Energy Gel Products Market Size, Share, and Trends 2025 to 2034

Energy Gel Products Market Size and Growth 2025 to 2034

The global energy gel products market size was estimated at USD 635.16 million in 2024 and is predicted to increase from USD 683.49 million in 2025 to approximately USD 1,311.83 million by 2034, expanding at a CAGR of 7.52% from 2025 to 2034. The growing health and fitness awareness in the younger generation is driving the expansion of the market.

Energy Gel Products Market Key Takeaways

• North America led the market with the largest revenue share of 35% in 2024.
• Asia Pacific is expected to witness the fastest growth in the market during the forecast period.
• By type, the fruit segment has held a major revenue share of 39% in 2024.
• By application, the online store segment is projected to have the highest growth during the forecast period.

U.S. Energy Gel Products Market Size and Growth 2025 to 2034

The U.S. energy gel products market size was estimated at USD 177.84 million in 2024 and is predicted to be worth around USD 376.78 million by 2034 with a CAGR of 7.80% from 2025 to 2034.

North America led the energy gel products market with the largest market share in 2024. The growth of the market is attributed to the rising expansion of the supplementary products market in the region. The rising awareness about health and fitness drives the demand for quick and effective products that can boost the energy level in the body, and the rising trend in physical activities and the demand from gym goers and athletes for energy supplements are driving the growth of the market. The rising research on additional supplement products with enhanced flavors and effectiveness is driving the growth of the energy gel products market in the region.

• In May 2022, the U.S. launch of Morinaga America, Inc.'s energy gel drink in a pouch. Chargel Gel beverages are free of high fructose corn syrup and other sweeteners and instead include a unique combination of fruit juice, carbs, and five vital B vitamins. Chargel is 100% caffeine-free and provides quick energy in the form of carbohydrates and 20% of the recommended daily intake of five important vitamins, including niacin, thiamin, riboflavin, B12, and B6. This is in contrast to many energy drinks that rely on high quantities of caffeine.

Asia Pacific is expected to witness the fastest growth during the forecast period. The growth of the market in the region is expected to increase due to the rising demand for energy gel products from the younger population who are in physical activities and sports, driving the demand for nutritional supplementary products for maintaining their energy level and preventing dehydration that drives the growth of the market. The increasing interventions of the major pharma players in the production of energy gel products are accelerating the growth of the energy gel products market in the region.

• For instance, in May 2022, Smile Organics, a Thailand-based company, expanded its market by launching its coconut water-based sports nutrition gel named POWCO. The company expanded itself to the U.S., and in the APAC region, and the products were launched in Singapore. The company also decided to analyze China, South Korea, and Japan for further launching its energy gels based on the demands and consumer preferences.

Market Overview

Energy gels are the type of supplementary products that are highly consumed by athletes and gymnasts, and the growing popularity of energy gels for maintaining the energy level in the geriatric population is prescribed by physicians. It is the quite absorbed, concentrated, liquid form of carbohydrates. Energy gels come in small sachets, and some include carbohydrates, vitamins, electrolytes, sugar, and sometimes caffeine, depending on the brand of the energy gel.

Energy gels are used to boost energy levels, prompt mental health, and prevent dehydration of the body. Energy gels are a quick source of energy during physical activities like sports and others. Classic energy gels, isotonic energy gels, electrolyte-enhanced gels, and caffeinated gels are some variants of energy gels. The rising aging population and the sports activities in the younger generation are boosting the growth of the energy gel products market.

Energy Gel Products Market Growth Factors

• The increase in physical activities and sports culture is driving the demand for efficient supplements that provide energy during physical activities, driving the growth of the energy gel products market.
• The increasing awareness about health and fitness in the younger generation and the increasing prevalence of gym goers are driving the demand for energy supplements and driving the growth of the market.
• The rising population, especially the geriatric population, leads to a higher demand for energy gel tablets or other products for maintaining the age-related diseases that are driving the expansion of the market.
• The rising popularity of dietitians who used to accommodate energy gel products as supplementary products in their diet is driving the growth of the energy gel products market.
• The rising healthcare industry and the advancement in supplementary energy products, as consumed on a daily basis to maintain energy levels in the body, drive the growth of the market.

Energy Gel Products Market Scope

Market Dynamics

Driver

Increasing sports culture

The increasing trends in the sports culture are accelerating the demand for energy gel products. Energy gels are the products filled with the concentrated nutrition. The content of the energy gels totally depends upon the manufacturing companies. The energy tablets contain carbohydrates, sodium, and other vitamins to drive the energy level. Energy tablets include caffeine to boost mental health. The increasing prevalence of sports culture and the awareness about health and fitness in the younger generation are driving the demand for nutritional supplementary products to maintain energy levels, contributing to the expansion of the market. The energy gels come in budget-friendly and premium options, which will also influence the growth of the energy gel products market.

Restraint

Cost of raw material

The fluctuation in the cost of raw materials is heavily dependent on regional economies and the availability of the materials in those specific regions. These fluctuations can disrupt the supply chain in the manufacturing and production process, thereby restraining the growth of the energy gel products market. When the cost of raw materials experiences significant fluctuations, it can directly impact the production costs for energy gels. This, in turn, affects the product's overall pricing and its market competitiveness. Additionally, the availability of raw materials in specific regions can lead to supply shortages, further complicating the manufacturing process. To mitigate these challenges, companies may need to diversify their sourcing strategies or invest in technologies that stabilize production costs and streamline the supply chain.

Opportunity

Advancements in energy gels

The advancements in gel-based nanomaterials include conductive carbon gels, carbon-based gels, inorganic gels, and ionic gels. The increasing demand for effective supplementary products, the rising manufacturing and production units in the energy gels, and the rising competition among market players with the entrance of new market players in the energy gel products are further propelling the growth of the market. There is rising research on the addition of other materials to enhance the effectiveness of the product, like spirulina biomass in energy gels. The rising investment in research and development activities for innovations in new supplementary products is boosting the growth of the energy gel products market.

• For instance, in April 2024, Cycling in Flanders, a tourist organization, launched unique energy gel flavors. These flavors are completely different from the regular flavors, which are sweet in nature. The organization launched a savory version of the gels in beef stew and fries flavors.

Type Insights

The fruit energy gel dominated the energy gel products market in 2024. The growth of the segment is attributed to the rising demand for fruit-based energy gel due to the availability of various flavors in fruit energy gel products with higher nutritional value. Fruit energy gel comes in different flavors such as berry, cherry, citrus, watermelon, etc. The increasing popularity of fruit-based energy gel products in children and the younger population is due to their fresh and flavored taste. Fruit energy gels are the best medium to provide nutrition in the body with the addition of taste. The increasing research on infusing another additional fruit flavor in the fruit energy gel products is contributing to the growth of the fruit energy gels segment.

• In January 2024, GEL50, a new energy gel from nutrition expert Styrkr, is marketed as a quick and easy option that has 50g of dual carbs in two flavors: mixed berries and citrus fruits. Styrkr suggests consuming between 60 and 90 grams of carbohydrates every hour, depending on the level of fitness and intensity of the activity.

Application Insights

The online store segment is projected to have the fastest growth during the forecast period. The growth of the segment is expected to increase due to the rising prevalence of online shopping in the population, which drives the sales of energy gel products via online sales channels. The increasing popularity of online shopping and the increasing number of e-commerce platforms that provide attractive pricing and discounts on products with the home delivery system have enhanced the adoption of the e-commerce or online shopping market. The availability of the type or variants of energy gel products in the online sales channel with affordable pricing is driving the expansion of the online store in the energy gel products market.

Energy Gel Products Market Companies

• Scientific Sports Nutrition (Pty) Ltd.
• Zipvit Ltd.
• Powerbar Inc.
• Hammer Nutrition Ltd.
• Gatorade Company, Inc.
• EN-R-G Foods, LLC
• Clif Bar & Company
• Boom Nutrition Inc.
• Nutrition Works Ltd
• Advanced Food Concepts, Inc.

Recent Developments

• In May 2024, a leading Australian sports nutrition brand released exciting new energy gel flavors just in time for the 2024 Gold Coast Marathon. Fixx Nutrition, an iconic and rapidly expanding sports nutrition brand in Australia, is the official sports nutrition partner for the 2024 Gold Coast Marathon. The brand has launched a new line of flavors for its iconic FIXX Gel X Pro range to commemorate the third year of its partnership with one of the country's most popular running races.
• In January 2024, a new high-carbohydrate gel from sports nutrition business Carbs Fuel LLC is more affordable than comparable goods now available on the market. For $2 at retail, each serving of Carbs Fuel contains 50 grams of carbohydrates. According to the manufacturer, the product's lack of preservatives, gelling agents, or additives enables it to provide more carbohydrates without raising the possibility of gastrointestinal issues.
• In December 2023, in an effort to alter the way Australians value their health, Everboost launched Sea Moss Gels, a new line of nutritious products. 90 nutrients and minerals, including zinc and selenium, as well as vitamins C and A, are said to be included in Everboost. These nutrients and minerals are said to enhance skin and immune system performance, as well as boost energy. The line is also gluten-free, vegan, and non-GMO, according to the firm.

Segments Covered in the Report

By Type

• Fruits
• Vanilla
• Chocolate

By Application

• Online Store
• Medical Store
• Convenience Store
• Supermarket

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa