Automotive Heads-up Display Market Size, Share, and Trends 2024 to 2034

The global automotive heads-up display market size was valued at USD 1.43 billion in 2023 and is projected to hit around USD 17.43 billion by 2032 with a CAGR of 31.97% from 2023 to 2032.

Key Takeaways

• Asia Pacific led the global market with the highest market share in 2022.
• North America is projected to expand at the fastest CAGR during the forecast period.
• By Technology, the augmented reality – heads-up display segment has held the largest market share in 2022.
• By Heads-up Display Type, the windshield segment captured the biggest revenue share in 2022.
• By Dimension, the 3D segment is estimated to hold the highest market share in 2022.

Automotive Heads-up Display Market in the Asia Pacific 2023 To 2032

The Asia Pacific automotive heads-up display market size was valued at USD 0.56 billion in 2023 and is expected to reach USD 6.72 billion by 2032, growing at a CAGR of 31.70% from 2023 to 2032.

Based on the region, the Asia-Pacific region has hold the largest revenue share in 2022. The Asia-Pacific market players are constantly investing in research and development activities to develop new automotive applications. Due to low cost of labor and favorable government policy, mass production of components can be conducted, resulting low heads-up display pricing. The Asia-Pacific region has enormous growth potential for automotive heads-up display applications due to establishment of more production plants and introduction of new technologies.

The North America is estimated to be the most opportunistic segment during the forecast period. The U.S. automotive heads-up display market dominates the North America region. Automotive heads-up displays have aided drivers in reading not only vehicle information but also information about the surrounding environment, because to the rapid technology advancements in the automobile industry in the North America region. 

Growth Factors

Due to improved security, safety, and comfort, the automotive heads-up displays are becoming increasingly popular among drivers. The demand is expected to be fueled by government-enforced road safety laws, increased acceptance of advanced technologies, and increased awareness of personal safety. The rise in demand for safety vehicle accessories, as well as stringent road safety regulations, is driving the expansion of the automotive heads-up display market.

The factors such as the expansion of the online sales channel and the introduction of 3D automotive heads-up displays are creating opportunities for the automotive heads-up display market to grow. The high cost of automotive heads-up displays, as well as a lack of consumer awareness about road safety, are stifling market growth. The ongoing government initiatives to raise awareness about traffic accidents and head injuries will aid in the expansion of the automotive heads-up display market.

The manufacturers produce heads-up display at a lower cost without sacrificing display quality due to technological advancements. The development of an ultra-thin augmented reality heads-up display system that displays clear visuals on the windshield was made possible by combining mini mirror-based devices based on electrochemical systems with automation and augmented reality-based approaches.

Moreover, the features such as alert signals, navigation maps, and advanced driver assistance systems have prompted a number of manufacturers to adopt the automotive heads-up display due to its ease of use. However, the need for storage space for automotive heads-up display as well as the high cost of installation, may limit expansion in mid-segment vehicles.

Scope of the Automotive Heads-Up Display Market

Technology Insights

Based on the technology, the augmented reality – heads-up display segment dominated the global automotive heads-up display market in 2022, in terms of revenue and is estimated to sustain its dominance during the forecast period. It is attributed to the increasing research and development activities coupled with rising need for the advanced safety systems. It is dangerous for commuter to monitor numerous functions while driving, as this can lead to a road accident and deaths. The augmented reality – heads-up display makes driving safer by decreasing distraction and delivering real-time traffic support. Augmented reality’s easy access to information of driver will help to drive the growth of automotive heads-up display market.

The conventional heads-up display segment is estimated to be the most opportunistic segment during the forecast period. Conventional heads-up displays are widely used in military and commercial automobiles and aircrafts. In airlines, the conventional heads-up display information such as acceleration, radar, flight path, radar, and real-time position allowing pilots to react quickly. 

Heads-up Display Type Insights

Based on the heads-up display type, the windshield segment dominated the global automotive heads-up display market in 2022. The windshield heads-up display provides enhanced safety and plenty of other new functions such as blind spot recognition, lane departure navigation, and navigation analytics, all of which contribute to a safe driving experience. To reduce distraction and improve focus, these features are placed in the driver’s field of view.

On the other hand, the combiner segment is estimated to be the most opportunistic segment during the forecast period. The combiner type of automotive heads-up display shows information in the driver’s line of sight using a partially reflective screen similar to glass.

Dimension Insights

Based on the dimension, the 3D segment has garnered the largest revenue share in 2022. A 3D automotive heads-up display shows information to drivers effectively and clearly. Augmented reality messages are dynamically projected based on the target’s 3D location. A virtual display is projected into a three-dimensional world in 3D heads-up display, ensuring that there is no mismatch when the driver drives.

On the other hand, the 2D segment is estimated to be the most opportunistic segment during the forecast period. The traditional 2D augmented reality – heads-up display shows information at a specified distance from the driver. It instructs the driver to look at the projection along the optical axis at a specific location.

Key Companies & Market Share Insights

The market is moderately fragmented with the presence of several local companies. These market players are striving to gain higher market share by adopting different marketing strategies, such as new product launch, investments, partnerships, and mergers & acquisitions. The companies are also spending on the development of improved products. Moreover, they are also focusing on competitive pricing.

In February 2019, the Nippon Seiki invested around 1 billion Japanese yen for the expansion of new production units.

The various developmental strategies such as business expansion, investments, new product launches, acquisition, partnerships, joint venture, and mergers foster market growth and offer lucrative growth opportunities to the market players. 

Some of the prominent players in the global automotive heads-up display market include:

• Harman International
• Robert Bosch GmbH
• JVCKENWOOD Corporation
• Panasonic Corporation
• Continental AG
• Visteon Corporation
• Garmin Ltd.
• Hyundai Mobis
• LG Display Co. Ltd
• KYOCERA Corporation

Segments Covered in the Report

By Technology

• Augmented Reality – Heads-up Display
• Conventional Heads-up Display

By Heads-up Display Type

• Combiner
• Windshield

By Dimension

• 2D
• 3D

By Vehicle Class

• Economy
• Mid-segment
• Luxury car

By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World