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Recommendation Engine Market Size, Share, and Trends 2024 to 2034

The global recommendation engine market size was calculated at USD 5.39 billion in 2024, grew to USD 7.34 billion in 2025 and is projected to reach around USD 119.43 billion by 2034. The market is expanding at a CAGR of 36.33% between 2025 and 2034. The North America recommendation engine market size is evaluated at USD 1.78 billion in 2024 and is growing at a healthy CAGR of 36.51% during the forecast year.

  • Last Updated : December 2024
  • Report Code : 5385
  • Category : ICT

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology (Premium Insights)

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID-19 Impact on Recommendation Engine Market 

5.1. COVID-19 Landscape: Recommendation Engine Industry Impact

5.2. COVID-19  Impact Assessment for the Industry

5.3. COVID-19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Recommendation Engine Market, By Type

8.1. Recommendation Engine Market, by Type, 2025-2034

8.1.1. Collaborative Filtering

8.1.1.1. Market Revenue and Forecast (2022-2034)

8.1.2. Content-Based Filtering

8.1.2.1. Market Revenue and Forecast (2022-2034)

8.1.3. Hybrid Recommendation

8.1.3.1. Market Revenue and Forecast (2022-2034)

Chapter 9. Global Recommendation Engine Market, By Organization

9.1. Recommendation Engine Market, by Organization, 2025-2034

9.1.1. SMEs

9.1.1.1. Market Revenue and Forecast (2022-2034)

9.1.2. Large Enterprises

9.1.2.1. Market Revenue and Forecast (2022-2034)

Chapter 10. Global Recommendation Engine Market, By Application 

10.1. Recommendation Engine Market, by Application, 2025-2034

10.1.1. Personalized Campaigns and Customer Delivery

10.1.1.1. Market Revenue and Forecast (2022-2034)

10.1.2. Strategy Operations and Planning

10.1.2.1. Market Revenue and Forecast (2022-2034)

10.1.3. Product Planning and Proactive Asset Management

10.1.3.1. Market Revenue and Forecast (2022-2034)

Chapter 11. Global Recommendation Engine Market, By End-use

11.1. Recommendation Engine Market, by End-use, 2025-2034

11.1.1. Information Technology

11.1.1.1. Market Revenue and Forecast (2022-2034)

11.1.2. Healthcare

11.1.2.1. Market Revenue and Forecast (2022-2034)

11.1.3. Retail

11.1.3.1. Market Revenue and Forecast (2022-2034)

11.1.4. BFSI

11.1.4.1. Market Revenue and Forecast (2022-2034)

11.1.5. Media and Entertainment

11.1.5.1. Market Revenue and Forecast (2022-2034)

11.1.6. Others

11.1.6.1. Market Revenue and Forecast (2022-2034)

Chapter 12. Global Recommendation Engine Market, By Deployment

12.1. Recommendation Engine Market, by Deployment, 2025-2034

12.1.1. Cloud

12.1.1.1. Market Revenue and Forecast (2022-2034)

12.1.2. On-Premise

12.1.2.1. Market Revenue and Forecast (2022-2034)

Chapter 13. Global Recommendation Engine Market, Regional Estimates and Trend Forecast

13.1. North America

13.1.1. Market Revenue and Forecast, by Type (2022-2034)

13.1.2. Market Revenue and Forecast, by Organization (2022-2034)

13.1.3. Market Revenue and Forecast, by Application (2022-2034)

13.1.4. Market Revenue and Forecast, by End-use (2022-2034)

13.1.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.1.6. U.S.

13.1.6.1. Market Revenue and Forecast, by Type (2022-2034)

13.1.6.2. Market Revenue and Forecast, by Organization (2022-2034)

13.1.6.3. Market Revenue and Forecast, by Application (2022-2034)

13.1.6.4. Market Revenue and Forecast, by End-use (2022-2034)

13.1.6.5. Market Revenue and Forecast, by Deployment (2022-2034) 

13.1.7. Rest of North America

13.1.7.1. Market Revenue and Forecast, by Type (2022-2034)

13.1.7.2. Market Revenue and Forecast, by Organization (2022-2034)

13.1.7.3. Market Revenue and Forecast, by Application (2022-2034)

13.1.7.4. Market Revenue and Forecast, by End-use (2022-2034)

13.1.7.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.2. Europe

13.2.1. Market Revenue and Forecast, by Type (2022-2034)

13.2.2. Market Revenue and Forecast, by Organization (2022-2034)

13.2.3. Market Revenue and Forecast, by Application (2022-2034)

13.2.4. Market Revenue and Forecast, by End-use (2022-2034) 

13.2.5. Market Revenue and Forecast, by Deployment (2022-2034) 

13.2.6. UK

13.2.6.1. Market Revenue and Forecast, by Type (2022-2034)

13.2.6.2. Market Revenue and Forecast, by Organization (2022-2034)

13.2.6.3. Market Revenue and Forecast, by Application (2022-2034)

13.2.7. Market Revenue and Forecast, by End-use (2022-2034) 

13.2.8. Market Revenue and Forecast, by Deployment (2022-2034) 

13.2.9. Germany

13.2.9.1. Market Revenue and Forecast, by Type (2022-2034)

13.2.9.2. Market Revenue and Forecast, by Organization (2022-2034)

13.2.9.3. Market Revenue and Forecast, by Application (2022-2034)

13.2.10. Market Revenue and Forecast, by End-use (2022-2034)

13.2.11. Market Revenue and Forecast, by Deployment (2022-2034)

13.2.12. France

13.2.12.1. Market Revenue and Forecast, by Type (2022-2034)

13.2.12.2. Market Revenue and Forecast, by Organization (2022-2034)

13.2.12.3. Market Revenue and Forecast, by Application (2022-2034)

13.2.12.4. Market Revenue and Forecast, by End-use (2022-2034)

13.2.13. Market Revenue and Forecast, by Deployment (2022-2034)

13.2.14. Rest of Europe

13.2.14.1. Market Revenue and Forecast, by Type (2022-2034)

13.2.14.2. Market Revenue and Forecast, by Organization (2022-2034)

13.2.14.3. Market Revenue and Forecast, by Application (2022-2034)

13.2.14.4. Market Revenue and Forecast, by End-use (2022-2034)

13.2.15. Market Revenue and Forecast, by Deployment (2022-2034)

13.3. APAC

13.3.1. Market Revenue and Forecast, by Type (2022-2034)

13.3.2. Market Revenue and Forecast, by Organization (2022-2034)

13.3.3. Market Revenue and Forecast, by Application (2022-2034)

13.3.4. Market Revenue and Forecast, by End-use (2022-2034)

13.3.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.3.6. India

13.3.6.1. Market Revenue and Forecast, by Type (2022-2034)

13.3.6.2. Market Revenue and Forecast, by Organization (2022-2034)

13.3.6.3. Market Revenue and Forecast, by Application (2022-2034)

13.3.6.4. Market Revenue and Forecast, by End-use (2022-2034)

13.3.7. Market Revenue and Forecast, by Deployment (2022-2034)

13.3.8. China

13.3.8.1. Market Revenue and Forecast, by Type (2022-2034)

13.3.8.2. Market Revenue and Forecast, by Organization (2022-2034)

13.3.8.3. Market Revenue and Forecast, by Application (2022-2034)

13.3.8.4. Market Revenue and Forecast, by End-use (2022-2034)

13.3.9. Market Revenue and Forecast, by Deployment (2022-2034)

13.3.10. Japan

13.3.10.1. Market Revenue and Forecast, by Type (2022-2034)

13.3.10.2. Market Revenue and Forecast, by Organization (2022-2034)

13.3.10.3. Market Revenue and Forecast, by Application (2022-2034)

13.3.10.4. Market Revenue and Forecast, by End-use (2022-2034)

13.3.10.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.3.11. Rest of APAC

13.3.11.1. Market Revenue and Forecast, by Type (2022-2034)

13.3.11.2. Market Revenue and Forecast, by Organization (2022-2034)

13.3.11.3. Market Revenue and Forecast, by Application (2022-2034)

13.3.11.4. Market Revenue and Forecast, by End-use (2022-2034)

13.3.11.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.4. MEA

13.4.1. Market Revenue and Forecast, by Type (2022-2034)

13.4.2. Market Revenue and Forecast, by Organization (2022-2034)

13.4.3. Market Revenue and Forecast, by Application (2022-2034)

13.4.4. Market Revenue and Forecast, by End-use (2022-2034)

13.4.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.4.6. GCC

13.4.6.1. Market Revenue and Forecast, by Type (2022-2034)

13.4.6.2. Market Revenue and Forecast, by Organization (2022-2034)

13.4.6.3. Market Revenue and Forecast, by Application (2022-2034)

13.4.6.4. Market Revenue and Forecast, by End-use (2022-2034)

13.4.7. Market Revenue and Forecast, by Deployment (2022-2034)

13.4.8. North Africa

13.4.8.1. Market Revenue and Forecast, by Type (2022-2034)

13.4.8.2. Market Revenue and Forecast, by Organization (2022-2034)

13.4.8.3. Market Revenue and Forecast, by Application (2022-2034)

13.4.8.4. Market Revenue and Forecast, by End-use (2022-2034)

13.4.9. Market Revenue and Forecast, by Deployment (2022-2034)

13.4.10. South Africa

13.4.10.1. Market Revenue and Forecast, by Type (2022-2034)

13.4.10.2. Market Revenue and Forecast, by Organization (2022-2034)

13.4.10.3. Market Revenue and Forecast, by Application (2022-2034)

13.4.10.4. Market Revenue and Forecast, by End-use (2022-2034)

13.4.10.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.4.11. Rest of MEA

13.4.11.1. Market Revenue and Forecast, by Type (2022-2034)

13.4.11.2. Market Revenue and Forecast, by Organization (2022-2034)

13.4.11.3. Market Revenue and Forecast, by Application (2022-2034)

13.4.11.4. Market Revenue and Forecast, by End-use (2022-2034)

13.4.11.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.5. Latin America

13.5.1. Market Revenue and Forecast, by Type (2022-2034)

13.5.2. Market Revenue and Forecast, by Organization (2022-2034)

13.5.3. Market Revenue and Forecast, by Application (2022-2034)

13.5.4. Market Revenue and Forecast, by End-use (2022-2034)

13.5.5. Market Revenue and Forecast, by Deployment (2022-2034)

13.5.6. Brazil

13.5.6.1. Market Revenue and Forecast, by Type (2022-2034)

13.5.6.2. Market Revenue and Forecast, by Organization (2022-2034)

13.5.6.3. Market Revenue and Forecast, by Application (2022-2034)

13.5.6.4. Market Revenue and Forecast, by End-use (2022-2034)

13.5.7. Market Revenue and Forecast, by Deployment (2022-2034)

13.5.8. Rest of LATAM

13.5.8.1. Market Revenue and Forecast, by Type (2022-2034)

13.5.8.2. Market Revenue and Forecast, by Organization (2022-2034)

13.5.8.3. Market Revenue and Forecast, by Application (2022-2034)

13.5.8.4. Market Revenue and Forecast, by End-use (2022-2034)

13.5.8.5. Market Revenue and Forecast, by Deployment (2022-2034)

Chapter 14. Company Profiles

14.1. International Business Machines Corporation (IBM)

14.1.1. Company Overview

14.1.2. Product Offerings

14.1.3. Financial Performance

14.1.4. Recent Initiatives

14.2. Google LLC

14.2.1. Company Overview

14.2.2. Product Offerings

14.2.3. Financial Performance

14.2.4. Recent Initiatives

14.3. Hewlett Packard Enterprise Development LP

14.3.1. Company Overview

14.3.2. Product Offerings

14.3.3. Financial Performance

14.3.4. Recent Initiatives

14.4. Amazon Web Services, Inc

14.4.1. Company Overview

14.4.2. Product Offerings

14.4.3. Financial Performance

14.4.4. Recent Initiatives

14.5. Sentient Technologies

14.5.1. Company Overview

14.5.2. Product Offerings

14.5.3. Financial Performance

14.5.4. Recent Initiatives

14.6. Intel Corporation

14.6.1. Company Overview

14.6.2. Product Offerings

14.6.3. Financial Performance

14.6.4. Recent Initiatives

14.7. Microsoft Corporation

14.7.1. Company Overview

14.7.2. Product Offerings

14.7.3. Financial Performance

14.7.4. Recent Initiatives

14.8. Salesforce, Inc.

14.8.1. Company Overview

14.8.2. Product Offerings

14.8.3. Financial Performance

14.8.4. Recent Initiatives

14.9. Infinite Analytics

14.9.1. Company Overview

14.9.2. Product Offerings

14.9.3. Financial Performance

14.9.4. Recent Initiatives

14.10. Oracle

14.10.1. Company Overview

14.10.2. Product Offerings

14.10.3. Financial Performance

14.10.4. Recent Initiatives

Chapter 15. Research Methodology

15.1. Primary Research

15.2. Secondary Research

15.3. Assumptions

Chapter 16. Appendix

16.1. About Us

16.2. Glossary of Terms

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Frequently Asked Questions

The global recommendation engine market size is expected to grow from USD 5.39 billion in 2024 to USD 119.43 billion by 2034.

The recommendation engine market is anticipated to grow at a CAGR of 36.33% between 2025 and 2034.

The major players operating in the recommendation engine market are International Business Machines Corporation (IBM), Google LLC, Hewlett Packard Enterprise Development LP, Amazon Web Services, Inc, Sentient Technologies, Intel Corporation, Microsoft Corporation, Salesforce, Inc., Infinite Analytics, Oracle, Intel, SAP SE, and Others.

The driving factors of the recommendation engine market are the increased demand for deep learning technologies also growing need for personalized campaigns is likely to expand the market in the upcoming period.

North America region will lead the global recommendation engine market during the forecast period 2025 to 2034.

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