The global tissue paper market size is calculated at USD 23.85 billion in 2025 and is forecasted to reach around USD 31.94 billion by 2034, accelerating at a CAGR of 3.30% from 2025 to 2034. The Asia Pacific tissue paper market size surpassed USD 8.11 billion in 2025 and is expanding at a CAGR of 3.49% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Tissue Paper Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Tissue Paper Market Revenue and Volume, By Product Type
8.1.1 Paper Tissues (made from pulp)
8.1.1.1. Market Revenue and Volume Forecast
8.1.2. Wet Wipes
8.1.2.1. Market Revenue and Volume Forecast
8.1.3. Facial Tissue
8.1.3.1. Market Revenue and Volume Forecast
8.1.4. Others
8.1.4.1. Market Revenue and Volume Forecast
9.1. Tissue Paper Market Revenue and Volume, By Application
9.1.1. At Home
9.1.1.1. Market Revenue and Volume Forecast
9.1.2. Away From Home
9.1.2.1. Market Revenue and Volume Forecast
10.1. Tissue Paper Market Revenue and Volume, By Distribution Channel
10.1.1. Offline
10.1.1.1. Market Revenue and Volume Forecast
10.1.2. Online
10.1.2.1. Market Revenue and Volume Forecast
11.1. North America
11.1.1. Market Revenue and Volume Forecast, By Product Type
11.1.2. Market Revenue and Volume Forecast, By Application
11.1.3. Market Revenue and Volume Forecast, By Distribution Channel
11.1.4. U.S.
11.1.4.1. Market Revenue and Volume Forecast, By Product Type
11.1.4.2. Market Revenue and Volume Forecast, By Application
11.1.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.1.5. Rest of North America
11.1.5.1. Market Revenue and Volume Forecast, By Product Type
11.1.5.2. Market Revenue and Volume Forecast, By Application
11.1.5.3. Market Revenue and Volume Forecast, By Distribution Channel
11.2. Europe
11.2.1. Market Revenue and Volume Forecast, By Product Type
11.2.2. Market Revenue and Volume Forecast, By Application
11.2.3. Market Revenue and Volume Forecast, By Distribution Channel
11.2.4. UK
11.2.4.1. Market Revenue and Volume Forecast, By Product Type
11.2.4.2. Market Revenue and Volume Forecast, By Application
11.2.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.2.5. Germany
11.2.5.1. Market Revenue and Volume Forecast, By Product Type
11.2.5.2. Market Revenue and Volume Forecast, By Application
11.2.5.3. Market Revenue and Volume Forecast, By Distribution Channel
11.2.6. France
11.2.6.1. Market Revenue and Volume Forecast, By Product Type
11.2.6.2. Market Revenue and Volume Forecast, By Application
11.2.6.3. Market Revenue and Volume Forecast, By Distribution Channel
11.2.7. Rest of Europe
11.2.7.1. Market Revenue and Volume Forecast, By Product Type
11.2.7.2. Market Revenue and Volume Forecast, By Application
11.2.7.3. Market Revenue and Volume Forecast, By Distribution Channel
11.3. APAC
11.3.1. Market Revenue and Volume Forecast, By Product Type
11.3.2. Market Revenue and Volume Forecast, By Application
11.3.3. Market Revenue and Volume Forecast, By Distribution Channel
11.3.4. India
11.3.4.1. Market Revenue and Volume Forecast, By Product Type
11.3.4.2. Market Revenue and Volume Forecast, By Application
11.3.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.3.5. China
11.3.5.1. Market Revenue and Volume Forecast, By Product Type
11.3.5.2. Market Revenue and Volume Forecast, By Application
11.3.5.3. Market Revenue and Volume Forecast, By Distribution Channel
11.3.6. Japan
11.3.6.1. Market Revenue and Volume Forecast, By Product Type
11.3.6.2. Market Revenue and Volume Forecast, By Application
11.3.6.3. Market Revenue and Volume Forecast, By Distribution Channel
11.3.7. Rest of APAC
11.3.7.1. Market Revenue and Volume Forecast, By Product Type
11.3.7.2. Market Revenue and Volume Forecast, By Application
11.3.7.3. Market Revenue and Volume Forecast, By Distribution Channel
11.4. MEA
11.4.1. Market Revenue and Volume Forecast, By Product Type
11.4.2. Market Revenue and Volume Forecast, By Application
11.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.4.4. GCC
11.4.4.1. Market Revenue and Volume Forecast, By Product Type
11.4.4.2. Market Revenue and Volume Forecast, By Application
11.4.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.4.5. North Africa
11.4.5.1. Market Revenue and Volume Forecast, By Product Type
11.4.5.2. Market Revenue and Volume Forecast, By Application
11.4.5.3. Market Revenue and Volume Forecast, By Distribution Channel
11.4.6. South Africa
11.4.6.1. Market Revenue and Volume Forecast, By Product Type
11.4.6.2. Market Revenue and Volume Forecast, By Application
11.4.6.3. Market Revenue and Volume Forecast, By Distribution Channel
11.4.7. Rest of MEA
11.4.7.1. Market Revenue and Volume Forecast, By Product Type
11.4.7.2. Market Revenue and Volume Forecast, By Application
11.4.7.3. Market Revenue and Volume Forecast, By Distribution Channel
11.5. Latin America
11.5.1. Market Revenue and Volume Forecast, By Product Type
11.5.2. Market Revenue and Volume Forecast, By Application
11.5.3. Market Revenue and Volume Forecast, By Distribution Channel
11.5.4. Brazil
11.5.4.1. Market Revenue and Volume Forecast, By Product Type
11.5.4.2. Market Revenue and Volume Forecast, By Application
11.5.4.3. Market Revenue and Volume Forecast, By Distribution Channel
11.5.5. Rest of LATAM
11.5.5.1. Market Revenue and Volume Forecast, By Product Type
11.5.5.2. Market Revenue and Volume Forecast, By Application
11.5.5.3. Market Revenue and Volume Forecast, By Distribution Channel
12.1. Procter & Gamble (Cascade)
12.1.1. Company Overview
12.1.2. Product Offerings
12.1.3. Financial Performance
12.1.4. Recent Initiatives
12.2. Kimberly - Clark
12.2.1. Company Overview
12.2.2. Product Offerings
12.2.3. Financial Performance
12.2.4. Recent Initiatives
12.3. Essity
12.3.1. Company Overview
12.3.2. Product Offerings
12.3.3. Financial Performance
12.3.4. Recent Initiatives
12.4. Charmin Paper
12.4.1. Company Overview
12.4.2. Product Offerings
12.4.3. Financial Performance
12.4.4. Recent Initiatives
12.5. Angel Soft
12.5.1. Company Overview
12.5.2. Product Offerings
12.5.3. Financial Performance
12.5.4. Recent Initiatives
12.6. Naturelle
12.6.1. Company Overview
12.6.2. Product Offerings
12.6.3. Financial Performance
12.6.4. Recent Initiatives
12.7. Kirkland Signature (Costco)
12.7.1. Company Overview
12.7.2. Product Offerings
12.7.3. Financial Performance
12.7.4. Recent Initiatives
12.8. Georgia- Pacific
12.8.1. Company Overview
12.8.2. Product Offerings
12.8.3. Financial Performance
12.8.4. Recent Initiatives
12.9. Solaris Paper
12.9.1. Company Overview
12.9.2. Product Offerings
12.9.3. Financial Performance
12.9.4. Recent Initiatives
12.10. Seventh Generation
12.10.1. Company Overview
12.10.2. Product Offerings
12.10.3. Financial Performance
12.10.4. Recent Initiatives
13.1. Primary Research
13.2. Secondary Research
13.3. Assumptions
14.1. About Us
14.2. Glossary of Terms
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