Wellness Tourism Market Size, Share and Trends 2025 to 2034

Wellness Tourism Market Size and Forecast 2025 to 2034

The global wellness tourism market size was accounted for USD 954.14 billion in 2024 and is predicted to reach around USD 2054.90 billion by 2034 growing at a CAGR  of 7.97% from 2025 to 2034. The North America wellness tourism market size reached USD 299.82 billion in 2023. The rising awareness for maintaining health and well-being, sedentary lifestyles, and rising disposable incomes drive the market.

Wellness Tourism Market Key Takeaways

• North America led the global wellness tourism market with the largest market share of 34% in 2024.
• Asia-Pacific is observed to witness the fastest rate of growth during the forecast period.
• By service, the lodging segment held a dominant presence in the market in 2024.
• By service, the wellness activity segment is expected to grow at a significant rate during the forecast period.
• By destination, the domestic segment led the global market in 2024.
• By destination, the international segment is projected to expand rapidly in the market in the coming years.
• By traveler, the secondary segment held the largest share of the market in 2024.

Impact of AI on the Wellness Tourism Market?

The advent of advanced technologies, such as artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT) revolutionize the tourism sector. AI-enabled wearables and hyper-personalization in hospitality are the major advancements in wellness tourism. Several hotels and spas integrate AI and predictive analytics to get real-time data about guest needs and preferences. This enables hotels and spas to provide personalized amenities and offers to their customers. AI can also provide real-time tracking data about flights and trains to travelers. Additionally, AI can predict customized treatment options for patients based on their cultural preferences and moods. Hence, leveraging AI in wellness tourism can enhance patient experiences, streamline operations, and ensure optimal treatment outcomes.

U.S. Wellness Tourism Market Size and Growth 2025 to 2034

The U.S. wellness tourism market size was valued at USD 227.41 billion in 2024 and is expected to be worth around USD 493.26 billion by 2034, growing at a CAGR of 8.05% from 2025 to 2034.

North America led the global wellness tourism market with the largest market share of 34% in 2024. In terms of revenue and is estimated to sustain its dominance during the forecast period. This is attributable to extensive demand for physical and mental well-being among the population, high disposable income, and increased awareness regarding wellness tourism has augmented the wellness tourism market in North America. Moreover, US is the global leader in terms of revenue, garnering around 33.3% of the global wellness tourism market share in 2024.

On the other hand, Asia Pacific is forecasted to be the most opportunistic market in the forthcoming years. Growing infrastructure and high investment in improving connectivity is fueling the market growth in Asia Pacific. The growing penetration of luxury and premium hotels is another factor propelling the market growth. Moreover, rising personal disposable income, rising awareness regarding wellness tourism, and increasing penetration of digital technologies will shape the future of the wellness tourism market in Asia Pacific in the foreseeable future.

Market Overview

Wellness tourism is a type of travel associated with the pursuit of maintaining or enhancing personal well-being. It is a part of the hospitality sector comprising health, fitness, spirituality, and travel. It offers various activities and treatments to nourish the human spirit and promote holistic well-being and health. Unlike traditional travel, wellness travel provides a wide range of services from destination well-being breaks with hot springs and aromatherapy massages to adventures focusing on self-development and introspection. The different types of wellness tourism include spa breaks, yoga retreats, meditation retreats, and healthy eating breaks. It offers numerous benefits including mental restoration, physical revitalization, cultural exchange, and social engagement.

Wellness Tourism Market Growth Factors

• People living in developing and developed countries have sedentary lifestyles which increases their demand for healthy lifestyles. 
• Rapid urbanization and expanding infrastructure, especially in developing countries, promote wellness tourism market growth.
• The rising disposable incomes increase the demand for wellness tourism. 
• Advanced technologies are used for digital marketing by travel agents and tourism service providers, potentiating market growth.
• The rising adoption of the Internet increases awareness about wellness tourism, boosting the market growth.
• The burgeoning e-commerce sector leads to the online sales of tickets, eliminating the need to physically buy tickets.
• The rising incidences of mental illnesses such as depression and anxiety facilitate the wellness tourism market.
• The rapidly expanding tourism industry positively influences the market.
• Several government organizations develop policies to promote tourism in their respective countries.
• Wellness tourism can aid in reducing carbon footprint, promoting environmental sustainability.

Factors influencing the market

The wellness tourism market is highly influenced by various factors that augments the growth of the market. The various factors include growing awareness regarding wellness tourism, growing burden of disease, rising number of mental illness such as depression & anxiety, rising disposable income, growth of tourism industry, growing adoption of online travel services, increased influence of social media, and rising investment by the government to attract tourism.

Besides, these growth factors, there are certain factors that may hamper the growth of the wellness tourism market. The growing threat of terrorist invasion and political unrest may hamper the market growth. For instance, the recently a terrorist organization has taken over the political control in Afghanistan. These factors may destroy the tourism industry growth.

Market Scope 

Market Dynamics

Driver

Rapidly Expanding Tourism Industry

The rapidly expanding tourism industry promotes wellness tourism market growth. The COVID-19 post-pandemic era has shown a surge in traveling among many people. McKinsey and Company predicted that domestic travel will grow 3% annually and reach 19 billion lodging nights per year by 2030. It is also estimated that international travel will surge to 9 million nights. Popular destinations for wellness tourism include Iceland, Thailand, India, and Costa Rica. Thus, the increasing number of tourists to these places promotes market growth. Governments also support tourism by building infrastructure and providing investments for expanding tourist places. 

Restraint

High Cost and Language Barriers

The wellness tourism market faces formidable challenges, such as high costs and language barriers. High costs for flights, accommodation, transportation, food, and other travel-related costs hinder the market growth. Numerous low- and middle-income groups cannot afford such huge costs for health wellness. The language barrier is another major challenge as travelers find it difficult to communicate with foreign healthcare professionals and staff, restricting market growth.

Opportunity

Growing Demand for Good Health and Innovations

The future of the wellness tourism market is promising, driven by the growing demand for good health and the latest innovations. The increasing incidences of mental illnesses promote the demand for good health. According to the American Psychological Association 2024 survey, three-quarters of adults agreed to have increased stress levels over the past year. The demand for good health increases due to rising incidences of chronic disorders and the willingness to spend resources, including time, money, and energy. Moreover, the latest innovations driven by cutting-edge technologies, such as AI and augmented reality also present future growth opportunities for the market. These technologies are estimated to take center stage, emphasizing the commitment to providing consumers with immersive and engaging experiences in the realm of health and wellness.

Service Insights

The lodging segment led the global wellness tourism market with a remarkable revenue share in 2024 and is anticipated to retain its dominance throughout the forecast period. The hotel and lodges are one of the primary components of the tourism industry. The growing penetration of luxury and premium hotels in popular tourist destinations is a major contributor to the growth of the lodging segment.

On the other hand, wellness activity segment is anticipated to be the most opportunistic segment during the forecast period. This is attributed to the increased consumer expenditure on health and well-being. The various popular wellness activities include meditation, yoga, Ayurveda treatment, spa treatment, and agricultural tourism.

Destination Insights

The domestic segment led the global wellness tourism market with a remarkable revenue share in 2024 and is anticipated to retain its dominance throughout the forecast period. Domestic travelers find it simple to travel to domestic sights. Moreover, price-conscious travelers and low and middle-income groups generally avoid international tourism mainly due to financial limitations. Hence, domestic wellness tourism dominates the global wellness tourism market.

By destination, the international segment is projected to expand rapidly in the market in the coming years. The segment’s growth is attributed to the rising disposable income, growing demand for international trips, and the growing number of high-income groups. The affordable flight prices also increase international travel. The rising awareness about tourism places in South-Asian countries like Malaysia, India, and Thailand propels the segment’s growth.

Traveler Insights

By traveler, the secondary segment led the global wellness tourism market with remarkable revenue share in 2024 and is anticipated to retain its dominance throughout the forecast period. Secondary travelers include various wellness activities in their tourism activity while the main purpose of their travel is different. Generally, business travelers and leisure travelers include wellness activities in their tourism as they enjoy wellness activities and accomplishment of their main motive simultaneously.

Wellness Tourism Market Companies

• Hilton Worldwide
• Accor Hotels
• Marriot International
• Hyatt Hotels
• Rosewood Hotels
• InterContinental Group
• Radisson Hospitality
• Rancho La Puerta, Inc.
• PRAVASSA
• Omni Hotels & Resorts
• Four Seasons Hotels

Latest Announcement by Industry Leaders

• Susie Ellis, Chair and CEO of Global Wellness Summit and Institute envisioned that global aging, rising chronic diseases, mental health concerns, growing consumer value in wellness, and technological innovations will drive the future of wellness tourism. She also emphasized that the pandemic heightened the importance of wellness.

Recent Developments

• In December 2024, the Wellness Tourism Association recognized Antigua and Barbuda as its first wellness destination. The destination was selected based on the integration of wellness into a location’s community and local economy to prioritize both physical and mental well-being.
• In September 2024, EaseMyTrip announced its entry into the rapidly growing wellness tourism sector through acquisitions of Pflege Home Healthcare and Rollins International with a total investment of Rs. 90 crores.

Segments Covered in the Report

By Service

• Lodging
• Food
• Transport
• Beverage
• Wellness activity
• Others

By Destination

• International
• Domestic

By Traveler

• Primary
• Secondary

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia Pacific
• China
• India
• Japan
• South Korea
• Latin America
• MEA
• Rest of the World