Healthy Snacks Market Size, Share, and Trends 2024 to 2033

Healthy Snacks Market Size and Growth 

The global healthy snacks market size was USD 96.02 billion in 2023, calculated at USD 101.99 billion in 2024 and is expected to reach around USD 175.56 billion by 2033, expanding at a CAGR of 6.22% from 2024 to 2033. Changing dietary preferences among the urban population is observed to support the expansion of the healthy snacks market.

Healthy Snacks Market Key Takeaways

• The North America healthy snacks market size reached USD 38.41 billion in 2023 and is predicted to attain around USD 71.10 billion by 2033, at a CAGR of 6.35% from 2024 to 2033.
• North America dominated the market with the largest revenue share of 40% in 2023.
• Asia Pacific is expected to expand at the fastest CAGR of 6.82% during the forecast period. 
• By product, the fruit, nuts, and seeds segment has held a major revenue share of 39% in 2023.
• By product type, the bakery snacks segment is projected to grow at a significant CAGR of 6.42% during the forecast period. 
• By claim, the low/no sugar segment has contributed more than 40% of revenue share in 2023.
• By packaging, bag and pouches segment has held a largest revenue share of 43% in 2023.
• By distribution channel, the supermarkets and hypermarkets segment has held a biggest revenue share of 44% in 2023. 

U.S. Healthy Snacks Market Size and Growth 2024 to 2033

The U.S. healthy snacks market size was valued at USD 30.73 billion in 2023 and is expected to be worth around USD 57.24 billion by 2033, at a CAGR of 6.41% from 2024 to 2033.

North America dominated the healthy snacks market with the largest share in 2023. The North American population has drastically changed towards adopting a healthy lifestyle due to the increasing risk of chronic diseases and obesity. The work culture in countries like the United States and Canada demands a healthy lifestyle for the people. As a result, the demand for healthy snacks has increased in those regions. The growing health consciousness and campaigns by organizations are resulting the people sticking to a balanced diet. The advanced infrastructure and access to technologies are leading to the production of healthy snacks with low sugar and high proteins.

Asia Pacific is expected to register the fastest growth during the forecast period. The increasing health awareness in countries like India, China, and Japan is surging the demand for a healthy lifestyle. Developing countries which are leading towards a busy lifestyle are witnessing a great demand for healthy snacks. This is also creating many manufacturers to step into countries and boost market growth. Countries in Asia Pacific are becoming informed about global food trends through the influence of social media, which is increasing the demand for healthy snacks.

Market Overview

Healthy snacks are food products that provide easy options to consumers with nutritional benefits like high protein, fibre, vitamins and minerals. Healthy snacks are gaining popularity due to the busy lifestyle in urban areas. Urban Populations with hectic schedules who have limited time to prepare meals prefer quick options which can nourish the body and complete the required nutritional goal. Food options like seeds yoghurt, nuts, and fruits are some of the highly preferred snacks as they can be easily taken on the go making them ideal for the urban population.

The healthy snacks market is the segment of the food industry which mainly focuses on the production and distribution of the products. The market also tackles the barriers in the chain and focuses on improving connectivity among consumers. The industry is evolving with increasing health consciousness among people. Increasing risks of chronic diseases and obesity are leading people to adopt a healthy lifestyle and consume healthy food. 

Healthy Snacks Market Growth Factors

• Increasing health awareness among the urban population is increasing the demand for healthy snack options that mitigate health risks. 
• Technological advancements like alternative protein options driven by health factors are making a trend in the global healthy snacks market. 
• Changing lifestyle in urban areas has influenced the use of packed foods which increases the demand for healthy snacks in the food industry. 
• The increasing investments in food sectors have created opportunities for startups which is resulting in the innovation of new products.

Healthy Snacks Market Scope

Healthy Snacks Market Dynamics

Drivers

Increasing health awareness

The food consumption pattern has drastically changed due to the adaption of urban lifestyles. The risk of obesity, and heart disease is encouraging people to adopt healthy lifestyles and consume healthy food. The WHO data states that 80% of strokes, heart diseases and type II diabetes can be cured by consuming healthy foods. The new media also plays a vital role in engaging people to become aware of topics related to health and nutrition. The WHO data also stated that around 17 million people die every year due to Working professionals prefer healthy snacks which are easy to go and can complete their nutritional goals as they contain high amounts of protein, carbs, fiber, and healthy fats. The increasing health campaigns by governments will also increase the demand for healthy snacks market.

Increasing number of convenient food products

The busy ongoing lifestyle majorly among the urban population has highly affected their health and nutrition. Many people in countries like the US and UK are facing problems like obesity. To tackle their nutritional challenges people are adopting healthy snacks as a meal option which could complete their dietary goals. Companies are focusing on the production of foods that can be easily carried by consumers. Many manufacturers are also focusing on the improvement of taste apart from nutrition to fulfil the consumer demand. This might help boost the influence of the healthy snacks market in the food industry and provide opportunities for new startups.

Restraint

Higher cost of healthy snacks

The healthy snacks market has gained a wider popularity in the developed regions but there is still a budgetary issue in the regions developing regions. The prices of healthy snacks are higher than the other snacks which makes them a less considerable option for low-income families. The strict law policies in some countries are hampering the growth of the healthy snacks industry. On the other hand, many governments are taking initiatives to improve the infrastructure and increase the production of these products so that the costs can be managed.

Opportunities

Upsurge in demand for organic foods

There has been a rapid increase in the number of demands for organic food due to the increasing awareness of gluten-free and vegan diets. Consumers are inclined towards foods that do not contain any artificial ingredients which may lead to high fats and risk of other diseases. This might rapidly increase the demand for organic food startups in the upcoming years. Many authorities are offering licenses and certifications for organic food businesses. This could potentially result in more funds for research and development in the upcoming years.

Technological advancements

The number of customized food options to tackle the needs of the consumer is leading to the increasing number of manufacturers focusing on bringing customized products that fulfil the consumer's needs. This would increase the reliability and credibility of healthy snacks due to the options for personalized meals. On the other hand, artificial intelligence may also help in analysing the market trends and help the new business step into the healthy snacks market. E-commerce and multiple food options available at flexible locations indicate the increasing shares of healthy food snacks in the upcoming years.

Product Insights 

The fruit, seeds, and nuts segment held the largest share in the healthy snacks market. The consumer preference for nuts and seeds is high due to their portability and easy production. These packed items are a perfect suitable snack for people with busy lifestyles and hectic schedules. Many companies are now offering pre-portioned mixes of nuts seeds and fruits making them more popular among consumers. Trends like vegan and plant-based diets make nuts and seeds more reliable as they provide plenty amount of protein and healthy fats. The healthy snack bars are also among the most popular snack options as they contain whole nuts, fruits, seeds, and flavours like chocolate, strawberry, blueberry and many more.

The bakery snacks segment is expected to register a significant growth during the forecast period. The population is inclining towards gluten-free and snacks with grain alternatives. These products are essential to make the snack healthier, oatmeal cookies, bars and muffins are sweetened naturally which makes it a healthy and high-protein diet for youths. Consumer demand for healthy bakery snacks will improve with advancements in taste will help the healthy snacks market to expand its growth during the upcoming years.

Claim Insights

The no/ low-sugar segment was the dominant in the healthy snacks market in 2023. The increasing health consciousness among people is influencing people to shift to a low-sugar diet as it reduces the risk of diabetes, obesity and other chronic diseases. The sedentary lifestyle of the people mandates them to shift to a strict diet and consume healthily to manage their weight. Many manufacturers are also focusing on the innovation of low-sugar snacks alongside managing the taste and flavours to fulfil consumer demand.

The gluten-free segment is considered to grow at a notable rate during the forecast period. Gluten is a protein usually found in rye, barley, and wheat. Gluten-free snacks have gained popularity due to their sensitivity among people with celiac diseases. Patients with wheat allergy and gluten sensitivity usually experience problems like bloating, diarrhoea, and constipation. As a result, many people are adopting a gluten-free diet according to their dietary preferences. Gluten-free snacks might experience significant growth due to the increasing demand for products like beans, legumes, and nuts.

Packaging Insights

The bag and pouches segment held the largest share of healthy snacks market in 2023. Bags and pouches are highly popular because of their convenience and ease of carry. Packaging with bags and pouches is quite popular as it reduces transport costs and makes a perfect budgetary option for consumers. These products are easy to carry on the go which makes them suitable options for working professionals and other consumers too. These packed items usually have a longer shelf life which reduces the chances of food waste too. The popularity of the product is decided by its visual appeal the pouches and bags can be customized according to the needs which makes the product more appealing. Many companies are also focused on sustainable production which may include alternatives that can benefit the environment.

The canned segment is expected to grow at a significant rate in the healthy snacks market during the forecast period. The cans are gaining popularity as they are airtight which maintains the freshness of the snack. These qualities also increase the durability of the product and make it a safe option for transport. The cylindrical shape increases the storage shape making it a convenient option for higher quantity products. Metal cans are environment friendly as they are highly recyclable. Lots of canned fruit juices have gained popularity and are expected to boost the growth of the healthy snacks market.

Distribution Channel Insights

The supermarkets and hypermarkets segment dominated the healthy snacks market in 2023. Supermarkets have been widely popular due to their convenient locations and availability of products. The supermarkets also provide immediate access to the products which is one of the biggest growth factors of the healthy snacks market. Many chains are worldwide famous for their availability of products. The increasing focus on infrastructure is expected to boost the growth of the healthy snacks market.

The online segment is expected to grow at the fastest CAGR during the forecast period in the healthy snacks market. The increasing partnerships and tie-ups of E-commerce platforms are one of the major reasons behind the demand for online platforms. Online websites provide at-home services with a wide range of products. Online websites remove geographical boundaries allowing businesses to expand their brands. Population in countries like the United States are using online applications for their groceries, this could potentially increase the demand for online websites in many regions.

Healthy Snacks Market Companies

• Nestlé S.A.
• Kellanova (The Kellogg Company)
• Unilever
• Danone
• PepsiCo
• MondelÄ“z International
• Hormel Foods Corporation
• Del Monte Foods, Inc.
• Select Harvest
• Monsoon Harvest

Recent Developments

• In 2023, Kellanova and Maria Menounos collaborated on the launch of ManifX bars. The snack contains 12 grams of protein with flavours like Sea Salt. 
• In December 2023Farmley, a healthy snacking startup raised 6.7 million in pre-series B funding. The startup aims to enhance its offline retail presence and drive product innovation. 
• In 2023, Danone announced a high-protein dairy snack under the name of GetPRO. The product is designed for individuals who aim to optimize their workout regime. The product contains 15-20 g protein with zero added sugar.

Segments Covered in the Report

By Product Type

• Fruit, seeds, and nuts
• Frozen and Refrigerated
• Bakery Snacks
• Savory
• Bars and Confectionery
• Dairy
• Others

By Claim Type

• No/Low sugar
• Gluten-free
• Low/No fat

By Packaging Type

• Bag and Pouches
• Cans
• Boxes
• Jars
• Others

By Distribution Channel 

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Platforms
• Others

By Geography

• North America
• Asia Pacific
• Europe
• Latin America
• Middle East & Africa