Dietary Supplements Market Size, Share, and Trends 2024 to 2034

The global dietary supplements market size was estimated at USD 176.2 billion in 2023 and is expected to hit around USD 375.1 billion by 2033, with a compound annual growth rate (CAGR) of 7.9% during the estimated period 2024 to 2033. Dietary supplements comprise such ingredients as minerals, vitamins, amino acids, enzymes, and herbs. These nutritional supplements are sold in forms such as capsules, tablets, gel caps, soft gels, liquids, and powders. Unlike drugs, nutritional supplements are not allowed to be promoted for the purpose of diagnosing, treating, curing, or preventing illnesses.

Dietary Supplements Market Key Takeaway:

• By ingredient, the vitamin segment accounted for 31.91% of the total revenue share in 2023.
• The botanical ingredient segment is expected to reach a CAGR of 9% during the forecast period.
• The proteins and amino acids segment is poised to hit a CAGR of 8.4% between 2024 to 2033.
• By form, the tablets segment has generated 32.52% of the total revenue share in 2023.
• The liquid form segment is growing at a CAGR of 9.5% between the forecast period 2024 to 2033.
• The immunity application segment is expected to witness a CAGR of around 6.9%.
• By type, the OTC type segment accounted for 77.65% of revenue share in 2023.
• The prescribed dietary supplements segment is growing at a CAGR of 9.6% during the forecast period.
• By end-user, the adult segment has captured the highest revenue share of 45.86% in 2023.
• By distribution channel, the offline segment has held a revenue share of over 69.11% in 2023.
• By function, the additional supplements segment has aaccounted revenue share of around 53.01% in 2023.

Dietary Supplements Market in the U.S. 2024 To 2033

The U.S. dietary supplements market size was valued at USD 65.7 billion in 2023 and is expected to reach USD 162.4 billion by 2033, growing at a CAGR of 9.47% from 2024 to 2033.

North America holds the dominating share of the dietary supplements market. Consumers in North America are well-informed about the benefits of dietary supplements, including vitamins, minerals, herbal extracts, and other nutritional products. Increased awareness contributes to higher adoption rates. The region has embraced a preventive healthcare approach, with individuals using dietary supplements as a proactive measure to support overall health, boost immunity, and address nutritional deficiencies. The fitness and sports nutrition segment is prominent in North America, driven by a fitness-conscious population. Athletes and fitness enthusiasts use dietary supplements for muscle recovery, energy enhancement, and performance optimization.

• North America dietary supplements market size was valued at USD 50 billion in 2023 and is expected to reach around USD 109.9 billion by 2033, growing at a CAGR of 8.2% from 2024 to 2033.
• Europe dietary supplements market size was valued at USD 32.3 billion in 2023 and is expected to reach around USD 60.4 billion by 2033, growing at a CAGR of 6.5% from 2024 to 2033.
• Asia Pacific dietary supplements market size was valued at USD 65.7 billion in 2023 and is expected to reach around USD 162.4 billion by 2033, growing at a CAGR of 9.5% from 2024 to 2033.
• MEA dietary supplements market size was valued at USD 7.9 billion in 2023 and is expected to reach around USD 11.3 billion by 2033, growing at a CAGR of 3.3% from 2024 to 2033.

Dietary Supplements Market Overview

The aging population, rising interest in preventative healthcare, and rising health consciousness have all contributed to the steady rise of the global market for dietary supplements. Factors such as changes in lifestyle, urbanization, and disposable income also influence the market. A vast array of goods is included in dietary supplements, such as vitamins, minerals, enzymes, amino acids, and herbal supplements. Joint nutritional supplements include multivitamins, omega-3 fatty acids, probiotics, calcium, and vitamin D supplements. 

Typically, dietary supplements are sold through various outlets, such as internet merchants, pharmacies, health food stores, and supermarkets. The convenience of online shopping and a more significant assortment of products have been the main drivers of the e-commerce segment's tremendous rise. Also, the demand for customized and targeted dietary supplements was driven by consumers' growing need for individualized nutrition solutions. Trends were influencing purchase decisions in natural ingredients and clean-label products.

Dietary Supplements Market Scope 

Dietary Supplements Market Growth Factors

• A greater emphasis on preventative healthcare has resulted from a growing understanding of the significance of health and wellness. 
• Consumers are becoming more aware of their dietary intake and resorting to dietary supplements to cover any potential nutritional gaps. 
• The demand for goods promoting general health and addressing age-related health issues is rising as the world's population ages. Vitamins and minerals are among the dietary supplements frequently used to treat and prevent age-related health problems. 
• Poor eating habits and fast-paced, stressful surroundings are standard features of modern lifestyles. People with hectic schedules and convenience-driven meal choices may need more nutrients, making them look for dietary supplements to stay healthy.
• Sports nutrition supplements are in greater demand as people's interest in fitness and sports activities grows. Fitness enthusiasts and athletes use supplements to help muscle repair, improve performance, and meet dietary needs. 
• Consumers now have easier access to nutritional supplements thanks to the growth of e-commerce platforms. Online shopping lets Customers easily and quickly research, evaluate, and buy various dietary supplements. 
• Novel supplement formulations have been made possible by ongoing nutritional science research and development. Dietary supplements are becoming more and more appealing due to their innovative ingredients, enhanced bioavailability, and new delivery methods.

Dietary Supplements Market Dynamics

Driver

Growing emphasis on organics products

Organic products are subject to strict regulations and certifications that ensure their safety, authenticity, and quality. Consumers are willing to pay a premium for organic supplements because they trust that these products have undergone rigorous testing and adhere to organic standards. Consumers are becoming more health-conscious and are actively seeking products that promote overall well-being. They are actively seeking transparency in product ingredients and sourcing, further fueling the demand for organic alternatives. Many governments around the world are promoting organic agriculture and incentivizing the production and consumption of organic products. This support has contributed to increased availability and variety of organic dietary supplements in the market. Thus, the rising emphasis on organics products fuels the growth of the market.

For instance, in November 2022, Jollywell announced the launch of a new range of plant-based and clean products in its dietary supplement line. The newly launched supplements are scientifically formed with good and natural ingredients to make it safer for consumption without any risk of side effects.

Restraint

Regulatory hurdles

Dietary supplements must stick to specific labeling and regulatory requirements to provide accurate and transparent information to consumers. Claims made about the supplements’ health benefits must be supported by scientific evidence, which can limit how companies market their products. Regulatory agencies may require dietary supplement manufacturers to follow Good Manufacturing Practices (GMPs) to ensure product quality and safety. Meeting these standards can be challenging for smaller companies or those operating in developing regions. Companies are often required to report any adverse events associated with their products. This reporting process can be burdensome and may lead to increased scrutiny from regulatory authorities. Different countries have varying regulations for dietary supplements, making it challenging for companies to navigate global markets. Compliance with multiple regulatory frameworks can add complexity to exporting and importing dietary supplements. Thus, such regulatory hurdles are observed to create a restraint for the market.

Opportunity

Booming e-commerce market

E-commerce platforms allow dietary supplement companies to reach consumers worldwide. This expanded reach opens up markets that were previously difficult to access through traditional retail channels. Companies can target customers in various regions and countries without the need for establishing physical stores or distribution networks in each location. Online stores operate 24/7, providing customers with the flexibility to shop at any time. This accessibility removes the limitations of physical store hours and enables consumers to make purchases at their convenience, even in different time zones. Thus, the booming e-commerce market across the globe is observed to open opportunities for the market.  

Challenge

Misinformation and false claims

Health professionals may become wary of recommending dietary supplements to their patients due to the prevalence of false claims. This reluctance can prevent people who could benefit from certain supplements from receiving appropriate guidance. Companies that make false claims about their products may face legal consequences from regulatory authorities, such as the U.S. Food and Drug Administration (FDA) or the Federal Trade Commission (FTC), resulting in fines and reputational damage. False claims can lead consumers to believe that certain dietary supplements are effective and safe when they may not be. This can lead to individuals taking supplements that could potentially be harmful or interact negatively with other medications they are taking. Thus, the misinformation about the product and false claims creates a challenge for the market’s growth.

Type Insights

Function Insights

Ingredient Insights

Vitamins hold the largest share in the dietary supplements market. An ageing population, growing interest in preventative healthcare, and increased awareness of health and well-being have all contributed to the steady rise of the global market for dietary supplements. The market size as a whole is frequently significantly influenced by the vitamin category. Vitamins C, D, E, and many B vitamins are commonly found in dietary supplements. Consumers select supplements depending on their unique health demands, as different vitamins are linked to different health advantages. An emphasis on natural and organic ingredients, clean labelling, and individualized nutrition has all impacted consumer preferences for dietary supplements.

The belief that specific vitamins could enhance immune system performance, promote healthy bones, or offer antioxidant advantages has sparked consumer curiosity in Vitamin supplements. Countries have different laws governing dietary supplements, and market participants must adhere to strict quality and safety requirements. For instance, the Dietary Supplement Health and Education Act regulates the U.S. market and lays out precise guidelines for product claims, safety, and labelling. To satisfy customer requests, companies in the dietary supplement industry always develop novel vitamin combinations, delivery systems, and formulations. The utilization of innovative substances, such as plant-based sources and bioavailable versions of vitamins, may be one of the emerging terms.

Dietary Supplements Market Revenue, By Ingradient, 2021-2024 (USD Million)

Forms Insights

Among different form insights, the tablet segment holds the largest share of the dietary supplement market. They frequently have a neutral flavor, are portable, and are simple to consume. Manufacturing dietary supplement tablets with different combinations of vitamins, minerals, amino acids, plant extracts, and other bioactive substances is possible. Tablets can be made up of one or more components. They can treat various medical conditions, including immune system support, joint health, and vitamin and mineral shortages. Certain tablets, known as extended-release or sustained-released tablets, are made to release their components gradually, giving a more prolonged lasting impact and lowering the frequency of doses required.

A broad spectrum of consumers can benefit from tablets, including those who struggle to swallow capsules or prefer a more recognizable supplement form. The market for nutritional supplements, including tablets, is governed by national regulatory frameworks. Regulations frequently govern ingredient safety, health claims, and labelling. Dietary supplement sales, particularly those of tablets, are dynamic and subject to change in response to customer preferences and new health issues. As of my latest report, a growing number of people were interested in individualized nutrition, natural and plant-based supplements, and general health and well-being.

Dietary Supplements Market Revenue, By Form, 2021-2024 (USD Million)

Application Insights

The energy and weight management segment is observed to lead the market in the upcoming years. Rising global obesity rates have heightened awareness about weight management. Individuals seeking to lose or control weight often turn to dietary supplements as part of their wellness journey. Growing awareness of the importance of a healthy lifestyle has driven the popularity of weight management supplements. Consumers are proactively seeking products that support overall well-being, including weight control.

Recent Developments

• In November 2023, Your Good Night Acute Sticks, a clinically backed private-label dietary supplement for enhancing many sleep quality measures and immediately impacting acute sleep latency difficulties, was launched by Pharma Linea. 
• In December 2023, a pioneer in the production and distribution of cutting-edge, natural dietary supplements, BioAdaptives Inc., announced the creation of PROTEINnMORETM, a cutting-edge, plant-based supplement intended to enhance strength and muscle-building. As preserving and increasing lean muscle mass is a critical objective in fitness and weight management, BioAdaptives plans to release Fit Your Outfit (FYO), the AI-based body composition measuring app, in the first quarter of 2024.

Dietary Supplements Market Companies

• Bayer
• NBTY Inc
• Bionova Lifesciences
• Nu Skin Enterprises
• Carlyle Group
• Pfizer
• Arkopharma Laboratoires Pharmaceutiques
• Glanbia
• Herbalife International
• Abbott Laboratories
• GlaxoSmithKline
• Nature’s Sunshine Forms
• Amway
• Archer Daniels Midland

Major Market Segments Covered:

By Ingredient

• Vitamins
• Minerals
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Botanicals
• Proteins & Amino Acids
• Others

By Form

• Capsules
• Tablets
• Gummies
• Soft gels
• Liquids
• Powders
• Others

By Application

• Energy & Weight Management
• Bone & Joint Health
• Diabetes
• General Health
• Immunity
• Cardiac Health
• Gastrointestinal Health
• Anti-cancer
• Lungs Detox/Cleanse
• Sexual Health
• Brain/Mental Health
• Skin/Hair/Nails
• Insomnia
• Anti-aging
• Menopause
• Prenatal Health
• Others

By End User

• Adults
• Geriatric
• Pregnant Women
• Children
• Infants

By Type

• OTC
• Prescribed

By Distribution Channel 

• Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practioner
  • Others
• Online

By Function

• Additional supplements
• Medicinal supplements
• Sports nutrition

By Geography

• North America
  • • U.S.
    • Canada
• Europe
  • • Germany
    • France
    • United Kingdom
    • Rest of Europe
• Asia Pacific
  • • China
    • Japan
    • India
    • Southeast Asia
    • Rest of Asia Pacific
• Latin America
  • • Brazil
    • Rest of Latin America
• Middle East & Africa (MEA)
  • • GCC
    • North Africa
    • South Africa
    • Rest of Middle East & Africa