Artificial Intelligence (AI) Video Market Size, Share and Trends 2024 to 2034

Artificial Intelligence (AI) Video Market Size and Forecast 2024 to 2034

The global artificial intelligence (AI) video market size is projected to be worth around USD 156.57 billion by 2034 from USD 7.60 billion in 2024, at a CAGR of 35.32% from 2024 to 2034. The North America artificial intelligence (AI) video market size reached USD 2.02 billion in 2023. The Artificial Intelligence (AI) video market is rapidly expanding, driven by advancements in machine learning and computer vision technologies. Evolution in AI technologies can boost market growth further. Rising Consumer demand for high-quality video content is expected to drive market growth shortly.

Artificial Intelligence (AI) Video Market Key Takeaways

• North America dominated the global Artificial Intelligence (AI) video market with the largest market share of 36% in 2023.
• Asia Pacific is expected to witness the fastest growth in the market over the projected period.
• By device, the cloud-based platforms segment contributed the largest market share of 53% in 2023.
• By device, the mobile devices segment is expected to grow at a significant rate in the market over the forecast period.
• By users, the B2B (enterprise) segment led the global market in 2023.
• By users, the B2C (individual) segment is expected to grow at a rapid rate in the market during the projected period.
• By offering type, in 2023, the video analysis AI segment led the global market.
• By offering type, the creative Artificial Intelligence (AI) video generators segment will show significant growth in the market over the studied period.

U.S. Artificial Intelligence (AI) Video Market Size and Growth 2024 to 2034

The U.S. artificial intelligence (AI) video market size was exhibited at USD 1.62 billion in 2023 and is projected to be worth around USD 46 billion by 2034, poised to grow at a CAGR of 35.55% from 2024 to 2034.

North America dominated the global artificial intelligence (AI) video market in 2023. Regional growth can be attributed to the increasing implementation of influencer marketing, the rise in the number of social media users, and changes in consumers' perceptions. Furthermore, Startups in the region are implementing data-driven marketing strategies to generate maximum revenue leads, which can drive market expansion in the region soon.

• In September 2023, Adobe launched new Firefly generative AI models and a web app, integrating them into Creative Cloud and Adobe Express for creating AI-powered content, including video. Firefly for Enterprise offers brand-specific models and APIs, with brands like Mattel and NASCAR exploring its capabilities to enhance efficiency.

Asia Pacific is expected to witness the fastest growth in the artificial intelligence (AI) video market over the projected period, owing to the increasing adoption of Artificial Intelligence (AI) video and rapid technological advancements across all industries. Moreover, the region's booming digital economy and rising investments in infrastructure, along with ongoing innovation, can stimulate this market growth during the projected period.

Market Overview

Artificial Intelligence (AI) video is a video that can be created by using artificial intelligence from scratch or utilizing an existing video clip as a first point for advanced computer manipulation technologies that use Real-time Artificial Intelligence (AI) video analytics to automatically examine and find patterns in video content in real-time. It also allows computers to identify events and objects within video streams by enabling quick decision-making and giving valuable insights. Artificial Intelligence (AI) video generators can revolutionize the video creation process entirely.

The Artificial Intelligence (AI) video market plays a key role in the videography market by enhancing personalization, streamlining content creation, and offering predictive analytics. Furthermore, AI can automate many nuances of video production like editing, and script writing which can cut the overall production time and costs to a great extent. AI can create final videos and generate new ideas giving more room for other tasks. AI-driven analytics tools can suggest changes to titles, and keywords, and predict the desired outcomes of video marketing strategies.

• In August 2024, Hotshot launches a new text-to-video AI generator. For the first time in over a decade, it’s possible to build powerful and novel video applications for customers.

Artificial Intelligence (AI) Video Market Growth Factors

• Increasing consumption of internet video content on various video platforms is expected to drive the Artificial Intelligence (AI) video market growth shortly.
• The rising need for video content in numerous industries, such as e-commerce and education.
• Growing need for quality content videos by various organizations for marketing their brands.

Market Scope

Market Dynamics

Driver

The rise of video and social media platforms

The increasing use of social media platforms by businesses to engage with their consumers and establish their brands can drive the growth of the Artificial Intelligence (AI) video market. Additionally, AI-powered tools can process large amounts of data to draw key insights into customer preferences, which helps companies create content that is specific to their needs and interests.

• In May 2024, YouTube launched a live test of its latest generative AI feature, with its content inspiration tool now available to some YouTube Studio users. Essentially, the tool will provide content pointers and notes based on viewer trends to help you develop ideas for your next clip

Restraint

High subscription charges

The subscription charges for utilizing the Artificial Intelligence (AI) video market applications and tools are quite high, which can be a significant constraining factor in market growth. Moreover, sometimes, this software is unable to analyze and detect entered data in text form. These technical anomalies can affect market growth negatively.

Opportunity

Educational organizations and IT companies adopting AI

The Artificial Intelligence (AI) video market tools emphasize more on offering high-quality and cost-effective services to fulfill consumer demand. Furthermore, Educational institutes are using Artificial Intelligence (AI) video generator tools for efficient teaching.IT & telecommunication market players are utilizing Artificial Intelligence (AI) video generator tools for converting textual data into video forms.

• In September 2023, YouTube announced two programs that the Google-owned video platform said would give healthcare content creators new opportunities to educate diverse audiences. The first, called THE IQ Creator Program, is an expansion of last year’s THE IQ or Tackling Health Equity Through Information Quality initiative that tapped nonprofit organizations to create health education content.

Device Insights

The cloud-based platforms segment dominated the Artificial Intelligence (AI) video market in 2023. The growth of the segment can be attributed to the rapid adoption of Cloud-based platforms in the market because of their cost efficiency, scalability, and advanced AI services. Additionally, this platform enables organizations to handle large volumes of video processing data without investing heavily. They provide integrated AI tools for tasks like content analysis, automated editing, and simplified collaboration teams.

• In May 2024, Microsoft announced its largest investment in France in its 41-year history in the country. This broad investment package is designed to accelerate the adoption of artificial intelligence (AI) and cloud technologies, increase the country’s competitiveness by fostering digital technology made in France, and create long-term benefits for the French economy and the job market.

The mobile devices segment is expected to grow at a significant rate in the Artificial Intelligence (AI) video market over the forecast period. This is due to growing advancements in processing power technology. Also, AI-driven applications can improve image recognition and enable real-time video editing on these devices. As technology continues to evolve, the segment is projected to contribute to market growth.

Users Insights

The B2B (enterprise) segment led the global Artificial Intelligence (AI) video market in 2023. The growth of the segment can be linked to the rising need for automation solutions and advanced video analytics to improve operational efficiency. Enterprises use Artificial Intelligence (AI) video technologies for functions like quality control, surveillance, and customer engagement, for which high precision and scalability are important.

The B2C (individual) segment is expected to grow at a rapid rate in the Artificial Intelligence (AI) video market during the projected period. This is due to the growing affordability and availability of AI-powered video apps and tools by end users. Furthermore, end users are using AI-driven video applications on a larger scale for activities to improve photo and video editing. This democratization of AI tools to expand their popularity and reach among users can propel segment growth soon.

Offering Type Insights

The video analysis AI segment led the global Artificial Intelligence (AI) video market in 2023. The growing utilization of computer vision and machine learning algorithms is expected to drive segment growth shortly. This technology is important for applications such as security, surveillance, and customer behavior analysis, where real-time analysis and processing are required.

The creative Artificial Intelligence (AI) video generators segment will show significant growth in the Artificial Intelligence (AI) video market over the studied period. This is because Creative Artificial Intelligence (AI) videos are witnessing strong growth in the market due to their capability to streamline content creation and impel innovation. Also, as AI algorithms improve, they can contribute to market expansion in the upcoming future.

Most popular social media platforms 2023 statistics

Artificial Intelligence (AI) Video Market Companies

• Adobe
• Designs.ai
• Google LLC
• International Business Machines Corporation
• Lumen5
• Microsoft
• Midjourney
• Muse.ai
• NVIDIA Corporation
• OpenAI

Recent Developments

• In June 2024, NVIDIA Corporation and Hewlett Packard Enterprise launched NVIDIA AI Computing by HPE, a portfolio of AI solutions to accelerate generative AI adoption, featuring the HPE Private Cloud AI. This collaboration offers enterprises a flexible and efficient path for AI development, supported by global integrators like Deloitte and Infosys.
• In May 2024, Google LLC introduced Project Astra, an AI agent, during its annual developer conference. It showcased its real-time capabilities across video, audio, and text. This initiative aims to solidify the company's position at the forefront of AI by introducing AI-driven features across its products.
• In April 2024, Bakstage.AI, a U.S.-based company specializing in AI-enhanced video customer communications, partnered with IBM to integrate Watsonx.AI into its platform. This collaboration aims to enhance digital customer experiences through personalized insights and AI-driven interactions.
• In January 2022, Microsoft announced the acquisition of American video game developer and holding company Activision Blizzard.
• In September 2022, Meta announced Make-A-Video, an AI-powered video generator that can create novel video content from text.

Segments Covered in the Report

By Device

• Desktop Computers
• Mobile Devices
• Cloud-Based Platforms

By Users

• B2B (Enterprise)
• B2C (Individuals)

By Offering Type

• Creative Artificial Intelligence (AI) Video Generators
• Video Enhancement AI
• Video Editing AI
• Video Analysis AI

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa