Canned Tuna Market Size, Share, and Trends 2025 to 2034

Canned Tuna Market Size and Forecast 2025 to 2034

The global canned tuna market revenue was calculated at USD 33.41 billion in 2024 and is predicted to increase from USD 34.58 billion in 2025 to approximately USD 45.17 billion by 2034, expanding at a CAGR of 3.00% from 2025 to 2034.

Canned Tuna Market Key Takeaways

• Europe led the global market with the highest market share of 41.65% in 2024.
• Middle East & Africa expected to grow at the fastest CAGR over the studied period.
• By Tuna Species, the skip jack segment captured the biggest revenue share of 61.65% in 2024.

Europe Canned Tuna Market Size and Growth 2025 to 2034

The Europe canned tuna market size was exhibited at USD 13.91 billion in 2024 and is projected to be worth around USD 18.60 billion by 2034, growing at a CAGR of 2.90% from 2025 to 2034.

Europe led the canned tune market in 2024. Canned tuna has long been a well-liked and practical fish option in Europe. Because of its high protein and omega-3 fatty acid content, health-conscious consumers frequently prefer tuna. Several factors, including customer tastes, the state of the economy, and sustainability concerns, affect the market. A growing consciousness of sustainability and ethical fishing methods has affected consumer choices.

The European canned tuna market has competition from major food corporations and seafood brands. Specific consumers have a preference for brands that emphasize environmental responsibility and sustainability. European consumers are becoming more interested in seafood supplied sustainably, especially tuna in cans. Several certification schemes, like the Marine Stewardship Council (MSC), have become more significant.

Market Overview

The market for tuna in cans is enormous and has grown steadily over time. The nutritional advantages, lengthy shelf life, and ease of use of tuna in a can are some of the factors driving this expansion. Consumer preferences for ready-to-eat and convenient seafood items have driven the demand for canned tuna. Because canned tuna has a high protein level and omega-3 fatty acids. Health-conscious consumers frequently choose it. Various canned tuna varieties, such as skipjack, yellowfin light tuna, and albacore white tuna, are usually available in the market. Because light tuna contains less mercury, it is frequently selected.

The canned tuna sector has begun to include sustainability as a critical consideration. Eco-friendly and sustainably sourced items are becoming more and more popular among consumers. Some businesses have implemented sustainable fishing certifications and procedures to satisfy customer demands. Supply chain dynamics and customer behavior may have been impacted by the COVID–19 pandemic. A possible benefit to the canned tuna business during lockdowns was increased demand for shelf-stable items. The canned tuna business is anticipated to keep expanding, emphasizing innovation and sustainability. A business that responds to customer concerns about product diversity, environmental effects, and sources may gain a competitive advantage.

Canned Tuna Market Growth Factors

• The need for quick-to-eat food products is rising as the world's population increases, particularly in metropolitan areas. Because canned tuna is an easily accessible and shelf-stable protein source, it is ideally positioned to meet this need. In many areas, individuals with more disposable income can choose more upscale and practical food options, such as tuna in a can. Many consumers favor canned tuna due to its accessibility and price.
• Changes in eating habits, such as emphasizing wholesome and environmentally friendly foods, may be a factor in the market expansion for canned tuna. Tuna is frequently regarded as a sustainable seafood choice compared to certain other fish kinds. 
• Advancements in packaging technology, like easily opened lids, eco-friendly materials, and portion-controlled packaging, can increase canned tuna's market appeal and convenience. 
• The globalization of food trade gives customers access to a wide range of goods from many geographical areas. This makes canned tuna varieties easier to get, satisfying a wide range of palates.

Market Scope

Tuna Species Insights

The skip jack segment holds the largest share of the canned tuna market. Katsuwonus pelamis, often known as skipjack tuna, is one of the species most frequently used to make tuna sauce. It is valued for its tasty and dark-colored meat and is noted for being comparatively tiny compared to other tuna species like albacore or yellowfin. Products from canned tuna frequently come in various cuts, like pieces or flakes. 

One type of tuna commonly found in the market is a skipjack chunk. Because skipjack has a gentler flavor and a lighter color than other tuna species, it is frequently called "light tuna." The sustainability of tuna products could pique the curiosity of specific customers. There may be a niche for skipjack tuna sourced sustainably and with certifications from groups such as the Marine Stewardship Council (MSC). Different market sectors may target customers seeking particular flavor profiles, such as smoked or sauce-based skipjack tuna. Tuna can be processed in a variety of ways.

Yellowfin segment is expected to grow at the fastest rate during the forecast period. One of the main kinds of tuna frequently captured and prepared for the canned market is yellowfin tuna (Thunnus albacores). Because of its reputation for having delicate and tasty flesh, yellowfin is commonly used in canned tuna products. This highly migratory species can be found worldwide in tropical and subtropical waters. Different tuna species, such as skipjack, and yellowfin, are used in the canned tuna industry. Because of its flavor and texture, yellowfin tuna is frequently used for more expensive and superior canned tuna products. A substantial portion of the world's seafood market comprises canned tuna, which comes in various varieties, from plain to flavored and sauce-mixed.

Canned Tuna Market Revenue, By Tuna Species, 2022-2024 (USD Billion)

Type Insights

The ready-to-eat segment held a significant share in the canned tuna market in 2024. These products are gaining popularity due to their convenience and alignment with busy lifestyles. The demand for RTE canned tuna is increasing as consumers seek quick, nutritious meal options. There's a growing consumer awareness regarding health and sustainability, leading to increased demand for protein-rich, ready-to-eat meals like canned tuna. This trend is influencing product offerings and marketing strategies within the industry.

Recent Developments

• In December 2023, Six expertly prepared yellowfin tins with outstanding flavors were introduced by Tonnino, the brand that a-fish-condos knows best for their quality yellowfin tuna in cans and jars. Everyone will find it easier to prepare meals with the new rollout at Walmart Grocers, regardless of the occasion. Being the top gourmet tuna brand in the US, Tonnino is highly satisfied with sustainable fishing methods that preserve flavor and quality.
• In July 2023, Five new seafood products will soon be available nationwide on Whole Foods Market shelves, according to a recent announcement from Wild Planet Foods, the pioneer of sustainably obtained seafood that seeks to turn fishing into a positive force. Known for providing unmatched flavor, Wild Earth offers these new SKUs to consumers who want to buy premium canned fish products that value sustainability and benefit their health and the earth's health.
• In the year 2020, Pa Waen a leading brand of thai mixed chili paste signed an agreement along with Thai Union SEALECT Tuna in order to introduce brand new 5 flavors of tuna flakes.

Canned Tuna Market Companies

• Thai Union Group PCL
• Frinsa del Noroeste SA
• Jealsa Rianxeira SA
• Centuary Pacific Food, Inc.
• Golden Prize Canning Co. Ltd.
• Albacora S.A.
• American Tuna, Inc.
• Wild Planet Foods, Inc.
• Ocean Brands GP (The Jim Pattison Group)
• C.F. Fishery Co., Ltd (Bumble Bee Foods, LLC)

Segments Covered in the Report

By Tuna Species

• Skip Jack
• Yellowfin
• Others

By Type

• Ready-To-Eat
• Ready-To-Cook

By Geography

• North America
  • U.S.
  • Canada
• Europe
  • U.K.
  • Germany
  • France
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
• Rest of the World