Milk Thistle Market Size, Share, and Trends 2024 to 2033

Milk Thistle Market Size and Growth 2024 to 2033

The global milk thistle market size was valued at USD 98.58 million in 2023 and is anticipated to reach around USD 213.82 million by 2033, growing at a CAGR of 8.05% from 2024 to 2033.

Key Takeaways

• Asia-Pacific contributed 35% of market share in 2023.
• North America is estimated to expand the fastest CAGR between 2024 and 2033.
• By form, the powder and granules segment held the largest market share of 32% in 2023.
• By form, the lubricating segment is anticipated to grow at a remarkable CAGR of 8.5% between 2024 and 2033.
• By distribution channel, the hypermarkets/supermarkets segment generated over 44% of market share in 2023.
• By distribution channel, the online segment is expected to expand at the fastest CAGR over the projected period.

Milk Thistle Market Size in Asia Pacific 2024 to 2033

The Asia Pacific milk thistle market size was estimated at USD 34.50 million in 2023 and is projected to surpass around USD 75.91 million by 2033 at a CAGR of 8.20% from 2024 to 2033.

Asia-Pacific held a share of 35% in the milk thistle market in 2023 due to several factors. Firstly, traditional herbal medicine practices are deeply rooted in many countries within the region, leading to a higher demand for natural supplements like milk thistle. Additionally, rising awareness about the importance of liver health and increasing disposable incomes contribute to the market's growth. Moreover, the presence of key market players and favorable regulatory policies further boost the market in the Asia-Pacific region, solidifying its dominant position.

North America is experiencing rapid growth in the milk thistle market due to several factors. Firstly, increasing consumer awareness about liver health and the benefits of natural supplements drives demand. Secondly, the prevalence of liver disorders, such as non-alcoholic fatty liver disease (NAFLD) and hepatitis, is rising in the region, prompting individuals to seek preventive measures like milk thistle. Additionally, favorable regulatory environments and a robust healthcare infrastructure support the development and distribution of milk thistle products, further fueling market growth in North America.

Meanwhile, Europe is experiencing notable growth in the milk thistle market due to several factors. Increasing consumer awareness about liver health, coupled with a rising prevalence of liver diseases, drives demand for milk thistle supplements. Additionally, the region's aging population seeks natural remedies for age-related health issues, further boosting sales. Regulatory approvals and endorsements enhance consumer confidence while expanding distribution channels make milk thistle products more accessible. Moreover, Europe's rich tradition of herbal medicine and growing trend towards natural supplements contribute to the market's growth trajectory in the region.

Milk Thistle Market Overview

Milk thistle, scientifically known as Silybum marianum, is a flowering herb native to regions of Europe and Asia. It has been used for centuries as a traditional remedy for various ailments. The plant's seeds contain a powerful antioxidant called silymarin, which is believed to have protective effects on the liver. Milk thistle is commonly used as a dietary supplement to support liver health and aid in detoxification processes. Research suggests that milk thistle may help protect the liver from damage caused by toxins, such as alcohol and certain medications. Additionally, it may assist in promoting liver regeneration and reducing inflammation. Milk thistle supplements are available in various forms, including capsules, extracts, and teas, and are often used by individuals seeking to maintain overall wellness and support their liver function.

Milk Thistle Market Data and Statistics

• In developing nations, approximately two-thirds of the populace incorporate herbal remedies into their healthcare routines, as per the World Health Organization.
• According to the UN's World Population Prospects 2019 report, the count of individuals aged 40 to 59 was assessed to be 1,783,309 in 2019. This demographic is projected to increase to nearly 2,046,991 by 2050.
• According to the World Health Organization, liver diseases are responsible for over 2 million deaths annually. As a result, there is a growing interest in natural remedies like milk thistle, which may help support liver health.

Growth Factors

• As consumers become more health-conscious, there is a growing preference for natural remedies and supplements over synthetic alternatives. Milk thistle, known for its liver-protective properties, is witnessing increased demand as people seek natural solutions to support their health.
• Liver diseases such as fatty liver disease, hepatitis, and cirrhosis are becoming increasingly common worldwide due to factors like unhealthy lifestyles, alcohol consumption, and viral infections. This surge in liver disorders drives the demand for supplements like milk thistle, which is believed to support liver function and promote detoxification.
• With aging populations globally, there is a higher incidence of age-related health issues, including liver problems. Older adults often turn to supplements like milk thistle to maintain liver health and overall well-being, contributing to the growth of the milk thistle market.
• Increased access to information through the internet, media, and healthcare professionals has raised awareness about the benefits of milk thistle. As people become more informed about its potential health advantages, the demand for milk thistle supplements is expected to rise.
• The availability of milk thistle supplements through various distribution channels such as pharmacies, health food stores, e-commerce platforms, and supermarkets has made it more accessible to consumers. This expanded reach contributes to the growth of the milk thistle market.
• Regulatory authorities in many countries are recognizing the safety and efficacy of milk thistle supplements, leading to regulatory approvals and endorsements. This regulatory support enhances consumer confidence in milk thistle products and fosters market growth.

Milk Thistle Market Scope

Milk Thistle Market Dynamics

Driver: Growing trend towards natural and herbal supplements

The growing trend towards natural and herbal supplements plays a significant role in surging the market demand for milk thistle. As more people prioritize health and wellness, there's a shift towards seeking natural remedies to support their well-being. Milk thistle, known for its liver-protective properties, aligns well with this preference for natural solutions. Consumers perceive herbal supplements like milk thistle as safer and gentler alternatives to synthetic medications, further driving their popularity.

Moreover, the increasing distrust of synthetic pharmaceuticals and concerns about potential side effects contribute to the rising demand for herbal supplements. Milk thistle, with its long history of use in traditional medicine and growing body of scientific evidence supporting its efficacy, captures the attention of health-conscious consumers. As a result, the growing trend towards natural and herbal supplements serves as a key driver in boosting the market demand for milk thistle, as individuals seek effective and natural ways to promote liver health and overall wellness. Thereby, the growing trend towards natural and herbal supplements acts as a driver for the milk thistle market.

Restraint: Potential for herb-drug interactions

The potential for herb-drug interactions poses a significant restraint on the market demand for milk thistle. Since many individuals may be taking medications for various health conditions, there is concern about how milk thistle supplements could interact with these drugs. Such interactions can lead to adverse effects or reduce the effectiveness of medications, deterring consumers from using milk thistle products. Additionally, healthcare professionals may hesitate to recommend milk thistle to their patients due to these potential interactions, limiting its adoption. Concerns about safety and the need for caution when combining milk thistle with prescription medications can lead to hesitancy among consumers to use milk thistle supplements. As a result, despite the potential benefits of milk thistle for liver health, the fear of herb-drug interactions acts as a barrier to its widespread acceptance and hampers its market demand.

Opportunity: Customization of products to meet specific consumer needs

Customization of milk thistle products to meet specific consumer needs creates significant opportunities in the market. By tailoring formulations to address different health concerns or preferences, companies can appeal to a broader range of consumers. For example, some individuals may prefer vegan or gluten-free options, while others may seek higher potency or combination supplements with additional ingredients for enhanced benefits. Moreover, customization allows companies to cater to specific demographic groups or health conditions.

For instance, products designed specifically for older adults may focus on supporting liver health and cognitive function simultaneously. Similarly, formulations targeting individuals with existing liver conditions may include higher concentrations of active ingredients or additional supportive herbs. By offering personalized solutions, milk thistle manufacturers can better meet the diverse needs and preferences of consumers, ultimately driving sales and growth of the milk thistle market.

Form Insights

The powder and granules segment held the highest market share of 32% in 2023. In the milk thistle market, the powder and granules segment refers to milk thistle extracts processed into fine powder or granular form for consumption. This segment is witnessing growing demand due to its convenience and versatility in various applications, including dietary supplements, beverages, and culinary uses. Consumers appreciate the ease of incorporating powdered or granulated milk thistle into their daily routines, leading to an increasing trend toward the adoption of these forms in the market.

The lubricating segment is anticipated to witness rapid growth at a significant CAGR of 8.5% during the projected period. In the milk thistle market, the lubricating segment refers to products formulated in oil-based or liquid forms for easy ingestion. This segment caters to consumers who prefer liquid supplements for enhanced absorption and convenience. Trends in this segment include the development of flavored oil formulations to improve taste and appeal to a broader audience. Additionally, manufacturers are focusing on ensuring the purity and quality of oils used, such as cold-pressed or organic oils, to meet the growing demand for natural and high-quality supplements.

Distribution Channel Insights

The hypermarkets/supermarkets segment has held a 44% market share in 2023. Hypermarkets/supermarkets refer to large retail stores offering a wide range of products under one roof, including groceries, household items, and health supplements like milk thistle. In the milk thistle market, this distribution channel allows for convenient access to a diverse customer base. The trend in hypermarkets/supermarkets includes increased shelf space for health and wellness products, including herbal supplements. Additionally, these stores often offer promotional discounts and bundle deals, attracting more consumers to purchase milk thistle supplements during their routine shopping trips.

The online segment is anticipated to witness rapid growth over the projected period. The online distribution channel in the milk thistle market refers to the sale of products through e-commerce platforms, company websites, and online retailers. This segment has seen significant growth due to its convenience, wide reach, and accessibility to consumers worldwide. Online platforms offer a diverse range of milk thistle products, allowing consumers to compare prices, read reviews, and make purchases conveniently from the comfort of their homes. As internet usage continues to rise, the online segment is expected to further expand in the milk thistle market.

Recent Developments

• In March 2021, Gaia Herbs, Inc. launched a new product called "Liver Cleanse Everyday Support," which contains milk thistle extract, to support the liver's natural detoxification process.
• Similarly, in January 2020, Nature's Bounty Co. announced a partnership with The Vitamin Shoppe to launch a new line of herbal supplements, which includes milk thistle supplements.

Milk Thistle Market Companies

• NOW Foods
• Gaia Herbs, Inc.
• Nature's Bounty Co.
• Jarrow Formulas
• Solgar, Inc.
• Swanson Health Products
• Puritan's Pride
• Nature's Way Products, LLC
• Nutrigold Inc.
• Oregon's Wild Harvest
• Himalaya Wellness
• Herb Pharm LLC
• Bio-Botanica Inc.
• Biovea
• Nature's Answer

Segments Covered in the Report

By Form

• Capsule
• Powder and Granules
• Liquid Extract
• Lubricating
• Specialty Oils

By Distribution Channel

• Pharmacy Stores
• Hypermarkets/Supermarkets
• Convenience Store
• Online

By Geography

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East and Africa