Dental Floss Market Size, Share, and Trends 2024 to 2033

Dental Floss Market Size and Manufacturers

The global dental floss market size was valued at USD 661.57 million in 2023 and is anticipated to reach around USD 1,224.48 million by 2033, growing at a CAGR of 6.35% from 2024 to 2033. Rising consumer awareness regarding oral hygiene and high demand for oral care products owing to rising oral health issues are key factors driving the dental floss market.

Dental Floss Market Key Takeaways

• The North America dental floss market size accounted for USD 271.24 million in 2023 and is expected to attain around USD 508.16 million by 2033.
• North America led the global market with the major market share of 41% in 2023.
• Asia Pacific is expected to experience the fastest growth.
• By product, the waxed floss segment has captured more than 55% of market share in 2023.
• By product, the dental tape segment is expected to grow at the fastest rate over the projected period.
• By distribution channel, in 2023, the offline segment led the market with the largest market share of 92%.
• By distribution channel, the online distribution channel is expected to grow at the fastest CAGR during the forecast period.

Dental Floss Market Size in U.S. 2024 to 2033

The U.S. dental floss market size reached USD 203.43 million in 2023 and is expected to be worth around USD 381.12 million by 2033 at a CAGR of 6.47% from 2024 to 2033.

North America dominated the global dental floss market in 2023 and is expected to continue to expand rapidly in the upcoming years. This growth is mainly fueled by growing public awareness of oral hygiene and increasing incidence of oral illnesses. According to the Centers for Disease Control and Prevention (CDC), over 90% of adults in the United States experience issues with cavities, and one in four have untreated cavities. While cavities are preventable, they remain the most prevalent chronic health problem in the region. Also, half of all adults aged 30 and older in the United States show signs of gum disease. The escalating occurrence of dental issues and heightened awareness of oral health are expected to contribute to the region's growth.

• In April 2024, Zentist, the leading cloud-based insurance Revenue Cycle Management (RCM) software for the U.S. dental groups, proudly announced the introduction of Cavi AR, an additional innovative solution that is part of their product suite, Remit AI. Cavi AR enhances the operational efficiency of dental support organizations (DSOs). It is a testament to the company's continued commitment to technological advancement and excellence in the dental industry.
• In February 2023, Cayster Inc., a developer of software and solutions for digital dentistry, announced a strategic collaboration with Ivoclar Inc. and its VivaScan intraoral scanning technology. The collaboration marks a new era in digital dentistry and intraoral scanning experience and will enable dentists, laboratories, trainers, and mentors to collaborate seamlessly in real-time.

In the dental floss market, Asia Pacific is expected to experience the fastest growth due to an increasing elderly population and growing awareness of dental health and preventive measures. Awareness initiatives are expected to motivate consumers in the region to prioritize oral hygiene and adopt new technologies for improved dental care.

• In January 2024, Fujitsu announced the launch of a large-scale health education initiative for Fujitsu’s approximately 70,000 employees in Japan from January 26, 2024, to encourage employees to take proactive steps to maintain and improve their oral and dental health.
• In March 2022, a total number of 100+ doctors & dentists from various cities & states were honored on the platform of the Asia Pacific Dental Excellence Awards 2022 & 6th edition Indian Health Professionals Awards, which was organized in collaboration with the International Research Organization for Life & Health Sciences, Smile Nation & Association of Indian Dental Professionals.

Dental Floss Market Size in Asia Pacific 2023 to 2033

The Asia Pacific dental floss market size was calculated at USD 172.01 million in 2023 and is projected to expand around USD 324.49 million by 2033, poised to grow at a CAGR of 6.55% from 2024 to 2033.

Dental Floss Market Overview

Flossing is a crucial aspect of dental care because it eliminates plaque buildup between teeth, which is a leading cause of gum diseases. By removing plaque, bacteria, and food particles from between, flossing reduces the risk of tooth decay and gum disease. When people brush their teeth first and then floss, they leave behind food and plaque until their next brushing session. Therefore, flossing before brushing enhances the effectiveness of brushing by ensuring thorough cleanliness.

Dental floss not only helps remove plaque but also reduces the chances of cavities and prevents gum diseases like gingivitis and periodontitis. Utilizing products such as interdental brushes, dental tape, and Dental floss helps to remove plaque and clean the areas between teeth. There is a growing demand for dental floss as people seek to prevent interdental disorders, driven by rising disposable incomes, growing popularity in developing nations, and increased recommendations from dentists.

Dental Floss Market Growth Factors

• High utilization of tobacco products, which can have a bad effect on oral health, is expected to fuel the dental floss market growth.
• The rising geriatric population is also anticipated to boost the growth of the dental floss market over the forecast period.
• Increased dentist recommendations and rising disposable income are some key factors driving the growth of the dental floss market.
• Promotional campaigns and product launches by key market players can also contribute to the dental floss market expansion.
• High spending on dental and oral products is also expected to propel the dental floss market growth further.

Dental Floss Market Scope

Dental Floss Market Dynamics

Driver: Rise in disposable income and dental spending

The dental floss market is expected to become more popular due to the increase in disposable income and higher spending on dental and oral care products to prevent dental surgeries. Dental floss is anticipated to see a surge in demand as people worldwide become more interested in preventive healthcare techniques. The growing need for dental care products to prevent issues like dental plaque, periodontitis, and oral infections presents an opportunity for market growth in the forecast period. The COVID-19 pandemic has made people more health-conscious, leading patients to take extra precautions to avoid dental infections. Hence, there has been a significant increase in the demand for self-care products.

• In March 2022, Plackers launched new EcoChoice Compostable Dental Flossers, a sustainable dental flosser designed to be 100% biodegradable to decompose in a home composter.

Restraint: Availability of floss picks and other alternatives

Consumer preferences have shifted towards floss picks, leading to an increased demand for them. Also, a lack of awareness about oral hygiene is expected to hinder the global dental floss market's growth. Oral diseases are considered a public health concern due to their widespread prevalence and significant social impact. Many diseases manifest first through oral signs and symptoms, yet they often go untreated due to a lack of awareness.

Opportunity: Increasing dental issues among adults

The increasing number of adolescents and adults dealing with excessive plaque and cavities from eating junk food and sugary snacks and drinks is driving market growth. Furthermore, the widespread use of waxed dental floss, which contains essential oils and enzymes for effective plaque removal and easy cleaning, positively impacts the growth of the dental floss market. Other factors, such as consumers having more spending power, promotional campaigns by well-known oral care brands, easy access to products on e-commerce platforms, and the introduction of flavored dental floss, are expected to create opportunities in the dental floss market in the future.

• In November 2023, ICPA Health Products Ltd, India’s leading Pharma Company in the oral healthcare segment, launched a premium electric water flosser, Plakoff. A handheld oral care device, Plakoff streams a jet of water to clean the area between teeth and gums.

Product Insights

The waxed floss segment dominated the dental floss market in 2023. Waxed dental floss offers extra advantages because it contains essential oils and enzymes that help effectively remove plaque. Additionally, some varieties come with a polymer coating that prevents shredding and makes plaque removal easier. Manufacturers are increasingly focusing on using natural wax ingredients to create all-natural dental floss options.

• In April 2023, Plastic-free dental floss was launched by oral care disruptor Pärla. The innovation was aimed at tackling the “triple threat of single-use plastic” presented by standard floss, said dentist and Pärla co-founder Dr. Simon Chard. Typical floss is made with polytetrafluoroethylene or nylon and packed in a plastic case, which in turn is sealed in plastic. Pärla’s plant-based alternative comes in a refillable glass tube with an aluminum lid and cardboard outer.

The dental tape segment is expected to grow at the fastest rate over the projected period. These tapes, also known as wide floss, are designed for individuals with bridgework or larger gaps between their teeth. Dental tapes are typically wider and flatter than regular floss, and they are available in both waxed and unwaxed forms. Therefore, they are expected to be commonly used as an alternative to traditional floss during the forecast period.

Distribution Channel Insights

The offline segment dominated the global dental floss market. The segment is expected to maintain its lead during the projection period due to the growing trend among consumers to buy grocery products from specialty stores, grocery stores, supermarkets, and convenience stores; these venues are highly preferred by customers. Moreover, as the frequency of oral illnesses increases, consumers are increasingly seeking professional dental care.

The online distribution channel is expected to grow at the fastest CAGR between 2024 and 2033. This growth is limited to the increasing number of smartphone users and devices with active internet services. Many e-commerce and online shopping platforms like Amazon, Walmart, Flipkart, and eBay provide convenient ways for customers to purchase oral care products. Rapid urbanization and industrial development in countries such as China, India, and other Southeast Asian nations are driving the expansion of online distribution channels in the region.

Dental Floss Market Recent Developments

• In March 2024, Desktop Health, the medical 3D printing brand of Desktop  Metal, launched ScanUp, a new program for dentists designed to help simplify the adoption of digital dentistry technologies to improve practice efficiency and patient care. The ScanUp program has been in development through a beta rollout since November 2022 and already has hundreds of members, including several DSOs such as Western Dental and Smile Brands.
• In November 2022, BURST Oral Care introduced Sonic Toothbrush and Water Flosser at Walmart across the U.S.
• In October 2022, vVARDIS, the revolutionary oral health company, launched State-of-the-Art Oral Care products online and in-store at Bluemercury, a luxury beauty retailer.

Dental Floss Market Companies

• Church & Dwight Co. Inc.
• Colgate-Palmolive Company
• HRB Brand (Dr. Fresh LLC)
• Johnson & Johnson
• Perrigo Company Plc. (RANIR LLC)
• Lion Corporation
• Prestige Consumer Healthcare Inc
• Procter & Gamble
• The Humble Co.
• Sunstar Suisse SA
• Dr Wild & Co. AG

Segments Covered in the Report

By Product

• Waxed Floss
• Unwaxed Floss
• Dental Tape
• Others

By Distribution Channel

• Offline
• Online

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa