Wellness Supplements Market Size, Share and Trends 2025 to 2034

Wellness Supplements Market Size and Forecast 2025 to 2034

The global wellness supplements market size was estimated at USD 270.12 billion in 2024 and is anticipated to reach around USD 568.75 billion by 2034, expanding at a CAGR of 7.73% from 2025 to 2034. Consumer lifestyle changes and growing demand for vitamin and mineral deficiencies among populations in emerging economies is leading to expansion of the wellness supplements market. 

Wellness Supplements Market Key Takeaways

• North America dominated the global market with the largest market share of 45% in 2024.
• Asia Pacific is projected to expand at the notable CAGR during the forecast period.
• By dietary supplements, the Vitamin wellness segment contributed the highest market share in 2024.
• By dietary supplements, the protein segments is estimated to be the fastest-growing segment during the forecast period.
• By functional food and beverages, the hospital segment captured the biggest market share in 2024.
• By functional food and beverages, the Infant formula segment is expected to grow at a significant CAGR from 2025 to 2034.

How is AI Changing Wellness Supplements?

Artificial intelligence (AI) tools will improve supply chain management, ensuring timely procurement of raw materials, improving inventory levels, and predicting demand more accurately. AI helps to boost nutrition, well-being, and health. It also helps to stay consistent and accountable, preventive healthcare with AI, manage chronic conditions, optimize your sleep, support mental health, custom workout routines, and personalized nutrition which help the growth of the wellness supplements market. 

U.S. Wellness Supplements Market Size and Growth 2025 to 2034

The U.S. wellness supplements market size was evaluated at USD 85.09 billion in 2024 and is predicted to be worth around USD 182.78 billion by 2034, rising at a CAGR of 7.93% from 2025 to 2034.

North America dominates the wellness supplements market due to the rise in the aging population. In addition, the rising health consciousness and awareness among consumers is likely to further propel the wellness supplements market growth in the region during the forecast period. Also, Asia-Pacific is likely to have significant growth rate in the market of wellness supplements owing to the dynamic attention of the customers towards healthier and fit lifestyles. Furthermore, the growing awareness regarding wellness products and rise in the purchasing power is further anticipated to boost the wellness supplements market growth in the region.

On the other hand Asia Pacific is expected to register a healthy pace of growth during the forecast period. The growth of the region is largely complemented by the shifting focus of the consumer towards healthier lifestyles along with the rising awareness and acceptance regarding wellness products. The rising consumer disposable income is further propelling the uptake of wellness supplements in the region

Wellness Supplements Market Growth Factors

• Wellness supplements are also known as substances that are likely to have additional nutritional value which are essential to add to in diet for enhanced health. Further, wellness supplements are vital for supporting a healthy lifestyle.
• Also, these supplements comprise all the minerals in significant amounts in order to meet the daily requirements for the sustainability of a healthy lifestyle.
• Food supplements gradually comprise folic acid, calcium, vitamin b12, and vitamin D.
• In addition, major factors that are likely to boost the market growth of wellness supplements during the forecast period are the surge in attention toward healthy lifestyles and the rising elderly population.

Market Scope

The surge in participation of number of athletes in sports at national and international levels is likely to boost the market demand for functional beverages. Furthermore, higher costs on the health related products, growing urbanized population and chronic, growing cardiovascular, and diseased linked with obesity are majorly boosting the growth of the wellness supplements market. Wellness supplements are rich omega fatty acid sources, which aids to control blood circulation and maintain the weight in the human body which is therefore propelling the market growth. In addition, the primary reason driving the wellness supplements is the growing health consciousness among individuals. Consumers from all over the world are increasingly choosing the advantages of preventative health over treatments, which is resulting in a trend of living healthier lives. Furthermore, the industry is further fueled by rising availability and accessibility of the wellness supplements. The market benefits from the rising elder population, as older generation have a weaker immune system which is fuelling the demand for wellness supplements highly among the oldest segment.

The occurrence of the coronavirus disease pandemic caused by the severe acute respiratory syndrome starting in November 2019 led to rise in sales of dietary supplements in early of 2020. In the mid of a global pandemic, consumers wanted additional protections from viral disease and infections based on the awareness regarding the supplement that it offer numerous health benefits and has immune-boosting effects if consumed. In addition, in the U.S. prior to the pandemic, the sales of wellness supplement sales increased by 5% in 2019 compared to the 2018. However, there was a 44% rise in sales in first quarter of the first wave of the pandemic, relative to the same period in 2019. Therefore, Covid19 pandemic has brought multifold growth towards the wellness supplements market.

Dietary Supplements Insights

Vitamin wellness supplements segment has generated a revenue share of more than 30% and dominated the global wellness supplements market in 2022. The rapid growth in the adoption of supplements has offered a huge growth opportunity to the wellness supplements brands that has fostered the growth of the vitamin segment.

The protein segment is expected to be the fastest-growing segment during the forecast period. With growth in number of elderly population, the demand for supplements like additional wellness nutritional is rising, as the consumers are looking for enhanced sources in order to enable the body to obtain complete nourishment. In addition, rise in spending over these products especially among baby boomers predominantly drives the market growth of the proteins wellness supplements.

Functional Food & Beverages Insights

Sports drink is the dominating market segment. In addition, sports drinks that contain protein helps maintain lean muscles in athletes, and promote building of new muscles in bodybuilders and while products containing electrolytes, minerals, carbohydrates, and other types of nutrients help provide, hydration, energy, and nutrition to the body.

Infant formula is the fastest growing segment, change in lifestyle, rise in middle class population, growth in disposable income in emerging economies such as Indonesia, India, China, and increase in awareness about high nutritional content in the infant formula turns it to be the fastest growing segment of the market.

Wellness Supplements Market Companies

• Nestle S.A.
• Abbott Laboratories
• Amway
• Otsuka Holdings Co., Ltd.
• Herbalife Ltd.
• Archer Daniels Midland Company
• Glanbia plc
• NBTY, Inc.
• GNC Holdings Inc
•  Nu Skin Enterprises, Inc.

Latest Announcement by Industry Leaders

• In June 2024, innovative glp-1nutrition.com, a web platform designed to support individuals on their weight management journey was launched by Nestle Health Science. The product categories offered on glp-1nutrition.com target crucial aspects of the weight management journey. “This innovative platform represents a significant step forward in our mission,” said Anna Mohl, CEO of Nestlé Health Science. “We are excited to offer personalized nutritional solutions and enhance the quality of life for those seeking effective weight management strategies.”

Recent Developments 

• In August 2024, ‘HUSHPURR’ India’s first exclusive women’s secret wellness products was launched in Hyderabad by Heravi Pink Store Pvt Ltd Chennai. The Founder, MD and CEO of Heravi Pink Store Pvt Ltd Mr. Radhakrishnan brings significant experience to the role and a thorough understanding of the industry, leveraging expertise in launching wellness products in India.
• In December 2024, the IM8 brand with health, and wellness supplement products was launched by Prenetics, Beckham. IM8 Daily Ultimate Longevity is a one-a-day capsule aimed to target cellular rejuvenation and healthy ageing. IM8 Daily Ultimate Essentials is an all-in-one-flavoured powder that works as a comprehensive daily nutrient supplement, including 16 daily supplements that supports heart health, and supports the joints and muscles. 

Segments Covered in the Report

By Dietary Supplements

• Vitamin
• Mineral
• Botanical
• Probiotics
• Fatty Acid
• Protein
• Others

By Functional Food & Beverages

• Functional Bakery and Confectionary
• Functional Dairy
• Energy Drink
• Sports Drink
• Infant Formula and Baby Food
• Others

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa