Baby Food Market Size, Share, and Trends 2024 to 2034

Baby Food Market Size and Companies

The global baby food market size was estimated at USD 83.92 billion in 2022 and is expected to hit around USD 155.32 billion by 2032, growing at a CAGR of 6.4% during the forecast period 2023 to 2032.

The increased awareness on innovative food products, organized retail marketing activities and increased number of working mothers, decreasing infant mortality rate and increasing parental concerns are all responsible for the growth of this market. During the pandemic, the parents were more conscious about the health of their babies and even though there were lockdowns across the nations the growth in this market has been seen even during the pandemic. In order to provide the infants with organic and healthier supplements and food products, the parents across the world are investing only in these food products. The baby food is soft, easily digestible meal which is created by keeping in mind the human babies aged between 4 to 6 months or up till two years of age.

Growth Factors

The demand for the organic baby food is increasing as the number of women working has increased in the recent years. There is a great demand for these convenient foods which is leading to a growth in the market. Due to a lack of time for home administration, the modern households are shifting to the use of these packed baby foods which are easy to prepare and packed with nutrients. This industry is expected to see a growth as it helps in saving time and also helps in maintaining a work life balance for the women while they take care of their domestic work. The nutritional requirements of the children are the priority of any woman. When it comes to working women, they choose the manufactured baby meals, which are resulting in the expansion of this industry. As the food manufacturers are increasing their expenditure on greater quality and inexpensive organic food materials there shall be a growth in the market.

Due to the increasing population of infants and the increased penetration of organic baby food the market is expected to grow during the forecast period. The baby food is usually packed in various forms such as powder, liquid or paste, depending upon the requirement of the babies. There is adoption of the baby food across the globe as it helps in developing the brain, the nervous system, the muscles and helps in creating an awareness regarding the benefits of the nutrients it offers.

Report Scope of the Baby Food Market

Category Insights

On the basis of category, the baby food market can be segmented into organic and conventional foods. Although the organic baby food is extremely good quality and have more nutrition value, but they are expensive, so this is a setback in the growth for this market. The conventional foods have shown a good growth in the previous years and it is expected to grow during the forecast period.

Type Insights

On the basis of the type of the baby food, the market can be segmented into dried baby food, ready to feed baby food, milk formula, and other types. The ready to eat baby food product accounts for the largest share in terms of revenue. It includes porridge, purees, squash. All these food items are ready to eat. As the number of working women is increasing in the economics across the world, the segment is expected to grow.

Apart from this, the dried food segment, which includes the cereals, fruits and vegetables, should also see a growth during the forecast period. The dried baby food segment is expected to grow at a CAGR of 13% as they have a good shelf life and they are easy to prepare.

Distribution Channel Insights

On the basis of the distribution channel, the hypermarket or the supermarket segment is expected to have the largest share, in the overall market it happens to have 35% of the total market size. As there is a great awareness and popularity of these food products amongst the people of the Asia Pacific region the supermarkets are expected to grow during the forecast. This segment provides aggressive marketing and lucrative pricing schemes.

Apart from the supermarkets, the online distribution channel is also expected to grow during the forecast. The online distribution channel is expected to have CAGR of 13.2% during the forecast period.

Regional Insights

The Asia Pacific market had the largest revenue in the previous years and it is expected to exhibit promising gains during the forecast period. As there is an increase in the working women population and an awareness of various baby food products that provide the nutrition and ensure the health of the babies the market is expected to grow. Due to diverse distribution options and strong marketing channels, the market shall grow during the forecast.

As a large number of raw material providers for the baby food are present in the European region. Stringent regulations and cutthroat competition among the manufacturers had led to a diversification in the product portfolio and an increase in the nutritional value of the food. The major players are actively engaged in mergers and acquisitions in order to provide a competitive edge. The global players also ensure partnership with the medium,small retailers or enterprise in order to provide the preferred baby food. Lot of revenue is spent on marketing and creating awareness regarding the products that these companies offer. So, the global food market is expected to grow during the forecast.

Key Market Players

• Nestlé (Gerber Products Company)
• Danone S.A.
• Reckitt Benckiser (Mead Johnson & Company, LLC)
• Abbott
• Feihe International Inc.
• Fries land Campina
• Bellamy's Organic
• Kraft Heinz
• HiPP GmbH & Co. Vertrieb KG
• Perrigo
• Arla Food

Key Market Developments

• In the year 2021, Danone launched the first ever formula milk in the United Kingdom which will be sold in a pre-measured format in order to provide an ease in preparation and provide greater convenience to the parents.
• A plant-based baby food range which will provide a very high-quality vegan diet to babies was launched in April 2021 by the Kraft Heinz Company. It includes three types of products that are made up of Potato baked with green beans and sweet garden peas, risotto with chickpeas and pumpkin and saucy pasta stars with beans and carrot.
• In November 2020, nestle launched frozen Baby food with a simple ingredient and line of foods made of organic ingredients and home grains packed in the bowls. These products will come in combination with vegetables in five different types.

Segments covered in the report.

(Note*: We offer report based on sub segments as well. Kindly, let us know if you are interested)

By Category

•  Organic
• Conventional

By Types

• Milk Formula
• Dried
• Ready-to-Feed
•  Other

By Distribution Channel

• Drugstores/ Pharmacies
• Supermarkets/Hypermarkets
• Convenience Store
• Online Channels
• Other Distribution Channels

By Ingredients

• Fats and Oils
• Lactose
• Protein
• Flour
• Flavour Enhancer
• Vitamins & Minerals
• Others

By Formulation

• Powder
• Liquid

By Health Benefit

• Brain & Eye Development
• Muscular Growth
• Bones & Teeth Development
• Blood Enhancement
• Nervous System
• Vascular System
• Body Energy
• Other

By Geography

• North America
• U.S.
• Canada
• Europe
• U.K.
• Germany
• France
• Asia-Pacific
• China
• India
• Japan
• South Korea
• Malaysia
• Philippines
• Latin America
• Brazil
• Rest of Latin America
• Middle East & Africa (MEA)
• GCC
• North Africa
• South Africa
• Rest of the Middle East & Africa