com Ltd.

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. Google

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Apple

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Magic Leap

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. Groove Jones

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Wikitude

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Marxent Labs

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Frequently Asked Questions

The global mobile augmented reality (AR) market size is expected to increase USD 529.93 billion by 2034 from USD 37.73 billion in 2024.

The global mobile augmented reality (AR) market will register a growth rate of 30.24% between 2025 and 2034.

The major players operating in the mobile augmented reality (AR) market are Qualcomm Inc., Microsoft Corporation, Samsung Electronics Co. Ltd., Blippar.Com Ltd., Google, Apple, Magic Leap, Groove Jones, Wikitude, Marxent Labs and Others.

The driving factors of the mobile augmented reality (AR) market are the rising integration of the augmented reality into the different mobile applications and emerging technologies like AI, machine learning, and AR are boosting the mobile AR market.

North America region will lead the global mobile augmented reality (AR) market during the forecast period 2025 to 2034.

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