U.S. Corporate Wellness Market Size, Share, and Trends 2024 to 2033

The U.S. corporate wellness market size was estimated at USD 20.75 billion in 2023 and is expanding to around USD 39.27 billion by 2033, poised to grow at a CAGR of 6.6% during the forecast period from 2024 to 2033.

Key Takeaways

• Based on the service, the health risk assessment segment is dominating the U.S. corporate wellness market with a market share of around 21.38% in 2023. 
• Based on the end user, the large-scale organizations segments hold the largest market share of around 64.12% in 2023.
• Based on the category, Organizations/Employers segment holds the largest market share of around 50.50% in 2023. 
• Based on the delivery model, the onsite segment holds the largest market share of around 60.61% in 2023.

U.S. Corporate Wellness Market Overview

Corporate wellness is the implementation of various programs by the organization to promote the health and well-being of its employees. It includes health promotion strategies, policies, and other benefits to improve health and maximize production output. The employees of the organization offer services such as stress management, weight management, fitness services, nutrition, and dietary facilities, smoking cessation sessions, and health screening. The large and small-scale organizations are also providing nap rooms, wearable health trackers, mindful workshops, gym services, and yoga sessions. These initiatives help to improve employee retention, recruitment, corporate culture, and the work environment. 

U.S. Corporate Wellness Market Scope

U.S. Corporate Wellness Market Dynamics

Drivers

Rising adoption of corporate wellness programs 

The rising adoption of corporate wellness programs by employees is estimated to drive the market. Organizations are establishing corporate wellness programs to boost employee productivity and health, minimize healthcare expenses, and reduce the chance of having a health issue. Companies are becoming more aware of the value of having a physically and psychologically fit workforce. Employee wellness programs are becoming an increasingly significant tool for improving the overall quality of life at their workplace. This helps the growth of corporate wellness services, and the market allows firms to maximize the return on their lucrative employee health program investment. Employee well-being and health have clearly risen as a result of this massive investment. Furthermore, these variable elements point to an increasing tendency in the implementation of corporate wellness programs during the projected period. 

Focus on the growing incidence of chronic illnesses 

The goal of a wellness program is to achieve weight loss while gaining access to white-collar employment opportunities. Physical and emotional effects such as heart attacks, hypertension, and a sense of insecurity among employees relate to a high prevalence of excessive workloads, work-related anxieties, and longer working hours at the workplace. Due to the rising competitiveness employees face increased stress and pressure, as a result, stress reduces employees’ capacity to do their tasks efficiently. 

Restraint

Scarcity of qualified and certified specialists to assist corporate wellness programs

According to the Health Resources and Services Administration, there will be a 20% decline in the number of adult psychiatrists in the United States by 2030. This deficit is primarily due to a decline in the number of new professionals entering these sectors.

Opportunities 

Focus on workforce health 

Workplace stress is prevalent among individuals in the United States and has been steadily growing over the last several years. According to the American Institute of Stress data in September 2019, over 85% of employees in the U.S. suffer from work-related stress. They found that it costs organizations approximately USD 300 Mn. The incorporation of anti-stress programs such as meditation, yoga therapy, childcare initiatives, flexible working hours, mindfulness training, time management, work from home, and on-site amenities such as sick rooms and free massages is driving growth in the corporate wellness services market in the United States.  

Service Insights

Based on the service, the U.S. Corporate Wellness Market is segmented into Health Risk Assessment, Fitness, Health Screening, Nutrition & Weight Management, Smoking Cessation, Stress Management, and Others. The health risk assessment segment is dominating the U.S. corporate wellness market with a market share of more than 21.38%. This is due to the growing trend to adopt health risk assessment as a service while offering employee wellness services in the U.S. The analysis of health risk assessment analyzes height, weight, level of physical activity, smoking habits, and stress level of the employees to identify the risk factors affecting employees’ health. The importance of this service in terms of early detection of health problems in employees reduced absence due to health concerns, and lower healthcare costs cannot be emphasized. 

The stress management segment is anticipated to grow owing to the rising prevalence of stress in the workplace. The health screening segment is estimated to develop due to increased emphasis on health prevention. Wellness programs consist of screening activities to identify potential health hazards and implementation of intervention techniques that are required in order to promote a healthy lifestyle. 

Fitness programs are essential components of any workplace health program. In the past, several corporations gave their employees health wristbands like Fitbit to track their daily physical activity. Employers urge their employees to be more active, and those who meet their daily goals receive particular recognition. The fitness category is predicted to rise due to the increasing implementation of remote patient monitoring equipment. The growing smoking population and more awareness about the dangers of smoking are important reasons driving the growth of the smoking cessation segment. 

End Use Insights

Based on the End-use, the market is segmented into Large Scale Organizations, Medium Scale Organizations, and Small-Scale Organizations. The large-scale organizations hold the largest market share more than 64.12% in 2023 owing to the availability of capital for investing and providing onsite health services for employees. Large scale organization provides services like physicians, therapists, and chiropractors which eventually saves the employees time and leads to productivity. 

Implementing corporate wellness programs improves the tracking of multiple diseases. Health screening programs are held on a regular basis to keep people healthy, encourage preventative care, and minimize treatment expenses. The emphasis on such conditions has the potential to lower disease burden as well as the total cost of healthcare premiums paid by the employer to any insurance provider. 

Category Insights

Based on category, the market is segmented into Fitness & Nutrition Consultants, Psychological Therapists, and Organizations/Employers. The Organizations/Employers segment holds the largest market share more than 50.50% in 2023. The service providers provide both in-house and outsourced health management services to both large and small organizations. 

The fitness and nutrition segment is expected to grow during the forecast period owing to the trend of on-site fitness such as meditation and yoga. Employers are making considerable investments in ensuring healthy diets for their employees by providing food alternatives on campus and by hiring fitness trainers. 

Employers frequently give stress-relieving meditation and yoga classes to their staff. Employees that are stressed are more likely to become furious, which has a negative influence on the firm. As a result, organizations provide art therapy, a unique strategy for stress relief. It is a type of expressive psychotherapy in which art is used to promote a person's emotional, physical, and mental well-being. This treatment is also used by professionals on persons who suffer from emotional and mental conditions. The growing need for such therapy is fueling the psychological therapist segment's rise. 

Delivery Model Insights

Based on the delivery model, the market is segmented into On-site, and Offsite. The Onsite segment holds the largest market share more than 60.61% in 2023. Onsite programs add a personal touch to employee well-being, as well as the opportunity to exercise under the supervision of fitness advisors and coaches to address their individual health needs.  

Offsite programs feature one-on-one interactions with employees in various settings to promote employee health. The use of new technologies is continually improving healthcare services. For instance, Virgin Pulse intends to use its Diabetes Prevention Program in January 2020, following the purchase of a digital therapeutics’ provider Blue Mesa Health, Inc. This is propelling the offsite segment forward. 

COVID-19 impact

Many activities which rely on in-person attendance like a gym membership, health screening, fitness classes, and educational classes were shifted to virtual mode. Most corporate wellness programs reimburse for gym memberships. Businesses may need to give alternatives to their employees because many people may not feel secure going to gyms until COVID-19 cases are reduced. Access to online fitness sessions easily replaces gym memberships. People's propensity to spend on well-being has been influenced by the financial strain of the crisis. Employees who acquire yoga mats, resistance bands, and other basic gym equipment for at-home exercises benefit from corporate wellness programs, which provide reimbursements.

Recent Developments

• In April 2021, Workplace Options will introduce a new program to assist employees who are suffering or are at risk of burnout through coaching sessions and live therapy
• In Feb 2021, LifeWorks Inc. finalized the acquisition of SMG Health PVT.LTD's LifeWorks expanding the company's service offerings in Australia. 
• In January 2021, United Health Group will launch virtual primary care for employees to manage chronic conditions. 

U.S. Corporate Wellness Market Companis

• ComPsych Corporation 
• Virgin Pulse 
• Marino Wellness
• Kinema Fitness
• Fitbit
• Privia Health
• Wellsource, Inc 
• Practo 
• Sol Wellness
• EXOS

Segments Covered in the Report

By Service 

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition & Weight Management
• Stress management
• Others

By End Use 

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

By Category 

• Fitness & Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

By Delivery Model 

• On site
• Offsite