List of Contents

Home Fragrance Market Size, Share, and Trends 2024 to 2034

The global home fragrance market size is calculated at USD 26.63 billion in 2025 and is forecasted to reach around USD 44.77 billion by 2034, accelerating at a CAGR of 5.94% from 2025 to 2034. The North America market size surpassed USD 9.05 billion in 2024 and is expanding at a CAGR of 6.08% during the forecast period. The market sizing and forecasts are revenue-based (USD Million/Billion), with 2024 as the base year.

  • Last Updated : March 2025
  • Report Code : 5787
  • Category : Consumer Goods

Chapter 1. Introduction

1.1. Research Objective

1.2. Scope of the Study

1.3. Definition

Chapter 2. Research Methodology

2.1. Research Approach

2.2. Data Sources

2.3. Assumptions & Limitations

Chapter 3. Executive Summary

3.1. Market Snapshot

Chapter 4. Market Variables and Scope 

4.1. Introduction

4.2. Market Classification and Scope

4.3. Industry Value Chain Analysis

4.3.1. Raw Material Procurement Analysis 

4.3.2. Sales and Distribution Channel Analysis

4.3.3. Downstream Buyer Analysis

Chapter 5. COVID 19 Impact on Home Fragrance Market 

5.1. COVID-19 Landscape: Home Fragrance Industry Impact

5.2. COVID 19 - Impact Assessment for the Industry

5.3. COVID 19 Impact: Global Major Government Policy

5.4. Market Trends and Opportunities in the COVID-19 Landscape

6.1. Market Dynamics

6.1.1. Market Drivers

6.1.2. Market Restraints

6.1.3. Market Opportunities

6.2. Porter’s Five Forces Analysis

6.2.1. Bargaining power of suppliers

6.2.2. Bargaining power of buyers

6.2.3. Threat of substitute

6.2.4. Threat of new entrants

6.2.5. Degree of competition

Chapter 7. Competitive Landscape

7.1.1. Company Market Share/Positioning Analysis

7.1.2. Key Strategies Adopted by Players

7.1.3. Vendor Landscape

7.1.3.1. List of Suppliers

7.1.3.2. List of Buyers

Chapter 8. Global Home Fragrance Market, By Fragrance Type

8.1. Home Fragrance Market Revenue and Volume Forecast, by Fragrance Type

8.1.1. Floral

8.1.1.1. Market Revenue and Volume Forecast

8.1.2. Fresh/Citrus

8.1.2.1. Market Revenue and Volume Forecast

8.1.3. Woody

8.1.3.1. Market Revenue and Volume Forecast

8.1.4. Oriental/Spicy

8.1.4.1. Market Revenue and Volume Forecast

8.1.5. Herbal

8.1.5.1. Market Revenue and Volume Forecast

8.1.6. Fruity

8.1.6.1. Market Revenue and Volume Forecast

8.1.7. Sweet/Gourmand

8.1.7.1. Market Revenue and Volume Forecast

8.1.8. Oceanic

8.1.8.1. Market Revenue and Volume Forecast

8.1.9. Others

8.1.9.1. Market Revenue and Volume Forecast

Chapter 9. Global Home Fragrance Market, By Product Type

9.1. Home Fragrance Market Revenue and Volume Forecast, by Product Type

9.1.1. Candles

9.1.1.1. Market Revenue and Volume Forecast

9.1.2. Sprays

9.1.2.1. Market Revenue and Volume Forecast

9.1.3. Diffusers

9.1.3.1. Market Revenue and Volume Forecast

9.1.4. Essential Oils

9.1.4.1. Market Revenue and Volume Forecast

9.1.5. Incense Sticks

9.1.4.1. Market Revenue and Volume Forecast

9.1.5. Plug-in Devices

9.1.5.1. Market Revenue and Volume Forecast

9.1.6. Potpourri and Sachets

9.1.6.1. Market Revenue and Volume Forecast

9.1.7. Wax Melts

9.1.7.1. Market Revenue and Volume Forecast

9.1.8. Others

9.1.8.1. Market Revenue and Volume Forecast

Chapter 10. Global Home Fragrance Market, By Category

10.1. Home Fragrance Market Revenue and Volume Forecast, by Category

10.1.1. Mass

10.1.1.1. Market Revenue and Volume Forecast

10.1.2. Premium

10.1.2.1. Market Revenue and Volume Forecast

Chapter 11. Global Home Fragrance Market, By Distribution Channel

11.1. Home Fragrance Market Revenue and Volume Forecast, by Distribution Channel

11.1.1. Hypermarkets/Supermarkets

11.1.1.1. Market Revenue and Volume Forecast

11.1.2. Specialty Stores

11.1.2.1. Market Revenue and Volume Forecast

11.1.3. Online channels

11.1.3.1. Market Revenue and Volume Forecast

11.1.4. Others

11.1.4.1. Market Revenue and Volume Forecast

Chapter 12. Global Home Fragrance Market, Regional Estimates and Trend Forecast

12.1. North America

12.1.1. Market Revenue and Volume Forecast, by Fragrance Type

12.1.2. Market Revenue and Volume Forecast, by Product Type

12.1.3. Market Revenue and Volume Forecast, by Category

12.1.4. Market Revenue and Volume Forecast, by Distribution Channel

12.1.5. U.S.

12.1.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.1.5.2. Market Revenue and Volume Forecast, by Product Type

12.1.5.3. Market Revenue and Volume Forecast, by Category

12.1.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.1.6. Rest of North America

12.1.6.1. Market Revenue and Volume Forecast, by Fragrance Type

12.1.6.2. Market Revenue and Volume Forecast, by Product Type

12.1.6.3. Market Revenue and Volume Forecast, by Category

12.1.6.4. Market Revenue and Volume Forecast, by Distribution Channel

12.2. Europe

12.2.1. Market Revenue and Volume Forecast, by Fragrance Type

12.2.2. Market Revenue and Volume Forecast, by Product Type

12.2.3. Market Revenue and Volume Forecast, by Category

12.2.4. Market Revenue and Volume Forecast, by Distribution Channel

12.2.5. UK

12.2.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.2.5.2. Market Revenue and Volume Forecast, by Product Type

12.2.5.3. Market Revenue and Volume Forecast, by Category

12.2.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.2.6. Germany

12.2.6.1. Market Revenue and Volume Forecast, by Fragrance Type

12.2.6.2. Market Revenue and Volume Forecast, by Product Type

12.2.6.3. Market Revenue and Volume Forecast, by Category

12.2.6.4. Market Revenue and Volume Forecast, by Distribution Channel

12.2.7. France

12.2.7.1. Market Revenue and Volume Forecast, by Fragrance Type

12.2.7.2. Market Revenue and Volume Forecast, by Product Type

12.2.7.3. Market Revenue and Volume Forecast, by Category

12.2.7.4. Market Revenue and Volume Forecast, by Distribution Channel

12.2.8. Rest of Europe

12.2.8.1. Market Revenue and Volume Forecast, by Fragrance Type

12.2.8.2. Market Revenue and Volume Forecast, by Product Type

12.2.8.3. Market Revenue and Volume Forecast, by Category

12.2.8.4. Market Revenue and Volume Forecast, by Distribution Channel

12.3. APAC

12.3.1. Market Revenue and Volume Forecast, by Fragrance Type

12.3.2. Market Revenue and Volume Forecast, by Product Type

12.3.3. Market Revenue and Volume Forecast, by Category

12.3.4. Market Revenue and Volume Forecast, by Distribution Channel

12.3.5. India

12.3.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.3.5.2. Market Revenue and Volume Forecast, by Product Type

12.3.5.3. Market Revenue and Volume Forecast, by Category

12.3.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.3.6. China

12.3.6.1. Market Revenue and Volume Forecast, by Fragrance Type

12.3.6.2. Market Revenue and Volume Forecast, by Product Type

12.3.6.3. Market Revenue and Volume Forecast, by Category

12.3.6.4. Market Revenue and Volume Forecast, by Distribution Channel

12.3.7. Japan

12.3.7.1. Market Revenue and Volume Forecast, by Fragrance Type

12.3.7.2. Market Revenue and Volume Forecast, by Product Type

12.3.7.3. Market Revenue and Volume Forecast, by Category

12.3.7.4. Market Revenue and Volume Forecast, by Distribution Channel

12.3.8. Rest of APAC

12.3.8.1. Market Revenue and Volume Forecast, by Fragrance Type

12.3.8.2. Market Revenue and Volume Forecast, by Product Type

12.3.8.3. Market Revenue and Volume Forecast, by Category

12.3.8.4. Market Revenue and Volume Forecast, by Distribution Channel

12.4. MEA

12.4.1. Market Revenue and Volume Forecast, by Fragrance Type

12.4.2. Market Revenue and Volume Forecast, by Product Type

12.4.3. Market Revenue and Volume Forecast, by Category

12.4.4. Market Revenue and Volume Forecast, by Distribution Channel

12.4.5. GCC

12.4.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.4.5.2. Market Revenue and Volume Forecast, by Product Type

12.4.5.3. Market Revenue and Volume Forecast, by Category

12.4.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.4.6. North Africa

12.4.6.1. Market Revenue and Volume Forecast, by Fragrance Type

12.4.6.2. Market Revenue and Volume Forecast, by Product Type

12.4.6.3. Market Revenue and Volume Forecast, by Category

12.4.6.4. Market Revenue and Volume Forecast, by Distribution Channel

12.4.7. South Africa

12.4.7.1. Market Revenue and Volume Forecast, by Fragrance Type

12.4.7.2. Market Revenue and Volume Forecast, by Product Type

12.4.7.3. Market Revenue and Volume Forecast, by Category

12.4.7.4. Market Revenue and Volume Forecast, by Distribution Channel

12.4.8. Rest of MEA

12.4.8.1. Market Revenue and Volume Forecast, by Fragrance Type

12.4.8.2. Market Revenue and Volume Forecast, by Product Type

12.4.8.3. Market Revenue and Volume Forecast, by Category

12.4.8.4. Market Revenue and Volume Forecast, by Distribution Channel

12.5. Latin America

12.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.5.2. Market Revenue and Volume Forecast, by Product Type

12.5.3. Market Revenue and Volume Forecast, by Category

12.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.5.5. Brazil

12.5.5.1. Market Revenue and Volume Forecast, by Fragrance Type

12.5.5.2. Market Revenue and Volume Forecast, by Product Type

12.5.5.3. Market Revenue and Volume Forecast, by Category

12.5.5.4. Market Revenue and Volume Forecast, by Distribution Channel

12.5.6. Rest of LATAM

12.5.6.1. Market Revenue and Volume Forecast, by Fragrance Type

12.5.6.2. Market Revenue and Volume Forecast, by Product Type

12.5.6.3. Market Revenue and Volume Forecast, by Category

12.5.6.4. Market Revenue and Volume Forecast, by Distribution Channel

Chapter 13. Company Profiles

13.1. Broken Top Brands

13.1.1. Company Overview

13.1.2. Product Offerings

13.1.3. Financial Performance

13.1.4. Recent Initiatives

13.2. Circle E Candles

13.2.1. Company Overview

13.2.2. Product Offerings

13.2.3. Financial Performance

13.2.4. Recent Initiatives

13.3. ESTEBAN PARIS

13.3.1. Company Overview

13.3.2. Product Offerings

13.3.3. Financial Performance

13.3.4. Recent Initiatives

13.4. Newell Brands

13.4.1. Company Overview

13.4.2. Product Offerings

13.4.3. Financial Performance

13.4.4. Recent Initiatives

13.5. Reckitt Benckiser Group PLC

13.5.1. Company Overview

13.5.2. Product Offerings

13.5.3. Financial Performance

13.5.4. Recent Initiatives

13.6. S.C. Johnson & Son Inc

13.6.1. Company Overview

13.6.2. Product Offerings

13.6.3. Financial Performance

13.6.4. Recent Initiatives

13.7. Procter & Gamble

13.7.1. Company Overview

13.7.2. Product Offerings

13.7.3. Financial Performance

13.7.4. Recent Initiatives

13.8. Richard Ginori s.r.l. Viale Giulio Cesare

13.8.1. Company Overview

13.8.2. Product Offerings

13.8.3. Financial Performance

13.8.4. Recent Initiatives

13.9. Scentair Technologies, LLC

13.9.1. Company Overview

13.9.2. Product Offerings

13.9.3. Financial Performance

13.9.4. Recent Initiatives

13.10. 3M Company

13.10.1. Company Overview

13.10.2. Product Offerings

13.10.3. Financial Performance

13.10.4. Recent Initiatives

Chapter 14. Research Methodology

14.1. Primary Research

14.2. Secondary Research

14.3. Assumptions

Chapter 15. Appendix

15.1. About Us

15.2. Glossary of Terms

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Frequently Asked Questions

The global home fragrance market size is expected to grow from USD 25.14 billion in 2024 to USD 44.77 billion by 2034.

The home fragrance market is anticipated to grow at a CAGR of 5.94% between 2025 and 2034.

The major players operating in the home fragrance market are Broken Top Brands, Circle E Candles, ESTEBAN PARIS, Newell Brands, Reckitt Benckiser Group PLC, S.C. Johnson & Son Inc., Procter & Gamble, Richard Ginori s.r.l. Viale Giulio Cesare, Scentair Technologies, LLC, 3M Company, and Others

The driving factors of the home fragrance market are the increasing focus on improving home ambiance and growing awareness of the importance of home fragrance in aromatherapy drive the market's growth.

North America region will lead the global home fragrance market during the forecast period 2025 to 2034.

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