Real-World Data (RWD) Market Size, Share, and Trends 2024 to 2034

The global real world data (rwd) market size is calculated at USD 1.88 billion in 2025 and is forecasted to reach around USD 6.37 billion by 2034, accelerating at a CAGR of 14.54% from 2025 to 2034. The North America market size surpassed USD 710 million in 2024 and is expanding at a CAGR of 14.58% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : March 2025
  • Report Code : 5694
  • Category : Healthcare

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Real-World Data (RWD) Market 

5.1. COVID-19 Landscape: Real-World Data (RWD) Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Real-World Data (RWD) Market, By Component

8.1. Real-World Data (RWD) Market, by Component

8.1.1 Services

8.1.1.1. Market Revenue and Forecast

8.1.2. Datasets

8.1.2.1. Market Revenue and Forecast

Chapter 9. Global Real-World Data (RWD) Market, By Application

9.1. Real-World Data (RWD) Market, by Application

9.1.1. Drug Development & Approvals

9.1.1.1. Market Revenue and Forecast

9.1.2. Market Access & Reimbursement/Coverage Decisions

9.1.2.1. Market Revenue and Forecast

9.1.3. Post-market Surveillance

9.1.3.1. Market Revenue and Forecast

9.1.4. Clinical Research

9.1.4.1. Market Revenue and Forecast

9.1.5. Others

9.1.5.1. Market Revenue and Forecast

Chapter 10. Global Real-World Data (RWD) Market, By End User

10.1. Real-World Data (RWD) Market, by End User

10.1.1. Pharmaceutical & Medical Device Companies

10.1.1.1. Market Revenue and Forecast

10.1.2. Healthcare Payers

10.1.2.1. Market Revenue and Forecast

10.1.3. Healthcare Providers

10.1.3.1. Market Revenue and Forecast

10.1.4. Government Agencies

10.1.4.1. Market Revenue and Forecast

10.1.5. Others

10.1.5.1. Market Revenue and Forecast

Chapter 11. Global Real-World Data (RWD) Market, Regional Estimates and Trend Forecast

11.1. North America

11.1.1. Market Revenue and Forecast, by Component

11.1.2. Market Revenue and Forecast, by Application

11.1.3. Market Revenue and Forecast, by End User

11.1.4. U.S.

11.1.4.1. Market Revenue and Forecast, by Component

11.1.4.2. Market Revenue and Forecast, by Application

11.1.4.3. Market Revenue and Forecast, by End User

11.1.5. Rest of North America

11.1.5.1. Market Revenue and Forecast, by Component

11.1.5.2. Market Revenue and Forecast, by Application

11.1.5.3. Market Revenue and Forecast, by End User

11.2. Europe

11.2.1. Market Revenue and Forecast, by Component

11.2.2. Market Revenue and Forecast, by Application

11.2.3. Market Revenue and Forecast, by End User

11.2.4. UK

11.2.4.1. Market Revenue and Forecast, by Component

11.2.4.2. Market Revenue and Forecast, by Application

11.2.4.3. Market Revenue and Forecast, by End User

11.2.5. Germany

11.2.5.1. Market Revenue and Forecast, by Component

11.2.5.2. Market Revenue and Forecast, by Application

11.2.5.3. Market Revenue and Forecast, by End User

11.2.6. France

11.2.6.1. Market Revenue and Forecast, by Component

11.2.6.2. Market Revenue and Forecast, by Application

11.2.6.3. Market Revenue and Forecast, by End User

11.2.7. Rest of Europe

11.2.7.1. Market Revenue and Forecast, by Component

11.2.7.2. Market Revenue and Forecast, by Application

11.2.7.3. Market Revenue and Forecast, by End User

11.3. APAC

11.3.1. Market Revenue and Forecast, by Component

11.3.2. Market Revenue and Forecast, by Application

11.3.3. Market Revenue and Forecast, by End User

11.3.4. India

11.3.4.1. Market Revenue and Forecast, by Component

11.3.4.2. Market Revenue and Forecast, by Application

11.3.4.3. Market Revenue and Forecast, by End User

11.3.5. China

11.3.5.1. Market Revenue and Forecast, by Component

11.3.5.2. Market Revenue and Forecast, by Application

11.3.5.3. Market Revenue and Forecast, by End User

11.3.6. Japan

11.3.6.1. Market Revenue and Forecast, by Component

11.3.6.2. Market Revenue and Forecast, by Application

11.3.6.3. Market Revenue and Forecast, by End User

11.3.7. Rest of APAC

11.3.7.1. Market Revenue and Forecast, by Component

11.3.7.2. Market Revenue and Forecast, by Application

11.3.7.3. Market Revenue and Forecast, by End User

11.4. MEA

11.4.1. Market Revenue and Forecast, by Component

11.4.2. Market Revenue and Forecast, by Application

11.4.3. Market Revenue and Forecast, by End User

11.4.4. GCC

11.4.4.1. Market Revenue and Forecast, by Component

11.4.4.2. Market Revenue and Forecast, by Application

11.4.4.3. Market Revenue and Forecast, by End User

11.4.5. North Africa

11.4.5.1. Market Revenue and Forecast, by Component

11.4.5.2. Market Revenue and Forecast, by Application

11.4.5.3. Market Revenue and Forecast, by End User

11.4.6. South Africa

11.4.6.1. Market Revenue and Forecast, by Component

11.4.6.2. Market Revenue and Forecast, by Application

11.4.6.3. Market Revenue and Forecast, by End User

11.4.7. Rest of MEA

11.4.7.1. Market Revenue and Forecast, by Component

11.4.7.2. Market Revenue and Forecast, by Application

11.4.7.3. Market Revenue and Forecast, by End User

11.5. Latin America

11.5.1. Market Revenue and Forecast, by Component

11.5.2. Market Revenue and Forecast, by Application

11.5.3. Market Revenue and Forecast, by End User

11.5.4. Brazil

11.5.4.1. Market Revenue and Forecast, by Component

11.5.4.2. Market Revenue and Forecast, by Application

11.5.4.3. Market Revenue and Forecast, by End User

11.5.5. Rest of LATAM

11.5.5.1. Market Revenue and Forecast, by Component

11.5.5.2. Market Revenue and Forecast, by Application

11.5.5.3. Market Revenue and Forecast, by End User

Chapter 12. Company Profiles

12.1. Cerner Corporation

12.1.1. Company Overview

12.1.2. Product Offerings

12.1.3. Financial Performance

12.1.4. Recent Initiatives

12.2. Evidera, Inc.

12.2.1. Company Overview

12.2.2. Product Offerings

12.2.3. Financial Performance

12.2.4. Recent Initiatives

12.3. Flatiron Health, Inc.

12.3.1. Company Overview

12.3.2. Product Offerings

12.3.3. Financial Performance

12.3.4. Recent Initiatives

12.4. IBM Corporation

12.4.1. Company Overview

12.4.2. Product Offerings

12.4.3. Financial Performance

12.4.4. Recent Initiatives

12.5. IQVIA Holdings Inc.

12.5.1. Company Overview

12.5.2. Product Offerings

12.5.3. Financial Performance

12.5.4. Recent Initiatives

12.6. Optum, Inc. (a subsidiary of UnitedHealth Group)

12.6.1. Company Overview

12.6.2. Product Offerings

12.6.3. Financial Performance

12.6.4. Recent Initiatives

12.7. Palantir Technologies Inc.

12.7.1. Company Overview

12.7.2. Product Offerings

12.7.3. Financial Performance

12.7.4. Recent Initiatives

12.8. SAS Institute Inc.

12.8.1. Company Overview

12.8.2. Product Offerings

12.8.3. Financial Performance

12.8.4. Recent Initiatives

12.9. Syneos Health Inc.

12.9.1. Company Overview

12.9.2. Product Offerings

12.9.3. Financial Performance

12.9.4. Recent Initiatives

12.10. Tempus Labs Inc.

12.10.1. Company Overview

12.10.2. Product Offerings

12.10.3. Financial Performance

12.10.4. Recent Initiatives

Chapter 13. Research Methodology

13.1. Primary Research

13.2. Secondary Research

13.3. Assumptions

Chapter 14. Appendix

14.1. About Us

14.2. Glossary of Terms

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Frequently Asked Questions

The global real-world data (rwd) market size is expected to grow from USD 1.64 billion in 2024 to USD 6.37 billion by 2034.

The real-world data (rwd) market is anticipated to grow at a CAGR of 14.54% between 2025 and 2034.

The major players operating in the real-world data (rwd) market are Cerner Corporation, Evidera, Inc., Flatiron Health, Inc., IBM Corporation, IQVIA Holdings Inc., Optum, Inc. (a subsidiary of UnitedHealth Group), Palantir Technologies Inc., SAS Institute Inc., Syneos Health Inc., Tempus Labs Inc.,and Others.

The driving factors of the real-world data (rwd) market are the Increased reliance on remote patient data collection is expected to drive the need for robust real-world data sources, supporting pharmaceutical companies in accelerating drug development and regulatory submissions.

North America region will lead the global real-world data (rwd) market during the forecast period 2025 to 2034.

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