The global mobile apps and web analytics market size was USD 10.97 billion in 2023, calculated at USD 12.77 billion in 2024 and is expected to be worth around USD 58.34 billion by 2034. The market is slated to expand at 16.41% CAGR from 2024 to 2034.
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
3.1. Market Snapshot
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
5.1. COVID-19 Landscape: Mobile Apps and Web Analytics Industry Impact
5.2. COVID 19 - Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
8.1. Mobile Apps and Web Analytics Market, by Application, 2024-2034
8.1.1. Search Engine Ranking & Tracking
8.1.1.1. Market Revenue and Forecast (2021-2034)
8.1.2. Mobile Advertising & Marketing Analytics
8.1.2.1. Market Revenue and Forecast (2021-2034)
8.1.3. Marketing Automation & Content Marketing
8.1.3.1. Market Revenue and Forecast (2021-2034)
8.1.4. Application Performance & Advertising Optimization
8.1.4.1. Market Revenue and Forecast (2021-2034)
8.1.5. In-app & Web Behavioral Analysis
8.1.5.1. Market Revenue and Forecast (2021-2034)
8.1.6. Social Media Management & Others
8.1.6.1. Market Revenue and Forecast (2021-2034)
9.1. Mobile Apps and Web Analytics Market, by Vertical, 2024-2034
9.1.1. BFSI
9.1.1.1. Market Revenue and Forecast (2021-2034)
9.1.2. Telecommunication
9.1.2.1. Market Revenue and Forecast (2021-2034)
9.1.3. Media & Entertainment
9.1.3.1. Market Revenue and Forecast (2021-2034)
9.1.4. Retail & E-commerce
9.1.4.1. Market Revenue and Forecast (2021-2034)
9.1.5. Government & Public Sector
9.1.5.1. Market Revenue and Forecast (2021-2034)
9.1.6. Transportation & Logistics
9.1.6.1. Market Revenue and Forecast (2021-2034)
9.1.7. Manufacturing
9.1.7.1. Market Revenue and Forecast (2021-2034)
9.1.8. Travel & Hospitality
9.1.8.1. Market Revenue and Forecast (2021-2034)
9.1.9. Healthcare & Lifesciences
9.1.9.1. Market Revenue and Forecast (2021-2034)
9.1.10. Others
9.1.10.1. Market Revenue and Forecast (2021-2034)
10.1. Mobile Apps and Web Analytics Market, by Deployment Mode, 2024-2034
10.1.1. Cloud
10.1.1.1. Market Revenue and Forecast (2021-2034)
10.1.2. On-premise
10.1.2.1. Market Revenue and Forecast (2021-2034)
11.1. Mobile Apps and Web Analytics Market, by Organization Size, 2024-2034
11.1.1. Large Enterprises
11.1.1.1. Market Revenue and Forecast (2021-2034)
11.1.2. Small & Medium Enterprises
11.1.2.1. Market Revenue and Forecast (2021-2034)
12.1. Mobile Apps and Web Analytics Market, by Component, 2024-2034
12.1.1. Solution
12.1.1.1. Market Revenue and Forecast (2021-2034)
12.1.2. Services
12.1.2.1. Market Revenue and Forecast (2021-2034)
13.1. North America
13.1.1. Market Revenue and Forecast, by Application (2021-2034)
13.1.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.1.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.1.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.1.5. Market Revenue and Forecast, by Component (2021-2034)
13.1.6. U.S.
13.1.6.1. Market Revenue and Forecast, by Application (2021-2034)
13.1.6.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.1.6.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.1.6.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.1.6.5. Market Revenue and Forecast, by Component (2021-2034)
13.1.7. Rest of North America
13.1.7.1. Market Revenue and Forecast, by Application (2021-2034)
13.1.7.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.1.7.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.1.7.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.1.7.5. Market Revenue and Forecast, by Component (2021-2034)
13.2. Europe
13.2.1. Market Revenue and Forecast, by Application (2021-2034)
13.2.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.2.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.2.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.2.5. Market Revenue and Forecast, by Component (2021-2034)
13.2.6. UK
13.2.6.1. Market Revenue and Forecast, by Application (2021-2034)
13.2.6.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.2.6.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.2.7. Market Revenue and Forecast, by Organization Size (2021-2034)
13.2.8. Market Revenue and Forecast, by Component (2021-2034)
13.2.9. Germany
13.2.9.1. Market Revenue and Forecast, by Application (2021-2034)
13.2.9.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.2.9.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.2.10. Market Revenue and Forecast, by Organization Size (2021-2034)
13.2.11. Market Revenue and Forecast, by Component (2021-2034)
13.2.12. France
13.2.12.1. Market Revenue and Forecast, by Application (2021-2034)
13.2.12.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.2.12.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.2.12.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.2.13. Market Revenue and Forecast, by Component (2021-2034)
13.2.14. Rest of Europe
13.2.14.1. Market Revenue and Forecast, by Application (2021-2034)
13.2.14.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.2.14.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.2.14.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.2.15. Market Revenue and Forecast, by Component (2021-2034)
13.3. APAC
13.3.1. Market Revenue and Forecast, by Application (2021-2034)
13.3.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.3.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.3.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.3.5. Market Revenue and Forecast, by Component (2021-2034)
13.3.6. India
13.3.6.1. Market Revenue and Forecast, by Application (2021-2034)
13.3.6.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.3.6.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.3.6.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.3.7. Market Revenue and Forecast, by Component (2021-2034)
13.3.8. China
13.3.8.1. Market Revenue and Forecast, by Application (2021-2034)
13.3.8.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.3.8.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.3.8.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.3.9. Market Revenue and Forecast, by Component (2021-2034)
13.3.10. Japan
13.3.10.1. Market Revenue and Forecast, by Application (2021-2034)
13.3.10.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.3.10.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.3.10.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.3.10.5. Market Revenue and Forecast, by Component (2021-2034)
13.3.11. Rest of APAC
13.3.11.1. Market Revenue and Forecast, by Application (2021-2034)
13.3.11.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.3.11.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.3.11.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.3.11.5. Market Revenue and Forecast, by Component (2021-2034)
13.4. MEA
13.4.1. Market Revenue and Forecast, by Application (2021-2034)
13.4.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.4.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.4.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.4.5. Market Revenue and Forecast, by Component (2021-2034)
13.4.6. GCC
13.4.6.1. Market Revenue and Forecast, by Application (2021-2034)
13.4.6.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.4.6.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.4.6.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.4.7. Market Revenue and Forecast, by Component (2021-2034)
13.4.8. North Africa
13.4.8.1. Market Revenue and Forecast, by Application (2021-2034)
13.4.8.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.4.8.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.4.8.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.4.9. Market Revenue and Forecast, by Component (2021-2034)
13.4.10. South Africa
13.4.10.1. Market Revenue and Forecast, by Application (2021-2034)
13.4.10.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.4.10.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.4.10.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.4.10.5. Market Revenue and Forecast, by Component (2021-2034)
13.4.11. Rest of MEA
13.4.11.1. Market Revenue and Forecast, by Application (2021-2034)
13.4.11.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.4.11.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.4.11.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.4.11.5. Market Revenue and Forecast, by Component (2021-2034)
13.5. Latin America
13.5.1. Market Revenue and Forecast, by Application (2021-2034)
13.5.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.5.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.5.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.5.5. Market Revenue and Forecast, by Component (2021-2034)
13.5.6. Brazil
13.5.6.1. Market Revenue and Forecast, by Application (2021-2034)
13.5.6.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.5.6.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.5.6.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.5.7. Market Revenue and Forecast, by Component (2021-2034)
13.5.8. Rest of LATAM
13.5.8.1. Market Revenue and Forecast, by Application (2021-2034)
13.5.8.2. Market Revenue and Forecast, by Vertical (2021-2034)
13.5.8.3. Market Revenue and Forecast, by Deployment Mode (2021-2034)
13.5.8.4. Market Revenue and Forecast, by Organization Size (2021-2034)
13.5.8.5. Market Revenue and Forecast, by Component (2021-2034)
14.1. SAP SE
14.1.1. Company Overview
14.1.2. Product Offerings
14.1.3. Financial Performance
14.1.4. Recent Initiatives
14.2. IBM Corporation
14.2.1. Company Overview
14.2.2. Product Offerings
14.2.3. Financial Performance
14.2.4. Recent Initiatives
14.3. Amazon Web Services, Inc. (Amazon.com, Inc.)
14.3.1. Company Overview
14.3.2. Product Offerings
14.3.3. Financial Performance
14.3.4. Recent Initiatives
14.4. Teradata Corporation
14.4.1. Company Overview
14.4.2. Product Offerings
14.4.3. Financial Performance
14.4.4. Recent Initiatives
14.5. Microsoft Corporation
14.5.1. Company Overview
14.5.2. Product Offerings
14.5.3. Financial Performance
14.5.4. Recent Initiatives
14.6. Oracle Corporation
14.6.1. Company Overview
14.6.2. Product Offerings
14.6.3. Financial Performance
14.6.4. Recent Initiatives
14.7. Google LLC (Alphabet, Inc.)
14.7.1. Company Overview
14.7.2. Product Offerings
14.7.3. Financial Performance
14.7.4. Recent Initiatives
14.8. SAS Institute, Inc.
14.8.1. Company Overview
14.8.2. Product Offerings
14.8.3. Financial Performance
14.8.4. Recent Initiatives
14.9. Adobe, Inc.
14.9.1. Company Overview
14.9.2. Product Offerings
14.9.3. Financial Performance
14.9.4. Recent Initiatives
14.10. Micro Focus International PLC (Open Text Corporation)
14.10.1. Company Overview
14.10.2. Product Offerings
14.10.3. Financial Performance
14.10.4. Recent Initiatives
15.1. Primary Research
15.2. Secondary Research
15.3. Assumptions
16.1. About Us
16.2. Glossary of Terms
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